The Maids
The Maids is a residential cleaning service franchise founded in 1979, operating nearly 200 locations across the U.S. and Canada. It serves homeowners, renters, small businesses, and vacation rental hosts through a proprietary 22-Step Cleaning Process and four tiered service plans.
- Company typePrivate
- Founded1979
- HeadquartersOmaha, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Maids does
The Maids is a residential cleaning service franchise founded in 1979 in Omaha, Nebraska. The company operates a franchise-heavy distribution model with nearly 200 independently owned locations serving residential homeowners, renters, small businesses, and vacation rental/Airbnb hosts across the United States and Canada (specifically British Columbia and Ontario). The Maids' corporate function is small (11-50 employees) and centered on franchisor operations — system-wide service delivery is executed by franchisees who employ cleaning teams in local markets.
The core service is built around a proprietary 22-Step Cleaning Process combined with EPA-approved disinfectants, HEPA filtration vacuums, and a team-based cleaning approach that delivers roughly 1,000 square feet per hour. The product portfolio includes four tiered subscription-style service plans (Core, Essential, Ultimate, Ultimate Plus) differentiated by rooms covered and scope, plus a broad set of specialized add-ons including deep cleaning, move-in/out, post-renovation, green/eco-friendly, pet-owner targeted, same-day, holiday, Airbnb, and small business cleaning. The Maids holds an exclusive partnership with Procter & Gamble's Mr. Clean brand, marketed as the only maid service endorsed by Mr. Clean.
The business model is dual-track: franchisees generate revenue at the unit level from recurring and one-time cleaning fees, while the franchisor earns from initial franchise fees ($81,720-$159,700 per territory), ongoing royalties (3.9%-6.9% of gross revenue), and additional charges for advertising, technology, and conventions. Median franchise revenue was $857,290 (FY 2023-2024) with average franchise revenue of $1,061,250 (calendar 2022, full-year operators), and estimated franchise owner earnings of $120,021-$154,313. Customer acquisition runs through maids.com (online booking and quote tools), a national 1-800 phone line, and localized franchise marketing. The company was ranked #1 in Newsweek's America's Best of the Best for House Cleaning and Maid Service in 2026, and reports a 96% customer recommendation rate.
The Maids firmographics
Firmographics- Name
- The Maids
- Legal name
- The Maids
- Website
- https://www.maids.com/
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Maids is a residential cleaning service franchise founded in 1979, operating nearly 200 locations across the U.S. and Canada. It serves homeowners, renters, small businesses, and vacation rental hosts through a proprietary 22-Step Cleaning Process and four tiered service plans.
- Ownership category
- akta.pro rank
The Maids industry classification
Industry- Product category
- Residential Cleaning Services
- NAICS
- Janitorial Services (56172)
- akta.pro primary industry
- Same-Day/On-Demand Recurring Cleaning (Subscription-Based) (HSAEAAAM)
- akta.pro secondary industries
- Whole-Home One-Time Cleaning (HSAEAFAA), Occupied Move-In/Move-Out Cleaning (With Belongings) (HSAEACAB), Turnover Cleaning for Multi-Unit/Co-Host Operations (HSAEAEAG)
Keywords
Where The Maids is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Maids business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others
Revenue model
- Residential Cleaning Services: The Maids generates revenue primarily through residential cleaning services offered by franchisees. Customers pay for house cleaning based on selected service plans (Core, Essential, Ultimate, Ultimate Plus) and frequency (one-time, weekly, bi-weekly, monthly). Revenue varies by franchise location and customer base.
- Franchise Fees and Royalties: The Maids operates as a franchise business model. Franchisees pay an initial investment ($81,720-$159,700) plus ongoing royalty fees (3.9%-6.9% of gross revenue) plus additional charges for advertising, technology, and conventions. The franchisor generates revenue from these fees and franchise sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Core - 3 Rooms Cleaned |
| Unit Pricing | Pay-as-you-go | Essential - 5 Rooms Cleaned |
| Unit Pricing | Pay-as-you-go | Ultimate - All Rooms Cleaned |
| Unit Pricing | Pay-as-you-go | Ultimate Plus - Event Hosting Clean |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
The Maids product offering
Product offeringCore offering
The Maids is a residential cleaning franchise that delivers professional house cleaning services through a proprietary 22-Step Cleaning Process executed by trained cleaning teams. Services are sold directly to homeowners on a one-time or recurring (weekly, bi-weekly, monthly) basis through tiered plans (Core, Essential, Ultimate, Ultimate Plus), using HEPA-filtration vacuums, EPA-approved disinfectants, and the exclusive Mr. Clean (Procter & Gamble) endorsement. Nearly 200 locally owned franchise locations serve residential customers plus small businesses, vacation rentals, and apartments across the U.S. and Canada.
Product overview
The Maids is a residential cleaning service franchise offering a comprehensive portfolio of cleaning services across North America. The core offering centers on professional house cleaning utilizing a proprietary 22-Step Cleaning Process and team-cleaning approach. Services are delivered through four tiered service plans (Core, Essential, Ultimate, Ultimate Plus) that differentiate by scope and price. The product portfolio includes standard cleaning services (recurring, one-time, deep cleaning) plus specialized offerings (move-in/out, post-renovation, Airbnb, holiday, green/eco-friendly, pet-owner targeted, and small business cleaning). Nearly 200 franchise locations serve residential and commercial customers across the U.S. and Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- House Cleaning Services Professional residential house cleaning services offered on a one-time or recurring basis, using a proprietary 22-Step Cleaning Process and team-cleaning approach for thorough, efficient results for homeowners and residential customers.
- Deep Cleaning Services Comprehensive top-to-bottom cleaning using a room-by-room approach with professional tools and products to remove more dirt and grime than standard cleaning, targeted at homeowners seeking an intensive clean.
- One Time Cleaning Single-visit cleaning service for customers needing periodic or occasional cleaning, covering room-by-room dusting, sweeping, mopping, scrubbing, and vacuuming.
- Recurring Cleaning Services Scheduled house cleaning available on a weekly, bi-weekly, or monthly basis to maintain consistent cleanliness for busy households.
- Spring or Fall Cleaning Seasonal deep cleaning service designed for comprehensive home detailing and transition between spring and fall seasons.
- Same-Day Cleaning Services Last-minute cleaning service for unexpected needs, emergency cleanings, or urgent situations requiring immediate attention.
- Move-Out Cleaning Final cleaning service for vacating rental properties or preparing homes for sale, ensuring fresh and clean transitions.
- Move-In Cleaning Initial cleaning service for newly acquired homes to prepare spaces before settling in.
- Small Business Cleaning Commercial cleaning services for offices and small businesses, covering routine maintenance and professional appearance management.
- Holiday Cleaning Services Specialized cleaning service to prepare homes for holiday gatherings and festivities.
- Apartment Cleaning Services Flexible cleaning services for apartments and condos ranging from studios to multi-level units.
- Window Cleaning Services Residential window cleaning to remove dirt and grime, providing sparkling clean glass and clear views.
- Carpet Cleaning Services Professional carpet cleaning using trained teams, professional equipment, and effective cleaning products.
- Post-Renovation Cleaning Services Specialized cleaning service following home improvement projects to remove construction dust and debris using HEPA filtration.
- Airbnb Cleaning Services Rental property cleaning for Airbnb hosts and vacation rental managers to maintain clean, healthy guest experiences.
- Bathroom Cleaning Services Detailed bathroom cleaning covering baseboards to tile using EPA-approved disinfectants to eliminate germs and viruses.
- Green Cleaning Services Eco-friendly cleaning using non-toxic supplies safe for kids and pets, with HEPA filtration vacuums capturing airborne contaminants.
- Appliance Cleaning Services Kitchen appliance cleaning to maintain optimal performance and extend appliance lifespan through professional deep cleaning.
- Cleaning for Pet Owners Specialized cleaning for pet-owning households using HEPA filter vacuums and tailored services to remove pet hair and allergens.
- Franchise Opportunity Franchise licenses sold to entrepreneurs and operators, including initial territory rights ($81,720–$159,700 investment), ongoing royalties (3.9%–6.9% of gross revenue), and access to brand, systems, training, and the 22-Step Cleaning Process.
Quantifiable outcome
- 96% of customers recommend The Maids to family and friends
- +2 more outcomes
Companies that use The Maids
Customer profileSegments4 records
Ideal customer profiles4 records
The Maids technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Maids partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mr. CleanflagshipMr. Clean has chosen The Maids as its exclusive cleaning services partner. The only maid service backed by Mr. Clean, The Maids' highly trained teams are bonded and insured. This partnership provides significant brand recognition and marketing leverage for The Maids, with Mr. Clean's endorsement adding credibility to the service offering.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
The Maids competitors and assessment
Company assessmentDirect peers
- Molly Maid: Molly Maid is a residential cleaning franchise operating across North America with a similar team-based cleaning approach. It is one of The Maids' most direct competitors, offering recurring, one-time, and move-in/out cleaning services through a comparable franchise model.
- Merry Maids: Merry Maids is a residential cleaning franchise owned by Terminix Global Holdings, offering recurring and one-time house cleaning services. It competes directly with The Maids in the same customer segments with a similar franchise distribution model.
- MaidPro: MaidPro is a residential cleaning franchise with a proprietary 49-Point Checklist cleaning process, comparable to The Maids' 22-Step Process. Both compete for the same homeowner customer base with similar subscription and one-time service offerings.
- Maid Brigade: Maid Brigade is a residential cleaning franchise offering recurring and one-time cleaning services with a focus on health-conscious cleaning (similar to The Maids' green/HEPA positioning). It directly competes with The Maids in tiered service plans and subscription-based recurring cleaning.
- The Cleaning Authority: The Cleaning Authority is a residential cleaning franchise using a team-based cleaning approach and a detailed Detail-Clean, Rotate-Refresh system. It competes directly with The Maids in recurring and move-in/out cleaning services across similar geographies.
Emerging players
- Two Maids & A Mop: Two Maids & A Mop is a rapidly growing residential cleaning franchise using a team-based model and pay-for-performance compensation. While smaller than The Maids, it competes in the same customer segment with a more tech-forward booking experience.
- Homeaglow: Homeaglow is a digital-first residential cleaning marketplace that connects customers with independent cleaners via an app-based booking experience. It represents the emerging digital-native competitive threat to traditional cleaning franchises like The Maids.
Broad incumbents
- Handy: Handy (owned by ANGI Homeservices) is a broad home services platform offering on-demand residential cleaning, furniture assembly, and home improvement. It competes with The Maids on the cleaning vertical through a digital marketplace rather than franchise model.
- Angi: Angi (formerly Angie's List) is a broad home services marketplace connecting consumers with cleaning, handyman, and home improvement professionals. It competes with The Maids by aggregating independent cleaners and providing digital booking and reviews infrastructure.
Others
- TaskRabbit: TaskRabbit (owned by IKEA) is a general home services marketplace offering cleaning, moving, handyman, and other home services. While not a cleaning specialist, it provides an alternative channel for residential cleaning services that competes for the same end customers as The Maids.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Maids social profiles
Digital presenceThe Maids financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Maids leadership team
Management profileNumber of profiles
Profiles1 record
The Maids funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Maids M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Maids
What does The Maids do?
The Maids is a residential cleaning franchise that delivers professional house cleaning services through a proprietary 22-Step Cleaning Process executed by trained cleaning teams. Services are sold directly to homeowners on a one-time or recurring (weekly, bi-weekly, monthly) basis through tiered plans (Core, Essential, Ultimate, Ultimate Plus), using HEPA-filtration vacuums, EPA-approved disinfectants, and the exclusive Mr. Clean (Procter & Gamble) endorsement. Nearly 200 locally owned franchise locations serve residential customers plus small businesses, vacation rentals, and apartments across the U.S. and Canada.
Is The Maids a public or private company?
The Maids is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Maids founded?
The Maids was founded in 1979. It employs 11 to 50 people.
Where is The Maids based?
The Maids is headquartered in Omaha, United States, in the North America region.
How does The Maids make money?
Two revenue lines are on record. Residential Cleaning Services are the primary driver. The others are franchise Fees and Royalties.
Who are The Maids's main competitors?
Direct peers on record are Molly Maid, Merry Maids, MaidPro, Maid Brigade and The Cleaning Authority. Emerging players are Two Maids & A Mop and Homeaglow. Broad incumbents are Handy and Angi. TaskRabbit is listed as an others.
Does The Maids have an API?
No public API is recorded for The Maids.
What industry is The Maids in?
The Maids's product category is Residential Cleaning Services. Its primary akta.pro industry code is HSAEAAAM, Same-Day/On-Demand Recurring Cleaning (Subscription-Based), with a secondary code of HSAEAFAA, Whole-Home One-Time Cleaning. Its NAICS code is 56172.