Preserve

What Preserve does

Preserve (legal entity: Recycline, Inc.) is a privately held, B Corporation-certified sustainable consumer goods company founded in 1996 by Eric Hudson and headquartered in Cambridge, Massachusetts. The company designs, manufactures, and sells household products constructed primarily from recycled #5 polypropylene (sourced from yogurt cups and takeout containers) and, increasingly, from plant-based compostable materials via its partnership with Chamness Biodegradables. Core product categories span oral care (toothbrushes, flavored toothpicks), shaving (Shave 3 and Shave 5 razor systems and replacement blades), food storage, kitchen tools, and tabletop/tableware including both reusable and single-use compostable SKUs. The POPi (Preserve Ocean Plastic Initiative) sub-brand extends the recycled-plastic line using ocean-bound plastic, with 25% of POPi proceeds donated to ocean-cleanup nonprofits.

The company generates revenue through four primary streams: direct-to-consumer e-commerce at preserve.eco (including a subscription option for oral care and replacement blades); wholesale distribution via preservewholesale.com; food service sales including a cutlery dispenser program at preservefoodservice.com; and third-party marketplaces such as Amazon. Corporate and bulk sales serve B2B gifting and sustainability programs, and short-form co-branded collaborations (e.g., Chobani lunch kits, Pact hoodies) extend the brand. Pricing is unit-based at low to mid single-digit and low double-digit price points, with subscriptions for oral care providing modest recurring revenue.

Recycling programs form a defining operational pillar: the historic Gimme 5 takeback (closed for public mail-in in 2022) supported food service and corporate partners, while an active toothbrush mail-back program offers coupon rewards. Preserve has been B Corp certified since 2011, has appeared on the Best for World Environmental Impact list for nine consecutive years (top 5-10%), became an Ellen MacArthur Foundation New Plastics Economy signatory in 2018, and joined the 500+ B Corp Net Zero by 2030 coalition in 2019, with a 2023 measured footprint of 1,090 metric tonnes of carbon.

Name

Preserve

Legal name

Recycline, Inc.

Website

https://preserve.eco

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Preserve is a privately held, B Corporation-certified sustainable consumer goods company that designs and sells oral care, shaving, food storage, kitchen, and tabletop products made primarily from recycled #5 polypropylene and plant-based compostable materials, serving eco-conscious consumers, food service operators, wholesale buyers, and corporate customers through DTC, wholesale, food service, and Amazon channels.

Ownership category

akta.pro rank

Product category

Sustainable Household Products

NAICS

Plastics Product Manufacturing (3261), All Other Plastics Product Manufacturing (326199)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Rigid Plastics Recycling (HDPE/PP, Injection/Blow Molded) (EUAIAKAF)

akta.pro secondary industry

Post-Consumer Plastic Collection & Sorting (MRF/PRF, Bale Supply) (EUAIAKAA)

Keywords

• Sustainable household products
• Recycled plastic goods
• Oral care products
• Compostable tableware
• Food storage containers

Headquarters

HQ city

Waltham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Preserve generates primary revenue through its online storefront selling razors, toothbrushes, food storage, tableware, and kitchen products directly to consumers at retail prices.
2. Subscription Products: Recurring revenue from subscription products including toothbrush multi-packs and replacement blade packs. Customers receive recurring deliveries with potential subscription discounts.
3. Wholesale and Food Service: B2B revenue from wholesale distribution through preservewholesale.com and food service industry sales through preservefoodservice.com, including bulk orders and the cutlery dispenser program.
4. Amazon Marketplace: Sales through Amazon marketplace, including POPi (Preserve Ocean Plastic Initiative) products such as the POPi Shave 5 replacement blades 8ct pack.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

Preserve manufactures and sells sustainable household products made from 100% recycled plastics (#5 polypropylene) and plant-based compostable materials. The product portfolio includes toothbrushes, razors and replacement blades, food storage containers, kitchen tools (cutting boards, colanders, mixing bowls), and tabletop items (cups, plates, bowls, cutlery). The company also operates recycling programs including the Gimme 5 takeback initiative and the Preserve Ocean Plastic Initiative (POPi) that transforms recovered ocean plastic into consumer products.

Product overview

Preserve is an environmentally-focused lifestyle company offering a broad portfolio of consumer products made primarily from 100% recycled plastic and plant-based compostable materials. The product line includes oral care items (toothbrushes, flavored toothpicks), shaving products (razors and replacement blades), food storage containers, kitchen tools (cutting boards, colanders, mixing bowls, measuring cups), and tabletop items (cups, plates, bowls, cutlery). The company also offers compostable alternatives for single-use occasions including straws, cups, plates, and bowls made from plants. Core products like the Preserve Toothbrush and Shave 5 Razor System are available in both standard recycled plastic versions and POPi (Preserve Ocean Plastic Initiative) versions made from ocean-recovered plastic. The company operates through e-commerce direct sales, wholesale, and food service channels, with a mission to create low-impact, stylish products that close the product lifecycle loop through recycling programs.

Differentiator

Problem solved

Functional benefit

Brands

• Preserve Ocean Plastic Initiative (POPi): Product line creating items from plastic rescued from coastlines and waterways at risk of entering the ocean. 25% of POPi proceeds donated to ocean cleanup organizations.
• Preserve Compostables
• Gimme 5

Quantifiable outcome

• Top 5% environmental impact ranking among 3,500+ B Corps
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• 5 Gyres InstitutecoreStrategic or Co-development PartnerNonprofit organization based in Los Angeles with a global network united in the pursuit of a planet free of plastic pollution. 5 Gyres empowers action against the global health crisis of plastic pollution through science, education, and adventure. 25% of POPi proceeds support organizations like 5 Gyres.
• Waste WarriorscoreStrategic or Co-development PartnerNonprofit based in India focused on creating impactful change in solid waste management. They work on community behavioral change, waste infrastructure development, collaborations with government bodies, and livelihood development for waste workers. Supported through POPi program.
• Rozalia ProjectcoreStrategic or Co-development PartnerNonprofit with mission to clean and protect the ocean and conserve a healthy, thriving marine ecosystem. Rozalia addresses marine debris through restoration (cleanups), prevention through education, and solutions-based research. Supported through POPi program.
• SeaTreescoreStrategic or Co-development PartnerBy non-profit Sustainable Surf, focuses on planting and protecting blue-carbon coastal ecosystems including mangrove and kelp forests, seagrass, ridge-to-reef watersheds, and coral reefs. Works with local partners globally. Supported through POPi contributions and carbon offsetting.
• Chamness BiodegradablescoreStrategic or Co-development PartnerPartner for compostable tableware line. Chamness Biodegradables are made from renewable and sustainably harvested materials that are 100% biodegradable and compostable. Products are produced in the U.S.A. from food-grade starch and fast-growing, renewable plant fibers with allergen free formulations.
• ChobaniminorGTM or Marketing PartnerLunch Kit partnership collaboration resulting in co-branded Chobani x Preserve lunch kit product available for purchase.
• PactminorGTM or Marketing PartnerCo-branded hoodie collaboration with sustainable apparel brand Pact, marketed as 'Preserve Hoodie | Preserve + Pact' featuring designs with surfer imagery.
• ChangeClimate.orgcoreStrategic or Co-development PartnerFormerly Climate Neutral, an independent non-profit organization that helps companies measure their carbon footprint, offset emissions through quality carbon credits, and develop reduction programs. Works with Preserve on annual Change Climate certification.
• AmazonminorGTM or Marketing PartnerPreserve participates in Amazon's Climate Pledge Friendly program, which requires measuring individual product footprints, creating product-level reductions, and offsetting. Preserves purchases additional carbon offsets through this program.
• DopperminorChannel Partner/ Reseller/ DistributorPreserve resells Dopper reusable water bottles through its e-commerce platform. Dopper is a sustainable water bottle brand.
• Ellen MacArthur FoundationcoreStrategic or Co-development PartnerPreserve is a signatory of the New Plastics Economy Global Commitment led by the Ellen MacArthur Foundation in collaboration with UN Environment Programme. The commitment has over 400 signatories worldwide committed to eliminating plastic waste.
• Whole Foods MarketminorChannel Partner/ Reseller/ DistributorHistoric partner in the Gimme 5 program, which collected #5 plastic for recycling. The program has since closed for general retail but demonstrated the power of brand partnerships on sustainability challenges.
• Burt's Bees, Stonyfield, 7th Generation, Plum OrganicsminorChannel Partner/ Reseller/ DistributorHistoric consumer brand partners in the Gimme 5 program that helped collect #5 plastic and demonstrated that waste from one product cycle could be used as raw material for another.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Humble Co. The Humble Co. sells bamboo and recycled-material toothbrushes and oral care products with a global B Corp-style social mission — the closest direct peer to Preserve's oral care line.
• Brush with Bamboo: Brush with Bamboo makes biodegradable bamboo toothbrushes and is a family-owned eco-brand — directly comparable to Preserve Toothbrush in product, channel, and customer profile.
• World Centric: World Centric makes plant-based compostable foodservice products and is a 1% for the Planet member — directly comparable to Preserve Compostables in materials, mission, and foodservice/corporate buyer channels.
• Vegware: Vegware is a UK-based specialist in plant-based compostable foodservice packaging — directly comparable to Preserve Compostables in product category and foodservice customer segment.
• Albatross Design: Albatross Design makes recyclable metal safety razors and is a climate-neutral DTC brand — comparable to Preserve's Shave 5 / Shave 3 systems as a sustainable shaving alternative.
• Eco-Products: Eco-Products (a Novolex brand) is the leading North American supplier of compostable foodservice tableware and cutlery — directly comparable to Preserve's compostables line and food-service cutlery dispenser business.

Emerging players

• Stasher: Stasher makes reusable silicone storage bags and food containers aimed at sustainability-minded households — overlapping with Preserve's food storage category and the same eco-conscious DTC consumer.

Broad incumbents

• Grove Collaborative: Grove Collaborative is a B Corp DTC platform curating natural household and personal care brands — directly comparable as both a competitor and a potential retail partner for Preserve's product line.
• Method Products: Method Products (Ecover/Ethical Brands) is a leading eco-friendly cleaning brand with broad retail distribution — comparable positioning to Preserve as a sustainability-styled consumer goods brand.
• Seventh Generation: Seventh Generation (Unilever) is an established eco-household brand covering cleaning, paper, and personal care — comparable to Preserve's broader sustainable household portfolio but at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Preserve
• YouTubeyoutube.com/preserve
• Facebookfacebook.com/preserveproducts
• Instagraminstagram.com/preserveproducts
• Pinterestpinterest.com/preserve
• LinkedInlinkedin.com/company/preserve

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Preserve