What Astor does

ASTOR sp. z o.o. is a Polish private industrial technology company founded in 1989 and headquartered in Kraków, operating across Poland and Central-Eastern Europe. The company functions as a hybrid value-added distributor, systems integrator, and proprietary product vendor spanning four business lines: industrial automation hardware (Astraada-branded PLCs, HMI panels, I/O modules, industrial PCs, plus distributed brands Emerson and Horner APG); industrial software built on the AVEVA (Wonderware) platform (InTouch, Plant SCADA, Edge, PI System, Historian, MES, CMMS, control room systems); robotics (Kawasaki industrial robots and cobots, EPSON SCARA and 6-axis robots); and intralogistics (EtE flow Pallet Cells, AGILOX autonomous mobile robots, A-Frame automated order picking, conveyor systems).

ASTOR serves manufacturers, machine OEMs, logistics operators, and critical infrastructure operators through a multi-channel go-to-market combining direct enterprise field sales with a 90+ certified partner network and 500+ registered system integrators. Its partner channel is supported by ASTOR Academy training, the ASTOR Innovation Room and ASTOR Robotics Center showrooms, and a national technical helpdesk. Revenue is generated through one-time hardware sales, software licensing (including the AVEVA Flex subscription model), project-based robotics and intralogistics integration, recurring technical support contracts, and training services. Cumulative scale signals include 50,000+ systems deployed, 9,000+ customers served, 200+ AVEVA distribution partners led, and 100+ intralogistics systems delivered.

The group is structured as ten wholly-owned Polish entities including ASTOR Mission Critical, Improvement Factory, Profesal, Dynamotion, ASTOR Investment, ASTOR Technology Park, Veloweld, Grupa ASTOR, and ASTOR Sales Group, with no evidence of external private equity or venture capital ownership. The company has been recognized four consecutive times by Deloitte's Best Managed Companies Poland program and holds awards including Great Place to Work and ITM INDUSTRY EUROPE Golden Medal (EtE flow Pallet Cell 500, 2024).

Name

Astor

Legal name

ASTOR spółka z ograniczoną odpowiedzialnością

Website

https://astor.com.pl

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

ASTOR is a Polish industrial automation distributor, systems integrator, and proprietary product vendor (Astraada, EtE flow) serving manufacturers, machine OEMs, logistics operators, and critical infrastructure across Central-Eastern Europe through Kawasaki, EPSON, AVEVA, and AGILOX partnerships plus a 90+ certified partner and 500+ integrator channel.

Ownership category

akta.pro rank

Product category

Industrial Automation and Robotics Solutions

NAICS

Industrial Machinery Manufacturing (3332), Commercial and Service Industry Machinery Manufacturing (33331), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Services-Computer Integrated Systems Design (7373), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

akta.pro secondary industries

Industrial I/O, Signal Conditioning & Remote Terminal Units (RTUs) (IMAGABAD), Enterprise Architecture & Technology Roadmapping (BPAEAAAC), PLC, HMI & SCADA Automation (EDAOAHAD)

Keywords

• Industrial automation hardware
• SCADA and MES software
• Industrial robotics integration
• Intralogistics systems
• Industry 4.0 solutions

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Automation Hardware Sales: Sale of PLC controllers, HMI panels, industrial computers, drives, communication devices, power supplies, and safety systems from brands including Astraada (proprietary), Emerson, Horner APG, and SATEL Oy. Revenue generated from product sales to machine constructors and system integrators.
2. Industrial Software & Licensing: Distribution and implementation of AVEVA (Wonderware) software including InTouch HMI/SCADA, Plant SCADA, Edge, PI System, Historian, Reports, and Insight. Also includes AVEVA Flex subscription model offering flexible credit-based licensing across products.
3. Robotics Systems & Integration: Sale of industrial robots and cobots from Kawasaki Robotics (including BA, RA, BT, RS, BX, Z, M, CL, W/duAro, CP, RD, K, MC, MS series) and EPSON (G, RS, LS, T, N, VT, GX, C series). Includes controllers, software (K-Roset, NeoROSET, KIDE, CS-Configurator, Epson RC+), peripherals, and turnkey robotic workstations.
4. Intralogistics Solutions: Complete intralogistics systems including AGILOX mobile robots, EtE flow palletizing cells, A-Frame order picking, conveyor systems, and automated storage. Full End-to-End (EtE) project delivery from consulting through implementation.
5. Technical Support & Service Contracts: Technical support services including National Technical Helpdesk, Technical Support Contracts, internet platform support, and Wonderware software support contracts. Also includes warranty and post-warranty service for all delivered solutions.
6. Training & Education Services: Technical training through ASTOR Academy covering PLC programming, HMI/SCADA, robotics, and Industry 4.0 technologies. Remote real-time training and e-learning courses available. Training schedule includes 2026 training calendar.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

ASTOR is an industrial automation solutions provider that distributes, integrates, and develops hardware, software, robotics, and intralogistics systems for manufacturing enterprises and machine OEMs across Central and Eastern Europe. Core offerings include Astraada-branded PLC controllers, HMI panels, and industrial PCs; AVEVA SCADA/HMI/MES/CMMS software distribution and integration; Kawasaki and EPSON industrial robot and cobot distribution with proprietary EtE flow palletizing cells, AGILOX mobile robots, and A-Frame order picking systems; complemented by ASTOR Academy training and national technical support contracts.

Product overview

ASTOR provides a comprehensive portfolio of industrial automation, robotics, and intralogistics solutions. The offering is organized into four main business lines: (1) Industrial Automation covering PLC controllers (Astraada One), HMI panels (Astraada HMI, QuickPanel), industrial PCs, I/O modules, and communication devices; (2) Industrial Software built on AVEVA platform including SCADA/HMI systems (InTouch, Edge, Plant SCADA), data historian and analytics (PI System, Historian, Insight, Reports), MES for production management, CMMS for maintenance, Control Room systems, and Energy Management; (3) Robotics including Kawasaki industrial robots (6-axis, SCARA, cobots, dual-arm duAro) and EPSON robots (SCARA and 6-axis), along with robot programming software (K-Roset, NeoROSET, Epson RC+); (4) Intralogistics featuring EtE®flow automated systems (Pallet Cells 500-800, robotic cartonformers, conveyors), AGILOX autonomous mobile robots, and A-Frame automatic order picking systems. The portfolio also includes educational robotics (Astorino), technical support contracts, and training services through ASTOR Academy. ASTOR serves as a value-added distributor for international brands (AVEVA, Kawasaki, EPSON, AGILOX, Emerson, Horner) while also offering proprietary branded products (Astraada, EtE®flow).

Differentiator

Problem solved

Functional benefit

Brands

• Astorino: Educational robots for schools - brand focused on bringing robotics education to schools
• Astraada
• EtE®flow
• Akademia ASTOR
• ASTOR Innovation Room (AIR)
• ASTOR Robotics Center (ARC)

Products and services

• Astraada One PLC Controller Programmable logic controller for industrial automation and machine control, part of ASTOR's proprietary Astraada hardware line. Sold to machine constructors and system integrators across Central-Eastern Europe.
• Astraada HMI Panel Industrial touch-screen HMI panel for machine and process visualization. Part of ASTOR's proprietary Astraada line of operator panels.
• Astraada PC Industrial Computer Industrial-grade computer for demanding automation and control applications, part of the proprietary Astraada hardware line.
• Astraada IO Module Input/output modules for extending PLC functionality in industrial automation systems, part of ASTOR's proprietary Astraada line.
• AVEVA InTouch SCADA/HMI Software SCADA/HMI software for visualization and control of industrial processes, enabling real-time monitoring and operator interaction. Distributed and implemented by ASTOR for industrial customers in Poland and CEE.
• AVEVA Edge SCADA Software Entry-level SCADA software for machine-level visualization and small-scale industrial applications. Distributed by ASTOR.
• AVEVA Plant SCADA Enterprise SCADA system for plant-wide visualization and process control with high security levels. Distributed by ASTOR.
• AVEVA PI System Enterprise-level data management system with Asset Framework for standardizing industrial signals across plants. Distributed and implemented by ASTOR.
• AVEVA Historian Industrial data historian for collecting and archiving operational data from plant floor devices. Distributed by ASTOR.
• MES Systems Manufacturing Execution Systems for production management, process standardization, quality tracking, and OEE calculation. Distributed and implemented by ASTOR.
• CMMS Systems Computerized Maintenance Management Systems for maintenance operations and asset management. Distributed and implemented by ASTOR.
• Energy Management Systems Energy management systems for monitoring media consumption and energy efficiency optimization, including AI-based pump control optimization. Distributed and implemented by ASTOR.
• AVEVA Flex Subscription Licensing Credit-based subscription licensing model offering flexible allocation of license points across the AVEVA product portfolio, with annual billing, price guarantees, and priority technical support.
• PACDiagnostic Reporting Software Automatic reporting and monitoring software for PLC controllers supporting KSC/NIS2 compliance in water and wastewater sectors. Proprietary ASTOR offering.
• Kawasaki Robotics Industrial Robots Full range of industrial robots including 6-axis, SCARA, collaborative robots (CL series), dual-arm duAro (W series), and specialty robots for welding, painting, and pharmaceutical applications. Distributed and integrated by ASTOR.
• EPSON Industrial Robots SCARA robots (G, RS, LS, T, GX series) and 6-axis articulated robots (N, VT, C series) for precision assembly and handling applications. Distributed and integrated by ASTOR.
• AGILOX Autonomous Mobile Robots (AMR) Autonomous mobile robots for internal logistics and material transport with X-SWARM decentralized fleet management, 1500 kg payload capacity, and omnidirectional movement. Distributed and integrated by ASTOR.
• EtE flow Pallet Cell Series (500/600/700/800) Compact robotic palletizing cells with Kawasaki robots and vacuum grippers for automated palletizing of cartons on Euro and industrial pallets. Pallet Cell 500 handles up to 20kg cartons at 12 cartons/minute (single gripper) or 20 cartons/minute (dual gripper). Models 600/700/800 offer increased capacity with 2-3 pallets without operator intervention. All integrate with AGILOX mobile robots. Co-developed with EtE flow.
• EtE flow Robotic Cartonformer Robotic box forming and taping machine with up to 5 adjustable carton magazines, working with Kawasaki RS020N robot. Co-developed with EtE flow.
• EtE flow Conveyor Systems Modular roller conveyors and chain intersections for internal transport of products and pallets. Co-developed with EtE flow.
• A-Frame Automatic Order Picking System Fully automated picking solution for complex orders with PUMA measurement module, video registration, heat map visualization, adjustable product channels, and modular construction. Suitable for pharmaceutical, cosmetic, and e-commerce sectors.
• Astorino Educational Robots Educational robots for schools to teach robotics and automation concepts as part of STEM programs. Proprietary Astorino brand.
• ASTOR Technical Support Contracts Technical support contracts including remote assistance, software updates, and expert consulting, plus National Technical Helpdesk and AVEVA/Wonderware software support contracts.
• ASTOR Academy Training Services Technical training programs covering automation, robotics, SCADA/HMI, and Industry 4.0 technologies, delivered through classroom and remote real-time formats with a published 2026 training calendar.

Quantifiable outcome

• Wodociągi Miasta Krakowa achieved hundreds of thousands PLN in annual savings through AI-based pump control optimization
• +3 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Kawasaki RoboticscoreTechnology or IntegrationAuthorized distributor and integration partner for Kawasaki Robotics industrial robots and cobots. Product range includes BA welding robots, RS/YS series, BX medium payload, Z palletizing, M maximum payload, CL cobots, W/duAro dual-arm cobots, and specialized models for painting (K series) and pharmaceutical (MC/MS series). Includes controllers (F60, E0x, E4x, E9x, E5x) and software (K-Roset, NeoROSET, KIDE).
• EPSON RobotscoreTechnology or IntegrationAuthorized distributor and integrator for EPSON industrial robots including SCARA robots (G, RS, LS, T, GX series) and six-axis robots (N, VT, C series). Includes EPSON RC+ software and complete integration services.
• AVEVA (formerly Wonderware)coreTechnology or IntegrationPremier distributor and implementation partner for AVEVA industrial software in Poland and CEE. Products include InTouch HMI/SCADA, Platform System, Plant SCADA, Edge, PI System, Historian, Reports, Insight, and MES. ASTOR leads a network of 200+ AVEVA partners in the region. AVEVA Flex subscription model available.
• Emerson Automation & ControlmajorTechnology or IntegrationDistributor and integrator for Emerson industrial automation products including PACSystems controllers, RSTi-EP controllers, and related automation solutions. Technical support and documentation available through ASTOR.
• AGILOXcoreTechnology or IntegrationDistributor and integrator for AGILOX autonomous mobile robots (AMR) for internal logistics. AGILOX robots feature X-SWARM decentralized fleet management, 1500kg payload capacity, and omnidirectional movement for tight spaces. Integrates with EtE flow intralogistics systems.
• EtE flowcoreStrategic or Co-development PartnerStrategic partner for EtE flow intralogistics systems including Pallet Cell series (500/600/700/800), robotic carton formers, conveyor systems, and automated storage. Joint development of solutions for Central-Eastern European market. EtE flow brand systems for palletizing, picking, and internal transport.
• Horner APGmajorTechnology or IntegrationDistributor for Horner APG control solutions including PLC controllers, OCS (Operator Control Stations), and related automation products.
• SATEL OymajorTechnology or IntegrationDistributor for SATEL industrial wireless communication solutions including industrial modems, radio modems, GSM/GPRS devices, antennas, and converters for industrial applications.
• InthermajorTechnology or IntegrationPartner for A-Frame automated order picking systems. Inther A-Frame solutions provide high-speed automated picking for pharmaceutical, cosmetic, and e-commerce applications with PUMA measurement module and video registration capabilities.
• ASTOR Technology ParkminorOthersSubsidiary company within ASTOR Group focused on technology development and innovation initiatives. KRS 0000714920, NIP 6762543937, share capital 7,840,000 PLN.
• ProfesalminorOthersSubsidiary company (KRS 0000233498) focused on professional services and specialized automation solutions. Located at ASTOR headquarters in Kraków.
• DynamotionminorOthersSubsidiary company (KRS 0000884080) engaged in motion control and dynamic automation solutions. Located in Kraków.
• VeloweldminorOthersSubsidiary company (KRS 0000257364) focused on welding automation and specialized solutions. Located at ASTOR headquarters.
• European Digital Innovation Hub (EDIH) Hub4IndustrymajorStrategic or Co-development PartnerMember of European Digital Innovation Hub Hub4Industry consortium supporting digital transformation of manufacturing enterprises in Poland and Europe.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OEM Automatic: Swedish industrial automation distributor with a similar business model of distributing components from global automation brands (PLC, HMI, drives, sensors) to manufacturers in Northern Europe, providing technical support and integration services comparable to ASTOR's CEE-focused distribution operations.
• SSI Schaefer: German intralogistics systems integrator and equipment manufacturer offering automated storage, conveyor systems, and order picking solutions — directly competes with ASTOR's EtE flow palletizing cells, A-Frame order picking, and AGILOX mobile robot intralogistics offerings.
• Dematic: Global intralogistics integrator and automated storage/retrieval systems provider — competes with ASTOR's intralogistics business line, particularly for large warehouse automation projects where Dematic's scale and direct enterprise relationships can displace regional integrators.

Broad incumbents

• Festo: German global pneumatics and industrial automation manufacturer with deep CEE presence offering PLCs, servo drives, and automation components directly and through channel partners — overlaps with ASTOR's automation hardware and training portfolio but operates at much broader global scale.
• Siemens Digital Industries: Global automation giant offering SIMATIC PLCs, SCADA, drives, and industrial software — competes with ASTOR across both hardware and software categories, particularly threatening AVEVA-independent accounts where Siemens bundles its own MindSphere/Industrial Edge stack.
• ABB Robotics & Automation: Global industrial automation and robotics supplier competing in SCADA, drives, PLCs, and robotics — a key competitor to ASTOR's robotics integration (where ABB robots compete with Kawasaki/EPSON) and broader automation portfolio.
• Schneider Electric: Global automation and energy management vendor offering Modicon PLCs, EcoStruxure software platform, and drives — directly overlaps ASTOR's PLC, SCADA, and energy management offerings, with strong CEE distribution that competes for the same end customers.
• Rockwell Automation: US-based automation incumbent offering Allen-Bradley PLCs, FactoryTalk software, and integrated automation solutions — competes for large enterprise manufacturing customers in CEE that ASTOR also serves, particularly through its FactoryTalk and Plex systems.
• Beckhoff Automation: German PC-based control and automation vendor offering TwinCAT software and EtherCAT I/O — competes with ASTOR's PLC and industrial PC lines, particularly in machine-builder customer segments where Beckhoff's open-architecture approach is gaining share.
• Phoenix Contact: German industrial automation, connectivity, and I/O specialist offering PLCnext controllers and comprehensive automation components — overlaps with ASTOR's I/O, communication, and PLC product lines, with its own CEE distribution network competing for similar machine-builder customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ASTORvideos
• Facebookfacebook.com/ASTOR.automatyzacja
• LinkedInlinkedin.com/company/astor
• Instagraminstagram.com/astor_technologymeetspeople

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astor