What Robinsons Relocation does

Robinsons Relocation is a privately held, family-owned UK removal and relocation company founded in 1895, headquartered in Redditch, Worcestershire, with additional branches in Abingdon (Oxfordshire) and Basingstoke (Hampshire). The company employs 150+ staff and serves two primary customer segments: private households requiring UK, European or international residential moves, and corporate clients operating global mobility programs across verticals including Retail, Pharma, High Tech/IT, Manufacturing, Engineering and Oil & Gas. It is a founder member of FIDI and OMNI (international moving alliances spanning 100+ countries), holds FAIM quality certification audited by EY, and is a long-standing member of the British Association of Removers, giving it vetted partner coverage in 180+ countries and enabling it to relocate 10,000+ families per year.

The company operates a vertically integrated service portfolio covering UK house removals (hourly-rated with a dedicated Move Manager assigned to each move), European door-to-door removals (full and shared loads), international removals (FCL/LCL sea freight, air freight, vehicle shipping via FIDI/OMNI partners), corporate destination services (home/school search, visa and immigration, tenancy management, orientation), warehouse storage at all three UK branches, and self-storage at the Abingdon site. The underlying operating technology consists of purpose-built vehicles compliant with 2025 EU Transport legislation, a Move Manager tracking system, video survey capability for remote quoting, and online trade portals for partner and agent rate calculations. No public-facing API, software platform or proprietary digital product is offered; the model is services-led rather than software-led.

Robinsons Relocation generates revenue primarily through one-time project fees on removals (UK hourly, European per-load, international per-shipment), recurring weekly rental on self-storage units, managed services revenue on warehouse storage, and professional services fees on corporate DSP engagements. GTM is sales-led and direct across three UK physical branches, a freephone contact line (0800 521 541), online enquiry forms, video surveys, and dedicated corporate account management. Marketing relies on Trustpilot reputation, SEO-optimised service pages, a content blog, and professional association credentials (BAR, FIDI, OMNI, EuRA) rather than paid digital channels. The company has no disclosed external funding, no parent entity, and no subsidiaries; it has grown organically and through historical acquisitions.

Name

Robinsons Relocation

Legal name

Robinsons Relocation Ltd

Website

https://robinsonsrelo.com

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

11–50 employees

Short description

Robinsons Relocation is a family-owned UK removal and relocation company founded in 1895, serving private households and corporate clients with domestic, European and international moving services, corporate destination services, and self-storage across three UK branches and a vetted partner network spanning 180+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Redditch

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. UK House Removals: Core removal services for domestic moves within the UK including packing, loading, transport, delivery and unpacking. Charged hourly based on vehicle and crew size.
2. European Removals: Door-to-door removal services to European destinations with full load and part load (shared) options. Includes customs handling.
3. International Removals: Global removal services to worldwide destinations including USA, Australia, Canada, New Zealand, South Africa, UAE, Hong Kong, Singapore, India. Services include container shipping, air freight, and vehicle transport.
4. Storage Services: Warehouse storage at branch locations for short or long term periods. Includes full inventory and insurance coverage.
5. Self-Storage: Self-access storage units at Abingdon facility available 7 days per week for customer self-service storage needs.
6. Corporate Relocation Services: Destination Services Provision including home search, school search, visa/immigration advice, tenancy management, orientation visits and other relocation services for corporate clients.
7. Vehicle Shipping: International car and motorcycle shipping including Sole Use Container, Shared Container, and RoRo vessel options.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

Robinsons Relocation provides full-service domestic and international household removals, corporate relocation programs, and storage solutions for both individuals and enterprise clients. Services span packing, loading, transport, delivery, customs handling, vehicle shipping, destination services (home/school search, visa/immigration), and warehouse or self-storage, delivered through UK branches and a vetted global partner network.

Product overview

Robinsons Relocation is a removals and relocation services company offering a comprehensive portfolio of services spanning domestic UK house removals, European removals, international removals to 180+ countries, and corporate relocation services. The core offering consists of UK House Removals and International Removals as primary services, supplemented by European Removals, Storage, and Self-Storage. Additional value-added services include Move Manager assignment, professional packing services, marine insurance, liability protection products (Late Key Waiver, Cancellation Waiver), and Advanced Payment Guarantee. The company also offers specialist services including car/motorcycle shipping, air freight, and document storage for business customers. Trade partner tools (Export Calculator, Agent Rate Calculator) are available through the trade portal. Services are delivered through a network of three UK branches (Abingdon/Oxford, Redditch/Birmingham, Basingstoke) and a global network of FIDI/OMNI-accredited partner companies.

Differentiator

Problem solved

Functional benefit

Brands

• SmartStore: A low-cost storage option to help sell homes while saving time, money and hassle.
• Robinsons Self-Storage

Quantifiable outcome

• Weekly international shipments to major destinations
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• British Association of Removers (BAR)coreStrategic or Co-development PartnerLong-standing member since the very beginning of BAR. Provides Advanced Payment Guarantee to all customers, Trading Standards approved terms, and ADR scheme operated by Furniture and Home Improvement Ombudsman (FHIO). Also member of BAR Overseas Group for international removals specialist services.
• FIDI (Fédération Internationale Déménageurs Internationaux)coreStrategic or Co-development PartnerFounder members of this exclusive worldwide alliance of international moving and relocation companies present in over 100 countries. Mandatory FAIM and FIDI DSP Quality label certifications audited annually by EY. Only select overseas partners whose standards live up to Robinsons own quality.
• OMNI (Overseas Moving Network International)coreStrategic or Co-development PartnerFounder members of this global network of professional independent moving companies. Robinsons' Philippa Robinson currently serves as President of OMNI and sits on the board of directors. Network provides complete relocation services using market-leading companies in each local area.
• one-groupcoreChannel Partner/ Reseller/ DistributorPan-European relocation and moving solution covering 14 countries. All partners hold FAIM, ISO or EURA Quality Seal certifications and memberships (EURA, ERC, OMNI, FIDI, IAM). Provides local expertise for European moves including specialist support like helicopter delivery in mountains.
• EuRA (European Relocation Association)minorStrategic or Co-development PartnerEuropean Relocation Association member since 1998, promoting benefits of professionally managed relocation and mobility services. Abides by EuRA's Rules of Conduct for relocation suppliers.
• Self Storage Association (SSA)minorStrategic or Co-development PartnerUK self-storage industry association membership for Abingdon self-storage facility operations.
• The Movers Trading Club Ltd (MTC)minorChannel Partner/ Reseller/ DistributorAuthorised agent and member of MTC, a Foreign (non-USA) based NVOCC registered with US Federal Maritime Commission (FMC), organisation number 027552. Provides USA shipping services.
• Furniture and Home Improvement Ombudsman (FHIO)minorImplementation/ SI/ Consulting PartnerIndependent dispute resolution scheme operator for BAR members. Provides contact details: 3-4 Viewpoint Office Village, Babbage Road, Stevenage, Hertfordshire, SG1 2EQ.

Scale indicators12 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Santa Fe Relocation: International moving and relocation company providing household moving, corporate mobility and immigration services globally. Comparable to Robinsons' end-to-end international relocation management.
• White & Company: UK-based removal and storage company offering national and international household and office removals plus warehouse storage. Direct UK competitor with comparable service breadth.
• Pickfords: UK heritage removal company (founded 17th century) offering domestic and international removals, storage and corporate relocation. Closest UK national peer to Robinsons across UK, European and international lanes.
• Bishop's Move: UK national removal company offering domestic and international household removals plus storage services. Competes directly with Robinsons in UK and overseas household moving.
• Alexander Removals & Storage: Long-established UK removal and storage company offering UK, European and international moving with warehousing facilities. Comparable scale and service mix to Robinsons.
• Sterling Relocation: International relocation specialist providing household moving, corporate relocation and destination services worldwide. Comparable to Robinsons' corporate relocation management offering.
• Crown Relocations: Global relocation and moving services company offering household goods moving, corporate relocation and destination services worldwide. Directly comparable to Robinsons' international removals and corporate DSP offering.
• John Mason International: UK-based international removals and relocation specialist offering worldwide household moves, corporate relocation and storage services. Direct overlap with Robinsons' international removals and corporate book.
• Britannia Movers International: Network of independent UK removal companies offering national and international moving services under a shared brand. Comparable UK removals peer serving similar B2C and corporate customers.

Broad incumbents

• AGS Movers: Large global relocation group providing international moving, corporate mobility and records management. Larger incumbent competing with Robinsons on enterprise corporate relocation RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/robinsonsrelocation
• LinkedInlinkedin.com/company/robinsons-relocation

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robinsons Relocation