RodeoCPG

What RodeoCPG does

The business model combines professional services (quote-based fees for sales management and back-office automation engagements) with subscription recurring revenue from SnoBase software, sold primarily to early-stage CPG brands in the US better-for-you vertical. Distribution is sales-led via direct outreach to CPG founders, supported by content marketing (Knowledge Share blog), organic social (Instagram, LinkedIn), and top-of-funnel educational assets like Jumpstart. The company is privately held, founded in 2019, headquartered in Aspen, USA, with 11-50 employees, and shows no disclosed institutional funding, acquisitions, or revenue in the available source material.

Name

RodeoCPG

Legal name

RodeoCPG Inc.

Website

https://rodeocpg.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

RodeoCPG is a B2B tech-enabled services company that helps emerging better-for-you CPG brands reach retail through outsourced sales management, AI-enabled back-office automation, and its proprietary SnoBase data software.

Ownership category

akta.pro rank

Headquarters

HQ city

Aspen

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Sales Management & Execution Services: Employing Rodeo's sales management team to get CPG brands onto retail shelves. This includes strategic preparation (market identification, pricing, positioning, sales planning), getting products on shelves, and staying on shelves through customized support strategies.
2. Back Office Automation Services: AI-enabled automation of repetitive back-office tasks including promotional submissions, new item forms, deductions support, data analysis, purchase order processing, and administrative support.
3. SnoBase Software: Software solution providing data control, insights, and analytics for CPG brands to manage their operations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

RodeoCPG is a B2B tech-enabled services company that helps emerging better-for-you CPG brands grow in retail through three integrated offerings: (1) outsourced Sales Management & Execution, which deploys Rodeo's sales team to place and maintain brands on retail shelves across natural, conventional, and distributor channels; (2) Back Office Automation, an AI-enabled service that handles promotional submissions, new item forms, deductions, category reviews, and purchase order processing; and (3) SnoBase, a proprietary data management software that centralizes retail data and reduces data-processing time by up to 95%.

Product overview

RodeoCPG is a sales agency and back-office automation provider for CPG brands, offering a unified platform-plus-services model. The core offering consists of Sales Management & Execution (retail sales team deployment), Back Office Automation (AI-enabled administrative task automation), and SnoBase (proprietary data management software that reduces data-processing time by up to 95%). Additional products include Pitchable, Jumpstart educational content, a Partner Marketplace, and Community Forum.

Differentiator

Problem solved

Functional benefit

Brands

• SnoBase: Rodeo's software solution for data management, providing data control, insights, and up to 95% reduction in data-processing time.

Products and services

• Sales Management & Execution Outsourced retail sales agency service in which Rodeo's sales team is employed to get CPG brands onto retail shelves and into consumer baskets. Covers strategic preparation (addressable market identification, pricing/positioning analysis, sales planning, 2-year cost estimate), soliciting and growing business across natural, conventional, and distributor channels, managing all sales infrastructure, and providing customized ongoing support strategies, admin support, and relationship management for active accounts.
• Back Office Automation AI-enabled automation service that handles repetitive back-office CPG tasks including promotional submissions, new item forms, deductions support, regular data analysis, category review reminders and submissions, and purchase order processing. Combines human experts with AI agents to design repeatable workflows and deliver reporting to the brand.
• SnoBase Proprietary data management software that gives CPG brands control over their retail and distributor data, unlocks performance insights that save money, and reduces data-processing time by up to 95%.
• Jumpstart Digital playbook course focused on launching CPG brands, featuring modules covering key business components, 45+ supporting materials, and insights from 15 successful founders.

Quantifiable outcome

• Reduce data-processing time by up to 95%

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• SnoBasecoreTechnology or IntegrationSnoBase is RodeoCPG's proprietary software solution that enables CPG brands to take control of their data, unlock insights that save real money, and reduce data-processing time by up to 95%. It is a core component of RodeoCPG's service offering.
• OTHRSourceminorOthersOTHRSource provides flexible merchandising solutions for CPG brands, offering in-store support through 5K+ trained merchandisers nationwide. They help emerging brands win on shelf through consistent merchandising and data collection.
• WeStockminorOthersWeStock partners with CPG brands to streamline the product request process and create actionable sales data. They help brands get products into stores faster by connecting consumer demand with retail placement.
• LeytonminorOthersLeyton is a global innovation funding consultancy specializing in federal and state R&D Tax Credits. They help CPG companies identify and claim R&D tax credits and payroll tax credits.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Advantage Solutions: Large, publicly-traded CPG sales and marketing services company offering outsourced retail sales, category management, and merchandising. Closest broad incumbent to RodeoCPG's Sales Management & Execution offering, with substantially greater scale and national retail reach.
• Acosta: Major CPG sales and marketing agency providing retail execution, business intelligence, and category management services to consumer brands. Directly comparable to RodeoCPG's services offering but at significantly larger scale across national retail channels.
• KeHE Distributors: Large CPG distributor serving natural, specialty, and conventional retail channels with both distribution and value-added services. Broader incumbent alternative to RodeoCPG's retail execution layer for emerging better-for-you brands.

Direct peers

• Repsly: Retail execution SaaS platform for CPG brands managing field teams, merchandising, and store-level data. Overlaps with SnoBase and Rodeo's back-office automation value proposition, serving similar emerging-to-mid-market CPG customers.
• The Emerson Group: CPG sales and marketing services firm focused on retail execution, category management, and shopper marketing. Directly comparable to RodeoCPG's Sales Management & Execution service, with longer track record and broader retailer relationships.
• AFS (Anderson Food Sales): Specialized CPG sales agency focusing on natural, organic, and specialty food brands getting into retail. Closely comparable to RodeoCPG's vertical focus on better-for-you brands and East Coast retail relationships.
• The Partnering Group: CPG consultancy and sales agency focused on accelerating emerging brands into retail. Comparable in business model (services-led, emerging-brand focus) and target customer profile to RodeoCPG.
• Hamacher Resource Group: Retail consultancy providing category management, marketing, and business intelligence services to CPG brands and independent retailers. Comparable to RodeoCPG's combination of strategic advisory and data-driven back-office services for emerging brands.

Emerging players

• RangeMe: Online product discovery platform connecting emerging CPG brands with retail buyers. Comparable to RodeoCPG in serving emerging brands seeking retail placement, though RangeMe is a marketplace while Rodeo provides hands-on sales execution.
• Birdzi: Data and personalization platform for grocery/CPG retailers and brands, offering shopper insights and personalized marketing. Comparable to SnoBase's data-aggregation angle, with overlap in CPG customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rodeocpg
• Instagraminstagram.com/rodeocpg

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RodeoCPG