Name

SINObase

Legal name

赛诺贝斯（北京）营销技术股份有限公司

Website

https://sinobasedm.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Marketing Technology Software (MarTech)

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO), Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• Marketing automation platform
• AI marketing agents
• Customer data platform
• Social media matrix management
• Digital marketing consulting

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. MIP Platform Subscription: Subscription-based access to the MIP integrated marketing platform (SCRM + CDP + MA + AI). Sold on a per-seat basis with team-size-based pricing tiers. Annual or multi-year billing cadence. Includes platform access, core modules for marketing scenario management, customer management, and data asset management.
2. AI Agent &智域蒲公英AI+ Subscription: Subscription-based AI agent solutions and social media matrix management platform. Pricing is tailored to enterprise scale and needs. Includes AI content creation, matrix distribution, intelligent operations, and GEO optimization capabilities.
3. Professional Services & Consulting: Consulting planning, product implementation, and operational services as part of the 'three-in-one' customer success system (consulting + product + operations). Includes BPO services (digital marketing operations outsourcing), training, and on-site product demonstrations.
4. Managed Services: Managed AI agent services and ongoing marketing operations services including social media management, lead nurturing, and campaign execution. Provided as ongoing managed service engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

SINObase develops and sells the MIP (Marketing Integrated Platform) — an enterprise software suite combining SCRM, CDP, Marketing Automation and an AI Engine — together with the AI-powered social media matrix product 智域蒲公英AI+ and a suite of industry-specific AI Agents. The platform is sold to enterprise customers in high-tech manufacturing, consumer retail, healthcare and financial services, and is delivered alongside consulting, implementation, and managed marketing operations services. Its 5-agent AI system automates content creation, cross-platform distribution, GEO optimization and lead conversion across 10+ Chinese social platforms.

Product overview

SINObase offers a platform-plus-modules architecture consisting of MIP (Marketing Integrated Platform) as the core marketing technology infrastructure and 智域蒲公英AI+ as the AI-powered matrix marketing solution. MIP includes SCRM, CDP, MA, and AI Engine modules providing the foundational marketing cloud capabilities, while 智域蒲公英AI+ delivers 5 specialized AI agents (灵感工厂Agent, 内容创作Agent, 智能量产Agent, 矩阵分发Agent, 智能运营Agent) and 4 solutions (全员营销, GEO优化, 舆情监控, 智能客服) for automated social media matrix operations. The AI智能体 product line extends capabilities with industry-specific agents for sales training, intelligent customer service, digital humans, healthcare, and retail applications. Together, these products enable enterprises to achieve full-domain marketing automation from content creation to lead conversion.

Differentiator

Problem solved

Functional benefit

Brands

• 智域蒲公英AI+: AI-driven full-domain social media account matrix operations platform supporting content creation, multi-platform distribution, GEO optimization, and lead generation across platforms like Douyin, Xiaohongshu, Zhihu, Weibo, and more.
• MIP一体化智能营销平台
• 智算中心

Products and services

• MIP Integrated Intelligent Marketing Platform (MIP一体化智能营销平台) Enterprise-grade integrated marketing technology platform combining SCRM, CDP, marketing automation and an AI engine in one stack. Sold to enterprise customers in high-tech manufacturing, consumer retail, healthcare and financial services, with on-premise/private deployment options and integration via APIs to CRM/ERP systems.
• 智域蒲公英AI+ (Smart Domain Dandelion AI+) AI-powered full-domain social media account matrix exposure and lead generation platform featuring 5 AI agents (Inspiration Factory, Content Creation, Intelligent Production, Matrix Distribution, Smart Operations) and 4 solutions (全员营销, GEO优化, 舆情监控, 智能客服). Enables automated content creation, multi-platform publishing to Douyin/Xiaohongshu/Zhihu/Weibo/WeChat and AI-search GEO optimization. Sold via enterprise subscription and through a national dealer program with free trial onboarding.
• AI Agent Product Series (AI智能体产品系列) Series of industry-specific AI Agent applications deployed across multiple verticals including sales coaching (200+ real rejection scenarios), brand intelligent shopping guide, call center multi-modal voice QC, digital human interactive displays, supermarket member services, patient pre-consultation/intelligent triage for hospitals and cultural tourism robots. Sold as standalone enterprise AI solutions.

Quantifiable outcome

• Content production capacity increased 50x (from manual ~4 hours per article to AI-generated 10 minutes)
• +9 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability14 records

Feature5 records

Partnerships

15 partnerships are on record, tiered major and minor.

• 华为 (Huawei)majorTechnology or IntegrationTechnology ecosystem partner. Integration and compatibility with Huawei cloud and enterprise solutions. Dell, Huawei, and other enterprise tech brands appear in the partner and customer logo sections.
• OraclemajorTechnology or IntegrationTechnology ecosystem partner. Database and enterprise software integration partner. Listed in ecosystem cooperation section of the About page.
• 腾讯云 (Tencent Cloud)majorTechnology or IntegrationTechnology ecosystem partner. Integration with Tencent Cloud infrastructure for platform deployment and operations.
• 阿里云 (Alibaba Cloud)majorTechnology or IntegrationTechnology ecosystem partner. Cloud infrastructure partnership for platform hosting and AI services.
• 火山引擎 (Volcano Engine)majorTechnology or IntegrationTechnology ecosystem partner. ByteDance's cloud platform for AI and big data capabilities, complementary to social media integration.
• 豆包 (Doubao AI)majorTechnology or IntegrationAI platform integration partner. ByteDance's AI large model (Doubao) used as one of the AI foundations in the 智域蒲公英AI+ platform for content generation and GEO optimization.
• 南京信息工程大学 (Nanjing University of Information Science and Technology)minorOthersUniversity partnership for talent recruitment, research collaboration, and industry-academia cooperation in AI and digital marketing.
• 东南大学 (Southeast University)minorOthersUniversity partnership for talent recruitment and academic collaboration.
• 汇华学院 (Huihua College)minorOthersUniversity partnership for talent development and industry-academia cooperation.
• 石家庄职业技术学院 (Shijiazhuang Vocational College of Technology)minorOthersVocational college partnership for applied talent cultivation and internship programs.
• 冀商商会 (Hebei Entrepreneurs Chamber of Commerce)minorOthersAssociation membership. 冀商商会理事单位 (Director Member of Hebei Entrepreneurs Chamber of Commerce).
• 服务外包协会 (Service Outsourcing Association)minorOthersAssociation membership including 服务外包协会理事单位 and 服务贸易和服务外包协会副会长单位 (Vice President Unit). Industry advocacy and standards participation.
• 物联网大数据协会 (IoT & Big Data Association)minorOthersAssociation membership. 物联网大数据协会理事单位 (Director Member).
• 信息产业与信息化协会 (Information Industry & Informatization Association)minorOthersAssociation membership. 信息产业与信息化协会会员单位 (Member).
• 南京跨境电子商务协会 (Nanjing Cross-Border E-Commerce Association)minorOthersAssociation membership for cross-border e-commerce industry collaboration.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MiningLamp Technology (明略科技): China-based enterprise AI company with marketing intelligence, customer data, and AI-agent offerings to large enterprises. Comparable AI-driven marketing analytics and vertical AI-agent roadmap to SINObase.
• Convertlab: China-based marketing cloud and CDP platform serving enterprise customers with integrated SCRM, MA, and customer data infrastructure. Closely comparable to SINObase in product scope (SCRM + CDP + MA) and target enterprise marketing buyer, with a similar B2B enterprise field-sales motion.
• Jingdigital (Beijing Jingzhun Tongxun): Enterprise marketing automation platform focused on WeChat-based SCRM, CDP, and marketing campaigns for B2B and B2C brands in China. Directly comparable to SINObase's MIP B2B and B2C modules and similar enterprise-customer base across retail and manufacturing.
• Weimob (微盟): Listed Chinese SaaS provider offering social commerce, SCRM, and marketing automation tools targeting SMB and mid-market merchants, primarily on WeChat and Xiaohongshu. Overlaps with SINObase's 智域蒲公英AI+ SMB motion and matrix-account management use cases.
• Yiketui (易客CRM): Chinese SaaS CRM and marketing automation vendor with focus on social selling, WeChat SCRM, and integrated marketing tools. Comparable product surface area and Chinese SMB/enterprise customer base.

Broad incumbents

• Salesforce Marketing Cloud: Global incumbent offering enterprise marketing automation, CDP, AI-driven personalization, and journey orchestration. Overlaps with SINObase's MIP platform capabilities but at global enterprise scale, typically competing for the largest multinational accounts.
• Adobe Marketo Engage: Enterprise B2B marketing automation and lead-management platform owned by Adobe. Comparable on the B2B lead-nurturing and account-based marketing use cases SINObase serves for high-tech manufacturing and industrial customers.
• HubSpot: Global marketing automation, CRM, and content-marketing platform with inbound methodology. Comparable in product category (marketing automation, SCRM, CDP) though serves a much broader global mid-market segment than SINObase's China-focused enterprise base.

Emerging players

• GrowingIO: China-based product analytics and user-behavior platform with adjacent marketing-insights capabilities. Comparable to SINObase's CDP and data-driven marketing offerings, particularly for digital-native and retail customers.

Others

• Yonyou (用友网络): China's leading enterprise software and ERP vendor and strategic investor in SINObase. Adjacent ecosystem participant whose enterprise stack increasingly bundles marketing cloud and AI-agent capabilities, and which provides both partnership synergies and competitive overlap for SINObase.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SINObase