SharpSport

What SharpSport does

SharpSports operates a developer-first sports betting API platform that aggregates 25+ US and international sportsbooks — including DraftKings, FanDuel, BetMGM, Caesars, BetRivers, Kalshi, and Pinnacle — behind a single unified interface. The platform exposes a modular product set covering the full sports betting stack: betSync for account linking and credential management, betPrices for real-time odds with sub-100ms latency, betPlace for one-click bet placement and attribution, betContent for automated SEO-optimized game previews, Historic Data for time-series analytics and line movement detection, and Pine AI Whitelabel for branded conversational AI betting assistants built on the jaXon sports-focused LLM. SharpSports reports 3,000+ developers on the platform, 300M+ bets synced, and 500K+ end-user bettors served through customer applications. The company sells to developers and product teams building sports betting experiences and to B2B operators requiring multi-sportsbook infrastructure, with channel distribution through partners such as OddsJam, RotoWire, and SportsData.io.

SharpSports monetizes through tiered monthly API subscriptions ($500/month for betSync, $750/month for betPrices, $1,750/month for betPlace, $3,000/month for betContent), with custom multi-year enterprise pricing for the Pine AI Whitelabel product and for deployments serving 10,000+ users. The go-to-market combines self-serve PLG (sandbox environment, interactive code examples, documentation-driven sign-up) with sales-assisted enterprise motion for larger deployments. In September 2025 the company merged with Pine Sports, a B2C sports betting platform, bringing the jaXon sports-focused LLM in-house, opening a direct consumer validation channel, and positioning the combined entity to use the upcoming NFL season as a proving ground for merged B2B and AI-driven products while pursuing additional strategic investors.

Name

SharpSport

Legal name

SharpSports

Website

https://sharpsports.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

SharpSports provides a developer-first unified sports betting API platform connecting 25+ sportsbooks, offering account syncing, real-time odds, bet placement, content generation, and a white-label AI betting assistant to developers and B2B betting operators.

Ownership category

akta.pro rank

Product category

Sports Betting API Platform

akta.pro primary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

akta.pro secondary industry

Sportsbook Platform & PAM Providers (B2B) (MPAEACAC)

Keywords

• Sports betting API
• Developer-first platform
• Sportsbook integration
• Real-time odds feed
• Betting infrastructure

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. API Subscription Plans: Tiered monthly subscription model for API access to sports betting products. betSync starts at $500/month, betPrices at $750/month, betPlace at $1,750/month, and betContent at $3,000/month. Volume-based pricing with enterprise custom quotes for larger deployments.
2. Pine AI Whitelabel: Custom enterprise pricing for AI betting assistant white-label deployment with dedicated onboarding, Slack channel support, and enterprise SLA.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

SharpSports provides a unified sports betting API platform that connects to 25+ US and international sportsbooks through a single interface. The platform offers account linking (betSync), real-time odds feeds (betPrices), bet placement and attribution (betPlace), automated SEO-optimized content generation (betContent), historical data, and a whitelabeled AI betting assistant (Pine AI). Developers can integrate these capabilities in under five minutes via pre-built UI components, SDKs, and a sandbox environment.

Product overview

SharpSports offers a unified platform-plus-modules architecture for sports betting development. The core platform provides a single API connecting all products: betSync for account linking, betPrices for real-time odds feeds, betPlace for bet placement and attribution, betContent for automated SEO-optimized content generation, Historic Data for comprehensive analytics, and Pine AI Whitelabel for branded AI betting assistants. Following the merger with Pine Sports, the platform now incorporates the jaXon sports-focused LLM for enhanced natural language capabilities. The products work seamlessly together through a unified interface, with individual products available for standalone use or combined for complete sports betting experiences.

Differentiator

Problem solved

Functional benefit

Brands

• betSync: Account syncing product connecting user accounts from all major US sportsbooks with pre-built UI components and secure credential management.
• betPrices
• betPlace
• betContent
• Pine AI Whitelabel

Products and services

• betSync Account syncing product enabling users to connect their accounts from all major US sportsbooks. Includes pre-built UI components, secure credential management, and real-time account synchronization via API endpoints for granular and summary account data. Built for software developers building sports betting applications.
• betPrices Real-time odds feed providing live odds from all major sportsbooks with standardized data formats, unlimited API calls, and sub-100ms latency. Built for developers and product teams requiring normalized odds data across multiple sportsbooks.
• betPlace Bet placement and attribution product enabling one-click betting with automatic betslip creation, deep links, robust market coverage, alt line support, and comprehensive attribution reporting across sportsbooks. Built for developers integrating direct bet placement into their applications.
• betContent Automated content generation product creating SEO-optimized game previews and betting analysis. Delivers daily previews for all major leagues with historical matchup data, recommended bets, and player props. Built for content-driven sports betting properties.
• Historic Data Comprehensive historical betting data and analytics product providing time-series pricing data, player game-by-game statistics, injury reports, market metadata with aggregate stats, and line movement detection across 5+ years of historical betting activity.
• Pine AI Whitelabel Whitelabel AI betting assistant product delivering a production-ready conversational AI chat experience fully customized to customer branding, powered by SharpSports real-time odds and player/team stats. Includes usage analytics dashboard and user management.
• jaXon LLM Sports-focused large language model developed by Pine Sports that processes natural language queries about sports betting. Now integrated into SharpSports offering following the September 2025 merger to power AI-driven betting experiences.

Quantifiable outcome

• Get up and running in under 5 minutes with step-by-step tutorials
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability3 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Pine SportscoreStrategic or Co-development Partner · 2 September 2025SharpSports and Pine Sports merged to combine B2B betting infrastructure with a fast-growing B2C platform. The merger creates a unified product strategy targeting both professional and casual bettors. Pine Sports gains access to clean, reliable data to enhance its jaXon sports-focused LLM, while SharpSports validates new tools through direct consumer testing. The companies plan to use the upcoming NFL season as a proving ground.
• DraftKingscoreTechnology or IntegrationAPI integration partner - DraftKings is one of 25+ sportsbooks connected through SharpSports unified API for odds feeds, account syncing, and bet placement capabilities.
• FanDuelcoreTechnology or IntegrationAPI integration partner - FanDuel integrated via SharpSports platform providing real-time odds and account management features.
• BetMGMcoreTechnology or IntegrationAPI integration partner - BetMGM connected through SharpSports unified API for sports betting data services.
• Caesars SportsbookcoreTechnology or IntegrationAPI integration partner - Caesars Sportsbook integrated via SharpSports platform for odds and account data.
• BetRiverscoreTechnology or IntegrationAPI integration partner - BetRivers connected through SharpSports platform for sports betting data services.
• SportsData.iominorChannel Partner/ Reseller/ DistributorPartner company displayed in logos section, appears to be a distribution or integration partner for sports data services.
• OddsJamminorChannel Partner/ Reseller/ DistributorPartner company displayed in logos section, appears to be using or reselling SharpSports data for odds comparison services.
• RotoWireminorChannel Partner/ Reseller/ DistributorPartner company in logos section, appears to be integrating SharpSports data for fantasy sports content and analysis.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OpticOdds: B2B sports betting odds and data API provider serving sportsbook operators, media, and platform builders. Closely comparable to SharpSports' betPrices and betPlace products, with overlapping customer base of developers building sports betting experiences.
• SportsData.io: Sports data feeds and APIs covering multiple US and international sports, used by fantasy and sportsbook operators. Direct competitor in the B2B sports data/odds API category and an existing channel partner of SharpSports.
• OddsJam: Odds comparison, +EV betting, and sports betting data platform that partners with SharpSports for data. Comparable in target customers (sports bettors and apps) and in the sportsbook odds aggregation/attribution space.

Emerging players

• Swish Analytics: Provides sports analytics, projections, and data feeds for sports betting and fantasy operators. Comparable to SharpSports' historic data and betContent modules, with focus on player props and predictive analytics.
• BettingPros: Sports betting odds comparison, picks, and data platform with API and content products serving sportsbooks and affiliates. Comparable to SharpSports' betPrices and betContent modules, with stronger consumer brand presence.
• RotoWire: Fantasy sports and sports betting news, data, and content provider with API/feed products. Comparable to SharpSports' betContent and historic data modules, with deeper roots in fantasy and editorial content.
• Vivid Sports: Real-time sports betting odds, derivatives, and pricing infrastructure provider. Comparable to SharpSports' betPrices and betPlace modules, with emphasis on derivative pricing and exchange-style products.

Broad incumbents

• Sportradar: Global sports data and technology company supplying odds feeds, content, and integrity services to sportsbooks, leagues, and media. Competes with SharpSports at the data/odds infrastructure layer, but at a much larger scale and with broader portfolio.
• Genius Sports: Sports data, technology, and media company providing official data feeds, trading services, and content to sportsbooks and leagues. Overlaps with SharpSports' sportsbook integration and odds distribution capabilities as a much larger, publicly-traded incumbent.
• Stats Perform: Sports data and AI company delivering live data feeds, content, and betting services to sportsbooks, media, and leagues. Broadly comparable to SharpSports' odds, data, and content offerings as a large established player in sports data infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SharpSport