Bio Bidet

What Bio Bidet does

Bio Bidet, operating as Bio Bidet Innovation LLC, is the bidet-focused consumer hardware brand of Bemis Manufacturing Company. Founded in 2008 and headquartered at 460 Jennings Drive, Lake in the Hills, Illinois, the company designs and sells electronic bidet seats, non-electric bidet attachments, and integrated smart bidet toilets to US residential consumers (with shipping now extended to Canada). Its core technology revolves around water-based cleansing: patented 3-in-1 stainless steel nozzles delivering front, back, and Vortex Wash modes, hybrid warm water heating, UV nozzle sterilization, auto open/close lids, and wireless remote controls. The product catalog spans from $24.99 non-electric attachments (SlimEdge, Essential, HD-4000) to mid-tier electric seats ($199-$399 BB-500/USPA/BB-1000), premium seats ($489-$699 BB-2000 and Discovery DLS), and the Discovery DLX all-in-one smart toilet at $2,699, alongside the Flow line of motion-activated kitchen faucets and a full accessories/replacement-parts catalog.

The business model is a hybrid direct-to-consumer and retail hardware sale operation. Bio Bidet sells through its own Shopify-powered biobidet.com storefront (free shipping over $199, Honor Club loyalty program offering a $20 join discount), and simultaneously distributes through Amazon, Home Depot, Lowe's, and Costco, with shelf presence reported at 1,400+ stores. Go-to-market combines product-led conversion tools (a Bidet Quiz, comparison chart, compatibility guide, and installation tutorials) with content marketing, SEO, social media across six platforms, email/newsletter funnels, seasonal promotional events (up to 40% off), and an affiliate program run on Impact.com. TaskRabbit is integrated to convert non-DIY shoppers into buyers via fixed-price installation services. Customer segments center on US homeowners and renters, with secondary focus on the aging-in-place/seniors accessibility market, eco-conscious consumers, and a B2B dealer channel for property managers and multi-unit installations. Pricing is one-time/perpetual across all SKUs, with the company structured as a wholly-owned subsidiary under the privately held Bemis Manufacturing parent, carrying no external venture capital or private equity funding.

Name

Bio Bidet

Legal name

Bio Bidet Innovation LLC

Website

https://biobidet.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Bio Bidet, a brand of Bemis Manufacturing, designs and sells electronic bidet seats, non-electric bidet attachments, and smart bidet toilets directly via biobidet.com and through Amazon, Home Depot, Lowe's, and Costco to US and Canadian residential consumers.

Ownership category

akta.pro rank

Product category

Bathroom Fixtures

NAICS

Small Electrical Appliance Manufacturing (335210)

akta.pro primary industry

Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI)

Keywords

• Bidet toilet seats
• Bathroom fixtures
• Personal hygiene products
• Smart bathroom technology
• Kitchen faucets

Headquarters

HQ city

Crystal Lake

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Hardware Sales - Bidet Seats: Sale of electric and non-electric bidet toilet seats ranging from $199 to $699, including flagship models like BB-2000, BB-1000 Supreme, and Discovery DLS. Revenue generated from direct consumer purchases and retail distribution.
2. Hardware Sales - Bidet Attachments: Sale of bidet attachments that fit beneath existing toilet seats without requiring power, priced from $24.99 to $59.00
3. Hardware Sales - Bidet Toilets: Sale of integrated all-in-one bidet-and-toilet combos including Discovery DLX at $2,699
4. Accessories and Replacement Parts: Sale of accessories including Drylette Bidet Towels ($19.99), Carbon Filters ($19.99-$41.99), and replacement parts for bidet seats, nozzles, and remotes
5. Flow Faucets: Sale of motion sensor kitchen faucets including Flow Motion and Flow Classic models at warehouse sale prices ranging from $49 to $239

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels9 records

Core offering

Bio Bidet designs, manufactures, and sells residential bidet products including electric bidet toilet seats (BB-2000, Discovery DLS, USPA PRO, BB-1000 Supreme, BB-500 series), non-electric bidet attachments (SlimEdge, Essential, HD-4000, HD-1000 Travel), integrated smart bidet toilets (Discovery DLX), motion-activated kitchen faucets (Flow line), and supporting accessories and replacement parts. Products are sold direct-to-consumer through biobidet.com and via major retail partners including Amazon, Home Depot, Lowe's, and Costco.

Product overview

Bio Bidet by Bemis offers a comprehensive portfolio of bidet products organized into three main categories: bidet seats (electronic toilet seat replacements with features like warm water, heated seats, and air dryers), bidet attachments (non-electric upgrades that fit under existing toilet seats), and bidet toilets (all-in-one combinations replacing entire toilets). The core product line includes the BB-2000 flagship bidet seat with vortex wash and remote control, USPA PRO limited edition seat, Discovery DLS with UV sterilization and auto open/close, BB-500 series entry-level seats, and BB-1000 Supreme mid-range seats. The Discovery DLX represents the premium smart bidet toilet option. Beyond bidets, the company offers Flow brand motion-activated kitchen faucets and a full range of accessories and replacement parts. Products range from affordable non-electric attachments ($24.99-$59) to premium smart toilets ($2,699), targeting both budget-conscious consumers and luxury-oriented buyers seeking advanced bathroom hygiene solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• BB-2000 Bidet Seat Flagship electric bidet seat replacement offering warm water cleansing, heated seat, warm air dryer, stainless steel 3-in-1 nozzle with Vortex Wash, wireless remote, deodorizer, night light, and adjustable settings. Aimed at premium residential bathroom upgrades.
• Discovery DLS Bidet Seat High-end electric bidet seat featuring automatic open/close lid, built-in UV sterilization for the nozzle, unlimited warm water, wireless remote, adjustable heated seat, and low-profile design. Targeted at accessibility and premium residential users.
• USPA PRO Bidet Seat Mid-range electric bidet seat with adjustable warm water cleansing, heated seat, warm air dryer, built-in deodorizer, wireless remote control, and user presets for personalized comfort. Targeted at premium mid-market residential buyers.
• BB-1000 Supreme Bidet Seat Mid-range electric bidet seat with 3-in-1 nozzle offering posterior, feminine, and Vortex Wash functions, wireless remote, deodorizer, massage spray, and adjustable settings. Targeted at feature-oriented residential buyers.
• BB-500 Series Bidet Seat Entry-level electric bidet seat available as BB-500 (without dryer) and BB-550 (with dryer), with dual nozzles, unlimited warm water, adjustable heated seat, night light, slim design, and backside backup non-electric operation during power outages. Targeted at budget-conscious residential consumers.
• Discovery DLX Smart Bidet Toilet Integrated all-in-one smart bidet-toilet combination replacing the full toilet, featuring dual nozzles, heated seats, auto flush, self-rising lid, unlimited warm water, warm air dryer, vortex spray, and wireless remote. Targeted at luxury residential and premium bathroom renovations.
• SlimEdge Bidet Attachment Non-electric bidet attachment that fits beneath existing toilet seats, providing adjustable water pressure control via knob, dual nozzles, and front/rear wash functionality without requiring electricity. Targeted at renters and entry-level bathroom upgrade buyers.
• Essential Bidet Attachment Budget-friendly non-electric bidet attachment with dual nozzles and adjustable water pressure, providing an affordable entry-level bathroom upgrade. Targeted at first-time bidet users and renters.
• HD-4000 Bidet Attachment Non-electric bidet attachment with adjustable settings and dual nozzles for rear and front wash functionality, no power or outlet required. Targeted at affordable residential upgrades.
• HD-1000 Travel Bidet Portable travel bidet for on-the-go personal hygiene needs. Targeted at travelers and mobile users seeking portable cleansing solutions.
• Flow Motion Activated Kitchen Faucet Motion-activated kitchen faucet featuring SmartLatch Retraction technology that automatically stops water flow and docks smoothly when released. Targeted at residential kitchens seeking touchless operation.
• Flow-X Motion Activated Kitchen Faucet Premium motion-activated kitchen faucet with SmartLatch Retraction feature and spring neck design. Targeted at premium residential kitchen renovations.

Quantifiable outcome

• Reduce toilet paper use by up to 75%
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• TaskRabbitminorImplementation/ SI/ Consulting PartnerTaskRabbit integration allows customers to book professional installation services for their Bio Bidet products through the TaskRabbit platform, with fixed pricing and background-checked Taskers for do-it-yourself challenged customers.
• AmazoncoreChannel Partner/ Reseller/ DistributorMajor online marketplace distribution partner for Bio Bidet products, making bidet seats and attachments available to Amazon's massive customer base nationwide.
• Home DepotcoreChannel Partner/ Reseller/ DistributorNational home improvement retailer partner providing physical retail presence for Bio Bidet products in Home Depot stores across the United States.
• Lowe'scoreChannel Partner/ Reseller/ DistributorNational home improvement retailer partner with both online and physical store presence selling Bio Bidet bidet products.
• CostcominorChannel Partner/ Reseller/ DistributorWarehouse club retailer partner offering Bio Bidet products in select Costco locations for membership-based customers.
• Bemis Manufacturing CompanycoreStrategic or Co-development PartnerParent company and manufacturing partner providing manufacturing expertise, brand credibility as established toilet seat manufacturer, and shared distribution infrastructure including BBB accreditation.
• Impact.comminorGTM or Marketing PartnerAffiliate marketing platform partner for managing the Bio Bidet affiliate program, enabling partners to promote Bio Bidet products for commission.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Toto: Toto is the global leader in bidet seats and washlet smart toilets, with deep plumbing-fixture credibility and premium positioning. Directly competes with Bio Bidet across electric bidet seat tiers and integrated smart toilets, and is the most cited premium alternative to Bio Bidet's Discovery DLS line.
• Brondell: Brondell markets the Swash line of electric bidet seats, targeting the same US residential consumer with comparable feature tiers from entry to premium. Closest like-for-like US-headquartered competitor on product range, retail placement, and price ladder.
• Alpha Bidet: Alpha Bidet sells electric and non-electric bidet seats directly online with a similar feature-and-price tier strategy to Bio Bidet. Competes head-to-head on Amazon and DTC channels for mid-range US bidet seat buyers.
• Omigo: Omigo offers premium electric bidet seats under its own brand, competing on similar feature stacks including stainless nozzles and hybrid heating. Targets the same DTC premium segment as Bio Bidet's BB-2000 and Discovery DLS.
• LUXE Bidet: LUXE Bidet is a value-oriented bidet attachment and seat brand that overlaps directly with Bio Bidet's non-electric attachment and lower-tier electric seat lines. Most directly comparable peer on the entry-level attachment side.
• SmartBidet: SmartBidet markets electric bidet seats across entry and mid-range price points online, with feature parity on heated seats, warm water, and remote controls. Competes with Bio Bidet's BB-500, BB-1000, and USPA PRO tiers.

Broad incumbents

• Kohler: Kohler is a major US bathroom and kitchen fixtures incumbent offering the Veil smart toilet and bidet seat lines alongside full plumbing portfolios. Overlaps with Bio Bidet at the integrated smart-toilet tier and increasingly at the bidet-seat tier, but as part of a much broader bathroom suite.
• American Standard: American Standard is a legacy US toilet and bidet-seat manufacturer with broad retail distribution through home centers like Home Depot and Lowe's, the exact shelf Bio Bidet competes on. Overlaps at bidet seats and is a credible incumbent alternative to the Bemis-owned Bio Bidet line.
• Moen: Moen is a major US kitchen and bath fixtures incumbent with strong retail placement at Home Depot, Lowe's, and Amazon. Doesn't sell bidet seats today but represents an adjacent plumbing-fixture incumbent that could expand into bidet, channel placement rival to Bio Bidet.
• Delta Faucet: Delta Faucet (Masco) is a US kitchen and bath fixtures powerhouse with extensive retail and online presence. Comparable to the Flow faucet line's broader market and a credible channel partner/rival at kitchen-fixture retailers where Bio Bidet aims to extend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BIOBIDET
• YouTubeyoutube.com/user/biobdet1
• Facebookfacebook.com/biobidet
• Instagraminstagram.com/biobidet
• Pinterestpinterest.com/biobidet/_shop
• TikToktiktok.com/@biobidet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bio Bidet