EFUEL
EFUEL is a Nordic wholesale distributor of EV charging equipment and home batteries, supplying registered installers and resellers across Sweden, Norway, Denmark, and Finland through a multi-brand partner portal (efuel.se). Founded 2019 and owned by DistIT Group since 2021, it aggregates leading European charger brands and complements hardware sales with operator services via Wattif.
- Company typePrivate
- Founded2019
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What EFUEL does
EFUEL (legal entity Electric Fuel Infrastructure Sweden 2 AB) is a Swedish wholesale distributor of EV charging equipment and home battery storage products, founded in 2019 and acquired by DistIT Group in 2021. The company operates as a multi-brand aggregator, distributing products from leading European EV charging and battery suppliers including Easee, Zaptec, Wallbox, DEFA, Charge Amps, go-e, ONEPOLE, CTEK, NexBlue, Tibber, Homevolt, Enphase, and AmpSociety, alongside its own-brand TÜV-approved Type 2 charging cables. EFUEL also sells complementary electrical installation components (residual current devices, busbars, current transformers, enclosures) and offers bundled charger-and-accessory packages.
The company runs an e-commerce Partner Portal (efuel.se) that serves registered business customers - primarily professional installers/electricians and resellers - across the Nordic region (Sweden, Norway, Denmark, and Finland, with Finland added in 2022 and Denmark in 2026). Revenue mechanics center on wholesale hardware sales with volume discounts, an annual minimum purchase requirement of 7,000 SEK per account, and standard 20-day payment terms on approved credit. Beyond hardware, EFUEL has expanded into service revenue via a 2023 partnership with Wattif, offering charging operator services and payment solutions that enable installers to deliver complete charging infrastructure solutions to end customers (housing associations, property managers, commercial sites). Marketing is conducted through EFUEL TV (video content), a Knowledge Bank of articles and installation guides, and partner-facing sales and marketing materials, positioning EFUEL as a channel-enablement and support layer rather than a direct-to-consumer provider.
EFUEL firmographics
Firmographics- Name
- EFUEL
- Legal name
- Electric Fuel Infrastructure Sweden 2 AB
- Website
- https://efuel.se
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EFUEL is a Nordic wholesale distributor of EV charging equipment and home batteries, supplying registered installers and resellers across Sweden, Norway, Denmark, and Finland through a multi-brand partner portal (efuel.se). Founded 2019 and owned by DistIT Group since 2021, it aggregates leading European charger brands and complements hardware sales with operator services via Wattif.
- Ownership category
- akta.pro rank
EFUEL industry classification
Industry- Product category
- EV Charging Equipment Wholesale Distribution
- NAICS
- Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Charging Infrastructure Components (connectors, cables, dispensers, payment/controls) (IMAGAHAH)
- akta.pro secondary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
Keywords
Where EFUEL is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
EFUEL business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales (Wholesale/Distribution): EFUEL generates revenue through wholesale distribution of EV charging equipment (charging boxes, cables, accessories) and home battery solutions to registered installers and resellers. Products are sold at dealer prices with volume discounts available.
- Annual Minimum Purchase Requirements: The company requires a minimum annual purchase level of 7000 SEK per customer account, calculated per calendar year. Accounts not meeting this minimum may be suspended.
- Operator Services and Payment Solutions: EFUEL offers operator services and payment solutions as part of their comprehensive offering, enabling charging infrastructure management and payment processing for installers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Wholesale Pricing for Registered Partners |
| Other | Pay-as-you-go | Volume Discounts |
| Unit Pricing | Pay-as-you-go | Expedited/Handling Fee |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
EFUEL product offering
Product offeringCore offering
EFUEL is a wholesale distributor of EV charging equipment, home batteries, and related electrical materials, selling to registered installers and resellers in the Nordic region. It offers multi-brand AC charging stations (Easee, Zaptec, Wallbox, DEFA, go-e, NexBlue, CTEK, Charge Amps), own-brand TÜV-approved charging cables, home battery solutions (Tibber, Homevolt, Enphase), load balancing hardware, mounting poles, electrical components, and bundled packages. The company also provides operator services and payment solutions through a partnership with Wattif, technical support, project assistance during sales, and a digital Partner Portal for ordering and account management.
Product overview
EFUEL is a distributor and wholesale supplier of EV charging equipment and home batteries targeting installers and resellers in the Nordic market. The company operates as a multi-brand distributor offering products across multiple categories: AC charging stations (laddboxar), battery storage (batterilagring), load balancing (lastbalansering), electrical materials (elmaterial), poles & foundations (stolpar & fundament), and packages (paket). Product portfolio includes own-brand charging cables alongside branded products from Easee, Zaptec, Wallbox, go-e, DEFA, CTEK, NexBlue, Schneider Electric, Gacia, ETEK, Sontheimer, Tufvassons, Eastron, and Enphase. The company also provides operator services (operatörstjänster), marketing materials, and technical support as part of its service offering. EFUEL serves Sweden, Norway, Denmark, and Finland with a digital e-commerce platform for registered business customers.
Differentiator
Problem solved
Functional benefit
Products and services
- EFUEL EV Charging Cables (Type 2, 20A and 32A)
- Multi-brand AC EV Charging Stations (Laddboxar)
- Home Battery Storage Solutions (Batterilagring)
- Load Balancing Solutions (Lastbalansering)
- Electrical Materials (Elmaterial)
- Poles and Foundations (Stolpar & fundament)
- Bundled Product Packages (Paket)
- EFUEL Partner Portal
- Operator Services and Payment Solutions (Operatörstjänster)
- Sales and Marketing Materials (Marknadsmaterial)
- Technical Support (Teknisk support)
Quantifiable outcome
- Orders placed before 11:30 AM typically shipped same day
- +1 more outcomes
Companies that use EFUEL
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
EFUEL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
EFUEL partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- EnphaseminorEFUEL started offering products from Enphase in 2026, adding solar and battery optimization solutions.
- AmpSocietyminorEFUEL started offering products from AmpSociety in 2026.
- TibbercoreEFUEL started offering smart home batteries together with Tibber in 2025, expanding into the home battery storage market.
- HomevoltminorEFUEL started offering smart home batteries together with Homevolt in 2025.
- ONEPOLEminorEFUEL started offering products from ONEPOLE in 2024, expanding their product range.
- go-eminorEFUEL started offering products from go-e in 2024.
- NexBlueminorEFUEL started offering products from NexBlue in 2024.
- WattifcoreEFUEL became a partner with Wattif in 2023 and offers Wattif's operator services to customers. This partnership enables EFUEL to provide complete charging solutions including operator and payment services.
- DEFAcoreEFUEL entered into an agreement with DEFA in 2023, adding DEFA Power charging products to their portfolio.
- WallboxcoreEFUEL entered into an agreement with Wallbox in 2022, expanding their product portfolio with another leading EV charging brand.
- EaseecoreEFUEL was founded in 2019 and became a reseller of charging boxes from Easee. Easee is one of the original brand partnerships.
Scale indicators3 records
Recent moves11 records
Expansion highlights5 records
EFUEL competitors and assessment
Company assessmentOthers
- Solar A/S: European technical wholesale group serving installers and contractors with electrical, climate and energy products; adjacent in serving the same installer customer base across Northern Europe.
- Beijer Ref: Nordic-listed technical wholesaler with a strong installer channel in HVAC and refrigeration; comparable in Nordic distribution scale and customer base, though not active in EV charging specifically.
Broad incumbents
- ALSO Group: European IT and electronics distributor with EV charging and energy products; broader portfolio than EFUEL but competes for the same installer channel in Northern Europe.
- DistIT Group: EFUEL's parent conglomerate and a Nordic specialty distribution group; broader in scope (IT, AV, electronics) but operates an adjacent multi-brand distribution model that contextualizes EFUEL's wholesale economics.
- Conrad Electronic: European electronics and electrical components distributor serving B2B buyers including installers; comparable wholesale channel reach though broader in product category than EV charging.
- RS Components: Global industrial and electronics distributor with an EV charging and energy storage product range; comparable as a broad-line B2B distributor but significantly larger and more diversified.
Direct peers
- Dustin: Nordic IT and electronics reseller with EV charging offerings; overlaps with EFUEL in serving installers and resellers across Sweden, Norway, Denmark and Finland with multi-brand hardware distribution.
- EET Group: Pan-European distributor headquartered in Denmark with a multi-brand EV charging portfolio serving installers and resellers — comparable to EFUEL in customer base, product breadth and wholesale distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
EFUEL social profiles
Digital presenceEFUEL compliance and trust
Trust signalCompliance12 records
EFUEL financial estimates
Financial estimateRevenue estimate
Valuation estimate
EFUEL leadership team
Management profileNumber of profiles
EFUEL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EFUEL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EFUEL
What does EFUEL do?
EFUEL is a wholesale distributor of EV charging equipment, home batteries, and related electrical materials, selling to registered installers and resellers in the Nordic region. It offers multi-brand AC charging stations (Easee, Zaptec, Wallbox, DEFA, go-e, NexBlue, CTEK, Charge Amps), own-brand TÜV-approved charging cables, home battery solutions (Tibber, Homevolt, Enphase), load balancing hardware, mounting poles, electrical components, and bundled packages. The company also provides operator services and payment solutions through a partnership with Wattif, technical support, project assistance during sales, and a digital Partner Portal for ordering and account management.
Is EFUEL a public or private company?
EFUEL is a private company. It is classified as corporate owned and is currently operating.
When was EFUEL founded?
EFUEL was founded in 2019. It employs 11 to 50 people.
Where is EFUEL based?
EFUEL is headquartered in Stockholm, Sweden, in the Europe region.
How does EFUEL make money?
Three revenue lines are on record. Product Sales (Wholesale/Distribution) is the primary driver. The others are annual Minimum Purchase Requirements and operator Services and Payment Solutions.
Who are EFUEL's main competitors?
Others on record are Solar A/S and Beijer Ref. Broad incumbents are ALSO Group, DistIT Group, Conrad Electronic and RS Components. Direct peers are Dustin and EET Group.
Does EFUEL have an API?
No public API is recorded for EFUEL.
What industry is EFUEL in?
EFUEL's product category is EV Charging Equipment Wholesale Distribution. Its primary akta.pro industry code is IMAGAHAH, Charging Infrastructure Components (connectors, cables, dispensers, payment/controls), with a secondary code of TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing). Its NAICS code is 423720 and its SIC code is 5070.