Orphex

What Orphex does

Orphex is a London-headquartered B2B SaaS company that provides an AI-powered marketing intelligence platform designed to consolidate fragmented digital advertising data into a unified analytics and optimization suite. Founded in 2023, the platform targets enterprise marketing teams and agencies managing significant advertising budgets, with a disclosed customer base of category-leading brands — predominantly Turkish enterprises such as Vestel, Getir, Beymen, Paşabahçe, Mavi, Karaca, Bilyoner, TurkNet, QNB, and Edenred — collectively managing over $30 million in monthly ad spend through the system. The core technology is the Intelligence Engine, which automates marketing performance analysis and is complemented by Orpheus AI, a conversational assistant enabling natural-language querying of marketing data.

The platform is architected around the Intelligence Engine with eight modular products: Creative Performance, Budget Allocation, Marketing Insights, Product Performance, KPI Tracking, Audience Insights, Competitor Tracking, and Automated Reporting. Orphex integrates natively with 30+ ad networks, e-commerce platforms, and analytics tools, including Google (Ads, Analytics, DV360, BigQuery, Search Console, Merchant Center, Campaign Manager), Meta, TikTok, Shopify, LinkedIn, Snapchat, Criteo, Appsflyer, Adjust, and Yandex, with an OpenAI Core-tier integration supporting its AI features. Stated AI capabilities span natural language processing, predictive analytics, a recommendation engine for creative and budget optimization, automated reporting workflows, and real-time anomaly detection. The company runs a multi-channel content marketing program (blog, YouTube, Medium, LinkedIn, Instagram, X, Spotify podcast, and a weekly newsletter) layered with an enterprise field-sales motion anchored by "Get a Demo" calls-to-action.

Orphex monetizes through SaaS platform subscriptions with modular product access and custom enterprise pricing tied to client needs and managed ad spend; no pricing tiers or contract minimums are publicly disclosed. With a headcount in the 11–50 range, no disclosed funding rounds, no M&A activity, and only one founder (Kıvanç Ünal, Co-founder & CPO) named in the available data, the company presents as an early-stage, founder-led private entity whose operating footprint is globally branded but currently concentrated in the Turkish enterprise market.

Name

Orphex

Legal name

Orphex

Website

https://orphex.co

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Orphex is an AI-powered marketing intelligence SaaS platform that unifies cross-channel ad data, automates reporting, and optimizes creative and budget performance for enterprise marketing teams and agencies managing large advertising budgets.

Ownership category

akta.pro rank

Product category

Marketing Analytics Software

NAICS

Software Publishers (513210), Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHDAEAMAD

Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Business Intelligence (BI) Tools

SECONDARYHDAEAMAL

Data Exploration & Ad-Hoc Query Tools

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Business Intelligence (BI) Tools

SECONDARYBPAEAIAF

Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Digital Workplace & End-User Computing Services

Keywords

• Marketing analytics platform
• Advertising performance software
• AI marketing intelligence
• Cross-channel attribution
• Ad spend optimization

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Orphex operates as a B2B SaaS platform providing marketing intelligence capabilities. The platform offers multiple products including Creative Performance, Budget Allocation, Marketing Insights, Product Performance, KPI Tracking, and Audience Insights, suggesting a modular subscription model with tiered access to different capabilities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Orphex is an AI-powered marketing intelligence platform that consolidates data from 30+ ad networks, e-commerce platforms, and attribution tools into a unified analytics suite. Its proprietary Intelligence Engine and Orpheus AI conversational assistant automate marketing performance analysis, identify high-performing ad creatives, track competitors in real time, and optimize ad spend allocation to maximize ROI for enterprise marketing teams and agencies.

Product overview

Orphex is an AI-powered digital marketing and user behavior analytics platform designed to automate marketing analysis and maximize ROI. The platform consists of the Intelligence Engine as its central AI core, Orpheus AI as a conversational marketing assistant for natural language querying, and multiple specialized modules including Creative Performance, Budget Allocation, Marketing Insights, Product Performance, KPI Tracking, Audience Insights, Competitor Tracking, and Automated Reporting. Orphex integrates with leading ad networks, e-commerce platforms, and marketing tools to consolidate fragmented cross-platform data into a unified marketing intelligence suite.

Differentiator

Problem solved

Functional benefit

Products and services

• Orpheus AI An AI-powered marketing insights and campaign optimization assistant that enables users to interact with their marketing data through natural language conversations. Orpheus provides a conversational interface for querying marketing performance and receiving automated optimization recommendations, serving enterprise marketing teams and agencies.
• Creative Performance Identifies high-performing visual patterns and generates creative insights powered by the Orphex engine to scale effective ad creatives, helping enterprise marketers optimize creative output.
• Budget Allocation Optimizes marketing budget distribution across channels and campaigns to maximize ROI and performance for enterprise marketing teams.
• Marketing Insights Provides unified marketing intelligence with automated analysis and data-driven recommendations for business growth, serving marketing teams managing multi-channel campaigns.
• Product Performance Tracks and analyzes product-level performance metrics across marketing campaigns and channels, helping e-commerce and retail marketers link product performance to ad spend.
• KPI Tracking

Quantifiable outcome

• Manage $30M+ monthly ad spend
• +2 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration32 records

AI capability7 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• GooglecoreTechnology or IntegrationNative platform integration connecting Google Ads, Google Analytics, Google Search Console, Google Campaign Manager, Google Merchant Center, and Google BigQuery for comprehensive cross-channel marketing analytics and data consolidation.
• Meta (Facebook/Instagram)coreTechnology or IntegrationNative integration with Meta advertising platforms enabling performance tracking, audience insights, and creative performance analysis across Facebook and Instagram campaigns.
• TikTokcoreTechnology or IntegrationNative TikTok integration for tracking short-form video advertising performance and audience engagement metrics.
• ShopifycoreTechnology or IntegrationNative Shopify integration connecting e-commerce data with marketing performance for product performance analytics and attribution.
• CriteosupportingTechnology or IntegrationIntegration with Criteo retargeting and display advertising platform for cross-channel performance tracking.
• AppsflyersupportingTechnology or IntegrationNative Appsflyer integration for mobile attribution and app marketing analytics.
• AdjustsupportingTechnology or IntegrationIntegration with Adjust for mobile measurement and marketing analytics across app-based campaigns.
• SnapchatsupportingTechnology or IntegrationNative Snapchat integration for tracking performance advertising on the platform.
• LinkedInsupportingTechnology or IntegrationIntegration with LinkedIn advertising for B2B marketing performance analytics.
• DV360 (Display & Video 360)supportingTechnology or IntegrationIntegration with Google's DV360 programmatic advertising platform for unified campaign management and analytics.
• YandexsupportingTechnology or IntegrationIntegration with Yandex advertising platform for Eastern European and Russian market coverage.
• OpenAIcoreTechnology or IntegrationIntegration with OpenAI for AI-powered advertising capabilities and marketing intelligence features including the Orpheus AI conversational assistant.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Supermetrics: Supermetrics is a marketing data pipeline and analytics platform that pulls data from 100+ ad/marketing/analytics sources into BI tools and warehouses. It directly competes with Orphex's cross-channel consolidation and BI-style reporting value proposition for marketing teams.
• Funnel.io: Funnel is a marketing data hub that automates data collection from 500+ marketing platforms and normalizes it for reporting and BI. It is a head-to-head competitor for Orphex's automated reporting, data consolidation, and cross-channel analytics modules.
• Adverity: Adverity is a marketing intelligence and integration platform that connects marketing data sources for performance analytics, dashboards, and AI-driven insights. It overlaps directly with Orphex's Intelligence Engine, competitor tracking, and KPI modules at the enterprise tier.
• Improvado: Improvado is an AI-powered marketing analytics and attribution platform that aggregates data from ad platforms, CRMs, and e-commerce tools into unified dashboards — a close analog to Orphex's cross-channel analytics and BI-style offerings for enterprise marketing teams.
• Triple Whale: Triple Whale provides a marketing analytics platform for e-commerce brands, combining ad attribution, creative analysis, and AI-driven insights. Comparable to Orphex on creative performance analytics and e-commerce-specific reporting for Shopify-like customers.
• Northbeam: Northbeam is a marketing attribution and analytics platform focused on cross-channel performance, creative insights, and AI-powered recommendations for DTC and enterprise brands. Directly comparable on creative performance and competitor-tracking modules.
• AgencyAnalytics: AgencyAnalytics is a reporting and analytics platform built for marketing agencies managing multiple clients, offering automated reporting and dashboarding. Comparable to Orphex's secondary agency segment and automated reporting module.
• Databox: Databox is a BI platform that connects to 200+ data sources for KPI dashboards and performance reporting, with native AI features. Comparable to Orphex on KPI tracking, multi-source data integration, and reporting automation for marketing teams.

Broad incumbents

• Google Analytics 4: Google Analytics 4 is Google's free cross-channel analytics product, which Orphex integrates with. It acts as a broad incumbent baseline that could compress demand for paid analytics tools, though it lacks cross-ad-network depth.
• Adobe Analytics: Adobe Analytics is an enterprise marketing analytics suite within Adobe Experience Cloud. It is a broad incumbent competing for large marketing budgets where Orphex also targets, and provides overlapping AI-driven insight capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Orphextech
• YouTubeyoutube.com/@Orphex_AI
• LinkedInlinkedin.com/company/orphex
• Instagraminstagram.com/orphex.ai
• Facebookfacebook.com/orphextech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orphex