Gourmet Marketing

What Gourmet Marketing does

Gourmet Marketing (legal entity Bazaar Marketing Group, LLC) is a New York-based digital marketing agency founded in 2009 that exclusively serves the hospitality industry. The company provides an integrated suite of services to boutique hotels, luxury hotels, hotel management companies, hospitality groups, branded hotels, and restaurant groups — including SEO, PPC and search advertising, Google Hotel Finder optimization, metasearch advertising (Google Hotel Ads, TripAdvisor, Trivago, Kayak), website design, booking engine marketing, social media advertising, email marketing, and content marketing. Its core technical asset is Hotel Metrics, a proprietary in-house booking engine analytics platform that maps the full guest journey from ad click through confirmed reservation, tracking booking windows, length of stay, arrival dates, and conversion drop-off points to power targeted on-site activations.

The business operates on customized, multi-year agency retainers priced per property based on goals, market, and scope, sold through a consultation-based enterprise sales motion. The company holds Google Partner and HubSpot Partner status, integrates with Revinate for reputation management, and partners with AccessiBe for WCAG accessibility compliance. Reported client outcomes for 2024–2025 include $462M in partner revenue generated, $341M attributed to website design, $68M in managed ad revenue, 17:1 average PPC ROAS, 22:1 metasearch returns, and 30% average organic revenue increase.

Gourmet Marketing is a privately held, bootstrapped LLC with 11–50 employees and no disclosed external institutional funding. AI is applied across the stack in the form of demand forecasting (96% claimed accuracy), AI-driven intent modeling, dynamic pricing optimization, automated campaign management, and AI-search optimization (AIO) for visibility in AI-generated search results. Notable client logos include Roost Hotels, The Marmara, Method Co., Concorde Hotel New York, The Pinch Charleston, Hotel ZaZa, Arlo Hotels, Forth Atlanta, The Douglas Hotel, The Lucerne Hotel, The Ivy Hotel Baltimore, The Wallace Hotel, and restaurants including The Bazaar by José Andrés and Le Suprême.

Name

Gourmet Marketing

Legal name

Bazaar Marketing Group, LLC

Website

https://gourmetmarketing.net

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Gourmet Marketing is a New York-based digital marketing agency founded in 2009 that exclusively serves the hospitality industry, offering SEO, PPC, metasearch, website design, and booking engine optimization powered by its proprietary Hotel Metrics analytics platform to boutique hotels, luxury hotels, hospitality groups, and restaurant brands across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing SEO, PPC, website design, content marketing, social media, email marketing, and booking engine optimization services to hotels and hospitality brands. Pricing is customized based on goals, market, and scope of services needed.
2. Hotel Metrics Platform: In-house booking engine analytics platform providing guest intelligence and full-funnel visibility. Likely offered as a standalone or bundled SaaS solution.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Gourmet Marketing is a full-service digital marketing agency exclusively focused on the hospitality industry, delivering SEO, PPC, metasearch, website design, social media, email, content marketing, and booking engine optimization services to hotels and restaurants. Its proprietary Hotel Metrics platform provides booking engine analytics and guest intelligence, mapping the full journey from first ad click through confirmed reservation to increase direct bookings and reduce OTA dependency. Services are packaged as customized, multi-year engagements sold directly to boutique hotels, luxury hotels, hotel management companies, hospitality groups, branded hotels, and restaurant groups.

Product overview

Gourmet Marketing is a specialized hotel digital marketing agency offering a portfolio of services centered around its proprietary in-house platform, Hotel Metrics. The company provides an integrated suite of digital marketing services including PPC & Search Ads, Search Engine Optimization (SEO), Google Hotel Finder Optimization (Local SEO), Metasearch Ads, Website Design, Booking Engine Marketing, Social Media Advertising, Email Marketing, and Content Marketing. Hotel Metrics serves as the core analytics and guest intelligence product, providing full-funnel visibility from ad impression to confirmed reservation and powering data-driven optimization across all service offerings. The company works exclusively with hospitality brands—boutique hotels, luxury hotels, hotel management companies, hospitality groups, branded hotels, and restaurant groups—to drive direct bookings and reduce OTA dependency.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Metrics

Quantifiable outcome

• 26%+ increase in booking engine contribution
• +6 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature6 records

Partnerships

Five partnerships are on record, tiered supporting and core.

• AccessiBesupportingTechnology or Integration · 21 July 2021Partnership to help hotels and restaurants become WCAG compliant. AccessiBe provides AI-powered web accessibility solutions integrated into client websites.
• GooglecoreTechnology or IntegrationGoogle Partner status. Integrations with Google Ads, Google Hotel Ads, Google Business Profile, and Google AI-powered search tools. Enables advanced targeting, bid optimization, and visibility in Google Hotel Finder.
• HubSpotcoreTechnology or IntegrationHubSpot Partner status. Integration with HubSpot's marketing automation and CRM platform for email marketing, lead management, and campaign automation.
• RevinatesupportingTechnology or IntegrationRevinate Partner. Integration for reputation management and review monitoring capabilities complementing local SEO services.
• HotelTechReportsupportingGTM or Marketing PartnerFeatured partner on HotelTechReport platform for hotel technology and marketing vendor visibility.

Scale indicators19 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Screen Pilot: Digital marketing agency for hotels and resorts covering website design, SEO, paid media, and CRM. Comparable in client profile (boutique to enterprise hotels) and service mix.
• Tambourine: Hotel and resort digital marketing agency offering paid media, SEO, web design, and CRM services. Strong overlap in direct-booking-focused value proposition and mid-market to enterprise hotel clientele.
• Cendyn (formerly HeBS Digital): Larger hospitality-focused digital marketing agency providing CRM, digital media, website design, and booking engine optimization to hotels. Same customer profile (independent and chain hotels) with broader enterprise tooling stack.
• Milestone Inc. Direct competitor offering digital marketing, SEO, PPC, and website design specifically for the hospitality industry. Closely comparable in vertical specialization, service portfolio, and customer base of independent hotels and hotel groups.
• Net Affinity: Hospitality-focused digital agency offering website design, SEO, PPC, and metasearch services to hotels. Closely aligned on booking-engine optimization and direct booking focus.
• Cogwheel Marketing: Digital marketing agency specializing in hospitality, particularly hotels and vacation rentals. Comparable in customer profile (independent hotels) and integrated SEO/PPC/website services.
• Fuel Travel (formerly Blue Magnet Interactive): Hospitality digital marketing agency specializing in SEO, paid media, metasearch, and website design for hotels. Same direct-booking mandate and independent-hotel customer base as Gourmet Marketing.

Emerging players

• Arrivalist: Hospitality data and analytics platform providing visitor attribution and demand intelligence for hotels and DMOs. Tangentially comparable in providing data-driven insights to support hotel marketing decisions.
• Travel Tripper: Hotel technology provider offering booking engine, channel manager, and digital marketing services. Adjacent rather than purely marketing, but competes for the same direct-booking optimization budget.

Broad incumbents

• Leonardo: Larger hospitality technology and media company serving hotels with visual content distribution, digital media, and metasearch advertising. Overlaps with Gourmet Marketing's metasearch service line but at greater scale with broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gourmet-marketing
• Xx.com/gourmetmktg
• Facebookfacebook.com/gourmetmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gourmet Marketing