What Allo does

Allo (АЛЛО) is a privately held Ukrainian omnichannel retailer founded in 1998 and self-described as the national marketplace with the widest assortment of consumer goods. The company sells smartphones, laptops, tablets, audio, TVs, gaming products, household appliances, smart home and security systems, alternative energy products, Xiaomi electric vehicles, personal electric transport, automotive electronics, sports and leisure goods, children's products, clothing, and beauty products. Its distribution model combines the allo.ua e-commerce marketplace, a mobile application, and a physical retail network spanning at least nine major Ukrainian cities (Kyiv, Dnipro, Kharkiv, Lviv, Odesa, Zaporizhzhia, Kryvyi Rih, Poltava, Vinnytsia), supported by a dedicated corporate sales division for B2B customers and a third-party partner marketplace. Allo monetizes primarily through direct retail product sales priced in Ukrainian hryvnia, with ancillary revenue from installment and credit financing, a trade-in service (Алло Обмін), embedded insurance (VUSO) on EV purchases, and after-sales service (Алло Сервіс). Customer engagement is reinforced by two loyalty programs (Fishka and Алло Гроші/Allo Money) and multi-channel support (hotline, Viber, Telegram, Messenger).

Name

Allo

Legal name

Allo (АЛЛО)

Website

https://allo.ua

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Allo is a privately held Ukrainian omnichannel retailer founded in 1998, operating the allo.ua marketplace, a mobile app, and physical stores across nine major cities to sell electronics, appliances, Xiaomi EVs, and alternative energy products to Ukrainian consumers.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (449210), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Big-Box Electronics + Wearables & Personal Tech Retail (CRACAAAJ)

Keywords

• Consumer electronics retail
• Online marketplace
• Smartphone retail
• Home appliances sales
• Omnichannel retail

Headquarters

HQ city

Dnipro

HQ country

Ukraine

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (Retail): Allo generates revenue primarily through direct retail sales of electronics, appliances, gadgets, and consumer goods. The company operates as both a direct retailer and marketplace platform, selling products at listed prices in Ukrainian Hryvnia (₴). Revenue comes from product margins on sales made through both online and offline channels.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Allo operates as a national Ukrainian omnichannel retailer and marketplace (allo.ua) selling the widest assortment of consumer electronics, smartphones, home appliances, smart home devices, alternative energy solutions, Xiaomi electric vehicles, personal electric transport, and lifestyle/leisure goods. The company combines an online marketplace with a physical retail store network across nine major Ukrainian cities, alongside partner-seller listings, trade-in services, installment payments, and loyalty programs.

Product overview

Allo (АЛЛО) is a national Ukrainian e-commerce marketplace offering the widest assortment of consumer goods. The platform operates as a multi-category online marketplace combined with physical retail store presence across major Ukrainian cities (Kyiv, Dnipro, Kharkiv, Lviv, Odesa, Zaporizhzhia, Kryvyi Rih, Poltava, Vinnytsia). The product portfolio includes smartphones and mobile accessories (featuring brands like Apple, Samsung, Xiaomi, POCO, Motorola, Google Pixel), consumer electronics (televisions, audio equipment, gaming products, laptops, tablets, smartwatches and fitness trackers), household appliances (kitchen appliances, cleaning robots from Roborock and Dreame, climate control devices), alternative energy solutions (charging stations, generators, solar panels), Xiaomi electric vehicles (SU7, SU7 Ultra, YU7), personal electric transport (electric scooters from Xiaomi, Ninebot and others), automotive electronics, sports and health equipment, tourism and fishing gear, garden equipment, pet supplies, children's products, clothing, accessories, and beauty products. The ecosystem includes loyalty programs (Fishka, Алло Гроші), trade-in services (Алло Обмін), installment payment options, and a partner marketplace platform for third-party sellers. The company also offers an online expert consultation service (Алло Експерт Онлайн) and operates an IQOS Point for tobacco heating systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Allo Marketplace (АЛЛО Маркетплейс) National Ukrainian e-commerce marketplace offering the widest assortment of consumer goods across multiple categories, combining online shopping with physical retail store presence.
• Allo Marketplace for Partners (АЛЛО Маркетплейс для партнерів) Platform enabling third-party sellers to list and sell products on the Allo marketplace alongside first-party inventory.
• Fishka Loyalty Program Customer loyalty program allowing earning and redemption of points for purchases made at Allo.
• Allo Money (Алло Гроші) Cashback and loyalty program offering financial benefits and rewards to customers.
• Allo Exchange (Алло Обмін) Trade-in service allowing customers to exchange their old devices for credit toward new purchases.
• Installment Payment (Оплата частинами) Installment payment service allowing customers to purchase products in installments through partner financing.
• Allo Service (Алло Сервіс) After-sales service and technical support center for products purchased at Allo.
• IQOS Point Retail point offering tobacco heating systems (IQOS ILUMA, ILUMA i, ILUMA ONE), tobacco sticks (Terea, Delia, Blends), and ZYN nicotine pouches.
• Xiaomi Electric Vehicles Retail of Xiaomi electric vehicles (SU7, SU7 Ultra, YU7) and accessories including charging stations for Ukrainian consumers.
• Smartphones and Phones (Смартфони та телефони) Wide retail assortment of smartphones and mobile phones from Apple, Xiaomi, Samsung, Motorola, POCO, Nubia, Nothing, ZTE, Realme, Meizu, Google Pixel, including refurbished devices.
• Household Appliances (Побутова техніка) Kitchen and large household appliances, cleaning robots (Roborock, Dreame), climate control devices, and personal care products.
• Laptops, PCs and Tablets (Ноутбуки, ПК та планшети) Laptops from Xiaomi, Apple, Lenovo, Asus, Acer, HP including gaming laptops; tablets from Apple, Xiaomi, Samsung, Lenovo, Honor, Black Shark; plus desktop computers, monitors, peripherals, and networking equipment.
• Audio (Аудіо) Headphones (wireless, wired, gaming, noise-canceling), portable speakers (JBL, Xiaomi, Marshall, Harman Kardon, Bang & Olufsen), soundbars, home theaters, and karaoke equipment.
• TVs and Multimedia (Телевізори та мультимедіа) Televisions from Xiaomi, Samsung, Sharp, LG, Sony, Philips, TCL, Hisense, Kivi; projectors; Smart TV boxes; and photo/video equipment including cameras and action cameras.
• Smart Watches and Gadgets (Смарт-годинники і гаджети) Smartwatches from Apple, Xiaomi, Samsung, Motorola, Garmin, Amazfit, Black Shark, Mibro; fitness trackers; and smart home devices including Ajax security systems, smart lighting, IP cameras, and smart locks.
• Gaming Products (Товари для геймерів) Gaming laptops, monitors, PCs, gaming chairs, headphones, mice, keyboards, consoles (PlayStation, Xbox, Nintendo Switch, Steam Deck), games, VR headsets, and gaming smartphones (REDMAGIC, Nubia, ASUS ROG).
• Alternative Energy Sources (Альтернативні джерела енергії) Power banks, charging stations (Bluetti, EcoFlow, Romoss), generators (Könner&Söhnen), solar panels, hybrid inverters, UPS systems, voltage stabilizers, and UPS batteries.
• Digital Services (Сервіси) Digital services including activation keys, SIM cards and eSIM (Kyivstar, Vodafone, lifecell), prepaid packages, gift certificates, 3G/4G modems, and mobile top-up.
• Corporate Sales Division B2B sales division for corporate customers providing bulk procurement of electronics and consumer goods for enterprise clients.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Comfy: Major Ukrainian chain of electronics and home appliance hypermarkets with online and offline presence. Competes head-to-head with Allo in laptops, TVs, smartphones, and large appliances with similar brick-and-mortar + e-commerce model.
• Moyo: Ukrainian electronics retailer operating both online and a physical store network, focused on consumer electronics, household appliances, and gadgets. Direct segment and customer overlap with Allo.
• Foxtrot: National Ukrainian electronics and home appliances retailer with a wide store network and online marketplace. Closely comparable assortment (consumer electronics, appliances, gadgets) and omnichannel format to Allo.
• Eldorado: Ukrainian electronics and home appliance retail chain with both physical stores and an online storefront. Overlapping assortment in smartphones, TVs, laptops, and small/large appliances.
• Citrus (Citrus.ua): Ukrainian chain specializing in smartphones, gadgets, and consumer electronics with an omnichannel footprint. Highly comparable go-to-market and product focus on mobile devices and accessories.
• Rozetka: Ukraine's largest online marketplace and a major omnichannel retailer of electronics, appliances, smartphones, and consumer goods. Directly comparable to Allo across mix of categories, marketplace + 1P model, and national Ukrainian reach.

Emerging players

• OLX Ukraine: Leading Ukrainian horizontal C2C/B2C classifieds platform with electronics and consumer goods listings. Comparable only at the marketplace level; competes for used-device trade-in demand (relevant to Allo Обмін).
• Prom.ua: Major Ukrainian online marketplace for third-party sellers across consumer goods including electronics. Indirect overlap with Allo's marketplace+1P model, but more transactional and less curated.

Regional players

• Makeup.com.ua (MAUDAU): Ukrainian online beauty and personal-care retailer serving a different assortment but comparable marketplace-plus-1P model and customer base. Useful quadrant comp for Allo's smaller beauty/perfume category.

Broad incumbents

• Epicentr: Ukraine's largest home-improvement and multi-category retail chain with a growing share of electronics and appliances. Bigger and broader assortment than Allo, but competes in many of the same consumer-electronics categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/allo
• Facebookfacebook.com/allo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allo