Sisters of the Valley

What Sisters of the Valley does

Sisters of the Valley is a women-led CBD and wellness company operating from Merced, California, founded by Sister Kate (Christine Meeusen) in 2014 with commercial sales beginning in January 2015. The company produces a portfolio of handmade, small-batch hemp-derived CBD products — including salves, infused oils, capsules, tinctures, teas, soaps, and pet oils — all crafted during moon cycles under a spiritual Beguine-inspired framework. Every batch is third-party tested at SC Labs for potency and purity, and products contain less than 0.3% THC, allowing direct shipment to all 50 U.S. states and internationally without a cannabis card. Beyond core CBD, the catalog has expanded to include Super 17 Mushroom Coffee, ritual products (sage, palo santo, sweetgrass), embroidered patches, apparel, and Miniature Metties collectible dolls.

The business operates primarily through direct-to-consumer e-commerce on a Shopify storefront, supported by subscriptions, a points-based loyalty program (1 point per $1 spent), an external affiliate program on GoAffPro, and a Patreon-based fellowship community. A wholesale program serves retailers and wellness studios, and a February-March 2026 dispensary tour across Los Angeles and Orange County — in partnership with Traditional and Catalyst dispensaries — represents an entry into California's licensed cannabis retail channel. Geographic expansion includes a Mexico-based sister entity (Sisters of the Valley Mexico / Las Hermanas del Valle) founded by Sister Camila in 2018, plus reported affiliate chapters in Sweden, contributing to a stated footprint of approximately 30 Sisters worldwide. Revenue is generated through unit-priced product sales, recurring subscriptions, wholesale, donations funding sustainability projects, and Patreon fellowship contributions. The company has no disclosed institutional funding, patents, or trademarks, and an October 2025 news report indicates revenue has been declining significantly amid rising costs and regulatory pressures.

Name

Sisters of the Valley

Legal name

Sisters of the Valley

Website

https://sistersofthevalley.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Sisters of the Valley is a women-led, Merced, California-based company that handcrafts and sells hemp-derived CBD wellness products (salves, oils, capsules, tinctures, teas, soaps) directly to consumers worldwide via e-commerce, wholesale, and dispensary partnerships.

Ownership category

akta.pro rank

Product category

CBD Wellness Products

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

CBD/Hemp Topicals & Beauty Retail (CRANAHAB)

akta.pro secondary industry

CBD/Hemp Wellness & Supplements Retail (CRANAHAC)

Keywords

• CBD wellness products
• Hemp-derived topicals
• Plant-based remedies
• Functional mushroom coffee
• Natural skincare products

Headquarters

HQ city

Merced

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct Product Sales (E-commerce): Primary revenue stream through their Shopify-powered online store. Products include CBD oils, salves, capsules, tinctures, teas, soaps, mushroom coffee, bundles, apparel, and merchandise. One-time purchase and subscription options available.
2. Wholesale/Bulk Sales: Wholesale program for retailers, wellness studios, and online stores. Approved partners receive discounted pricing and access to full catalog.
3. Loyalty Program: Points-based loyalty program where customers earn 1 point per $1 spent, redeemable for discounts and free products.
4. Donations: Accepts donations to fund projects including sustainable equipment (plastic recycling machine, solar-powered mushroom lab, Green Tour travel).
5. Affiliate Program: External affiliate program for partner referrals.
6. Patreon Fellowship: Patreon-based fellowship program providing exclusive content, behind-the-scenes access, and access to join the sisterhood application process.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Sisters of the Valley manufactures and sells a portfolio of handcrafted, hemp-derived CBD and wellness products — including topical salves, sublingual oils, gel caps, tinctures, teas, soaps, and pet oil — produced in small batches during lunar cycles at their Merced, California enclave. The company also offers functional mushroom coffee (Super 17), ritual goods, apparel, embroidered patches, official merchandise, and Miniature Metties collectible dolls, distributing via direct-to-consumer e-commerce with global shipping, a subscription program, a points-based loyalty program, and a wholesale channel for retail partners.

Product overview

Sisters of the Valley is a women-led CBD and wellness brand offering a diverse portfolio of handmade, lab-tested hemp-derived CBD products crafted during moon cycles with spiritual intention. The core product line centers on CBD topicals (salves in various sizes from 60mg to 1,000mg), CBD oils (regular, double, and super strength), capsules (CBD and CBN formulations), tinctures, teas, and soaps. Beyond CBD, the company offers functional wellness products including Super 17 Mushroom Coffee, ritual goods (sage, palo santo, sweetgrass), embroidered patches, and Miniature Metties collectible dolls. The brand also sells spiritual apparel, official merchandise, and operates a wholesale program for retailers. All products are hemp-derived with less than 0.3% THC, third-party lab tested, and made by women in their Merced, California enclave.

Differentiator

Problem solved

Functional benefit

Brands

• Super 17 Mushroom Coffee: A functional mushroom coffee blend featuring 17 plants, herbs, and functional mushrooms in one drink, blended by hand in the Merced enclave with prayer and intention during moon cycles
• Miniature Metties

Products and services

• CBD Infused Oil

Quantifiable outcome

• Over 10,000 happy, repeat customers
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Traditional DispensaryminorChannel Partner/ Reseller/ Distributor · 20 February 2026Los Angeles and Orange County dispensary partnership as part of February-March 2026 dispensary tour. Brand connects directly with customers, showcasing cultivation practices and product line.
• Catalyst DispensaryminorChannel Partner/ Reseller/ Distributor · 20 February 2026Los Angeles and Orange County dispensary partnership as part of February-March 2026 dispensary tour. Allows brand to meet customers directly and demonstrate sun-grown, moon-cycle-crafted products.
• Grow It From HomeminorGTM or Marketing PartnerExternal partner for selling Sisters of the Valley plants through referral link on their website.
• Pacific Botanicals (Oregon)minorOthersVendor supplying white sage used in bundle products.
• Shaman's Market (Michigan)minorOthersVendor supplying white sage for bundle products.
• SC LabscoreTechnology or IntegrationThird-party testing laboratory for all product batches. Tests for potency and purity. Annual full spectrum testing and pesticide testing. Results are publicly available through their platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lazarus Naturals: Vertically integrated CBD brand selling tinctures, topicals, capsules, and pet products direct-to-consumer with strong value positioning; comparable small-batch ethos and SKU structure.
• Lord Jones: Premium CBD topical and wellness brand (now under Cronos) with strong positioning around luxury, lab-tested salves and tinctures — most direct competitor in the topical/skincare adjacency.
• Medterra: CBD wellness brand with isolates, topicals, capsules, and sleep products sold DTC and through retail; comparable product breadth and target consumer (health-conscious wellness seekers).
• Joy Organics: Family-owned, premium CBD brand offering tinctures, salves, softgels, and skincare with an emphasis on third-party testing and clean formulations — directly comparable branding and quality positioning.
• Papa & Barkley: California-based cannabis topicals and wellness brand with solventless, whole-plant products; comparable as a California-rooted, topicals-first brand expanding into broader wellness SKUs.
• Green Roads: Pharmacist-formulated CBD brand selling oils, topicals, capsules, and gummies through DTC, wholesale, and thousands of retail locations — comparable broad product portfolio and retail expansion.
• Charlotte's Web Holdings: Largest U.S. hemp-derived CBD wellness brand offering oils, topicals, capsules, and gummies across DTC and wholesale — the most direct comparable to Sisters of the Valley's full-spectrum CBD product portfolio.

Regional players

• Endoca: Europe-based CBD wellness brand producing oils, topicals, capsules, and skincare with strong international distribution; comparable vertically integrated, lab-tested positioning but primarily serving non-U.S. markets.

Broad incumbents

• cbdMD: Public, large-scale CBD brand offering tinctures, topicals, gummies, and pet products across DTC, wholesale, and major retail; comparable category breadth but with meaningfully larger marketing budget and distribution.
• CV Sciences (PlusCBD Oil): Public CBD manufacturer and brand offering PlusCBD Oil supplements and topicals; comparable hemp-derived wellness portfolio with broader retail distribution and significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sistersofthevalley
• TikToktiktok.com/@sistersofthevalley
• Xx.com/sistersofcbd
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/sisters-of-the-valley-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sisters of the Valley