Fezibo

What Fezibo does

Fezibo, operating under the legal entity Youniverse Innovation Inc. (Nevada corporation), is a direct-to-consumer brand specializing in height-adjustable electric standing desks and adjacent ergonomic office furniture. Its core products are motorized standing desks built on single-, dual-, and multi-motor lifting architectures with programmable height memory, anti-collision sensors, anti-tip stability features, and keypads that increasingly include USB/Type-C charging, child lock, and sedentary reminders. The company also sells manual crank desks, desk converters, and a broad accessory catalog (monitor arms, ergonomic chairs, anti-fatigue mats, balance boards, under-desk treadmills, keyboard trays, cable management, power strips, file cabinets, and monitor stands), as well as separately purchasable desktops and frames for modular configurations. Manufacturing is performed in self-developed factories that allow direct engineering-to-production iteration, and testing protocols include 10,000+ up-down cycle tests per product and salt-spray corrosion validation.

The commercial model is pure hardware DTC: products are sold primarily through the Shopify-hosted fezibo.com storefront, supplemented by authorized-seller listings on Amazon, Walmart, and Wayfair, and a separate corporate/bulk program (5-unit minimum). Pricing spans roughly $150 for budget manual desks, $250-$550 for mainstream electric models (with promotional sale prices frequently starting around $110-$330), and up to premium configurations; financing is provided through Shop Pay and Affirm. The customer base spans individual home-office/remote-work consumers (primary), corporate/business buyers via bulk ordering, and gaming enthusiasts, with shipping reaching 25+ countries across North America and Europe. Operational back-office presence includes a US customer service site and a Hong Kong office for supply-chain and international operations. The company is privately held with no disclosed external investors and is bootstrapped/self-funded, with certifications including FCC, UL, CE, CARB, and FSC supporting credibility in its category.

Revenue mechanics are entirely transactional: one-time hardware sales with no recurring software or service component, and access to higher AOV through accessory bundling and elevated tier (Alice, Brasa desktop/frame matching) SKUs. Distribution diversification is moderate (four sales surfaces), but the model remains acutely sensitive to category demand cycles (notably the post-COVID normalization in the home-office furniture market) and to marketplace fees, shipping cost volatility, and promotional discounting intensity.

Name

Fezibo

Legal name

YOUNIVERSE INNOVATION INC

Website

https://fezibo.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Fezibo is a Reno, NV-based direct-to-consumer brand selling electric and manual height-adjustable standing desks plus ergonomic accessories through its Shopify storefront and Amazon, Walmart, and Wayfair, targeting individual home office consumers and small-business bulk buyers.

Ownership category

akta.pro rank

Product category

Office Furniture

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Wood Office Furniture Manufacturing (337211)

SIC

Office Furniture (2520), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Office & Desk Organization Retail (Desktop, File, Cable Trays) (CRAIAJAK)

akta.pro secondary industry

Monitor Accessories & Mounting (Arms, Stands, Calibration) (HDACADAO)

Keywords

• Height-adjustable standing desks
• Electric sit-stand desks
• Ergonomic office furniture
• Standing desk accessories
• Home office desks

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Standing Desks: Primary revenue stream from electric and manual standing desks sold in various configurations including standard, corner, small space, and L-shaped models. Products range from budget manual options to premium electric standing desks with advanced features. Revenue is one-time per transaction with no recurring component for standard purchases.
2. Desk Accessories: Accessories including monitor arms, ergonomic chairs, standing desk mats, balance boards, cable management solutions, keyboard trays, monitor stands, power strips, walking treadmills, and file storage cabinets. These items complement core desk products and provide additional revenue per customer.
3. Desktop and Frame Components: Separate desktop and frame components sold for customizable desk builds, allowing customers to mix and match surfaces and lifting mechanisms. Desks supporting desktop/frame matching feature upgraded solid desktops versus spliced boards.
4. Corporate/Bulk Orders: Wholesale pricing for bulk orders targeting businesses with minimum 5-unit purchases. Includes dedicated corporate solutions and services with negotiated pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Fezibo designs, manufactures, and sells electric height-adjustable sit-stand desks (including Mid-Century Modern, Florence, Brasa, Carrara, and Elita lines), manual crank desks, and standing desk converters, sold directly to consumers and businesses. The desks feature motorized lifting systems with programmable height memory, anti-collision sensors, child lock, and USB/Type-C charging on keypads. The company also offers a broad accessory ecosystem including monitor arms, ergonomic chairs, balance boards, keyboard trays, mats, walking treadmills, and storage cabinets, plus separately purchasable desktops and frames for customizable builds.

Product overview

Fezibo is a standing desk company specializing in height-adjustable electric standing desks as their primary product category. Their core product portfolio centers on electric standing desks including models like the Mid-Century Modern Electric Standing Desk, Florence Standing Desk, Brasa Electric Standing Desk with Quadri Drawers, and Glass Top Standing Desk. The company also offers Standing Desk Converters for placement on existing desks and Crank Standing Desks with manual height adjustment. Supporting the desk lineup, Fezibo provides a comprehensive range of accessories including Monitor Arms, Standing Desk Mats, Balance Boards, File & Storage Cabinets, Power Strips, Ergonomic Chairs, Walking Treadmills, Monitor Stands, Cable Management solutions, and Keyboard Trays. They also sell separate Desktops and Standing Desk Frames for customizable configurations. Products are organized by style categories including Rustic Industrial, Executive, Mid-century Modern, BOHO, and Contemporary Glam, with desktop materials ranging from solid wood to engineered wood and glass tops.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Standing Desk Height-adjustable electric standing desk with motorized height adjustment, memory function, and programmable height presets for users to alternate between sitting and standing positions.
• Mid-Century Modern Electric Standing Desk Electric standing desk with a Mid-Century Modern design aesthetic, available with surrounded drawers or keyboard tray options, Black Walnut and Light Walnut desktop finishes, and 48" or 55" size options.
• Florence Standing Desk Standing desk featuring an integrated drawer design with Old-world Italian elegance aesthetic, Black Walnut desktop finish, and S2 frame options in White or Black colors.
• Brasa Electric Standing Desk with Quadri Drawers Height-adjustable standing desk with Quadri drawer options (wood or fabric), Basic or S4 frame choices, 60" x 24" desktop, and a Revolutionary Design and Function aesthetic.
• Glass Top Standing Desk (Elita) Standing desk featuring a glass desktop top for the Contemporary Glam aesthetic appeal.
• Crank Standing Desk Manually adjustable standing desk using a hand crank mechanism for height adjustment, requiring no electricity.
• Standing Desk Converter Desk converter that sits on top of an existing desk to enable sit-stand functionality without replacing the current workspace.
• Ergonomic Office Chair Ergonomic office chair designed to complement standing desks and provide proper support during seated work, covered by a 1-year warranty.
• Monitor Arm Adjustable arm for mounting monitors, providing ergonomic screen positioning, covered by a 2-year warranty.
• Standing Desk Mat Anti-fatigue mat designed for standing desk use to reduce fatigue and leg discomfort during extended standing periods, covered by a 1-year warranty.
• Balance Board Balance board accessory for standing desks that enables subtle weight-shifting movements to improve blood flow and reduce standing fatigue, covered by a 1-year warranty.
• Walking Treadmill Under-desk treadmill accessory that allows walking while working at a standing desk for increased movement and calorie burning.
• Keyboard Tray Under-desk keyboard tray for ergonomic typing positioning, available as an optional accessory for standing desks.
• File & Storage Cabinet Storage solution for organizing files and documents under or alongside standing desks, covered by a 1-year warranty.
• Cable Management Cable management solutions for organizing and routing wires on standing desks.
• Monitor Stand Stand for positioning monitors at ergonomic heights on standing desks.
• Power Strip Electrical power strip accessory for desk power management and device connectivity.
• Desktops (Tabletop Surfaces) Tabletop surfaces available in various materials, colors, and sizes for standing desk configurations, including solid wood and engineered wood options.
• Standing Desk Frames Separate desk frame components available for desktop/frame matching systems, compatible with Basic and Brasa series standing desks.
• Corporate / Bulk Order Program Direct corporate/bulk sales program for businesses procuring 5 or more standing desks, with wholesale pricing, a 60-day satisfaction guarantee, and a 5-year warranty.

Quantifiable outcome

• Desks priced below $500 vs competitors at $800-$1000+
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

16 partnerships are on record, tiered core and supporting.

• PayPalcoreOthersPayment processing partner enabling secure online transactions. PayPal provides industry-leading fraud prevention and allows buyers to send/receive money online safely without sharing financial information with merchants.
• StripecoreOthersCredit card payment processing partner. Handles Visa, MasterCard, American Express, Discover, and Diners Club card transactions through secure server with encryption.
• Shop Pay (Shopify)coreOthersInstallment financing partner powered by Shopify. Offers 6 monthly payments at 0% APR, 2 or 4 bi-weekly payments at 0% APR, and 6-24 monthly payments at 6-36% APR for larger purchases.
• Apple PaysupportingOthersDigital wallet payment option for enhanced mobile checkout experience.
• Google PaysupportingOthersDigital wallet payment option for enhanced mobile checkout experience.
• Samsung PaysupportingOthersDigital wallet payment option (Mate Pay) for enhanced mobile checkout experience.
• UPSsupportingOthersShipping carrier partner for domestic US delivery alongside USPS and FedEx.
• FedExsupportingOthersShipping carrier partner for domestic US delivery alongside UPS and USPS.
• USPSsupportingOthersShipping carrier partner for domestic US delivery alongside UPS and FedEx.
• Google AnalyticssupportingTechnology or IntegrationWeb analytics and advertising tool used to track site usage, understand customer behavior, and measure marketing campaign effectiveness.
• Meta (Facebook)supportingTechnology or IntegrationAdvertising and analytics partner for targeted marketing campaigns and performance tracking.
• Microsoft ClaritysupportingTechnology or IntegrationAnalytics tool for understanding how visitors use the website, including page interactions and user behavior patterns.
• TrustpilotsupportingTechnology or IntegrationCustomer review platform for building social proof and customer trust.
• YotposupportingTechnology or IntegrationMarketing and analytics platform for customer reviews and marketing automation.
• HotjarsupportingTechnology or IntegrationAnalytics and user behavior insights tool for understanding customer interactions on the website.
• ShopifycoreTechnology or IntegrationE-commerce platform hosting the fezibo.com website, powering product catalog, shopping cart, checkout, and payment processing infrastructure.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Autonomous: Direct competitor offering SmartDesk and broader ergonomic office furniture via DTC and B2B channels. Autonomous overlaps with Fezibo on standing desks, chairs, and accessories targeting both individuals and enterprises.
• Fully (Jarvis): Direct competitor selling the Jarvis standing desk plus ergonomic chairs and accessories through DTC. Fully and Fezibo compete in the same value-to-premium segment with similar product breadth.
• Vari: Direct competitor offering electric standing desks and office furniture via DTC and B2B channels. Vari competes with Fezibo across consumer and corporate customer segments.
• Vivo: Direct competitor selling height-adjustable desks, monitor mounts, and ergonomic accessories via Amazon and DTC. Vivo is closely comparable on product breadth and value pricing.
• FlexiSpot: Direct competitor in the affordable electric standing desk category with similar motorized height-adjustable products and broad DTC + marketplace distribution. FlexiSpot competes head-to-head with Fezibo on price points and features.
• Branch Furniture: DTC office furniture brand offering standing desks, chairs, and accessories with similar mid-market positioning. Branch targets the same home office and small business buyer as Fezibo.
• Uplift Desk: Premium DTC standing desk brand offering highly customizable electric desks. Uplift is the value-tier benchmark Fezibo positions against on price, while competing on similar customization and quality certifications.
• Ergear: Lower-cost direct competitor in the electric standing desk category, often sold on Amazon and similar marketplaces. Ergear competes directly with Fezibo's budget-tier positioning.

Broad incumbents

• IKEA: Global furniture incumbent offering standing desks (BEKANT, SKARSTA, RODULF) as part of a much broader home/office assortment. IKEA is a broad market reference point for price and accessibility rather than a direct category specialist.

Regional players

• Standesk: UK-based standing desk retailer offering electric height-adjustable desks direct to consumers. Standesk represents the same DTC motion in a different geography, with overlapping product features and target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/fezibo
• YouTubeyoutube.com/channel/UCikugCXpU4l4VbiH8ZhbajQ
• Facebookfacebook.com/Fezibous
• Instagraminstagram.com/fezibo_home
• Pinterestpinterest.com/xiaowannengsana/_shop
• LinkedInlinkedin.com/company/youniverseusa

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fezibo