NMY Mixed Reality Studio

What NMY Mixed Reality Studio does

NMY Mixed-Reality Communication GmbH (branded as NMY Mixed Reality Studio) is a Frankfurt am Main-based enterprise XR and AI solutions provider founded in 2006 as a spin-off of the Fraunhofer Institute. The company develops bespoke virtual reality, augmented reality, and mixed reality software for global enterprise clients across aviation (Lufthansa, Airbus), medical technology (B. Braun Melsungen AG, ZEISS, Helios), automotive (Continental, SKODA), industrial (Siemens, Hilti, OSRAM, ExxonMobil, Schott), professional services (PwC), and culture (Städel Museum, FIFA Museum, Günter Grass House), having completed more than 500 enterprise projects since inception. Its portfolio is structured around four solution lines: XR Training, HR & Onboarding, 3D Sales & Showrooms, and Location-Based XR, supported by a team of more than 30 software engineers, 3D tech artists, and UX strategists.

The technology stack is built on Unity and includes several proprietary platforms: the NMY Unseen white-label AR platform for location-based experiences, the NMY System Operator for centralized control of up to 12 XR stations simultaneously, a Command & Control software for live remote supervision of VR training, and a pneumatic VR motion simulator. AI capabilities are embedded into specific products, including AI avatars with voice interaction and lip-sync for soft-skill training, eye-tracking-based visual impairment simulation (ZEISS VR Eye Disease Simulator), AI-controlled feedback loops in a BMBF-funded VR classroom for teacher training, and synthetic data generation for Continental's autonomous driving research. The company also operates NMY SPACES, an Experience Center in Frankfurt that doubles as a demonstration facility for prospects and a venue for immersive workshops and corporate events accommodating up to 40 people.

NMY operates as an enterprise B2B software provider using direct sales, with revenue generated across three streams: custom XR software development (professional services), licensing of proprietary platforms (NMY Unseen, NMY System Operator), and Experience Center services. Pricing is quote-based with no publicly disclosed rates, reflecting the bespoke nature of each engagement. Distribution is exclusively direct, supported by case-study-led content marketing, trade show presence, and the NMY SPACES center as a key live demonstration asset. The company is led by Managing Director Sebastian Demmerle and operates as a privately held German GmbH with no disclosed institutional investors or M&A activity.

Name

NMY Mixed Reality Studio

Legal name

NMY Mixed-Reality Communication GmbH

Website

https://nmy.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

NMY Mixed Reality Studio is a Frankfurt-based enterprise XR and AI solutions provider, founded in 2006 as a Fraunhofer Institute spin-off, delivering bespoke VR, AR, and mixed reality software for training, sales, and location-based experiences to global enterprise clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom XR Software Development: NMY develops bespoke enterprise XR solutions including XR training, HR & onboarding, 3D sales & showrooms, and location-based XR applications. Projects are custom-built from strategic consulting through to software architecture and deployment.
2. Enterprise Software Licensing: The company offers its proprietary software platforms including NMY System Operator, Command & Control software, and NMY Unseen AR platform for enterprise deployment.
3. Experience Center Services: NMY SPACES offers venue rental for offsites and meetings, XR & AI impulse sessions, immersive team building, and tech workshops, accommodating up to 40 people.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

NMY Mixed Reality Studio designs and develops bespoke enterprise XR (VR/AR) and AI software solutions for large organizations. Its portfolio covers XR training and onboarding, 3D sales and showroom configurators, and location-based AR/VR experiences, supported by proprietary platforms such as the NMY Unseen AR platform, the NMY System Operator for multi-station XR control, and the NMY SPACES Experience Center in Frankfurt.

Product overview

NMY Mixed Reality Studio is an Enterprise XR & AI solutions provider founded in 2006 as a Fraunhofer Institute spin-off, offering bespoke B2B software for training, HR, and sales. The company's core portfolio includes the NMY SPACES Experience Center in Frankfurt, the NMY System Operator for managing up to 12 XR stations, and the NMY unseen white-label AR platform. Their solutions span XR Training (including certified Lufthansa VR Aviation Training and B. Braun medical training), HR & Onboarding (VR recruitment and onboarding experiences), 3D Sales & Showrooms (iPad product configurators, multitouch platforms), and Location-Based XR (NMY unseen platform and NMY VR Hub infrastructure). AI capabilities include AI avatars for soft-skill training, voice control, eye tracking for medical simulations, and AI-controlled feedback systems. The company has delivered over 500 enterprise projects for clients including Lufthansa, B. Braun, ZEISS, Airbus, PwC, Continental, and the Städel Museum.

Differentiator

Problem solved

Functional benefit

Products and services

• NMY SPACES Experience Center Frankfurt-based experience hub offering B2B software demos, tech workshops, immersive team building sessions, and exclusive event venue rental for up to 40 guests, functioning as a live demo and sales tool for enterprise prospects.
• NMY Unseen AR Platform Proprietary white-label AR software platform for creating location-based augmented reality experiences across smartphones, app stores, and mixed reality headsets, enabling rapid development of custom AR applications.
• NMY System Operator Centralized control software that lets a single operator manage up to 12 XR stations simultaneously, enabling fail-safe multi-user experiences at training centers, experience hubs, trade shows, and roadshows.
• NMY VR Flight and Race Motion Simulator Pneumatic four-leg motion simulator platform that synchronizes with VR data in real-time to provide haptic feedback, enhancing immersion and reducing motion sickness for flight, racing, and entertainment experiences.
• NMY VR Hub Training Infrastructure Location-based VR training infrastructure with 10 booths per center, capable of delivering up to 15,000 training sessions per year for enterprise customers needing decentralized on-site immersive training.

Quantifiable outcome

• Over 75% cost savings achieved in first year of VR training implementation
• +5 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered foundational, core and minor.

• Fraunhofer InstitutefoundationalTechnology or IntegrationNMY originated as a spin-off from the Fraunhofer Institute. This founding relationship provides access to cutting-edge research and development capabilities. NMY also collaborates with Fraunhofer IGD on 3D tracking technology development.
• BMBF (Bundesministerium fur Bildung und Forschung)coreStrategic or Co-development PartnerNMY collaborates with Goethe University Frankfurt on the Digi-Gap research project (funded by BMBF) to develop virtual classrooms for teacher training. Also partnered on FutureVision project (IdeA) for XR eye assistance systems for people with visual impairments.
• Goethe-Universität FrankfurtcoreStrategic or Co-development PartnerCollaboration on Digi-Gap research project (BMBF funded) to develop virtual classrooms for prospective teachers. Project focuses on conflict resolution training in realistic scenarios simulating everyday school life.
• Charité BerlinminorStrategic or Co-development PartnerResearch partner mentioned in NMY ecosystem affiliations for healthcare-related XR development projects.
• Ludwig Maximilian University of Munich (LMU)minorStrategic or Co-development PartnerResearch partner mentioned in NMY ecosystem affiliations for academic XR research collaborations.
• University of TübingenminorStrategic or Co-development PartnerResearch partner mentioned in NMY ecosystem affiliations for academic XR research collaborations.
• Fraunhofer IGDcoreTechnology or IntegrationCo-development partner for 3D tracking technology used in AR service and maintenance applications. This technology enables object recognition and spatial tracking for maintenance guidance applications.
• Colas GroupminorGTM or Marketing PartnerClient who has provided testimonial feedback on NMY SPACES Experience Center experiences.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Holo-Light: Munich-based enterprise XR/AR software company building streaming and collaboration tools for industrial clients. Closely comparable German/European enterprise XR vendor with proprietary platform play.
• Innoactive: Munich-based enterprise XR platform provider offering XR content management, distribution, and training infrastructure for Fortune 500 clients. Directly comparable as a DACH enterprise XR platform competitor.
• RE'FLEKT: Munich-based enterprise AR company (acquired by Accenture) delivering AR remote assistance, training, and digital twin experiences to industrial clients. Directly comparable enterprise AR/VR solutions provider in the DACH market.
• Talespin: US-based enterprise XR platform specializing in immersive soft-skills and workforce training using AI-powered virtual humans. Comparable as a competitor in enterprise VR training with AI avatar capability.
• STRIVR: US enterprise VR training platform focused on employee learning and performance support for retailers, financial services, and sports. Comparable in the VR-based enterprise training category.
• Immerse: London-based enterprise VR language and communication training platform with proprietary content network. Comparable as a VR-based enterprise training provider selling to global corporations.
• PIXO VR: Enterprise XR training and simulation provider delivering VR solutions for safety, operations, and soft-skills training to large organizations. Comparable in scale, customer base, and XR training focus.
• Mursion: US-based virtual reality soft-skills training provider using AI-enhanced simulated humans for enterprise learning. Comparable in AI avatar + VR soft-skills training offering to enterprise customers.
• WorldViz: US-based enterprise VR solutions provider offering professional VR development tools, training simulations, and multi-user VR environments. Comparable as an enterprise VR development and training specialist.

Broad incumbents

• Accenture (XR / Industry X practice): Global systems integrator with a large Industry X / Metaverse practice delivering enterprise XR at massive scale. Competes for the same enterprise XR training budgets but as part of a broader digital transformation portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nmy-mixed-reality-communication-gmbh
• Facebookfacebook.com/profile.php

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NMY Mixed Reality Studio