Kentico Software

Name

Kentico Software

Legal name

Kentico software s.r.o.

Website

https://kentico.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

Kentico Software s.r.o., founded in 2004 and headquartered in Prague, provides Xperience by Kentico, a hybrid headless .NET 8 Digital Experience Platform serving enterprise and mid-market customers across financial services, manufacturing, healthcare, education, sports, and travel verticals via SaaS licensing, professional services, and a 500+ global partner network.

Ownership category

akta.pro rank

Product category

Digital Experience Platform

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Employee Experience (DEX) & IT Experience Management (ITXM) Platforms (HDAEALAL)

Keywords

• Digital experience platform
• Headless content management
• Digital marketing automation
• Customer journey optimization
• Enterprise content management

Headquarters

HQ city

Bedford

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Licensing (SaaS): Subscription-based access to Xperience by Kentico platform with fully managed SaaS deployment. Includes hosting, maintenance, security, and continuous updates with monthly releases.
2. Platform Licensing (On-Premise): Perpetual or subscription licensing for on-premise deployments of Kentico Xperience, providing flexibility for organizations with specific infrastructure requirements.
3. Professional Services: Consulting, implementation, migration, and training services through Kentico's Service Center and Education Center. Partners also provide implementation and customization services.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Kentico Software develops and sells Xperience by Kentico, a hybrid headless Digital Experience Platform (DXP) built on .NET 8 that combines traditional CMS, digital marketing, digital commerce, and customer journey optimization in a unified solution. The platform offers SaaS and on-premise deployment, native AI capabilities through AIRA, and is sold alongside Kontent by Kentico, a headless CMS. Revenue is generated through platform subscriptions, perpetual licensing, and professional services delivered via a 500+ global partner network.

Product overview

Kentico Software offers Xperience by Kentico as its primary hybrid headless Digital Experience Platform (DXP), combining CMS, digital marketing, and commerce capabilities in a unified solution. The platform architecture includes core components for content management, digital marketing, digital commerce, and customer journey optimization, complemented by native AI features (AIRA and the Agentic Marketing Suite) that provide AI-powered content strategy, journey optimization, and campaign automation. Additional modules include Page Builder, Form Builder, Content Hub, and Marketing Automation. The platform supports both traditional page-based editing and headless API-driven delivery, built on .NET technology with monthly updates through the Evergreen Platform initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Xperience by Kentico Xperience by Kentico is Kentico's primary hybrid headless Digital Experience Platform (DXP) built on .NET 8, combining CMS, digital marketing, and commerce capabilities. It supports both page-based editing and headless API-driven content delivery, available as fully managed SaaS or on-premise deployment with monthly releases and built-in upgrade tools. The platform is sold to enterprise and mid-market organizations across financial services, manufacturing, healthcare, education, sports, government, and travel verticals.
• Kontent by Kentico Kontent by Kentico is the company's headless CMS product line, offering API-first content management for organizations that need to deliver content across multiple digital channels. It is operated as a sub-brand within Kentico with dedicated leadership (Bart Omlo, Managing Director at Kontent by Kentico).

Quantifiable outcome

• Organizations achieve 76% increase in organic search traffic within one month of migration
• +5 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• kuehlhaus AGcoreImplementation/ SI/ Consulting Partner · 14 April 2026Implementation partner based in Germany that led the 1. FSV Mainz 05 digital transformation project. Collaborated with Bluesoft on the phased implementation approach.
• BluesoftcoreImplementation/ SI/ Consulting Partner · 14 April 2026Implementation partner that collaborated with kuehlhaus AG on the 1. FSV Mainz 05 project, contributing to the phased development and integration approach.
• ZAG InteractivecoreImplementation/ SI/ Consulting Partner · 22 August 2025Hosting partner based in USA specializing in financial services, credit unions, and banking sector implementations. Completed Bonvenu Bank migration and redesign project. Manages multiple credit union client implementations including Frontwave CU, Stanford FCU, GreenState CU, and American Eagle Financial CU.
• KonaboscoreImplementation/ SI/ Consulting Partner · 5 March 2025Bronze partner based in Canada specializing in education and public sector implementations. Completed Centenary University migration project from WordPress to Xperience by Kentico. Focuses on Kentico Xperience implementations with expertise in content modeling and accessibility.
• EXETERA | Thinking DigitalcoreImplementation/ SI/ Consulting Partner · 18 November 2024Gold partner and most important Kentico agency in Italy with 15+ years partnership history. Completed 100+ projects in the last 7 years. Team includes 9 Kentico developers (5 certified), 2 marketers (1 certified), and 1 certified sales manager. Serves as reference for Kentico development throughout Southern Europe.
• DevotioncoreImplementation/ SI/ Consulting Partner · 14 June 2024Gold partner with offices in Australia, USA, and Singapore. Specializes in manufacturing, infrastructure, construction, and B2B sectors. Qualified as Quality Expert, SaaS Expert, Upgrade Expert, and Accelerator Expert. Completed Abergeldie Complex Infrastructure project and Aurora Expeditions site.
• 500+ Digital Agency PartnerscoreChannel Partner/ Reseller/ DistributorKentico maintains a global network of over 500 digital agency partners who implement, customize, and resell Xperience by Kentico. Partners are categorized into Bronze and Gold tiers with specialized expertise certifications including Quality Expert, SaaS Expert, Upgrade Expert, and Accelerator Expert.
• pleOS AgencyminorImplementation/ SI/ Consulting PartnerAgency partner that collaborated with Konabos on the Centenary University project, providing additional implementation support for the migration from WordPress.

Scale indicators19 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sitecore: A leading commercial digital experience platform offering CMS, personalization, and analytics. Sitecore is the most direct head-to-head competitor to Kentico Xperience in mid-market and enterprise DXPs, with overlapping CMS, marketing automation, and commerce functionality.
• Optimizely: DXP combining content management, commerce, and experimentation. Optimizely competes with Kentico in CMS and digital commerce for mid-market and enterprise customers with similar SaaS and on-premise deployment models.
• Contentful: A headless CMS platform serving enterprise digital teams. Contentful represents the headless-native alternative to Kentico's hybrid headless architecture and competes for developer-led content platform selections.
• WordPress VIP (Automattic): Enterprise-grade WordPress platform from Automattic. WordPress VIP is the primary open-source CMS incumbent that Kentico displaces in migrations (Bonvenu Bank, Centenary University, Abergeldie all migrated from WordPress to Kentico).
• Drupal (Acquia): Open-source enterprise CMS paired with Acquia's managed cloud and personalization services. Drupal/Acquia is another incumbent that Kentico competes against in regulated enterprise content management.
• Liferay: Enterprise portal and DXP platform built on Java with strong footprint in financial services, government, and manufacturing. Liferay overlaps with Kentico in vertical segmentation and hybrid CMS/DXP positioning.

Broad incumbents

• Adobe Experience Manager: Adobe's enterprise CMS and DAM offering within the Adobe Experience Cloud. A larger incumbent with a much broader marketing and analytics portfolio competing for the same enterprise DXP deals that Kentico targets.
• HubSpot CMS Hub: CMS offering within HubSpot's broader CRM and marketing platform. HubSpot competes with Kentico for marketing-led mid-market customers seeking an integrated CRM plus CMS solution.

Emerging players

• Bloomreach: A composable DXP focused on commerce and personalization. Bloomreach competes with Kentico in the digital commerce and personalization layers of the DXP stack, particularly for B2C mid-market use cases.
• Strapi: Open-source headless CMS built on Node.js. Strapi represents the developer-led headless alternative to Kentico's traditional CMS roots and competes for JavaScript-driven content platform projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/kentico
• Facebookfacebook.com/KenticoSoftware
• LinkedInlinkedin.com/company/kenticosoftware
• Instagraminstagram.com/kentico_
• Xx.com/Kentico

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kentico Software