Devotion
Devotion is a New York-based AI-powered creator marketing platform that helps large enterprise brands build and operate high-scale influencer ecosystems through automated discovery, campaign coordination, content compliance, and payment processing, sold via invitation-only enterprise contracts.
- Company typePrivate
- Founded2025
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Devotion does
Devotion Industries, Inc. is a New York-based, privately held company that sells an AI-powered creator marketing platform to large enterprise brands seeking to operate influencer programs as continuous creator ecosystems rather than discrete campaigns. The platform deploys AI agents across the full workflow — creator discovery and matching, campaign coordination, multimodal content compliance verification, and creator payment processing — and is paired with an embedded brand-operations team that provides creative judgment and quality oversight, effectively positioning the offering as a managed-service layer wrapped around proprietary AI software.
Underlying the product is a multimodal AI stack that processes text, image, and structured data (creator profiles, campaign metrics, payment records) and is described as purpose-built for the "algorithmic world" of social-platform-driven commerce. Core proprietary modules include AI-powered creator discovery, automated campaign management with human-in-the-loop oversight, content analysis and brand-compliance verification, and automated payment processing. The company emerged from nine months of stealth in March 2026 reporting 10+ enterprise clients, seven-figure ARR, over 1 billion impressions driven for partners, 10,000+ creators activated, and an average 3x lift in partner content output.
Devotion monetizes through enterprise platform subscriptions paired with embedded operating-team services, operating on an invitation-only, direct-sales basis that requires a separate written agreement per customer. Its customer mix spans "category-creating challenger" growth-stage brands and established public-company retailers, and its go-to-market is selective and consultative rather than self-serve. The company is backed by a $4M seed round co-led by Basecase and Will Ventures, and is led by co-founders Cami Téllez (former Parade founder, now Chair and Chief Creative) and Jonathan Kroopf (former TikTok/TikTok Shop executive, CEO), with Lauren Lambert as SVP of Customer.
Devotion firmographics
Firmographics- Name
- Devotion
- Legal name
- Devotion Industries, Inc.
- Website
- https://devotion.club
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Devotion is a New York-based AI-powered creator marketing platform that helps large enterprise brands build and operate high-scale influencer ecosystems through automated discovery, campaign coordination, content compliance, and payment processing, sold via invitation-only enterprise contracts.
- Ownership category
- akta.pro rank
Devotion industry classification
Industry- Product category
- Influencer / Creator Marketing Software
- NAICS
- Software Publishers (513210), Advertising Agencies (541810), Other Services Related to Advertising (541890)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Affiliate & Performance Creator Programs (BPAFAHAG)
- akta.pro secondary industries
- Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Devotion is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Devotion business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Platform Services / Software Subscription: AI-powered SaaS platform providing creator economy software with proprietary technology stack. The platform helps enterprises manage creator ecosystems through AI-powered tools. The company has generated seven-figure revenue from over 10 enterprise clients, indicating a subscription or service-based revenue model.
- Embedded Operating Team Services: Part AI platform for scale and part operating team for taste. Deeply embedded partnerships with brands functioning like internal capabilities. This suggests professional services or managed service components alongside the platform offering.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Devotion product offering
Product offeringCore offering
Devotion sells an AI-powered creator marketing SaaS platform that helps enterprise brands discover, activate, manage, and pay large networks of creators at scale. The platform combines AI agents (for creator discovery, campaign coordination, content compliance verification, and payment processing) with embedded human operating teams that provide creative judgment and cultural alignment. It is delivered as a subscription platform plus managed services to enterprise brand clients on an invitation-only basis.
Product overview
Devotion offers a single unified AI-powered creator marketing platform that combines software automation with embedded human operations teams. The platform provides AI agents that handle the complete influencer marketing workflow—from creator recruitment and discovery to campaign coordination, content compliance verification, and payment processing. The core platform is designed for large enterprises and emerging brands seeking to scale creator programs beyond traditional campaign-based approaches toward continuous co-creation with the creator class. The company also embeds strategic operators alongside the technology to provide taste, judgment, and cultural alignment guidance.
Differentiator
Problem solved
Functional benefit
Products and services
- Devotion Creator Marketing Platform
Quantifiable outcome
- Over 1 billion impressions driven for brand partners
- +3 more outcomes
Companies that use Devotion
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Devotion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
Devotion partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Devotion competitors and assessment
Company assessmentDirect peers
- IZEA: Influencer marketing platform with creator marketplace and managed services for enterprise brands. Comparable end-to-end influencer workflow and managed services offering.
- Aspire: Creator marketing platform serving brands and agencies with influencer discovery, campaign management, and content workflow tools. Comparable enterprise focus and influencer marketing workflow coverage.
- CreatorIQ: Enterprise influencer marketing platform with AI-driven discovery, workflow, and analytics capabilities. Directly comparable to Devotion in targeting large enterprise brands and offering end-to-end creator program management.
- Traackr: Influencer marketing platform with AI-driven discovery, performance analytics, and brand safety features. Comparable technology stack and enterprise customer base.
- Mavrck: Enterprise influencer marketing platform with AI capabilities, serving large consumer brands. Comparable enterprise customer base and influencer workflow scope (now part of Later).
- Grin: Creator marketing platform focused on scaling influencer programs for enterprise brands, with CRM, content, and payment workflows. Similar enterprise positioning and full-stack platform model.
- Captiv8: Enterprise creator marketing platform combining self-serve technology with managed services for global brands. Notably similar hybrid SaaS + services model to Devotion.
Broad incumbents
- LTK: Major creator commerce and marketing platform connecting creators with brands across shopping, content, and campaign workflows. Broader portfolio than Devotion but operates in the same creator economy category.
Emerging players
- Insense: Creator marketing platform with AI-powered content creation and whitelisting workflows for brands and agencies. Comparable AI-driven approach, though smaller scale and more focused on UGC production.
Regional players
- Influur: Creator marketing platform with strong presence in Latin America, offering brand-creator matchmaking and campaign management. Comparable platform model but primarily serves different geography than Devotion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Devotion social profiles
Digital presenceDevotion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Devotion leadership team
Management profileNumber of profiles
Profiles3 records
Devotion funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Devotion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Devotion
What does Devotion do?
Devotion sells an AI-powered creator marketing SaaS platform that helps enterprise brands discover, activate, manage, and pay large networks of creators at scale. The platform combines AI agents (for creator discovery, campaign coordination, content compliance verification, and payment processing) with embedded human operating teams that provide creative judgment and cultural alignment. It is delivered as a subscription platform plus managed services to enterprise brand clients on an invitation-only basis.
Is Devotion a public or private company?
Devotion is a private company. It is classified as venture growth investor backed and is currently operating.
When was Devotion founded?
Devotion was founded in 2025. It employs 1 to 10 people.
Where is Devotion based?
Devotion is headquartered in New York, United States, in the North America region.
How does Devotion make money?
Two revenue lines are on record. Platform Services / Software Subscription is the primary driver. The others are embedded Operating Team Services.
Who are Devotion's main competitors?
Direct peers on record are IZEA, Aspire, CreatorIQ, Traackr, Mavrck, Grin and Captiv8. LTK is listed as a broad incumbent. Insense is listed as an emerging player. Influur is listed as a regional player.
Does Devotion have an API?
No public API is recorded for Devotion.
What industry is Devotion in?
Devotion's product category is Influencer / Creator Marketing Software. Its primary akta.pro industry code is BPAFAHAG, Affiliate & Performance Creator Programs, with a secondary code of MPACAFAG, Creator Sponsorship & Brand Deal Monetization Tools. Its NAICS code is 513210 and its SIC code is 7372.