What Frankie & Benny's does

Frankie & Benny's is a UK-based American-Italian casual dining restaurant chain founded in 1995 in Leicester. The company operates over 60 owned restaurants across the United Kingdom under The Big Table Group Limited, alongside sibling concepts Bella Italia, Las Iguanas, Banana Tree, and Chiquito. It targets a mass-market family and young adult demographic with a New York/Italian-themed menu that includes pizza, pasta, burgers, wings, cocktails, and breakfast/brunch offerings. The brand carries 30+ years of heritage and is headquartered in Fitzrovia, London.

The company generates revenue primarily through dine-in service at its owned high-street and retail-park locations, with pricing positioned at accessible mass-market levels (kids' meals from £6.80, set lunches from £9.95, 2-for-£12 cocktail offers). Delivery is operated as an extension of the core estate through partnerships with Deliveroo, Uber Eats, and Just Eat. The business does not appear to operate a franchise model, and revenue is concentrated entirely in the UK. Marketing and customer acquisition rely on a broad discount-partner ecosystem of over 17 brands spanning cinema (Cineworld, Odeon), grocery (Tesco Clubcard), attractions (Merlin Pass), fitness (Pure Gym, Nuffield Health), and telco (Three Mobile).

The operational technology stack comprises mainstream payment integrations (PayPal, Apple Pay, Android Pay), Bloomreach for CRM, 365id for age verification, and Limber for staff scheduling. In 2026, the company launched a Summer Rewards loyalty programme and ran a Kids Eat Free summer promotion as customer retention mechanisms. The company is privately held within The Big Table Group Limited, and segment-level financials are not publicly disclosed.

Name

Frankie & Benny's

Legal name

The Big Table Group Limited

Website

https://frankieandbennys.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Frankie & Benny's is a UK-based American-Italian casual dining chain founded in 1995, operating over 60 owned restaurants under The Big Table Group, serving families and young adults with pizza, pasta, burgers, and cocktails at mass-market prices.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industry

Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Casual dining restaurants
• American-Italian cuisine
• Family restaurant chain
• Restaurant delivery services
• Event venue hire

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices36 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dine-In Restaurant Sales: Revenue from food and beverage sales across all owned restaurant locations. Guests order from menus featuring Italian-American dishes including pizzas, pastas, burgers, wings, cocktails, and desserts. Table service with optional Order and Pay via phone.
2. Third-Party Delivery: Partnership revenue shared with Deliveroo, Uber Eats, and Just Eat platforms. Customers order through delivery apps and receive food at home.
3. Gift Card Sales: Sale of gift vouchers and cards for use across all Frankie & Benny's locations. Cards valid for 18 months from purchase.
4. Group Bookings and Events: Revenue from venue hire, private dining, corporate events, birthday parties, school trips, and travel group bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Frankie & Benny's operates a chain of over 60 casual dining restaurants across the UK serving American-Italian cuisine, including hand-stretched sourdough pizzas, pasta dishes, burgers, wings, breakfast/brunch, and a cocktail and mocktail bar menu. The chain earns revenue from dine-in table service, takeaway and delivery via Deliveroo, Uber Eats, and Just Eat, gift card sales, and group bookings and event hire for birthdays, corporate events, school trips, and travel groups.

Product overview

Frankie & Benny's is an American-Italian restaurant chain offering New York-style cuisine across 40+ UK locations. The core offering centers on hand-stretched sourdough pizzas, loaded burgers, saucy pasta dishes, and crispy wings. Supporting services include breakfast/brunch menus, a dedicated kids menu with Kids Eat Free promotions, cocktail and mocktail bars, and delivery via Deliveroo, Uber Eats, and Just Eat. The company operates a loyalty program (Summer Rewards), offers group booking services for events and parties, and provides corporate event hosting and venue hire. Partner discount programs through Cineworld, Tesco, Tastecard, and others complement the offering. Founded in 1995 in Leicester, the chain is owned by The Big Table Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Frankie & Benny's Restaurant Dining American-Italian casual dining restaurant chain offering dine-in service with table booking. Family-friendly atmosphere with retro New York décor, spacious booths, and high chairs across over 60 UK locations.
• Sourdough Pizza Hand-stretched sourdough pizza base with a secret recipe producing a light, airy, and crispy crust, including Margherita, Spicy New Yorker, Pepperoni, BBQ Chicken, Meat Medley, and The Blanco varieties.
• Burgers American-style burgers including meat-based and plant-based options served across all restaurant locations.
• Pasta Dishes Italian-American pasta dishes served as mains in rich signature sauces.
• Breakfast & Brunch Breakfast and brunch menu offering American-style breakfast items served at selected locations until 11am.
• Kids Menu Children's menu with Small Eaters (from £6.80-£7.49) and Big Eaters (from £8.30-£9.49) options, each including main, two sides, drink, and dessert.
• Cocktails & Mocktails Bar service offering cocktails including Sex on the Beach, Purple Rain, Cherry Cuba Libre, Espresso Martini, and Pornstar Martini, plus mocktails. 2-for-£12 cocktails available all day, every day.
• Delivery & Takeaway Food delivery service via Deliveroo, Uber Eats, and Just Eat platforms offering the full menu of burgers, pizza, and pasta delivered to customers' homes.
• Summer Rewards Loyalty Program Loyalty program where customers unlock rewards with each qualifying visit: free ice cream (visit 1), 25% off food (visit 2), and 50% off food (visit 3).
• Birthday Parties Birthday party hosting service for children and adults with celebration sundaes, private dining areas, and customizable party packages.
• Business Events & Venue Hire Corporate event hosting including private dining areas, full venue hire, business meetings, team building activities, and filming location services.
• School Trips School trip dining with set menus starting from £6.79 including starter, main, dessert, and drink, plus entertainment packs for students.
• Group Bookings Group dining reservations for birthdays, kids parties, venue hire, travel groups, school trips, and business events with flexible venue options.
• Partner Discounts Discount programs through partner organizations including Cineworld Unlimited, Tesco Clubcard, Tastecard, Gourmet Society, Meerkat Meals, and Blue Light Card, offering 15-30% off or special exchange rates.
• Gift Cards Gift vouchers and gift cards valid for 18 months from purchase, redeemable at any Frankie & Benny's restaurant for food and drink.

Quantifiable outcome

• Kids Eat Free promotion available 20 July - 1 September 2026 with every adult main purchase
• +1 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• DeliveroocoreChannel Partner/ Reseller/ DistributorDelivery partnership enabling customers to order Frankie & Benny's food through the Deliveroo app and website. Orders placed through Deliveroo are delivered hot to customer's door.
• Uber EatscoreChannel Partner/ Reseller/ DistributorDelivery partnership enabling customers to order Frankie & Benny's food through the Uber Eats platform. Orders are picked up by delivery drivers and brought to customers.
• Just EatcoreChannel Partner/ Reseller/ DistributorDelivery partnership enabling customers to order Frankie & Benny's food through the Just Eat platform and app.
• Cineworld UnlimitedcoreGTM or Marketing PartnerCineworld Unlimited members receive 25% off their total bill when dining at Frankie & Benny's. Available all day, every day at all locations except airports.
• TastecardcoreGTM or Marketing PartnerTastecard members enjoy 2-for-1 on starters, mains, and desserts when dining Sunday to Friday.
• Gourmet SocietyminorGTM or Marketing PartnerGourmet Society members receive 25% off their total bill Sunday to Friday.
• Meerkat MealsminorGTM or Marketing PartnerMeerkat Meals members enjoy 25% off their bill when dining Sunday to Friday.
• Tesco ClubcardcoreGTM or Marketing PartnerTesco Clubcard vouchers can be exchanged at Frankie & Benny's - every 50p exchanged gives £1.50 to spend on food.
• Blue Light Card / DDScoreGTM or Marketing PartnerNHS, Blue Light, Police, Fire & Rescue, and Armed Forces members receive 20% off their food bill all day, every day with valid ID.
• Odeon LimitlessminorGTM or Marketing PartnerOdeon Limitless members receive 30% off mains when dining at Frankie & Benny's.
• Pure GymminorGTM or Marketing PartnerPure Gym members receive 15% off their total bill when dining at Frankie & Benny's.
• Nuffield HealthminorGTM or Marketing PartnerNuffield Health members receive 15% off their total bill (or 30% at Rochester location).
• Merlin PassminorGTM or Marketing PartnerMerlin Pass members receive 20% off mains when dining at Frankie & Benny's.
• Three Mobile (Three+ Rewards)minorGTM or Marketing PartnerThree+ Rewards app users can enjoy pizzas and pastas from £5 Sunday to Thursday between 12pm. Valid until 30 June 2026.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pizza Express: The UK's largest Italian casual dining chain with a similar mid-market positioning, comparable menu (pizza, pasta, salads), family-friendly orientation, and nationwide dine-in + delivery model. Most direct head-to-head competitor in UK casual Italian.
• Bella Italia: Sister brand under The Big Table Group operating an almost identical Italian casual dining concept across the UK with pizza, pasta, and family dining. Same parent, similar menu, similar GTM — the closest concept comparator.
• Zizzi: UK mid-market Italian casual dining chain offering pizza, pasta, and salads with table service and similar price points. Direct competitor in the same value-for-money Italian casual segment.
• ASK Italian: Italian casual dining chain focused on affordable pizza and pasta in the UK with a comparable value-menu positioning and similar family dining appeal. Operates in the same competitive set.
• Prezzo: UK Italian casual dining chain with pizza, pasta, and grill menu in a similar price tier. Following a 2018 CVA restructuring, now operates as a leaner competitor in the same segment.
• Pizza Hut UK: Major UK casual dining chain with dine-in restaurants, delivery, and family-focused pizza offers. Direct competitor for family pizza occasions and delivery orders, with comparable pricing tiers.
• Nando's: UK's largest casual dining chain by estate, competing directly for family and young-adult dining occasions with a similar mid-market price point and strong delivery presence. Most comparable UK casual dining operator by scale.
• TGI Fridays: American-themed casual dining chain in the UK with burgers, ribs, cocktails, and family appeal — overlapping customer occasions and price positioning, though US rather than Italian cuisine focus.
• Las Iguanas: Sister brand under The Big Table Group offering Latin American casual dining with comparable full-service model, cocktail-led bar, family-friendly positioning, and UK regional presence. Closest peer within parent portfolio.
• Chiquito: Sister brand under The Big Table Group operating Tex-Mex casual dining with comparable dine-in, family occasion, and cocktail-led offer across UK regional locations. Group-level platform peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/frankieandbennys
• Xx.com/frankienbennys
• Facebookfacebook.com/FrankieBennys
• LinkedInlinkedin.com/company/frankieandbennys

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frankie & Benny's