What Hey Digital does

Hey Digital (HeyDigital OÜ) is a private B2B SaaS performance marketing agency headquartered in Tallinn, Estonia, founded in 2018 and operating on a remote-first basis with 35+ team members distributed globally. The company delivers full-service paid advertising management across Google Ads, LinkedIn Ads, Meta Ads, YouTube Ads, Reddit Ads, and Bing Ads, with a service portfolio spanning PPC management, paid social, demand generation, video ads, and landing page design. Its core differentiation is exclusive vertical focus on B2B SaaS, targeting Series A through Series C+ companies with senior strategist-led engagements that optimize for pipeline and revenue rather than vanity metrics.

The agency currently manages more than $2.3M in monthly ad spend for over 200 B2B SaaS clients, with documented case studies including PostHog (18.5% increase in cloud conversions, 17.05% decrease in CPA), Toggl (52% reduction in ad spend, 159% increase in closed-won deal value), and Hotjar (94% reduction in YouTube ad CPA). Service delivery follows a structured four-phase process (kickoff, strategy, campaign launches, ongoing optimization) with dedicated Slack communication and senior account leadership, supported by an in-house creative team covering strategy, copy, design, and iteration. In March 2026, Hey Digital launched the B2B Ads Arsenal, a free resource providing ad templates, testing frameworks, and execution tools.

The business operates on a professional services revenue model with quote-based, custom agency retainer engagements typically structured as multi-year contracts. The company is bootstrapped with no disclosed external funding, co-founded and led by Dylan Hey (CEO) and Celia Hey (Co-Founder), and trades under DBA names "Hey Digital" and "HeyDesign." Customer acquisition is sales-led, combining direct enterprise field sales with inside sales driven by content marketing, an active blog, podcast, newsletter, and recognized industry positioning (TechBullion Top LinkedIn Ads Agency 2026).

Name

Hey Digital

Legal name

HeyDigital OÜ

Website

https://heydigital.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Hey Digital is a bootstrapped B2B SaaS performance marketing agency managing $2.3M+/month in ad spend across 200+ SaaS clients via paid search, paid social, video, and landing page services. Founded in 2018 and based in Tallinn, Estonia, it operates remote-first with 35+ specialists.

Ownership category

akta.pro rank

Product category

B2B SaaS Performance Marketing Agency

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Performance marketing services
• PPC management
• Paid social advertising
• Demand generation agency
• SaaS marketing agency

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Performance Marketing Services: Full-service B2B SaaS performance marketing agency providing strategy, creative production, campaign execution, and reporting services. Revenue generated through client engagements for managing paid advertising across multiple channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Hey Digital is a full-service B2B SaaS performance marketing agency that plans, creates, and runs paid advertising programs (paid search, paid social, video, and landing pages) to drive pipeline and revenue for B2B SaaS clients. The agency manages $2.3M+ in monthly ad spend across Google Ads, Bing Ads, LinkedIn Ads, Meta Ads, YouTube Ads, and Reddit Ads, with a senior strategist-led model and an in-house creative team. Engagements are delivered through a structured four-phase process: Kickoff, Strategy, Campaign Launches, and ongoing optimization via Slack and Google Meet.

Product overview

Hey Digital is a B2B SaaS performance marketing agency offering a integrated service portfolio centered on paid advertising strategy, creative production, and execution. The core offering combines PPC Agency Services, Paid Social Agency Services, Demand Generation Services, Video Ads Services, and Landing Page Design Services across channels including Google Ads, LinkedIn Ads, Meta Ads, YouTube Ads, Reddit Ads, and Bing Ads. The agency also offers the B2B Ads Arsenal as a free resource featuring ad templates, testing frameworks, and execution tools. Services are delivered through a structured four-phase process: Kickoff, Strategy, Campaign Launches, and ongoing optimization with dedicated Slack communication.

Differentiator

Problem solved

Functional benefit

Products and services

• PPC Agency Services Pay-per-click advertising management across search platforms including Google Ads and Bing Ads, focused on demand capture, high-intent keyword targeting, and pipeline generation for B2B SaaS clients.
• Paid Social Agency Services Paid social advertising management across LinkedIn Ads, Meta Ads, and other social platforms, targeting B2B SaaS buying committees and supporting demand generation across awareness, consideration, and decision stages.
• Demand Generation Services Full-funnel demand generation programs connecting demand creation, demand capture, and pipeline growth across multiple paid channels for B2B SaaS clients.
• Video Ads Services Video advertising creation and management primarily across YouTube Ads, supporting top-of-funnel awareness and consideration for B2B SaaS clients.
• Landing Page Design Services Conversion-optimized landing page design and development specifically built for SaaS PPC campaigns, aligned with ad messaging and buyer intent to maximize campaign conversion rates.
• B2B Ads Arsenal Free downloadable resource vault containing best-performing ad templates, a 9-step B2B ad creation process, creative cheat sheets, an investor database, and SaaS case studies designed for B2B SaaS marketing teams.

Quantifiable outcome

• 52% reduction in ad spend; 159% increase in won deal value; cost per closed-won deal reduced from $93,287 to $44,627
• +3 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• B2B Ads ArsenalminorOthersLaunched B2B Ads Arsenal resource featuring ad templates, testing frameworks, and execution tools to help SaaS teams address paid acquisition challenges. Includes vault of best-performing ad templates, 9-step creative process, cheat sheets, and tool recommendations.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Refine Labs: B2B SaaS-focused performance marketing agency specializing in demand generation and paid media. Explicitly co-recognized with Hey Digital by TechBullion as a top LinkedIn Ads agency for 2026, serving a near-identical Series A–C+ SaaS ICP.
• Osric Digital: B2B SaaS paid LinkedIn ads and demand generation agency. Named alongside Hey Digital in TechBullion's 2026 top LinkedIn ads agencies list, targeting the same SaaS buyer with a similar specialist-only positioning.
• B2Linked: Specialist LinkedIn Ads agency for B2B companies. Co-listed with Hey Digital in TechBullion's 2026 recognition; directly comparable in channel focus and B2B SaaS ICP overlap.
• Single Grain: Performance marketing agency with a strong SaaS practice offering paid search, paid social, and SEO services. Comparable service portfolio, mid-market to enterprise SaaS client base, and senior-led model.
• KlientBoost: PPC and paid social agency offering paid search, paid social, and landing page design across SaaS and e-commerce. Comparable full-service paid media offering with shared emphasis on landing page conversion.
• Directive: B2B SaaS performance marketing agency offering paid media, SEO, and CRO. Direct comparability in ICP (mid-market and enterprise SaaS) and service mix including paid search, paid social, and landing page optimization.
• Impactable: B2B LinkedIn ads agency with a SaaS-focused practice. Co-recognized with Hey Digital in TechBullion's 2026 list and competes for the same Series A–C+ SaaS advertiser budgets.
• Lean Labs: B2B SaaS growth marketing agency offering paid acquisition, content, and CRO services. Comparable ICP and full-funnel GTM focus targeting SaaS companies at similar growth stages.

Broad incumbents

• WebFX: Large full-service digital marketing agency offering paid media, SEO, and CRO across many verticals. Overlaps with Hey Digital on PPC and paid social execution but serves a much broader customer base beyond SaaS.
• Demandbase: B2B go-to-market platform combining ABM advertising, intent data, and demand generation. Adjacent to Hey Digital's demand-gen offering but sells a software platform with agency-style services layered on top.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/dylanhey

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hey Digital