B2Linked
B2Linked is a Lehi, Utah-based specialized LinkedIn Ads agency managing paid campaigns, audits, consulting, video production, and education subscriptions for B2B brands with $5K+/month ad budgets, operating with a 12-person team and official LinkedIn Marketing Partner status since 2014.
- Company typePrivate
- Founded2014
- HeadquartersLehi, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What B2Linked does
B2Linked is a specialized LinkedIn Ads agency founded in 2014 and headquartered in Lehi, Utah, with a 12-person team focused exclusively on managing paid LinkedIn advertising for B2B brands. The company offers a tiered account management service: a flat $3,000/month fee for clients with monthly ad budgets under $15,000, or a percentage-of-spend model (20% declining to 6%) for budgets above $15,000, in both cases paired with a $1,000 one-time setup fee and a minimum 3-month contract. Entry requires clients to have at least $5,000/month in ad budget and $10,000+ customer lifetime value. The core offering is supplemented by one-time LinkedIn Ads audits ($2,000, personally delivered by founder AJ Wilcox), hourly consulting at $450/hr, full-service Thought Leader Video Ad production ($700-$2,200/month across three tiers), and a subscription education platform called LinkedIn Ads Fanatics ($79/mo and $279/mo tiers).
Underlying the service is a proprietary toolset built in-house because, by the company's account, LinkedIn's native management tools do not scale. These include hourly performance sampling to identify optimal scheduling windows, bulk ad and campaign editing utilities that compress changes from hours to minutes, and scale-ready microsegmentation for enterprise-sized accounts. The agency's go-to-market combines enterprise field sales through scheduled discovery calls with content-led demand generation anchored by The LinkedIn Ads Show podcast, a regularly updated blog, a weekly newsletter, free downloadable guides, and the founder's personal LinkedIn presence and speaking circuit (100+ stages, 200+ podcast appearances). B2Linked operates as a private, bootstrapped company with no disclosed external funding, holding official LinkedIn Marketing Partner status and reporting $150M+ in cumulative client ad spend managed, 1,000+ businesses helped, and 800+ accounts audited across its history.
B2Linked firmographics
Firmographics- Name
- B2Linked
- Legal name
- B2Linked
- Website
- https://b2linked.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- B2Linked is a Lehi, Utah-based specialized LinkedIn Ads agency managing paid campaigns, audits, consulting, video production, and education subscriptions for B2B brands with $5K+/month ad budgets, operating with a 12-person team and official LinkedIn Marketing Partner status since 2014.
- Ownership category
- akta.pro rank
B2Linked industry classification
Industry- Product category
- LinkedIn Advertising Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
Keywords
Where B2Linked is headquartered
LocationHeadquarters
- HQ city
- Lehi
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
B2Linked business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- LinkedIn Ads Account Management: Full-service LinkedIn Ads management including custom strategy, unlimited campaigns and ads, expert support, customized reporting, content guidance, and budget optimization. Two tiers: flat fee ($3,000/mo+) for budgets under $15,000 or percentage of spend (20%-6%) for budgets over $15,000/mo. Requires 3-month contract for entry tier.
- LinkedIn Ads Consulting: Hourly consulting engagements booked directly with AJ Wilcox at $450/hr. Used for team training, report building, account reviews, audits, and Q&A sessions. No minimum hours required.
- LinkedIn Ads Audit: One-time audit service at $2,000 including past performance analysis, bid/budgeting evaluation, Excel workbook deliverable, and 1-hour review meeting with recording. Audit conducted by AJ Wilcox personally.
- Community & Courses (LinkedIn Ads Fanatics): Subscription-based education platform with two tiers: Fanatic ($79/mo) for course access and community membership; SuperFanatic ($279/mo) adding weekly group coaching calls with AJ Wilcox and Advanced LinkedIn Ads Certification opportunity. Courses cover Basic through Expert levels (3.5 hours of material across 4 modules).
- Video Ad Production Services: Full-service video production for Thought Leader and Basic Video Ads including scripts, remote production, and retargeting strategy. Thought Leader Advanced ($2,200/mo) includes 20 videos/week with custom branding; Thought Leader Basic ($1,600/mo) includes 12 videos/week; Basic Video Ads ($700/mo) includes 4 video ads.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Account Management for budgets under $15,000/mo |
| Subscription | Monthly | Account Management for budgets over $15,000/mo |
| One time/ perpetual license | Pay-as-you-go | LinkedIn Ads Audit (one-time) |
| Other | Pay-as-you-go | Consulting with AJ Wilcox |
| Subscription | Monthly | LinkedIn Ads Fanatic (Community & Courses) |
| Subscription | Monthly | Thought Leader Advanced |
| Subscription | Monthly | Thought Leader Basic |
| Subscription | Monthly | Basic Video Ads |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels8 records
B2Linked product offering
Product offeringCore offering
B2Linked is a specialized LinkedIn Ads agency that manages LinkedIn advertising campaigns end-to-end for B2B companies, including custom full-funnel strategy, unlimited campaign and ad creation, bid/budget optimization, audience targeting, and customized reporting. Offerings extend to one-time account audits, hourly consulting with founder AJ Wilcox, full-service thought leader video ad production, and a subscription-based community and course platform (LinkedIn Ads Fanatics) for marketers learning LinkedIn Ads.
Product overview
B2Linked is a specialized LinkedIn Ads agency offering a tiered account management service as its core product, supplemented by à la carte offerings including a one-time LinkedIn Ads Audit with AJ Wilcox, hourly consulting, and full-service Thought Leader video ad production. The agency also operates a content and education platform comprising The LinkedIn Ads Show podcast, a weekly newsletter, free LinkedIn Ads Startup Checklist and Advanced Guide downloads, and the LinkedIn Ads Fanatics subscription community with four courses and weekly coaching. B2Linked also offers proprietary ad management and scheduling tools exclusively to account management clients, enabling hourly performance sampling, bulk editing, and time-based campaign scheduling.
Differentiator
Problem solved
Functional benefit
Brands
- LinkedIn Ads Fanatics: Community and courses platform offering access to 4 LinkedIn Ads courses (Basic through Expert) with weekly group coaching calls. Membership tiers include Fanatic ($79/mo) and SuperFanatic ($279/mo).
Products and services
- LinkedIn Ads Account Management Full-service LinkedIn Ads management for B2B companies with at least $5,000/mo ad budgets and $10,000+ customer lifetime value; includes custom full-funnel strategy, unlimited campaigns and ads, expert support, customized reporting, ad content guidance, and budget optimization. Two tiers: flat fee ($3,000/mo + $1,000 setup) for budgets under $15,000/mo with a 3-month contract, or 20%-6% of ad spend for budgets over $15,000/mo with weekly check-ins, hourly performance analysis, ad scheduling, and scale-ready microsegmentation.
- LinkedIn Ads Audit One-time $2,000 LinkedIn Ads account audit conducted personally by AJ Wilcox; analyzes past campaign and ad performance, targeting, bidding/budgeting, and account structure, with findings delivered as an Excel workbook plus a 1-hour review meeting and recording.
- LinkedIn Ads Consulting with AJ Wilcox Hourly consulting at $450/hr with founder AJ Wilcox for campaign building, performance reviews, adjustments, team training, report building, audits, or Q&A. No minimum hours; additional team members can join at no extra charge.
- Thought Leader Video Ads Full-service video ad production for LinkedIn featuring company executives, including scripts, remote production, and retargeting strategy. Two tiers: Thought Leader Advanced at $2,200/mo (20 videos/week with custom branding, 1:1 live recording, storytelling frameworks, private content vault) and Thought Leader Basic at $1,600/mo (12 videos/week with 1:1 recording and custom content strategy). Both include $1,000 setup fees.
- LinkedIn Ads Fanatics Community & Courses Subscription membership (hosted via Skool) granting access to 4 LinkedIn Ads courses by AJ Wilcox (Basic through Expert, approximately 3.5 hours of content) and an exclusive community. Fanatic tier is $79/mo; SuperFanatic tier is $279/mo and adds weekly group coaching calls with AJ Wilcox plus the opportunity to earn Advanced LinkedIn Ads Certification.
Quantifiable outcome
- Reduced Plannuh's cost per lead by 66% to $30-40 per lead
- +3 more outcomes
Companies that use B2Linked
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
B2Linked technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
B2Linked partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- LinkedIncoreOfficial LinkedIn Marketing Partner status, providing certification, best-in-class fulfillment recognition, and access to beta features and LinkedIn's advertising team. Manages 5 of LinkedIn's top 10-spending ad accounts. Featured in LinkedIn's business case studies.
- HubSpotcoreFeatured on HubSpot's platform as an integration partner. Company appears in HubSpot's marketing resources and is referenced in HubSpot's Startup Benchmarks Report. Podcast discussed integration of visitor identification with HubSpot CRM workflows.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
B2Linked competitors and assessment
Company assessmentDirect peers
- Disruptive Advertising: Mid-sized performance marketing agency offering paid media management across Google, Meta, and LinkedIn. Comparable as a paid-media agency serving B2B clients with similar retainer-style engagements, though broader in channel focus than B2Linked's LinkedIn-only specialization.
- Single Grain: B2B-focused digital marketing agency offering paid media (including LinkedIn Ads), SEO, and content marketing services to SaaS and enterprise clients. Comparable target market and managed-services model, though broader service portfolio.
- KlientBoost: Performance marketing agency specializing in paid acquisition across Google, Meta, and LinkedIn Ads for SaaS and B2B clients. Comparable as a results-driven paid-media agency with similar retainer and percentage-of-spend pricing models.
- SmartBug Media: Full-service B2B marketing agency with strong HubSpot partnership offering paid media, content, and marketing operations. Comparable in serving mid-market and enterprise B2B clients on retainer-style engagements; broader scope including inbound marketing.
- IMPACT: B2B sales and marketing agency offering paid media management including LinkedIn Ads, content strategy, and sales enablement. Comparable target market (mid-market B2B) and managed-services delivery model with similar retainer pricing structures.
- DemandGen International: B2B marketing agency focused on demand generation including paid media, content syndication, and ABM programs. Comparable in serving enterprise B2B clients on retainer engagements with a focus on pipeline and ROI accountability.
- Heinz Marketing: B2B sales and marketing agency offering demand generation, account-based marketing, and paid media services to mid-market and enterprise B2B technology companies. Comparable in target customer (B2B tech with $10K+ CLV), retainer model, and pipeline-focused outcomes.
Emerging players
- Cleverly: LinkedIn-specialized lead generation and outbound agency offering LinkedIn Ads management alongside LinkedIn automation and outreach services. Comparable in LinkedIn-only niche focus and B2B client base, though with stronger emphasis on outbound automation.
Broad incumbents
- LinkedIn Marketing Solutions: LinkedIn's own advertising platform and solutions business, which increasingly offers self-serve campaign management tools and agency-like services. The primary platform B2Linked builds on, and the largest potential competitor as LinkedIn expands in-house capabilities.
- WebFX: Large full-service digital marketing agency offering paid media (including LinkedIn Ads), SEO, and web design with proprietary marketing technology (MarketingCloudFX). Comparable in offering managed paid-media services at scale, though broader and much larger in scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
B2Linked social profiles
Digital presenceB2Linked financial estimates
Financial estimateRevenue estimate
Valuation estimate
B2Linked leadership team
Management profileNumber of profiles
Profiles1 record
B2Linked funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B2Linked M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B2Linked
What does B2Linked do?
B2Linked is a specialized LinkedIn Ads agency that manages LinkedIn advertising campaigns end-to-end for B2B companies, including custom full-funnel strategy, unlimited campaign and ad creation, bid/budget optimization, audience targeting, and customized reporting. Offerings extend to one-time account audits, hourly consulting with founder AJ Wilcox, full-service thought leader video ad production, and a subscription-based community and course platform (LinkedIn Ads Fanatics) for marketers learning LinkedIn Ads.
Is B2Linked a public or private company?
B2Linked is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was B2Linked founded?
B2Linked was founded in 2014. It employs 11 to 50 people.
Where is B2Linked based?
B2Linked is headquartered in Lehi, United States, in the North America region.
How does B2Linked make money?
Five revenue lines are on record. LinkedIn Ads Account Management is the primary driver. The others are linkedIn Ads Consulting, linkedIn Ads Audit, community & Courses (LinkedIn Ads Fanatics) and video Ad Production Services.
Who are B2Linked's main competitors?
Direct peers on record are Disruptive Advertising, Single Grain, KlientBoost, SmartBug Media, IMPACT, DemandGen International and Heinz Marketing. Cleverly is listed as an emerging player. Broad incumbents are LinkedIn Marketing Solutions and WebFX.
Does B2Linked have an API?
No public API is recorded for B2Linked.
What industry is B2Linked in?
B2Linked's product category is LinkedIn Advertising Services. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR. Its NAICS code is 541810 and its SIC code is 7311.