Impactable
Impactable is a B2B marketing agency specializing in LinkedIn-centric paid advertising and multi-channel campaign orchestration, serving SaaS, IT services, and enterprise clients with proprietary DemandSense visitor identification technology and standardized monthly retainers.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Impactable does
Impactable is a B2B marketing agency headquartered in San Antonio, Texas, specializing in LinkedIn-centric paid advertising and multi-channel campaign orchestration for software, IT services, and enterprise clients. Founded in 2018 and acquired by an undisclosed data company in 2021, the firm has layered proprietary technology onto its agency model, most notably the DemandSense website visitor identification platform (including a work-from-home visitor identification capability) and a LinkedIn Ads Expert AI Agent trained on the firm's own content corpus. Its GTM motion combines consultative enterprise and inside sales with a self-serve DemandSense entry point; named customers include Lacework (LinkedIn case study, 6X ROI), with one client relationship spanning $500K/month in managed LinkedIn ad spend.
The company's revenue model is primarily monthly retainer–based, structured into three standardized tiers for SaaS clients ($3,449, $4,449, and $8,449/month plus ad-spend percentages), supplemented by custom enterprise pricing, an in-house Creative/CRO offering (extended in 2025 via the acquisition of a CRO agency), and tiered DemandSense subscriptions ($149-$1,520/month). Distribution combines direct sales, Inside Sales via Client Solutions Advisors, and partner-driven demand through an official LinkedIn agency and CAPI implementation partnership.
Operationally, Impactable claims a globally distributed team described as having doubled in size twice, with named leadership including Founder/CMO Justin Rowe, SVP Revenue & Growth JD Garcia, SVP Client Services CJ Craig, and dedicated channel directors for LinkedIn, Google, Meta, and Programmatic. The company markets against an inefficiency problem in B2B marketing, emphasizing precision targeting, ICP-fit audience filtering, and full-funnel optimization across the LinkedIn, Google, Meta, and Programmatic/CTV channels.
Impactable firmographics
Firmographics- Name
- Impactable
- Legal name
- Impactable LLC
- Website
- https://impactable.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Impactable is a B2B marketing agency specializing in LinkedIn-centric paid advertising and multi-channel campaign orchestration, serving SaaS, IT services, and enterprise clients with proprietary DemandSense visitor identification technology and standardized monthly retainers.
- Ownership category
- akta.pro rank
Impactable industry classification
Industry- Product category
- B2B Digital Marketing Services
- NAICS
- Other Services Related to Advertising (541890), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Campaign Operations & Managed Services (BPAFAHAF)
- akta.pro secondary industry
- Influencer Marketing & Creator Marketplaces (BPAMALAG)
Keywords
Where Impactable is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Impactable business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- LinkedIn Ads Management Services: Monthly retainer fees for LinkedIn advertising management, typically with percentage of ad spend component. Includes campaign strategy, optimization, and reporting.
- Multi-Channel Advertising Management: Services spanning Google Ads, Meta Ads, and programmatic advertising with monthly retainer plus ad spend percentage.
- SaaS Marketing Services: Tiered pricing from Standard ($3,499/month) to Professional ($4,449/month) to Strategic ($8,249/month) with varying levels of service and multi-channel support.
- DemandSense SaaS Platform: Website visitor identification SaaS with tiered pricing from $149/month to $1,520/month based on identified visitors and monthly traffic volume.
- Client Solutions Advisory: Account management and client success services for strategic accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard SaaS tier - $3,499/month |
| Subscription | Monthly | Professional SaaS tier - $4,449/month |
| Subscription | Monthly | Strategic SaaS tier - $8,249/month |
| Subscription | Monthly | DemandSense Basic + Identified Visitors - $149-$1,520/month |
| Hybrid | Monthly | Omnichannel Marketing - Custom pricing with volume discounts |
| Subscription | Monthly | Marketing Services Providers - Execution tier: up to 25k |
| Subscription | Monthly | Marketing Services Providers - Strategic tier: Custom 25k+ |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels11 records
Impactable product offering
Product offeringCore offering
Impactable is a B2B marketing agency that builds LinkedIn-centric marketing ecosystems for business clients. It manages paid advertising across LinkedIn, Google, Meta, and Programmatic channels, supported by an in-house creative team, lead nurturing services, and its proprietary DemandSense platform for website visitor identification and intent signals.
Product overview
Impactable is a LinkedIn-centric B2B marketing agency that has built a LinkedIn-Centric Marketing Ecosystem for efficient B2B growth. The core offering centers on LinkedIn Ads Management, supplemented by multi-channel advertising (Google Ads, Meta Ads, Programmatic), lead generation and nurturing services, creative services, and strategic diagnostics. The company operates its proprietary DemandSense platform for website visitor identification and has developed a LinkedIn Ads Expert AI Agent. Services are organized by industry verticals (SaaS, IT Services, Marketing Services Providers) and delivered through various pricing tiers and package bundles, with the company having achieved official LinkedIn partnership status and CAPI implementation partner certification.
Differentiator
Problem solved
Functional benefit
Brands
- DemandSense: Website visitor identification and demand generation platform that reveals companies and individuals visiting the website, tracks engagement behavior, and helps identify high-intent prospects
Products and services
- LinkedIn Ads Management Core LinkedIn Ads management service including campaign setup, optimization, and scaling for B2B brands, with access to LinkedIn partnership benefits and Conversion API integration.
- LinkedIn Lead Generation & Nurturing Personalized multi-channel message flows for LinkedIn connection management and lead nurturing for B2B sales teams.
- LinkedIn Thought Leadership Content B2B demand generation content services including thought leadership video content creation and promotion.
- Google Ads Management Paid search management on Google Ads platform for B2B companies capturing demand from in-market prospects.
- Facebook/Meta Ads (B2B) B2B-focused Meta advertising leveraging LinkedIn-level targeting capabilities for B2B audiences.
- Programmatic Advertising Native, display, and CTV advertising for retargeting and demand creation across multiple channels.
- B2B Ad Creative & Landing Pages In-house creative services including ad design and landing page development for B2B campaigns.
- Strategy + Diagnostics Strategic consulting and diagnostic services including free competitor intelligence and targeting worksheets.
- DemandSense (Website Visitor Identification) Website visitor identification SaaS platform that reveals companies and individual professional profiles of website visitors, including work-from-home visitors, with prospect intent identification, audience tuning, and multi-channel retargeting capabilities.
- B2B SaaS Marketing Services Pipeline-focused B2B SaaS marketing services including precision targeting, multi-channel campaign orchestration, CRM integration, and revenue-focused reporting, offered in three pricing tiers (Standard, Professional, Strategic).
- IT Services Marketing Multi-channel marketing services for IT services providers targeting CTOs, IT Directors, and multi-stakeholder buying groups with technographic targeting using Premium Audiences.
- Marketing Services Provider Positioning Strategic positioning services for marketing services businesses including methodology documentation, team expertise amplification, and qualification-based lead generation with LinkedIn-first distribution.
- Omnichannel Marketing Packages Multi-channel marketing packages combining LinkedIn Ads, Programmatic/Display Ads, Google Ads, Meta Ads, Web ID, Demand Gen Content, and Multichannel Outreach with tiered pricing and volume discounts.
Quantifiable outcome
- 6X ROI achieved for Lacework client (featured in official LinkedIn case study)
- +2 more outcomes
Companies that use Impactable
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Impactable technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
Impactable partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- LinkedInflagshipOfficial agency agreement with LinkedIn providing access to ad credits for clients and prospective advertisers. Also certified as LinkedIn Conversion API (CAPI) implementation partner. Invited to LinkedIn's annual independent agency summit with speaking spots. First North American agency with official LinkedIn partnership. Dual partnership status (agency and technology side) through DemandSense platform.
- DemandSensecoreProprietary website visitor identification platform developed through vendor partnerships. Enables identification of both individual and company-level website visitors. Provides unmatched insights through new vendor partnerships optimized for competitive pricing.
- CRO Agency (Acquired)coreAcquired a CRO (Conversion Rate Optimization) agency to enhance in-house conversion optimization capabilities, supplementing LinkedIn ads expertise with full-funnel support.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Impactable competitors and assessment
Company assessmentDirect peers
- Belkins: Belkins is a B2B lead generation agency combining LinkedIn prospecting with appointment setting and email outreach — comparable as a B2B-focused agency targeting similar mid-market and enterprise clients.
- Martal Group: Martal Group is a B2B sales agency providing LinkedIn prospecting, lead generation, and appointment setting for SaaS and technology clients — directly comparable to Impactable's outbound and LinkedIn-driven offerings.
- Refine Labs: Refine Labs is a B2B demand generation agency focused on content, lifecycle, and paid media for SaaS — comparable to Impactable's B2B SaaS marketing services and multi-channel capabilities.
- DemandZEN: DemandZEN is a B2B demand generation agency focused on LinkedIn Ads, ABM, and pipeline marketing for B2B tech and SaaS — closely aligned with Impactable's LinkedIn-centric, pipeline-driven B2B SaaS positioning.
- Cleverly: Cleverly is a B2B LinkedIn lead generation and ads agency offering LinkedIn prospecting, outbound messaging, and paid ads management — directly comparable to Impactable's core LinkedIn-centric managed services offering.
- Single Grain: Single Grain is a digital marketing agency specializing in SaaS and B2B paid media including LinkedIn Ads, SEO, and content marketing — directly comparable to Impactable's B2B SaaS vertical services and multi-channel stack.
- Disruptive Advertising: Disruptive Advertising is a digital marketing agency with strong LinkedIn Ads and paid social capabilities serving mid-market and enterprise clients, overlapping Impactable's multi-channel managed services and B2B SaaS targeting.
- Tilt Metrics: Tilt Metrics is a B2B marketing agency with deep HubSpot and LinkedIn Ads specialization serving SaaS and tech companies — directly comparable as a B2B LinkedIn-focused agency with similar SaaS vertical focus.
- Sales Bread: Sales Bread is a B2B LinkedIn lead generation agency providing personalized outreach and appointment setting — directly comparable to Impactable's LinkedIn Lead Generation & Nurturing service line.
Broad incumbents
- LinkedIn Sales Solutions: LinkedIn Sales Solutions is the platform's own sales intelligence and advertising tooling — a broad incumbent that overlaps with Impactable's DemandSense visitor identification and LinkedIn Ads offerings from the platform-owner side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Impactable social profiles
Digital presenceImpactable compliance and trust
Trust signalCompliance1 record
Impactable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Impactable leadership team
Management profileNumber of profiles
Profiles8 records
Impactable subsidiaries and ownership
Company hierarchySubsidiaries1 record
Impactable funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Impactable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Impactable
What does Impactable do?
Impactable is a B2B marketing agency that builds LinkedIn-centric marketing ecosystems for business clients. It manages paid advertising across LinkedIn, Google, Meta, and Programmatic channels, supported by an in-house creative team, lead nurturing services, and its proprietary DemandSense platform for website visitor identification and intent signals.
Is Impactable a public or private company?
Impactable is a private company. It is classified as corporate owned and is currently operating.
When was Impactable founded?
Impactable was founded in 2018. It employs 11 to 50 people.
Where is Impactable based?
Impactable is headquartered in New York, United States, in the North America region.
How does Impactable make money?
Five revenue lines are on record. LinkedIn Ads Management Services are the primary driver. The others are multi-Channel Advertising Management, saaS Marketing Services, demandSense SaaS Platform and client Solutions Advisory.
Who are Impactable's main competitors?
Direct peers on record are Belkins, Martal Group, Refine Labs, DemandZEN, Cleverly, Single Grain, Disruptive Advertising, Tilt Metrics and Sales Bread. LinkedIn Sales Solutions is listed as a broad incumbent.
Does Impactable have an API?
No public API is recorded for Impactable.
What industry is Impactable in?
Impactable's product category is B2B Digital Marketing Services. Its primary akta.pro industry code is BPAFAHAF, Influencer Campaign Operations & Managed Services, with a secondary code of BPAMALAG, Influencer Marketing & Creator Marketplaces. Its NAICS code is 541890 and its SIC code is 7311.