Trellis Marketing

Name

Trellis Marketing

Legal name

Trellis Marketing, Inc.

Website

https://trellismarketing.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising & Marketing Services: Project-based and retainer-based marketing services including video production, web design, branding, social media management, and digital advertising. Services are customized per client needs with pricing based on scope and complexity.
2. PSA Campaign Programs: County-level opioid abatement PSA campaigns with investment based on county population. Includes production, media placement, and ongoing campaign management. Qualifies as sole source product for settlement funds.
3. Media Planning & Buying: Media planning and buying services across TV, radio, digital, outdoor, newspapers, and magazines. Leverages 25+ years of media buying expertise and relationships for rate negotiation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Trellis Marketing is a full-service advertising agency and video production company that plans, creates, and places integrated marketing campaigns for businesses and county governments. Its core offerings span video production, web and graphic design, social media management, digital marketing, media planning and buying across TV/radio/digital/outdoor/print, branding, and photography, with a specialized opioid abatement PSA campaign program for New York State counties.

Product overview

Trellis Marketing is a full-service marketing and advertising agency offering a comprehensive suite of integrated marketing services. The portfolio consists of nine core service offerings: Compelling PSA (Public Service Announcements, including their specialized opioid awareness campaign), Video production, Web Design, Graphic Design, Social Media marketing, Digital Marketing (including local listings management), Media planning and buying, Branding, and Photography. These services are designed to work together as an integrated marketing solution, allowing the agency to deliver comprehensive campaigns from creative development through media placement across multiple channels including television, digital, print, and outdoor advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• Compelling PSA Public Service Announcement services including customized PSAs and multi-media outreach for government and non-profit organizations, with a specialized opioid awareness campaign library featuring authentic firsthand narratives from individuals in active recovery.
• Video Production

Quantifiable outcome

• 3x return on investment for television advertising campaigns
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Otsego CountycoreStrategic or Co-development Partner · 2 March 2026Otsego County in New York partnered with Trellis Marketing and NYSAC to launch a multi-media Opioid Awareness & Education PSA Campaign. The campaign educates residents about opioid use disorder, dangers of recreational drug use, and provides resources for recovery. This is part of a broader initiative addressing opioid overdose deaths in New York State counties.
• Steuben CountycoreStrategic or Co-development Partner · 6 November 2025Steuben County was the first New York State county to partner with Trellis Marketing for its opioid awareness and education campaign. The campaign includes customized PSAs and media outreach designed to inform residents, reduce stigma, and prevent overdose deaths, with plans to expand across the United States.
• New York State Association of Counties (NYSAC)coreStrategic or Co-development Partner · 1 January 2018Trellis partnered with NYSAC and the NY State Coroners Association in 2018 to produce the first opioid awareness PSA. Since then, Trellis has developed a robust library of PSAs and works with counties to craft multi-media opioid abatement campaigns including streaming video, broadcast TV, outdoor billboards, social media, and more. NYSAC has officially endorsed Trellis as a provider of actionable, impactful solutions for counties.
• New York State Coroners AssociationcoreStrategic or Co-development Partner · 1 January 2018The NY State Coroners Association initiated the partnership in 2018 to address the volume of opioid overdose deaths. Trellis Marketing was engaged to produce opioid awareness PSAs, leading to the development of a comprehensive campaign library now offered to counties across New York State.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Harmelin Media: Mid-sized U.S. media planning and buying agency with deep relationships and negotiating leverage. Comparable as a media-buying-led peer where media cost advantage is central to value proposition.
• The Martin Group: Buffalo, NY-based full-service advertising, PR, and digital agency serving regional and national clients. Direct local competitor with overlapping service lines (creative, media, digital) and similar SMB-to-mid-market positioning in Western New York.
• Sensis Agency: Mid-sized independent cross-cultural marketing agency with advertising, digital, and media capabilities serving government, healthcare, and consumer clients. Comparable as a diversified full-service agency with public-sector work.
• Modern Marketing Partners: Buffalo-area full-service marketing agency offering video production, branding, digital, and media services. Comparable mid-sized regional peer with similar integrated offering.
• Yelo: Buffalo-based creative and digital agency serving consumer brands with video production, branding, and digital marketing. Comparable service mix and regional market overlap.
• Gelia: Western New York-based integrated marketing agency offering advertising, digital, media buying, and branding services. Direct regional competitor with similar client base and full-service positioning.
• Crowley Webb: Buffalo-based independent full-service advertising agency with media planning/buying, creative, and digital capabilities. Comparable in size, geography, and integrated service offering to Trellis.
• Corporate Communications: Buffalo-headquartered advertising and public relations agency with creative, media, and digital services. Direct peer operating in the same Western New York market with overlapping SMB/mid-market clients.

Emerging players

• Rescue Marketing: Specialty marketing agency focused on public health, nonprofit, and cause-based campaigns. Comparable as an emerging player in PSA/government communications, the same vertical where Trellis differentiates.

Broad incumbents

• Ad Council: The leading U.S. non-profit producer of public service advertising campaigns. Comparable as the dominant incumbent in the PSA category where Trellis competes with its opioid abatement library.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TrellisMarketingInc
• LinkedInlinkedin.com/company/trellis-marketing
• Xx.com/trellistweets

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trellis Marketing