What The Cloud Connectors does

The Cloud Connectors, operating commercially as Tavio, is a Quebec-based private enterprise iPaaS (Integration Platform as a Service) provider founded in 2015 under the legal entity Joynd Cloud Connectors ULC. The company builds a code-native integration platform composed of Tavio Studio for engineer-led development, Tavio Hub for no-code configuration and monitoring by business users, and a proprietary Integration Data Manipulation Language (IDML) that separates integration logic from customer-specific data mapping so workflows can be deployed across many tenants via configuration changes rather than code rewrites. The platform supports REST APIs, EDI (X12/EDIFACT translated to JSON), managed file transfers, and behind-firewall connectivity via an On-Premise Agent, and exposes a Public API for embedded/white-label deployment inside software vendors' own products.

Tavio's go-to-market targets three primary personas — software vendors (to productize integrations and reduce per-customer engineering burden), enterprises (to govern data pipelines across modern SaaS and legacy systems), and consultants/SIs (to deliver client integrations on a modern platform). It sells primarily through direct enterprise field sales, supplemented by an OEM/embedded motion for software vendors and a vetted Service Partner Network for specialized vertical delivery in HR tech, ERP, and CRM. Revenue is generated via annual subscription for the platform, professional services (Managed Services for workflow design and build), Data Extracts for legacy ATS migrations (Taleo Business Edition, Taleo Enterprise Edition, iCIMS), and partner-channel delivery.

The company is small (11–50 employees), bootstrapped (no disclosed funding rounds, no institutional investors identified), and operates as founder-led under Pierre Rousseau, who serves as Founder, President, and Head of Sales. Its intellectual property — Tavio and IDML — is formally registered as trademarks in Canada, and its connector library spans applicant tracking, HRIS/HCM, payroll, onboarding, learning, assessments, background screening, performance management, and sourcing/CRM categories. Pricing is quote-based and not publicly disclosed.

Name

The Cloud Connectors

Legal name

Joynd Cloud Connectors ULC

Website

https://thecloudconnectors.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

The Cloud Connectors, operating as Tavio, is a Quebec-based enterprise iPaaS provider selling a code-native integration platform with a proprietary IDML layer to software vendors, enterprises, and consultants in HR tech, ERP, and CRM.

Ownership category

akta.pro rank

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. iPaaS Platform Subscription: Enterprise-grade Integration Platform as a Service subscription for building, deploying, and managing integrations at scale. Subscription includes access to Tavio Studio, Tavio Hub, connectors, and platform capabilities.
2. Expertise-Led Implementation Services: Managed Services where Tavio's internal team designs, builds, and deploys complex workflows for customers. Also accelerates adoption and time-to-value for platform customers.
3. Service Partner Network: Vetted network of elite System Integrators with deep vertical expertise across HR tech, ERP, and CRM landscapes for specialized domain needs.
4. Data Extracts Service: Specialized service for extracting and securing legacy data from systems like Taleo Business Edition, Taleo Enterprise Edition, and iCIMS during ATS transitions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Cloud Connectors, operating under the Tavio brand, sells an enterprise iPaaS (Integration Platform as a Service) that enables organizations to build, deploy, and manage complex cloud-to-legacy data integrations. The platform combines a code-native Studio for engineers with a no-code Hub for business users, powered by a proprietary Integration Data Manipulation Language (IDML). Tavio also offers expertise-led Managed Services, legacy Data Extracts for ATS migrations, and an embedded/white-label distribution model for software vendors.

Product overview

Tavio is an enterprise iPaaS (Integration Platform as a Service) offered by The Cloud Connectors, featuring a unified platform-plus-modules architecture. The core platform consists of Tavio Studio (code-native development environment for engineers) and Tavio Hub (no-code management interface for non-technical users), powered by the Integration Data Manipulation Language (IDML). The platform includes specialized modules for On-Premise Agent connectivity, EDI & Supply Chain processing, and Public API for embedded deployments. Complementary services include Managed Services (expertise-led implementation), Data Extracts (legacy ATS data migration), and a Service Partner Network. The connectors library provides pre-built integrations across HR, ATS, payroll, and CRM categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Tavio Platform Enterprise iPaaS for orchestrating complex data operations and managing integrations at scale via a 'Data as Configuration' IDML architecture.
• Managed Services Expertise-led implementation service in which Tavio's internal team designs, builds, and deploys complex customer workflows using the platform.
• Data Extracts Service for extracting and securing legacy data from Taleo Business Edition, Taleo Enterprise Edition, and iCIMS during ATS transitions.
• Service Partner Network Vetted network of elite System Integrators with vertical expertise in HR tech, ERP, and CRM for specialized delivery.
• Public API Embedded iPaaS capability that allows software vendors to white-label Tavio Hub so their end-users can activate, configure, and monitor integrations inside the vendor's own software.
• On-Premise Agent Secure agent for connecting to behind-firewall databases without inbound risk, enabling legacy on-premise system integration with the Tavio platform.
• EDI & Supply Chain Modern EDI Engine that translates X12/EDIFACT standards into developer-friendly JSON, enabling B2B data exchange and supply chain connectivity alongside REST APIs and managed file transfers.

Quantifiable outcome

• Eradicate the 'Integration Tax', launch connections faster
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• MuleSoft: MuleSoft (owned by Salesforce) is the dominant enterprise iPaaS platform, offering Anypoint Platform for API management, integration, and data orchestration. It is the most direct large-scale comparison to Tavio's enterprise integration focus, but operates at vastly greater scale and capital base.
• Informatica: Informatica is a large enterprise data integration and management platform — comparable to Tavio's iPaaS offerings as a broad incumbent operating across integration, data quality, and governance at enterprise scale.

Direct peers

• Workato: Workato is an enterprise iPaaS that combines low-code automation with deep integration recipes and a partner network — directly competing with Tavio's code-native/no-code hybrid model and embedded partner channel approach.
• Boomi: Boomi (owned by Dell Technologies) offers a unified platform for integration, API management, and data governance. It is a directly comparable enterprise iPaaS competing for the same software vendor and enterprise integration use cases as Tavio.
• Celigo: Celigo is an iPaaS provider strong in ERP/CRM integrations with an integrator marketplace model — directly comparable to Tavio's vertical focus (HR/ERP/CRM) and pre-built connector strategy.
• Jitterbit: Jitterbit provides API integration, EDI, and low-code automation for mid-market and enterprise — directly comparable to Tavio's iPaaS plus EDI engine positioning, especially for B2B data exchange use cases.
• SnapLogic: SnapLogic is an enterprise iPaaS combining AI-assisted integration (Iris) with a low-code visual builder — directly comparable to Tavio's hybrid code-native/no-code approach targeting enterprise integration.
• Tray.io: Tray.io is a low-code integration and automation platform targeting enterprise and SaaS vendors — directly comparable to Tavio's software-vendor and enterprise segments, with a similar embedded iPaaS positioning.

Emerging players

• Make (Integromat): Make is a visual automation platform competing in the integration and workflow space — overlapping with Tavio's no-code use cases, though typically serving a more technical-prosumer audience than Tavio's enterprise core.

Others

• Zapier: Zapier is the dominant SMB/mid-market workflow automation and integration platform — adjacent to Tavio's space but serving a much lower-complexity, self-serve audience rather than enterprise complexity at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cloudconnectors
• LinkedInlinkedin.com/company/tavioio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Cloud Connectors