Swydo
- Company typePrivate
- Founded2013
- HeadquartersHilversum, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Swydo firmographics
Firmographics- Name
- Swydo
- Legal name
- Swydo B.V.
- Website
- https://swydo.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Swydo industry classification
Industry- Product category
- Marketing Reporting & Monitoring Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Dashboarding & KPI/Performance Management (HDAEAMAF)
- akta.pro secondary industries
- SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI), Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE)
Keywords
Where Swydo is headquartered
LocationHeadquarters
- HQ city
- Hilversum
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Swydo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Base Plan: Flat-rate subscription model with tiered pricing based on number of data sources. Includes unlimited users and all features. Annual billing with 10% discount. Base fee covers 10 data sources; additional sources priced per unit with volume discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Plan - All Features Included |
| Unit Pricing | Annual | First 10 Data Sources |
| Unit Pricing | Annual | Data Sources 11-100 |
| Unit Pricing | Annual | Data Sources 101-500 |
| Unit Pricing | Annual | Data Sources 501+ |
| Subscription | Multi-year contract | Enterprise Custom |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels11 records
Swydo product offering
Product offeringCore offering
Swydo provides a SaaS platform that automates the creation, delivery, and monitoring of marketing reports and dashboards for digital marketing agencies, brands, and franchisors. The product aggregates data from 32+ advertising, analytics, social media, email, SEO, and productivity platforms, blends metrics across channels, applies AI-generated summaries, and delivers white-labeled reports on the agency's own domain. It combines a drag-and-drop report builder, real-time KPI monitoring with goals and alerts, and AI-driven insight generation in a single subscription-based web application.
Product overview
Swydo is a unified SaaS platform for automated marketing reporting and monitoring, serving over 2,500 agencies in 80+ countries. The platform consists of a core Reporting module for building drag-and-drop client reports, a Monitoring module for real-time KPI tracking with Goals and Alerts sub-modules, and an AI Reporting module for AI-generated insights. Key features include White Label Reporting for agency branding, Data Visualizations with customizable charts and heatmaps, Report Templates as pre-built content libraries, Combined Data Sources for cross-platform metrics blending, and Custom Metrics for building proprietary formulas. The platform integrates with 32+ advertising, analytics, and social media platforms including Google Ads, Meta, LinkedIn, TikTok, Google Analytics 4, Google Search Console, ActiveCampaign, and Toggl. Pricing is volume-based on data sources with unlimited users, targeting agencies, franchises, brands, and enterprise clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Swydo Platform Unified SaaS platform that aggregates data from 32+ advertising, analytics, social media, SEO, email, productivity, and communication integrations into automated reports, monitoring dashboards, and AI-driven insights for digital marketing agencies, brands, and franchisors.
- PPC Reporting Tool Specialized reporting solution for pay-per-click advertising campaigns across Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, and other ad networks, with cross-channel ROAS tracking.
- SEO Reporting Tool Specialized reporting solution for SEO performance, integrating Google Search Console metrics, organic traffic, and Semrush data including AI-enhanced SERP rankings.
- Social Media Reporting Tool Specialized reporting solution for social media performance across Instagram, Facebook, LinkedIn, and TikTok, with engagement metrics and follower tracking.
- Email Marketing Reporting Tool Specialized reporting solution for email marketing campaigns, powered by ActiveCampaign integration, providing opens, clicks, CTOR, and revenue tracking.
- SEM Reporting Tool Specialized reporting solution covering search engine marketing performance across paid channels, combining PPC and analytics data into unified SEM reports.
- Swydo Enterprise Enterprise SaaS tier of the Swydo Platform targeting large organizations requiring custom data sources, dedicated support, and advanced security features, priced via custom quotes for accounts exceeding 1000 data sources.
- Swydo AI AI-powered reporting assistant that generates report summaries, wins, issues, and recommendations from marketing data, and lets users chat with their report data in natural language across five languages, with a monthly AI credit balance and ability to top up.
Companies that use Swydo
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Swydo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability7 records
Feature9 records
Swydo partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- TogglcoreTime tracking integration bringing productivity and billable hours data into marketing reports.
- Google AdscoreNative integration allowing Swydo users to pull Google Ads performance data into automated reports and dashboards.
- Facebook AdscoreIntegration for Meta advertising data including performance metrics, costs, and conversions.
- Google Analytics 4coreGA4 integration enabling website analytics reporting with custom dimensions as filters.
- LinkedIn AdscoreIntegration includes Revenue Attribution Report (RAR) metrics for proving marketing impact on LinkedIn.
- SemrushcoreSEO analytics integration with AI ranking fields for AI-enhanced SERPs analysis.
- ActiveCampaigncoreEmail marketing automation integration for campaign-level metrics including CTOR and revenue.
- Instagram AdscoreMeta Instagram advertising data integration for social ad performance reporting.
- TikTok AdscoreTikTok advertising performance integration for cross-channel social media reporting.
- Microsoft AdscoreBing advertising data integration for PPC performance reporting.
- YouTubecoreYouTube analytics integration for video performance and audience metrics.
- Snapchat AdscoreSnapchat advertising data integration for social ad reporting.
- X (Twitter) AdscoreX platform advertising integration for social media ad performance.
- Google SheetscoreSpreadsheet integration for combining manual data with automated platform metrics.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Swydo competitors and assessment
Company assessmentDirect peers
- Whatagraph: Automated marketing reporting and dashboards for agencies and brands, with cross-channel data blending, white-label delivery, and similar ad/analytics integrations. Directly competes with Swydo on agency reporting.
- Klipfolio: Cloud-based dashboard and KPI monitoring tool with marketing data connectors and agency-focused features. Overlaps with Swydo's Reporting and Monitoring modules for SMB and mid-market customers.
- AgencyAnalytics: Agency-focused marketing reporting and dashboards platform with similar white-label, multi-channel reporting and agency-client workflows. The closest direct competitor to Swydo in the agency reporting niche.
- Databox: KPI dashboards and business intelligence platform with broad marketing data integrations and AI-assisted insights, serving agencies, brands, and SMBs — overlapping significantly with Swydo's reporting and monitoring modules.
- DashThis: Automated marketing reporting tool for agencies with similar preset integrations, drag-and-drop dashboard building, and white-label agency reporting — a near-comparable peer in features and target market.
- ReportGarden: Reporting and analytics platform designed for marketing agencies with cross-channel data, white-label reports, and client dashboards — directly comparable to Swydo's core agency use case.
- Funnel.io: Marketing data hub that aggregates advertising, analytics, and CRM data for agencies and brands, with reporting and export to BI tools. Comparable on data integration, with overlap on agency and brand reporting use cases.
- Supermetrics: Marketing data pipeline and reporting platform that pulls ad/analytics data into spreadsheets, BI tools, and dashboards. Overlaps with Swydo on data integration and marketing data aggregation for agencies and brands.
Broad incumbents
- Looker Studio (Google): Google's free dashboarding and reporting platform with deep Google Ads/GA4 integrations. A free incumbent alternative that pressures Swydo's pricing, especially for SMB customers deeply embedded in the Google ecosystem.
- Zoho Analytics: Broader BI and analytics platform within the Zoho suite with marketing connectors, dashboards, and AI-assisted insights. An incumbent alternative for SMBs/brands that may consider Swydo.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Swydo social profiles
Digital presenceSwydo compliance and trust
Trust signalCompliance2 records
Swydo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swydo leadership team
Management profileNumber of profiles
Profiles2 records
Swydo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swydo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swydo
What does Swydo do?
Swydo provides a SaaS platform that automates the creation, delivery, and monitoring of marketing reports and dashboards for digital marketing agencies, brands, and franchisors. The product aggregates data from 32+ advertising, analytics, social media, email, SEO, and productivity platforms, blends metrics across channels, applies AI-generated summaries, and delivers white-labeled reports on the agency's own domain. It combines a drag-and-drop report builder, real-time KPI monitoring with goals and alerts, and AI-driven insight generation in a single subscription-based web application.
Is Swydo a public or private company?
Swydo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Swydo founded?
Swydo was founded in 2013. It employs 11 to 50 people.
Where is Swydo based?
Swydo is headquartered in Hilversum, Netherlands, in the Europe region.
How does Swydo make money?
One revenue line is on record: subscription - Base Plan.
Who are Swydo's main competitors?
Direct peers on record are Whatagraph, Klipfolio, AgencyAnalytics, Databox, DashThis, ReportGarden, Funnel.io and Supermetrics. Broad incumbents are Looker Studio (Google) and Zoho Analytics.
Does Swydo have an API?
No public API is recorded for Swydo.
What industry is Swydo in?
Swydo's product category is Marketing Reporting & Monitoring Software. Its primary akta.pro industry code is HDAEAMAF, Dashboarding & KPI/Performance Management, with a secondary code of BPAFAJAI, SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting). Its NAICS code is 513210 and its SIC code is 7372.