What High School Sports Entertainment/High School Football America does

High School Sports Entertainment, operating as High School Football America (HSFA), is a Los Angeles-based multi-platform digital media company founded in 2004 by Jeff Fisher and Trish Hoffman. It produces original text, video, and audio content covering high school football across all 50 states plus the District of Columbia, serving high school football programs, student-athletes, coaches, parents, college scouts, and football-related brand sponsors. Its core products are the HSFA 300, Elite 1100, Public Schools 100, and Private Schools 100 national rankings, powered by a proprietary ranking algorithm developed in 2013, alongside a flagship podcast, the long-running "Big Ticket" radio show on KLAC AM 570 Fox Sports LA, a live scores platform via Scorestream, an Academic All-America program via scoutSMART, and a free national coaching job board.

Name

High School Sports Entertainment/High School Football America

Legal name

High School Football America LLC

Website

https://highschoolfootballamerica.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

High School Football America is a Los Angeles-based multi-platform digital media company that produces original content and proprietary national rankings for high school football programs, student-athletes, coaches, and parents across all 50 states, distributed via the NFL Play Football partnership and its own podcast, radio, and website channels.

Ownership category

akta.pro rank

Product category

Sports Media

NAICS

Other Spectator Sports (711219), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900), Television Broadcasting Stations (4833)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industry

University/School Sport Governing Bodies (Collegiate/Scholastic Associations) (MPAKAFAG)

Keywords

• High school football media
• Sports content production
• Team rankings algorithm
• Football recruiting coverage
• Amateur sports journalism

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Advertising and Sponsorship: HSFA generates revenue through advertising on its website, podcasts, and radio show. The platform features sponsored content and advertisements from partners such as XSport Mouthguards, GameStrat, and other football-related brands.
2. Content Licensing and Partnerships: Revenue from official partnership with NFL Play Football and content deals with USA TODAY High School Sports and FOX Sports Radio. HSFA produces original content that appears on playfootball.nfl.com and other partner platforms.
3. Coaching Job Board: Free job board service for high school football coaches to list coaching openings. The platform supports coaches across the country by listing positions throughout America.
4. Merchandise Sales: Shop HSFA section links to 1stplacespiritwear.com for merchandise sales, including spirit wear and school-related products.
5. scoutSMART Recruiting Profiles: Recruiting analytics service powered by scoutSMART that provides recruiting profiles for student-athletes, including free profiles for girls' flag football players.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

High School Sports Entertainment, operating as High School Football America (HSFA), is a multi-media company that produces and distributes original high school football content across text, video, audio, and rankings. Its core offerings include the proprietary HSFA 300 national rankings (powered by NFL Play Football), a flagship podcast with over 1,100 episodes, the Academic All-America recognition program powered by scoutSMART, a free Coaches Job Board, live scoreboards powered by Scorestream, and content partnerships with USA TODAY High School Sports and FOX Sports Radio.

Product overview

High School Football America is a multi-platform media company creating original high school football content across text, video, and audio formats. The company's core offerings center around its proprietary ranking systems (HSFA 300, Private Schools 100, Public Schools 100, and Elite 1100 rankings) powered by NFL Play Football, combined with its flagship HSFA Podcast, a Scores Platform powered by Scorestream, the Academic All America recognition program powered by scoutSMART, and a Coaches Job Board. The portfolio also includes content series such as Stadium Project, HS Football History, Small Town, Big Game documentary series, and coverage of NFL Play Football initiatives including the Don Shula Coach of the Year Award, NFL Flag, and NFL Summer Camps. The company also features partner products like GameStrat sideline replay and has expanded into lifestyle content with HSFA Eats.

Differentiator

Problem solved

Functional benefit

Brands

• HSFA Flag: Part of High School Football America covering flag football around the world.
• The Big Ticket
• HSFA 300
• Academic All America

Products and services

• HSFA 300 Rankings National ranking system using a proprietary algorithm to rank the top 300 high school football programs in America; published free to consumers and powered by NFL Play Football.
• HSFA Elite 1100 Rankings Comprehensive state-by-state ranking of the top 1,100 high school football programs heading into each season, powered by NFL Play Football.
• HSFA Private Schools 100 Rankings National rankings specifically for private high school football programs, part of the company's ranking portfolio powered by NFL Play Football.
• HSFA Public Schools 100 Rankings National rankings specifically for public high school football programs, part of the company's ranking portfolio powered by NFL Play Football.
• HSFA Podcast Flagship audio content featuring interviews with coaches, ranking analysis, recruiting coverage, and high school football stories; distributed via podcast platforms.
• High School Football America/SoCal Radio Show Weekly Southern California high school football radio show aired on KLAC AM 570 Fox Sports LA, produced in partnership with FOX Sports Radio since 2012.
• Live Scores Platform Real-time live in-game scoreboards powered by Scorestream for high school football teams across all 50 states plus Washington D.C., including a Top 100 scoreboard.
• Academic All America Program Annual recognition program powered by scoutSMART that celebrates high school football student-athletes who excel academically (minimum 3.7 GPA) and demonstrate leadership, with 10,000+ honorees annually.
• Coaches Job Board Free job board service supporting high school football coaches nationwide by listing coaching positions throughout America, searchable by school, position, and location.
• HSFA Eats Lifestyle content feature providing food ideas and recipes, covering content from tailgates to dinner tables.
• HSFA Flag Sub-brand of High School Football America dedicated to covering flag football around the world.
• Stadium Project Documentary-style photo and video series exploring notable high school football stadiums across America.
• HS Football History Historical content covering Heisman Trophy winners' high school roots, Pro Football Hall of Famers' origins, Thanksgiving football traditions, and historical records.
• NFL High School Coach of the Week Coverage of the NFL's Don Shula High School Coach of the Year Award program, featuring team-by-team coach of the year selections and national award announcements.

Quantifiable outcome

• 19 consecutive years of increased audience/unique visitors
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• NFL Play FootballcoreStrategic or Co-development Partner · 1 January 2020Official partnership since 2020. NFL Play Football, the NFL's initiative promoting youth tackle and flag football, powers the High School Football America 300 national rankings. HSFA produces original content that appears weekly on playfootball.nfl.com. The HSFA rankings are the most viewed and searched for content on the NFL Play Football website.
• ScorestreamcoreTechnology or IntegrationTechnology partnership providing real-time LIVE in-game scoreboards for high school football scores across all 50 states. Enables fans to follow scores in real time and participate as General Managers for their favorite teams.
• GameStratcoreTechnology or IntegrationLongtime partnership. GameStrat is America's premier sideline instant replay system for high school and college football. 58 elite programs in the HSFA 300 trust GameStrat for cutting-edge in-game replay technology. HSFA features GameStrat prominently on its platform.
• scoutSMARTcoreTechnology or IntegrationRecruiting analytics partnership powering the HSFA Academic All-America team. scoutSMART provides recruiting profiles for student-athletes and expanded to include flag football recruiting analytics. HSFA celebrates 10,000+ Academic All-Americans powered by scoutSMART annually.
• USA TODAY High School SportsmajorGTM or Marketing PartnerMedia partnership established. HSFA founder Jeff Fisher was hired by USA TODAY High School Sports to produce a weekly high school football podcast, expanding HSFA's content distribution and brand reach.
• FOX Sports RadiomajorGTM or Marketing PartnerMedia partnership. HSFA created and produced the High School Football America/SoCal radio show on KLAC AM 570 Fox Sports LA since 2012. The show has been described as 'the best high school football show in Southern California in his 22-years' by Steve Fryer, OC Register.
• All State GameminorGTM or Marketing PartnerPartnership for the All State Game accepting nominations for coaches. The All State Game is accepting nominations for the 2025 games through the HSFA platform.
• America Football Coaches Association (AFCA)minorGTM or Marketing PartnerHSFA has had highly successful appearances at the AFCA Convention in Charlotte, North Carolina. Combined with longtime partner GameStrat to meet coaches at the annual convention.
• XSport MouthguardsminorGTM or Marketing PartnerSponsor/advertiser featured on HSFA website. XSport Mouthguards are reinventing football dental protection and safety.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Others

• Scorestream: Scorestream is the live high school football scoreboard platform that HSFA integrates for its Scores product. As a tech partner with overlapping audience, it is a thematically adjacent peer rather than a direct competitor.
• scoutSMART: scoutSMART is a football recruiting analytics platform that powers HSFA's Academic All-America team and flag football recruiting profiles. It is an enabling technology partner with adjacent positioning in HSFA's recruiting franchise.

Direct peers

• MaxPreps: MaxPreps is the largest U.S. digital media platform dedicated to high school sports, covering stats, rankings, and recruiting across all major sports. It is the closest direct comparable to HSFA's content-driven, national-coverage model for high school football.
• Hudl: Hudl provides video analysis, live streaming, and recruiting tools for high school and college football programs. It is a direct peer in the high school football content and analytics layer that HSFA also serves through its rankings, recruiting content, and GameStrat integration.
• On3: On3 operates sports media and recruiting coverage extending from college football back to high school prospects. It competes with HSFA for audience share and recruiting-profile mindshare in the football pipeline.
• Prep Redzone: Prep Redzone is a recruiting media platform focused on high school football prospects with state-by-state scouting coverage. It overlaps HSFA's recruiting and rankings franchise at the high school level.
• SBLive Sports (Scorebook Live): SBLive is a digital media network producing state-by-state high school sports content including football rankings, scores, and video. Its content-led, multi-state coverage model closely mirrors HSFA's.

Broad incumbents

• USA TODAY High School Sports: USA TODAY High School Sports is an established national high school sports media property and is already a content partner of HSFA. It is a broad incumbent in the same editorial vertical, with much larger reach.
• Rivals: Rivals is a long-standing college and high school football recruiting network with national team and prospect rankings. It competes in the same recruiting-media category as HSFA's scouting and ranking products.
• 247Sports: 247Sports is a major recruiting-focused network covering college and high school football. It is comparable as a broad incumbent that overlaps with HSFA's recruiting and rankings franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hsfbamerica
• YouTubeyoutube.com/channel/UCPzQHyCqnLAee2snIJVXd5Q
• Facebookfacebook.com/highschoolfootballamerica
• Instagraminstagram.com/highschoolfootballamerica
• LinkedInlinkedin.com/company/high-school-football-america

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about High School Sports Entertainment/High School Football America