scoutSMART
scoutSMART is an Atlanta-based SaaS platform that provides college football coaches with recruiting analytics, compiling athlete stats, video, academic data, and proprietary scoring (statSCORE, skillSCORE, smartSCORE, fitSCORE) into unified recruit profiles via desktop, mobile, and API integrations.
- Company typePrivate
- Founded2010
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What scoutSMART does
scoutSMART (legally Competitive Sports Analysis, LLC) is an Atlanta-based, founder-led SaaS company that operates a recruiting analytics platform for college football coaches. The platform aggregates hundreds of athlete statistics, Hudl video links, social media handles, high school coach notes, and academic performance (GPA) into unified recruit profiles. Its differentiating analytical layer is a four-part proprietary scoring framework — statSCORE (position-based on-field performance), skillSCORE (NFL-scout-designed skill rating), smartSCORE (academic performance), and fitSCORE (program-fit composite) — plus a unique 'Disrupter Score' intended to predict next-level impact; all score 1–9 and are configurable per program. Technology is delivered through three access modes: a desktop web application, an iOS mobile app (scoutsmart-firstview), and an API data feed integration into existing recruiting systems.
The product portfolio comprises the core scoutSMART Recruiting Platform, the scoutVISION video-based recruiting tool (launched August 2025), and a flag football product line (launched August 2024) with tiered packaging — Free trial, Select at $500/year, and an upcoming Prime tier. Pricing is annual subscription-based, accessed via a freemium 30-day trial with Calendly onboarding and email support. Distribution combines direct sales to college coaches, community partnerships (High School Football America, GACA, FHS7v7A, Compete24), content marketing through an active blog and social channels, and a player-recognition flywheel (All-Academic Team, Player of the Week, Breast Cancer Awareness campaign).
The company is privately held, operates with 1-10 employees, has no disclosed institutional funding, and is led by Founder/CEO Diane Bloodworth. Its stated quantifiable outcomes for customers include up to a 25% reduction in time to decide who to offer, and 10–15% less time spent identifying recruits of interest, in addition to travel cost reductions for recruiting visits. Intellectual property consists of registered trademarks on scoutSMART and the four scoring products; no patents, regulatory credentials, or formal AI/ML publications are evidenced in the source materials.
scoutSMART firmographics
Firmographics- Name
- scoutSMART
- Legal name
- Competitive Sports Analysis, LLC
- Website
- https://scoutsmartrecruiting.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- scoutSMART is an Atlanta-based SaaS platform that provides college football coaches with recruiting analytics, compiling athlete stats, video, academic data, and proprietary scoring (statSCORE, skillSCORE, smartSCORE, fitSCORE) into unified recruit profiles via desktop, mobile, and API integrations.
- Ownership category
- akta.pro rank
scoutSMART industry classification
Industry- Product category
- Sports Recruiting Analytics Software
- NAICS
- Sports and Recreation Instruction (61162), Other Services Related to Advertising (541890)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- College Recruiting & Scholarship Advisory / Athlete Placement (HSADAEAL)
- akta.pro secondary industries
- Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO), Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK), Athletic Recruitment & NCAA/NAIA Eligibility Counseling (EDANAEAM)
Keywords
Where scoutSMART is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
scoutSMART business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription - College Coaches: Annual subscription service for college football coaches to access the recruiting analytics platform, view recruit profiles, and use comparison tools.
- Flag Football Subscription Tiers: Annual subscription for flag football college coaches with Free, Select ($500/year), and upcoming Prime tiers. Includes desktop and mobile app access for coaching staff.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free 30-Day Trial - Limited recruit saves, unlimited searches |
| Subscription | Annual | Flag Football Select - $500/year |
| Subscription | Annual | Flag Football Prime - Coming Soon |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
scoutSMART product offering
Product offeringCore offering
scoutSMART provides a recruiting analytics platform for college football coaches that compiles hundreds of athlete statistics—including Hudl links, social media handles, coach's notes, and academic performance data (GPA)—into unified, easy-to-read recruit profiles. The platform layers proprietary 1-to-9 scoring systems (statSCORE, skillSCORE, smartSCORE, fitSCORE, plus a Disrupter Score) to predict player success and program fit, delivered via desktop, mobile app, and API data feed. A separate flag football analytics product extends the platform to women's flag football programs with tiered subscription packages.
Product overview
scoutSMART is a unified recruiting analytics platform for college football coaches, featuring a core platform that compiles comprehensive athlete profiles from hundreds of stats. The product portfolio includes the main scoutSMART Recruiting Platform with mobile app access, the scoutVISION video tool, and tiered subscription packages (Free, Select, Prime for flag football). Key analytics products include statSCORE, skillSCORE, smartSCORE, and fitSCORE rating systems that help coaches predict player success and find recruits that fit their specific programs.
Differentiator
Problem solved
Functional benefit
Brands
- scoutVISION: Video integration and smarter recruiting tool launched in 2025 for enhanced player video analysis and recruiting.
Products and services
- scoutSMART Recruiting Platform
Quantifiable outcome
- Reduced time required to decide who to offer by as much as 25%
- +2 more outcomes
Companies that use scoutSMART
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles2 records
scoutSMART technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature8 records
scoutSMART partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Compete24 (C24 Sports)coreC24 Sports covers top high school football talent across the country and provides mentorship to athletes through camps, recruiting, and social media platforms with a following of more than 300 college coaches. Partnership provides talent pipeline and community visibility.
- Eccker SportscoreInformation platform serving student-athletes, coaches, parents, and administrators navigating NIL contracts coming to high school sports. Helps schools create successful programs rather than represent individual students in the NIL marketplace.
- FHS7v7A (Florida High School 7v7 Association)coreMember-driven organization run by high school football coaches serving coaches in the offering of 7v7 football and 5v5 Lineman Challenge in Florida. Believes sportsmanship and fair play foster a positive future for the sports.
- Hall Tech SportsminorThe #1 source for Alabama High School stats and game analysis and source for Alabama's under the radar elite high school athletes.
- Heart of a Champion SportsminorHelps athletes and teams develop positive character traits including Grit and Growth Mindset assessment. scoutSMART partners to assess these traits in recruits.
- High School BlitzminorSC produces great football talent but lacks exposure, leaving players at a disadvantage when recruited at sophomore/junior years. HSBlitz works to change this disservice and make SC a feeding ground for college coaches.
- High School Football AmericacoreProvides national coverage of high school football news and rankings. scoutSMART powers the Academic All-American Academic team published on High School Football America.
- Recruit RoutecoreSuite of offerings designed to help high school student-athletes, transfers and parents become educated and empowered to manage the process of college sports recruiting and NIL.
- The Kickers ZoneminorFirst performance platform for college-bound football kicker/punter specialist and their coaches who desire a low-cost training solution.
- ScoutminorHelps student athletes leverage financial decision making and planning for long-term prosperity during and beyond playing careers. Uses educational sessions and an app designed for athletes by athletes.
- Georgia Athletic Coaches Association (GACA)coreCommitted to keeping Georgia's high school and middle school coaches informed of news and events. Partnership increases visibility and community engagement.
- The All-American Experience Showcase, IncminorNonprofit 501c3 organization dedicated to empowering young athletes to reach their full potential on and off the field through innovative programs, mentorship, and community partnerships.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
scoutSMART competitors and assessment
Company assessmentDirect peers
- Hudl: Hudl is the dominant video and analytics platform for high school and college football programs, directly competing with scoutSMART's recruit analytics and video integration (scoutVISION) capabilities.
- NCSA (Next College Student Athlete): NCSA is a long-standing college athletic recruiting platform serving both coaches and athletes with profile, evaluation, and communication tools, operating in the same recruit-matching space as scoutSMART.
- Rivals: Rivals is a major college football recruiting media and ratings network with prospect rankings and team/commitment data, competing for coach attention and recruit visibility alongside scoutSMART.
- 247Sports: 247Sports provides college football recruiting rankings, scouting reports, and coach/team data feeds, directly comparable to scoutSMART's data analytics positioning.
- On3: On3 is a college sports media and recruiting analytics company covering NIL, transfer portal, and high school prospects, overlapping scoutSMART's coverage of player evaluation and NIL/transfer content.
- MaxPreps: MaxPreps is a leading high school sports statistics and ranking platform whose athlete data and rankings feed directly into college recruiting workflows, competing with scoutSMART's statSCORE-type analytics.
Broad incumbents
- Sports Illustrated Play (SportsEngine): SportsEngine (SI Play) provides registration, scheduling, and website tools for youth and high school sports organizations, adjacent to recruiting data workflows that scoutSMART serves for college coaches.
Emerging players
- Reel Analytics: Reel Analytics is a video-driven athletic measurement platform that analyzes in-game athleticism for college coaches, already integrated as a scoutSMART partner and overlapping on video-based recruit evaluation.
- RecruitReel: RecruitReel offers video highlight editing and distribution tools targeted at high school athletes seeking college exposure, comparable to scoutSMART's recruit-side profile and HUDL/social aggregation features.
- FieldLevel: FieldLevel is a network connecting high school athletes with college coaches via verified video and performance data, comparable to scoutSMART's recruit-to-coach matching and profile aggregation model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
scoutSMART social profiles
Digital presencescoutSMART financial estimates
Financial estimateRevenue estimate
Valuation estimate
scoutSMART leadership team
Management profileNumber of profiles
Profiles3 records
scoutSMART funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
scoutSMART M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about scoutSMART
What does scoutSMART do?
scoutSMART provides a recruiting analytics platform for college football coaches that compiles hundreds of athlete statistics—including Hudl links, social media handles, coach's notes, and academic performance data (GPA)—into unified, easy-to-read recruit profiles. The platform layers proprietary 1-to-9 scoring systems (statSCORE, skillSCORE, smartSCORE, fitSCORE, plus a Disrupter Score) to predict player success and program fit, delivered via desktop, mobile app, and API data feed. A separate flag football analytics product extends the platform to women's flag football programs with tiered subscription packages.
Is scoutSMART a public or private company?
scoutSMART is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was scoutSMART founded?
scoutSMART was founded in 2010. It employs 1 to 10 people.
Where is scoutSMART based?
scoutSMART is headquartered in Atlanta, United States, in the North America region.
How does scoutSMART make money?
Two revenue lines are on record. Subscription - College Coaches are the primary driver. The others are flag Football Subscription Tiers.
Who are scoutSMART's main competitors?
Direct peers on record are Hudl, NCSA (Next College Student Athlete), Rivals, 247Sports, On3 and MaxPreps. Sports Illustrated Play (SportsEngine) is listed as a broad incumbent. Emerging players are Reel Analytics, RecruitReel and FieldLevel.
Does scoutSMART have an API?
No public API is recorded for scoutSMART.
What industry is scoutSMART in?
scoutSMART's product category is Sports Recruiting Analytics Software. Its primary akta.pro industry code is HSADAEAL, College Recruiting & Scholarship Advisory / Athlete Placement, with a secondary code of MPAKAKAO, Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development). Its NAICS code is 61162 and its SIC code is 8200.