Vcommerce

What Vcommerce does

Vcommerce, now operating as SmartCommerce Inc., is a US-based enterprise commerce technology company founded in 1998 and headquartered in Atlanta, Georgia (75 5th Street NW, Suite 2000). The company operates a Click2Cart platform that connects high-intent consumers directly to retailer shopping carts across eight digital touchpoints — paid social, brand websites, programmatic display, connected TV (CTV), influencer content, apps, email, and SMS. Its proprietary inventory-awareness technology routes demand to in-stock retailer carts in real time, adjusting dynamically as availability, promotions, and seasonality shift.

The platform serves three customer segments: brand marketing teams (CPG advertisers such as Mondelez, Bud Light, Doritos, Ritz, Olipop, Liquid Death, Spindrift, Korbel, Cottonelle, Olay, and Clif Bar) that seek to convert media-driven demand into measurable commerce; channel partners including agencies, influencers, and media companies (e.g., A2 Influence, Kargo) that monetize high-intent audiences; and retail partners — DoorDash, Amazon, Instacart, and Ahold Delhaize USA — that receive routed demand directly into their carts. SmartCommerce is SOC 2 compliant, an Inc. 5000 honoree, and recognized as a Best Workplace by Inc. Magazine.

The business model is transaction-based: SmartCommerce earns fees tied to the value of demand converted through the platform, sold via quote-based multi-year enterprise contracts. Distribution combines direct enterprise field sales with a structured channel partner program. Reported performance metrics include 100M+ product and retailer data signals across hundreds of thousands of SKUs, 98%+ demand protection during availability shifts, and a 1.2-2x lift in add-to-cart conversion through bundling optimization.

Name

Vcommerce

Legal name

SmartCommerce Inc.

Website

https://vcommerce.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Vcommerce (operating as SmartCommerce) is a US enterprise commerce technology company whose Click2Cart platform routes high-intent demand from brands, influencers, and media directly to in-stock retailer carts across DoorDash, Amazon, Instacart, and Ahold Delhaize USA, serving CPG brands such as Mondelez, Bud Light, and Olipop via transaction-based multi-year contracts.

Ownership category

akta.pro rank

Product category

Commerce Acceleration Platform

NAICS

Media Buying Agencies (541830)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Commerce acceleration platform
• Direct-to-cart technology
• Shoppable media platform
• Retail inventory routing
• CPG marketing software

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Commerce Technology Platform: Revenue generated from connecting high-intent demand directly to retailer carts across multiple touchpoints. The platform charges based on transaction value or performance metrics as demand is converted to measurable commerce.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Vcommerce (operating as SmartCommerce) sells an enterprise commerce acceleration platform built around its proprietary Click2Cart® technology, which routes high-intent shoppers from brand media and websites directly into in-stock retailer carts across digital channels such as paid social, CTV, influencer content, email, and SMS. The platform is offered to CPG brand marketers, agencies/channel partners, and retail platforms on a transaction-fee, multi-year contract basis.

Product overview

SmartCommerce offers a unified multi-touchpoint commerce acceleration platform centered on Click2Cart® technology. The platform connects high-intent shoppers directly to in-stock retailer carts across diverse digital channels including paid social, brand websites, programmatic display, connected TV (CTV), influencer content, apps, email, and SMS. The core Click2Cart® product leverages proprietary inventory awareness to route demand to available products at the most relevant retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Click2Cart®: One-click, direct-to-cart technology across media and brand websites connecting high-intent shoppers directly to retailer carts with proprietary inventory awareness technology.

Products and services

• Click2Cart® Click2Cart® is a one-click, direct-to-cart technology that connects high-intent shoppers from media and brand websites directly to retailer carts. It is powered by proprietary inventory awareness technology and activates demand across Paid Social, Brand Websites, Programmatic Display, Connected TV (CTV), Influencer Content, Apps, Email, and SMS. It is sold to brand marketers, channel partners, and retail partners, and is built on a 100M+ product and retailer data-signal layer across hundreds of thousands of SKUs.

Quantifiable outcome

• 1.2-2x lift in add-to-cart conversion through bundling
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• Ahold Delhaize USAcoreStrategic or Co-development PartnerClick2Cart partnership with Ahold Delhaize USA enabling one-click direct-to-cart functionality connecting high-intent shoppers to Ahold Delhaize retailer carts.
• DoorDashcoreTechnology or IntegrationDoorDash is integrated as a retail partner, receiving high-intent demand routed directly to DoorDash carts through the Click2Cart platform.
• AmazoncoreTechnology or IntegrationAmazon is integrated as a retail partner, receiving high-intent demand routed directly to Amazon carts through the Click2Cart platform.
• InstacartcoreTechnology or IntegrationInstacart is integrated as a retail partner, receiving high-intent demand routed directly to Instacart carts through the Click2Cart platform.
• TikTokcoreTechnology or IntegrationTikTok is integrated as a platform partner for shoppable content activation across the platform's influencer ecosystem.
• A2 InfluencecoreChannel Partner/ Reseller/ DistributorA2 Influence is a channel partner using SmartCommerce's technology as an integral part of their influencer programs to drive measurable commerce outcomes.
• KargocoreStrategic or Co-development PartnerKargo partnered with Mondelez and SmartCommerce to turn CTV into a sales powerhouse through shoppable advertising.
• Gregory TaylorcoreOthersGregory Taylor appointed as CEO to lead SmartCommerce's next era of global growth.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pacvue: Pacvue provides commerce acceleration, retail media management, and click-to-cart activation for brands selling on Amazon, Walmart, Instacart, and other marketplaces. It overlaps SmartCommerce in CPG enterprise sales, retailer integrations, and take-rate revenue tied to commerce conversion.
• MikMak: MikMak operates an e-commerce analytics and click-to-cart platform for CPG brands, enabling media-to-cart measurement across retailers like Amazon, Instacart, and Walmart. It is the most directly comparable commerce acceleration peer to SmartCommerce's Click2Cart offering, with similar buyer personas (brand marketers) and take-rate economics.
• Kevel: Kevel provides an API-driven retail media and ad-serving infrastructure that powers click-to-cart and shoppable ad experiences for retailers and marketplaces. It is comparable in serving the technical backend for shoppable commerce activations.
• Kargo: Kargo is a premium CTV and digital ad platform that partnered with Mondelez and SmartCommerce on the shoppable CTV case study. As a strategic partner with overlapping CTV shoppable capabilities, it is a directly comparable peer in shoppable CTV commerce.
• Tinuiti: Tinuiti is an independent performance marketing agency focused on Amazon, Walmart, Instacart, and CPG commerce acceleration. It is comparable in serving brand marketers seeking to convert media spend into measurable retailer cart conversion.

Emerging players

• Topsort: Topsort builds auction-based ad infrastructure for retail media networks, enabling click-to-cart and shoppable ad placements on marketplaces. As an emerging player in retail media infrastructure, it overlaps SmartCommerce in the conversion-layer value proposition.

Broad incumbents

• Criteo: Criteo's Commerce Media Platform powers shoppable ads and click-to-cart journeys for retailers and brands at massive scale. As a publicly traded incumbent in commerce media, it competes with SmartCommerce for CPG brand budgets and retailer integration mindshare.
• Instacart (Carrot): Instacart's Carrot retail-media business sells shoppable ads and on-platform conversion for CPG brands. It is both a SmartCommerce retail partner and a competitive threat as retailer-side commerce media increasingly absorbs the click-to-cart use case.
• GroupM Nexus: GroupM (WPP's media investment group) operates massive commerce media and programmatic capabilities across CPG brand clients. It is a comparable buyer of commerce acceleration services and a potential partner or competitive alternative for SmartCommerce's enterprise customer base.
• Publicis Commerce (Epsilon): Publicis's commerce practice, anchored by Epsilon's first-party data and retail-media capabilities, offers end-to-end click-to-cart and shoppable commerce services to CPG brands. It is comparable as a broad incumbent that competes for the same enterprise CPG wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SmartCommerceCo
• YouTubeyoutube.com/@SmartCommerceco
• Facebookfacebook.com/SmartCommerceCo
• LinkedInlinkedin.com/company/vcommerce

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vcommerce