BinomTracker
BinomTracker is a self-hosted or cloud-deployed performance marketing tracker for professional affiliate marketers and media buyer teams, offering click attribution, traffic rotation, postback tracking, and anti-spy protection across 2,000+ customers in 60 countries.
- Company typePrivate
- Founded2015
- HeadquartersSaint Petersburg, Russia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BinomTracker does
BinomTracker is a performance marketing tracker developed and operated by Binomlab LP, a UK-registered limited partnership founded in 2015. The platform serves professional affiliate marketers, media buyers, and arbitrage teams who need to attribute advertising spend to conversions, calculate campaign-level ROI, manage traffic distribution across landing pages and offers, and protect campaigns from bot traffic and competitor spy tools. BinomTracker offers both self-hosted and cloud-deployed deployment options, enabling customers to retain full ownership of their click, campaign, and conversion data.
The core Binom product is a PHP/MySQL-based tracking engine with ionCube-encoded codebase engineered to process tens of millions of clicks per day and generate complex reports in real time. Key technical capabilities include 30+ click metrics tracking, 30 event types, flexible S2S postback handling, Smart Rotation for conversion-based traffic distribution, Auto-Optimization using exponential smoothing, integrated landing pages without redirects, multi-user access control with unlimited seats, and a REST API plus Click API for programmatic workflows. Binom Protect, launched as a complementary module, provides in-house bot detection and cloaking tools to shield campaigns from spy services and ad network moderators. The platform holds integrations with major ad networks (ClickAdilla, ROIads, EVADAV, EpicAds), affiliate networks (CPAgetti), mobile analytics (AppMetrica, Branch), proxy providers, and cloaking services.
BinomTracker operates a subscription-based revenue model with fixed pricing that includes unlimited traffic, domains, and users across all tiers, available in monthly or annual billing cycles. A 14-day free trial (extendable to 30 days) and a 10% lifetime referral program drive customer acquisition. The company has scaled to 2,000+ customers across 60 countries processing 200 billion clicks annually, without disclosed external funding, suggesting organic, cash-funded growth under founder ownership.
BinomTracker firmographics
Firmographics- Name
- BinomTracker
- Legal name
- Binomlab LP
- Website
- https://binom.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BinomTracker is a self-hosted or cloud-deployed performance marketing tracker for professional affiliate marketers and media buyer teams, offering click attribution, traffic rotation, postback tracking, and anti-spy protection across 2,000+ customers in 60 countries.
- Ownership category
- akta.pro rank
Where BinomTracker is headquartered
LocationHeadquarters
- HQ city
- Saint Petersburg
- HQ country
- Russia
- HQ region
- Europe
Markets served
BinomTracker business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Licensing (Self-Hosted): Customers purchase a license to run the Binom tracker on their own servers. Fixed pricing with no traffic, domain, or user limits. Billed monthly (30-day cycles) or annually (360-day cycles). Fee varies by subscription plan tier and excess traffic beyond plan limits.
- Cloud Hosting Subscription: Fully managed cloud version where Binom provides the server, monitoring, and server-side optimization. Slightly more expensive than self-hosted plans but eliminates need for own server management. Billed monthly or annually.
- Referral Program: 10% lifetime commission on referred customer payments, generating passive recurring revenue from the affiliate ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Self-hosted License — fixed monthly or annual price |
| Subscription | Monthly | Cloud Hosting Plan — managed server included |
| Freemium | Pay-as-you-go | Free Trial — 14 days with full functionality |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
BinomTracker product offering
Product offeringCore offering
BinomTracker is a professional performance marketing tracker for affiliate marketers and media buyers, sold either as a self-hosted license or as a fully managed cloud deployment. The platform centralizes click-level attribution, traffic distribution (paths, rules, rotations), integrated landing page serving, S2S postback handling, multi-user team access, and built-in cloaking/bot protection through its Binom Protect module, processing over 200 billion clicks annually for more than 2,000 customers across 60 countries.
Product overview
Binom is a performance marketing tracker for professionals, offering both self-hosted and cloud deployment options. The core Binom platform provides comprehensive campaign tracking, traffic management with paths and rules, rotation systems, postback handling, and team collaboration features. Binom Protect is a complementary add-on module for bot detection and cloaking. The v2 version delivers 3x more efficiency with modern architecture supporting tens of millions of clicks daily.
Differentiator
Problem solved
Functional benefit
Brands
- Binom Protect: Built-in module for bot protection and cloaking, an in-house anti-bot and anti-spy solution for protecting advertising campaigns.
Products and services
- Binom Tracker Professional performance marketing tracker for affiliate marketers and media buyers, providing campaign tracking, traffic management with paths and rules, rotation systems, postback handling, integrated landing pages, multi-user team access, and analytics for advertising campaigns across multiple traffic sources. Available as a self-hosted license or fully managed cloud deployment, with all features included at every tier and unlimited traffic, domains, and additional users.
- Binom Protect Built-in module for bot protection and cloaking that shields advertising campaigns from competitors, spy tools, ad network moderators, and fraudulent traffic. Includes in-house anti-spy service, cloaking tools, LP Protect function, and a rules engine, with integrations for external cloaking services MagicChecker and Adspect.
Quantifiable outcome
- 3x efficiency improvement in Binom v2 compared to v1
- +3 more outcomes
Companies that use BinomTracker
Customer profileSegments3 records
Ideal customer profiles3 records
BinomTracker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature9 records
BinomTracker partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- CapitalistminorCapitalist is a reliable international payment solution for payouts and business payments. Binom partners with Capitalist to offer convenient payouts and payments for Binom customers working across multiple geos, with fast processing and clear transaction history.
- ClickAdillaClickAdilla is an ad network offering popunder and other ad formats. Binom published a step-by-step guide for running popunder campaigns through ClickAdilla with Binom tracker, including a promo code for deposit bonuses.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
BinomTracker competitors and assessment
Company assessmentDirect peers
- FunnelFlux: FunnelFlux is a tracking and visualization platform for affiliate marketers with funnel analytics and traffic routing. Targets the same professional traffic arbitrage community as Binom.
- AdsBridge: AdsBridge is a cloud and self-hosted affiliate tracker offering postback tracking, multi-user access, and traffic distribution — directly competing with Binom across both deployment models.
- BeMob: BeMob is a popular cloud-hosted tracker for affiliate marketers offering campaign management, traffic distribution, and conversion tracking at a low price point. Competes directly with Binom's cloud tier among cost-conscious affiliates and smaller teams.
- ThriveTracker: ThriveTracker is a self-hosted affiliate tracker focused on speed, S2S postbacks, and detailed reporting — directly comparable to Binom's self-hosted positioning with a similar professional affiliate target customer.
- Voluum: Voluum is the leading cloud-based performance marketing tracker serving the same affiliate/media-buyer customer base with click tracking, attribution, and traffic distribution. Closest direct competitor to Binom, differentiated primarily by cloud-native architecture versus Binom's self-hosted option.
- Keitaro: Keitaro is a self-hosted and cloud tracker with strong traffic distribution and cloaking capabilities, particularly popular in the CIS/RU-speaking affiliate market — directly overlapping with Binom's home territory and feature set.
- CPV Lab Pro: CPV Lab Pro is a self-hosted performance marketing tracker with advanced tracking and traffic distribution features. Serves the same affiliate/media-buyer niche as Binom with a comparable self-hosted deployment model.
- RedTrack.io: RedTrack is a cloud affiliate tracker offering S2S postback tracking, multi-touch attribution, and AI-driven traffic optimization. Targets the same professional affiliate and media-buyer segment as Binom with overlapping feature sets in rotation, distribution, and reporting.
Broad incumbents
- Tune (HasOffers): Tune (formerly HasOffers) is an established affiliate marketing platform with broader partnership management and global SaaS scale. Operates in the same affiliate ecosystem as Binom but targets larger networks and brands rather than individual media buyers.
- AppsFlyer: AppsFlyer is a leading mobile attribution and marketing analytics platform — adjacent to Binom's mobile tracking use case (AppMetrica/Branch integrations) but serving enterprise app marketers rather than individual affiliates.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
BinomTracker social profiles
Digital presenceBinomTracker compliance and trust
Trust signalCompliance1 record
BinomTracker financial estimates
Financial estimateRevenue estimate
Valuation estimate
BinomTracker leadership team
Management profileNumber of profiles
Profiles1 record
BinomTracker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BinomTracker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BinomTracker
What does BinomTracker do?
BinomTracker is a professional performance marketing tracker for affiliate marketers and media buyers, sold either as a self-hosted license or as a fully managed cloud deployment. The platform centralizes click-level attribution, traffic distribution (paths, rules, rotations), integrated landing page serving, S2S postback handling, multi-user team access, and built-in cloaking/bot protection through its Binom Protect module, processing over 200 billion clicks annually for more than 2,000 customers across 60 countries.
Is BinomTracker a public or private company?
BinomTracker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BinomTracker founded?
BinomTracker was founded in 2015. It employs 11 to 50 people.
Where is BinomTracker based?
BinomTracker is headquartered in Saint Petersburg, Russia, in the Europe region.
How does BinomTracker make money?
Three revenue lines are on record. Subscription Licensing (Self-Hosted) is the primary driver. The others are cloud Hosting Subscription and referral Program.
Who are BinomTracker's main competitors?
Direct peers on record are FunnelFlux, AdsBridge, BeMob, ThriveTracker, Voluum, Keitaro, CPV Lab Pro and RedTrack.io. Broad incumbents are Tune (HasOffers) and AppsFlyer.
Does BinomTracker have an API?
Yes. Binom provides a REST API that enables users to create, modify, delete elements in the tracker and retrieve data in JSON format using HTTP requests. The API supports full tracker management including campaigns, users, offers, landings, rotations, traffic distribution, and statistics. API keys are passed via the api-key header. A separate Click API is also available for working with clicks directly on landing pages. Developer documentation is at docs.binom.org/api-v2.php.