Ardens Garden
Arden's Garden is a family-owned Atlanta-based cold-pressed juice and plant-based food company founded in 1995, operating 19 retail locations across Metro Atlanta and distributing a 46+ SKU portfolio of juices, smoothies, wellness shots, cleanses, and vegan foods through 2,000+ Southeast and Midwest grocery partners anchored by Publix.
- Company typePrivate
- Founded1995
- HeadquartersEast Point, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ardens Garden does
Arden's Garden is a privately held, family-owned cold-pressed juice and plant-based food company headquartered in East Point, Georgia, founded in 1995 by Arden Zinn and now operationally led by her daughter Leslie Zinn. The company produces a 46+ SKU portfolio spanning cold-pressed juices (12 varieties in 15.2 oz bottles), fruit smoothies, wellness shots (including the trademarked Sea Moss Energy™ and FOCUS+™), multi-day juice cleanses, and a better-for-you foods line (cookies, dressings, dips, sea moss gels, energy bites), with seasonal limited-time flavors layered on top of year-round offerings. Core production technology is hydraulic cold-press extraction, selected to preserve nutrients and enzymes without heat exposure.
The company operates a hybrid distribution model combining 19 brick-and-mortar retail locations concentrated in Metro Atlanta (including Athens) with a packaged wholesale business distributed through 2,000+ grocery stores across the Southeast, anchored by Publix (1,450+ stores), and complemented by Kroger, Whole Foods, Food Lion, Sprouts, and a newer Midwest footprint through Roundy's (100+ locations). A direct-to-consumer e-commerce layer supports nationwide shipping plus local pickup (via TapMango) and local delivery (via order.online). Revenue mechanics are predominantly unit-based transactional pricing — wellness shots $2.99-$14, juice cleanses $35-$99, juices and smoothies around $6 for 15oz — with no disclosed enterprise contracts or subscription model.
Customer segments span health-conscious consumers, fitness and wellness enthusiasts, vegan and plant-based dieters, retail grocery shoppers, and in-store dining customers in Metro Atlanta. Marketing is primarily local and organic — company blog, Facebook, Instagram, LinkedIn, email newsletter, Atlanta community events (e.g., Atlanta World Cup, National Smoothie Day), and a cause-marketing partnership with GIVN Water. The company reports 51-100 employees and does not disclose revenue, external funding, or institutional ownership; operations are funded internally by the founding family.
Ardens Garden firmographics
Firmographics- Name
- Ardens Garden
- Legal name
- Arden's Garden
- Website
- https://ardensgarden.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Arden's Garden is a family-owned Atlanta-based cold-pressed juice and plant-based food company founded in 1995, operating 19 retail locations across Metro Atlanta and distributing a 46+ SKU portfolio of juices, smoothies, wellness shots, cleanses, and vegan foods through 2,000+ Southeast and Midwest grocery partners anchored by Publix.
- Ownership category
- akta.pro rank
Ardens Garden industry classification
Industry- Product category
- Cold-Pressed Juices and Wellness Beverages
- NAICS
- Soft Drink Manufacturing (312111), Food (Health) Supplement Retailers (456191)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Juice Bars & Cold-Pressed Juice Shops (THAFAKAA)
- akta.pro secondary industries
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal) (CRAHAEAH)
Keywords
Where Ardens Garden is headquartered
LocationHeadquarters
- HQ city
- East Point
- HQ country
- United States
- HQ region
- North America
Offices19 records
Markets served
Ardens Garden business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Store Sales: Revenue from 19 physical retail locations in Metro Atlanta offering made-to-order juices, smoothies, wellness shots, and vegan foods including acai bowls, wraps, and plant-based snacks
- Wholesale Distribution: Revenue from distributing packaged products (bottled juices, wellness shots, cleanses) through grocery retail partners including Publix, Kroger, Whole Foods, Food Lion, and Sprouts
- E-commerce: Direct-to-consumer online sales for nationwide shipping, with local delivery and pickup options for Atlanta-area customers
- Juice Cleanse Programs: Multi-day cleanse programs sold as bundled juice sets for detoxification and wellness purposes
- eGift Cards: Digital gift cards for online redemption, valid for shipped orders only
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wellness Shots - Individual 2oz shots |
| Unit Pricing | Pay-as-you-go | Juice Cleanses - Multi-day programs |
| Unit Pricing | Pay-as-you-go | General Products - Juices, Smoothies, Foods |
| Unit Pricing | Pay-as-you-go | Sea Moss Energy Wellness Shot |
| Subscription | Pay-as-you-go | eGift Cards - Digital |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels7 records
Ardens Garden product offering
Product offeringCore offering
Arden's Garden produces and sells cold-pressed juices, wellness shots, fruit smoothies, multi-day juice cleanses, and plant-based foods through 19 brick-and-mortar retail locations across Metro Atlanta and via e-commerce with nationwide shipping. The company distributes its branded bottled products through major grocery retail partners including Publix, Kroger, Whole Foods, Food Lion, Sprouts, and Roundy's, reaching over 2,000 stores across the Southeast and Midwest. Founded in 1995 by Arden Zinn, the product portfolio emphasizes functional wellness with proprietary formulations such as the Sea Moss Energy™ wellness shot.
Product overview
Arden's Garden is an Atlanta-based premium cold-pressed juice and wellness company founded in 1995, offering a unified portfolio of plant-based products across six core categories: Cold-Pressed Juices (12 varieties in 15.2 oz bottles), Wellness Shots (9 functional 2oz shots including FOCUS+™ and the new Sea Moss Energy™), Fruit Smoothies (4 varieties), Juice Cleanses (5 detox/detoxification programs), and Better-For-You Foods (15 plant-based snacks including cookies, dressings, dips, and sea moss gels). The company operates 19 retail locations in Metro Atlanta and distributes products through over 2,000 grocers in the Southeast including Publix, Kroger, Whole Foods, Food Lion, and Sprouts. The product line emphasizes functional wellness with ingredients like sea moss, while offering seasonal limited-time flavors alongside year-round offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Cold-Pressed Juices A line of cold-pressed juices made using hydraulic pressing to preserve nutrients, available in 12 varieties including Fruit Juices and Veggie Juices in 15.2 oz bottles, sold to individual health-conscious consumers through retail stores, e-commerce, and grocery partners.
- Fruit Smoothies Cold-pressed fruit smoothies including Complete Recovery, Supergreen, Tropical Sea Moss Smoothie, and Cruciferous Cabbage varieties, sold to individual consumers seeking nutrient-dense, ready-to-drink beverages.
- Juice Cleanses Multi-day detoxification and wellness programs sold as bundled juice sets, including 2 Day Detox Cleanse, Weight Loss Cleanse, Love Your Liver Cleanse, Wellness Cleanse, and a New To Juice Cleanse introductory option, targeted at consumers seeking structured wellness routines.
- Wellness Shots Concentrated 2oz functional wellness shots designed for targeted nutrition support, including FOCUS+™ (brain boost), Immunity Shot, Anti-Inflammatory Shot, Gut Health Shot, Grand Slam Jam©, and Cold Buster, sold individually to consumers seeking specific functional benefits.
- Better-For-You Foods A selection of plant-based snacks and foods including cookies, dressings, dips, sea moss gels, and energy bites in various sizes, sold to vegan and health-conscious consumers seeking convenient plant-based meal and snack options.
- Arden's Garden eGift Card Digital e-gift cards available in denominations of $35, $40, $45, $50, $75, $100, and $500, redeemable exclusively for online orders with nationwide shipping, providing a gifting option for individual consumers.
- Sea Moss Energy™ Wellness Shot A proprietary wellness shot featuring St. Lucia sea moss combined with pineapple, passion fruit, lemon, and green tea, providing energy support through 40 calories and 106mg of caffeine per 2oz shot, priced at $2.99 and sold to consumers through retail stores, e-commerce, and major grocery partners.
Quantifiable outcome
- Products available in over 1,450 Publix stores and 100+ Roundy's locations
- +2 more outcomes
Companies that use Ardens Garden
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Ardens Garden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ardens Garden partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GIVN WatercoreArden's Garden partners with GIVN Water to give back. GIVN Water is a water brand that provides clean drinking water globally. This partnership aligns with Arden's commitment to spreading 'Good Health For All' and represents a cause marketing initiative.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Ardens Garden competitors and assessment
Company assessmentBroad incumbents
- Bolthouse Farms: Large-scale beverage and fresh-ingredient producer (owned by Campbell Soup) with national grocery presence in juices, smoothies, and plant-based products. Competes with Arden's Garden for the same refrigerated shelf space at Publix, Kroger and Sprouts.
- Tropical Smoothie Cafe: National smoothie and food franchise with 1,000+ locations serving smoothies, wraps, sandwiches, and functional shots. Comparable to Arden's Garden as a multi-location smoothie/wellness concept competing for similar health-conscious customers.
- Evolution Fresh: Wholly-owned subsidiary of Starbucks producing cold-pressed juices and functional beverages with broad grocery distribution. Competes with Arden's Garden in the same refrigerated juice/shot category across national retailers.
- Jamba: National smoothie and bowl franchise (formerly Jamba Juice) offering smoothies, juices, and bowls. Comparable on the smoothie/juice bar retail format and target consumer segment.
Direct peers
- Robeks: Smoothie and juice franchise offering fresh juices, smoothies, and wellness shots in a brick-and-mortar format. Operates as a franchise model that is comparable to Arden's Garden's company-owned retail store approach.
- Pressed Juicery: Premium cold-pressed juice and cleanse company operating retail stores and grocery distribution nationwide. Direct competitor to Arden's Garden on product format (cold-pressed juices, cleanses, wellness shots), target customer (health-conscious consumers), and omnichannel go-to-market.
- Clean Juice: Certified organic juice bar franchise with multiple locations across the U.S. Direct competitor on the juice bar retail model, offering cold-pressed juices, smoothies, cleanses, and wellness shots in a physical-store format.
- Suja Juice: Organic cold-pressed juice and functional shots company with national grocery distribution and DSD. Direct competitor on cold-pressed juice shots, cleanses, and plant-based offerings targeting the same health-conscious consumer.
Emerging players
- Daily Harvest: DTC subscription company focused on plant-based smoothies, soups, and wellness snacks. Competes with Arden's Garden for the same health-conscious, plant-based consumer through a different distribution model (direct-to-consumer).
Others
- Plum Organics (Campbell): Organic baby food, snacks, and juice/puree products owned by Campbell Soup. Connected through shared distribution channels with Arden's Garden at major grocery banners and via Bolthouse Farms (sibling company).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Ardens Garden social profiles
Digital presenceArdens Garden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ardens Garden leadership team
Management profileNumber of profiles
Profiles2 records
Ardens Garden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ardens Garden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ardens Garden
What does Ardens Garden do?
Arden's Garden produces and sells cold-pressed juices, wellness shots, fruit smoothies, multi-day juice cleanses, and plant-based foods through 19 brick-and-mortar retail locations across Metro Atlanta and via e-commerce with nationwide shipping. The company distributes its branded bottled products through major grocery retail partners including Publix, Kroger, Whole Foods, Food Lion, Sprouts, and Roundy's, reaching over 2,000 stores across the Southeast and Midwest. Founded in 1995 by Arden Zinn, the product portfolio emphasizes functional wellness with proprietary formulations such as the Sea Moss Energy™ wellness shot.
Is Ardens Garden a public or private company?
Ardens Garden is a private company. It is classified as family owned and is currently operating.
When was Ardens Garden founded?
Ardens Garden was founded in 1995. It employs 51 to 100 people.
Where is Ardens Garden based?
Ardens Garden is headquartered in East Point, United States, in the North America region.
How does Ardens Garden make money?
Five revenue lines are on record. Retail Store Sales are the primary driver. The others are wholesale Distribution, E-commerce, juice Cleanse Programs and eGift Cards.
Who are Ardens Garden's main competitors?
Broad incumbents on record are Bolthouse Farms, Tropical Smoothie Cafe, Evolution Fresh and Jamba. Direct peers are Robeks, Pressed Juicery, Clean Juice and Suja Juice. Daily Harvest is listed as an emerging player. Plum Organics (Campbell) is listed as an others.
Does Ardens Garden have an API?
No public API is recorded for Ardens Garden.
What industry is Ardens Garden in?
Ardens Garden's product category is Cold-Pressed Juices and Wellness Beverages. Its primary akta.pro industry code is THAFAKAA, Juice Bars & Cold-Pressed Juice Shops, with a secondary code of CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots). Its NAICS code is 312111 and its SIC code is 2080.