&OR Collective
&OR Collective is a Montreal-based sustainable apparel brand selling zero-waste technical-knitwear capsule wardrobe pieces direct-to-consumer via Shopify, targeting conscious consumers in Canada and the United States.
- Company typePrivate
- Founded2020
- HeadquartersMontréal, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What &OR Collective does
&OR Collective is a Montreal-based sustainable fashion brand operating a direct-to-consumer e-commerce business through a Shopify storefront, shipping to Canada and the United States. Founded in 2020 during the COVID-19 lockdown, the company designs capsule-wardrobe knitwear targeted at conscious consumers seeking versatile, ethical alternatives to fast fashion. The product portfolio centers on tops, bottoms, outerwear, and accessories produced through flat-bed technical knitting, a manufacturing method digitally programmed to consume only the yarn required for each garment, reducing textile waste to under 2% versus an industry baseline of approximately 30%.
The company's competitive proposition rests on three pillars: (1) process-based sustainability, anchored in zero-waste technical knitting and certified materials including GOTS organic cotton, RWS wool, and FSC viscose; (2) full circularity through the Collective Continuum program, a partnership with SuperCircle that allows customers to send pre-loved garments (any brand) for fiber-level recycling in exchange for store credits; and (3) brand differentiation via editorial content (The Journal), earned media, and collaborations such as the Deux Lions jewelry and accessories line launched in 2024. Manufacturing is outsourced to partners in the United States and Turkey, leaving &OR asset-light but exposed to partner concentration risk.
Commercially, the company is a private, founder-led entity (Drew Green, Katie Green as co-CEO, and Luka Zaharijevic) with a stated headcount of 11-50 and no disclosed funding, revenue, or institutional investors. Monetization is unit-pricing across knitwear ($150-$650) and accessories ($150-$500), driven primarily by organic social, content marketing, email capture ('Power of the Collective'), and PR rather than paid acquisition. Geographic coverage is limited to two countries and there is no physical retail or wholesale distribution, constraining scale but aligning with the brand's intentional-consumption positioning.
&OR Collective firmographics
Firmographics- Name
- &OR Collective
- Legal name
- &OR Collective inc.
- Website
- https://andorcollective.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- &OR Collective is a Montreal-based sustainable apparel brand selling zero-waste technical-knitwear capsule wardrobe pieces direct-to-consumer via Shopify, targeting conscious consumers in Canada and the United States.
- Ownership category
- akta.pro rank
&OR Collective industry classification
Industry- Product category
- Sustainable Knitwear Apparel
- NAICS
- Apparel Knitting Mills (315120), Apparel Manufacturing (315)
- SIC
- Knit Outerwear Mills (2253), Women's, Misses', And Juniors Outerwear (2330)
- akta.pro primary industry
- Knitwear & Sweaters Manufacturers (CRAAAAAJ)
Keywords
Where &OR Collective is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
&OR Collective business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Apparel Sales: Direct product sales of knitwear garments including tops, bottoms, outerwear, and accessories. Products sold at fixed unit prices ranging from $150-$650. One-time purchase model with no subscription component. Revenue generated entirely through e-commerce transactions.
- Accessories and Jewelry: Sale of jewelry pieces including pendants (Isla in Sterling Silver, Petra in Gold Vermeil) and multi-functional pouches (Terra). Collaboration pieces designed with Montreal-based Deux Lions atelier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard apparel pricing across categories |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
&OR Collective product offering
Product offeringCore offering
&OR Collective designs, manufactures, and sells sustainable knitwear apparel and accessories (jackets, tees, tanks, skirts, trousers, sweaters, pullovers, jewelry pendants, and pouches) directly to consumers through its Shopify online store. All garments are produced using proprietary near-zero-waste technical knitting, use GOTS-certified organic cotton, RWS-certified wool, or FSC-certified viscose, and are fully recyclable through the Collective Continuum program with SuperCircle.
Product overview
&OR Collective is a sustainable fashion brand offering a unified product line of knitwear essentials designed for capsule wardrobes. The portfolio centers on zero-waste technical knitting technology producing apparel including tops (Tee 01, Tee 02, Tank 01, Essential Long Sleeve, Essential 3/4 Sleeve), bottoms (Short 01, Trouser 01), outerwear (Jacket 01, Shacket 01, Bomber 01), dresses/skirts (Skirt 01), and accessories (Anyplace Pull Over, Anyplace Pant, Double Faced Crew, Terra Pouch, Isla Pendant, Petra Pendant, The Duo). All products are manufactured using innovative flat-bed/technical knitting that reduces textile waste to less than 1%, and are fully recyclable through their SuperCircle partnership. The company sources GOTS-certified organic cotton, RWS-certified merino wool, and FSC-certified viscose, with manufacturing partners in the USA and Turkey.
Differentiator
Problem solved
Functional benefit
Products and services
- Jacket 01
Quantifiable outcome
- Textile waste reduced from ~30% to less than 2% through technical knitting
- +1 more outcomes
Companies that use &OR Collective
Customer profileSegments2 records
Ideal customer profiles2 records
&OR Collective technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
&OR Collective partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Deux LionscoreMontreal-based atelier (Deux Lions) collaborated with &OR to design jewelry pieces including Isla (Sterling Silver pendant), Petra (Gold Vermeil pendant), and the sculptural zipper pull for Terra pouch. The partnership embodies the brand's duality philosophy and focuses on wearable art that transcends accessorizing.
- SuperCirclecoreSuperCircle is a market leader powering circularity for fashion brands. Through their responsible recycling program, they sort garments based on composition and deploy them to partners who break down fibers and re-spin them into new yarns. &OR enables customers to responsibly recycle both &OR and other brand garments via Collective Continuum platform. &OR covers recycling costs for select non-&OR pieces and provides store credits to customers.
- USA Manufacturing PartnercoreOne of two manufacturing partners producing &OR garments using technical knitting technology. Partner is committed to ethical treatment of workers and aligned with &OR sustainability principles.
- Turkey Manufacturing PartnercoreOne of two manufacturing partners producing &OR garments using technical knitting technology. Partner is committed to ethical treatment of workers and aligned with &OR sustainability principles.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
&OR Collective competitors and assessment
Company assessmentDirect peers
- Kotn: Canadian DTC sustainable apparel brand built around organic cotton essentials with a capsule wardrobe philosophy. Operates in the same US/Canada corridor, similar premium-but-accessible price architecture, and targets conscious consumers - the most direct comparable.
- Miik: Canadian-made sustainable womenswear brand selling DTC knitwear, tops, and bottoms at premium price points with a slow-fashion / made-in-Canada positioning. Closely aligned on geography (Canada HQ), customer (conscious women), and category (knit-led apparel).
- Encircled: Toronto-based sustainable fashion brand focused on capsule wardrobes with versatile, layerable pieces and ethical manufacturing. Directly comparable on DTC model, capsule philosophy, and Canadian origin serving conscious consumers.
- MATE the Label: US-based DTC sustainable essentials brand using organic cotton and low-impact dyeing at premium price points. Comparable on DTC-only distribution, organic/natural fiber sourcing, and conscious-consumer targeting in women's apparel.
- Ministry of Supply: Tech-led apparel brand commercializing innovative manufacturing (3D knitting, performance fabrics) with a focus on professional/versatile garments sold DTC at premium prices. The closest comparable on the "technology-driven production as the brand story" axis.
- Sheep Inc. DTC sustainable knitwear brand built around regenerative merino wool and a circular takeback program - directly comparable on RWS-certified wool sourcing, knit-led assortment, and circularity offering.
- ASKET: European DTC brand built around a permanent, transparent collection of essentials with full traceability. Closely comparable on capsule wardrobe philosophy, premium pricing, and traceability/transparency as the brand differentiator.
Broad incumbents
- Everlane: Large-scale DTC sustainable apparel brand offering essentials at lower price points with transparent factory disclosures. Same DTC sustainability positioning but at significantly broader assortment, scale, and lower price tier; sets the category benchmark &OR must differentiate against.
- Reformation: Established premium sustainable fashion brand with broad women's apparel assortment, omnichannel retail + DTC, and strong brand authority. Comparable customer (conscious women) and premium price architecture, but with vastly broader assortment and physical retail footprint.
- Patagonia: Iconic sustainable apparel incumbent with globally scaled DTC + wholesale + retail, deep environmental positioning, and circular initiatives (Worn Wear). Represents the ceiling of the sustainable apparel category &OR is positioning within.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
&OR Collective social profiles
Digital presence&OR Collective compliance and trust
Trust signalCompliance4 records
&OR Collective financial estimates
Financial estimateRevenue estimate
Valuation estimate
&OR Collective leadership team
Management profileNumber of profiles
Profiles3 records
&OR Collective funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
&OR Collective M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about &OR Collective
What does &OR Collective do?
&OR Collective designs, manufactures, and sells sustainable knitwear apparel and accessories (jackets, tees, tanks, skirts, trousers, sweaters, pullovers, jewelry pendants, and pouches) directly to consumers through its Shopify online store. All garments are produced using proprietary near-zero-waste technical knitting, use GOTS-certified organic cotton, RWS-certified wool, or FSC-certified viscose, and are fully recyclable through the Collective Continuum program with SuperCircle.
Is &OR Collective a public or private company?
&OR Collective is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was &OR Collective founded?
&OR Collective was founded in 2020. It employs 11 to 50 people.
Where is &OR Collective based?
&OR Collective is headquartered in Montréal, Canada, in the North America region.
How does &OR Collective make money?
Two revenue lines are on record. Apparel Sales are the primary driver. The others are accessories and Jewelry.
Who are &OR Collective's main competitors?
Direct peers on record are Kotn, Miik, Encircled, MATE the Label, Ministry of Supply, Sheep Inc. and ASKET. Broad incumbents are Everlane, Reformation and Patagonia.
Does &OR Collective have an API?
No public API is recorded for &OR Collective.
What industry is &OR Collective in?
&OR Collective's product category is Sustainable Knitwear Apparel. Its primary akta.pro industry code is CRAAAAAJ, Knitwear & Sweaters Manufacturers. Its NAICS code is 315120 and its SIC code is 2253.