Geometry
Geometry is a U.S.-based DTC e-commerce brand that designs and sells premium household textiles — kitchen, bath, pet, active, beach, blankets, and table linens — built on its proprietary Geoweave™ recycled-material fabric and distributed via DTC, wholesale, and multi-channel social.
- Company typePrivate
- Founded2019
- HeadquartersSan Clemente, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Geometry does
Geometry is a privately held direct-to-consumer e-commerce brand that designs and sells premium textile products for the household, built around a proprietary fabric technology branded as Geoweave™ and made from post-consumer recycled materials. The product catalog spans kitchen (tea towels, dishcloths, the Not Paper Towels line), bath (waffle towels), pet (dog towels, paw towels), active/yoga, beach, blankets, and table linens, priced in the $11-$20 per-item range with free shipping on orders of $85 or more. The company sells entirely through one-time purchases — there is no subscription layer — and monetizes through its DTC site at geometry.house, a separate wholesale portal at wholesale.geometry.house, and gift cards; the social proof of 17,800+ reviews at a 4.9/5 average is a prominent conversion asset.
The business operates a multi-channel go-to-market: DTC e-commerce, dedicated B2B wholesale, and paid and organic presence across Instagram, Facebook, Pinterest, TikTok, YouTube, email, a Rivo-powered loyalty program, and an ambassador/influencer pipeline. Brand-defining partnerships include a licensed collaboration with NBALAB for NBA team designs and an Artist Collective program featuring 100+ independent artists and 500+ designs (including Lizzie Clark, Kailee Wright, and Hufton Studio collaborations), which together provide a continuous cadence of limited-edition drops. The company also runs a sustainability program called Close the Loop, which pays $30 in store credit per returned product to recapture end-of-life textiles. The technology stack is centered on Shopify for commerce, with Rebuy for product recommendations and Rivo for loyalty.
Geometry is a U.S.-focused brand with global shipping, no publicly disclosed revenue, funding, headcount, or founding date. Its strategic posture is offensive: category expansion, channel diversification into wholesale, licensed IP partnerships, and a sustainability narrative aimed at premium consumer textiles.
Geometry firmographics
Firmographics- Name
- Geometry
- Legal name
- Geometry
- Website
- https://geometry.house
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Geometry is a U.S.-based DTC e-commerce brand that designs and sells premium household textiles — kitchen, bath, pet, active, beach, blankets, and table linens — built on its proprietary Geoweave™ recycled-material fabric and distributed via DTC, wholesale, and multi-channel social.
- Ownership category
- akta.pro rank
Geometry industry classification
Industry- Product category
- Home Textiles
- NAICS
- Curtain and Linen Mills (31412), Textile Furnishings Mills (3141)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB)
- akta.pro secondary industries
- Outdoor & Performance Home Textiles Manufacturing (Awning/Patio Cushions/UV-Resistant Home Fabrics) (IMAOAKAJ), Table Linens Retail (Tablecloths, Napkins, Runners, Placemats) (CRAIALAE)
Keywords
Where Geometry is headquartered
LocationHeadquarters
- HQ city
- San Clemente
- HQ country
- United States
- HQ region
- North America
Markets served
Geometry business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Geometry generates revenue through direct e-commerce sales of textile products including kitchen tea towels, dishcloths, bath towels, beach towels, blankets, and pet towels. Products are sold as one-time purchases with no subscription model.
- Wholesale Distribution: Revenue generated through wholesale channel via wholesale.geometry.house, selling products to retail partners and businesses.
- Gift Cards: Digital gift cards sold in denominations of $25, $50, $100, and $200, providing flexible gifting options for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kitchen Tea Towels |
| Unit Pricing | Pay-as-you-go | Dishcloth Sets |
| Unit Pricing | Pay-as-you-go | Not Paper Towels |
| Unit Pricing | Pay-as-you-go | Dog Towels |
| Unit Pricing | Pay-as-you-go | Plush Dog Towels |
| Unit Pricing | Pay-as-you-go | Paw Towels |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Geometry product offering
Product offeringCore offering
Geometry designs, sources, and sells premium everyday home textile essentials — kitchen towels, dishcloths, Not Paper Towels, bath towels, table linens, blankets, beach towels, yoga/fitness towels, and pet towels — manufactured with its proprietary Geoweave™ weave and made from post-consumer recycled materials. The portfolio is sold primarily direct-to-consumer through geometry.house and through a wholesale portal for retail and hospitality partners.
Product overview
Geometry is a direct-to-consumer textile brand specializing in premium, sustainable everyday essentials. The product portfolio centers on the company's signature Geoweave™ fabric technology, made from post-consumer recycled materials. The core offering consists of kitchen textiles (tea towels, dishcloths, Not Paper Towels, bar towels, dinner napkins, placemats, table runners, tablecloths), bath products (waffle bath towels, hand towels, washcloths), and pet care items (plush dog towels, dog towels, paw towels). The brand also offers active lifestyle products (yoga towels, fitness towels, Magna fitness towels), beach essentials (beach towels, beach blankets), and home blankets (Butter Blankets, Luxe Blankets). Notable collaborations include Geometry X NBALAB featuring licensed NBA team designs. The company operates a sustainability-focused business model with a Take Back Recycling Program for textile recycling and a Rivo-powered loyalty rewards program. Products are sold primarily through their Shopify e-commerce platform with free shipping on orders over $85.
Differentiator
Problem solved
Functional benefit
Products and services
- Kitchen Tea Towels Premium kitchen tea towels made from post-consumer recycled materials using Geometry's signature Geoweave™ weave for ultra-absorbency and quick drying; sold individually at $18 each across hundreds of artist/designer patterns for kitchen cleaning, drying, and decorative display.
- Dishcloths Mini-sized 10" x 10" Geoweave™ cleaning cloths sold in sets of three for $14 per set, designed for scrubbing, wiping, and surface cleaning in the kitchen.
- Not Paper Towels Reusable, machine-washable 13.5" x 8.5" alternative to disposable paper towels, made from post-consumer recycled materials and sold in sets of six as a sustainable replacement for paper towels.
- Waffle Bath Towels Luxury bath towels with waffle texture designed for a spa-like at-home experience, offering quick drying and high absorbency as part of the Bath collection.
- Waffle Hand Towels Hand towels with waffle texture intended for everyday luxury use across kitchen, bath, and other rooms in the home.
- Waffle Washcloths Waffle-texture washcloths sold as a coordinated set for everyday bath and face use, complementing the waffle bath and hand towel lines.
- Truffle Hand Towels Premium hand towels under the Truffle sub-line, cross-listed in Kitchen and Bath, offering Geoweave™ texture with a luxe hand feel.
- Luxe Bath Towels Chenille-construction Luxe bath towels in Geometry's premium bath line, offering soft, plush drying for everyday and spa-like use.
- Luxe Hand Towels Chenille-construction Luxe hand towels designed as a coordinating premium bath accessory to the Luxe bath towel line.
- Plush Dog Towels Soft, fluffy pet towels featuring colorful patterns and made from ultra-absorbent recycled materials, priced at $20 each, for drying dogs after baths or walks.
- Dog Towels Ultra-absorbent double-sided pet towels that hide dirt and soften over time, priced at $19 each, crafted from recycled materials for dog drying.
- Paw Towels Compact 18" x 18" Geoweave™ pet towels priced at $11 each, designed for drying paws and quick cleanups after walks or baths.
- Yoga Towels Fitness towels designed for yoga practice, providing grip and absorbency during exercise as part of Geometry's Active collection.
- Fitness Towels Towels designed for gym and fitness use with quick-drying properties, sold as part of the Active collection.
- Magna Towels Magna grip-enhanced fitness towels designed for active and gym use, listed under the Active collection.
- Beach Towels Quick-drying beach towels featuring vibrant designs and made from recycled materials for seaside and pool use.
- Beach Blankets Outdoor blankets intended for beach and picnic use, cross-listed under the Beach and Blankets categories.
- Butter Blankets Buttery-soft luxury home blankets positioned for everyday home comfort, sold as part of the Blankets collection.
- Luxe Blankets Premium-tier home blankets marketed under the Blankets collection for elevated home comfort and decor.
- Placemats Table linens featuring geometric and artistic designs, sold as part of both the Kitchen and Table collections for dining table aesthetics.
- Table Runners Decorative table runners sold as part of the Table collection for table settings and hosting occasions.
- Tablecloths Table linens for complete dining table settings, sold as part of the Table collection.
- Dinner Napkins Fabric dinner napkins positioned as a sustainable alternative to paper napkins for dining and hosting, sold under both Kitchen and Table collections.
- Bar Towels Specialized kitchen towels designed for bar and hospitality use, sold as part of the Kitchen collection.
- Geometry X NBALAB Collaboration Licensed NBA team-themed towel collection including beach towels, fitness towels, and kitchen towels featuring team logos and colors, sold as a distinct collaboration line on geometry.house.
- Geometry E-Gift Cards Digital gift cards sold in $25, $50, $100, and $200 denominations, redeemable on geometry.house for gifting occasions such as housewarmings and holidays.
Quantifiable outcome
- Cut down paper towel use by 50%
- +1 more outcomes
Companies that use Geometry
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
Geometry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Geometry partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- NBALABflagshipGeometry x NBALAB collaboration featuring NBA-themed beach towels, fitness towels, and kitchen towels. This partnership brings sports-themed designs to Geometry's sustainable textile line, targeting sports fans and active lifestyle consumers.
- Lizzie ClarkcoreArtist collaboration featuring original artwork on Geometry products including dishcloths, not paper towels, and kitchen towels. Multiple seasonal collections developed with the artist.
- Kailee WrightcoreArtist collaboration with featured collections including dishcloth sets and various textile designs. Ongoing partnership across multiple product categories.
- Hufton StudiocoreDesigner collaboration featuring original patterns on Geometry products including dishcloths and not paper towels. Part of the Artist Collective program.
- ShopifycoreE-commerce platform powering the Geometry website and online store operations. All online sales processed through Shopify infrastructure.
- RivocoreLoyalty rewards platform provider powering the Geometry Rewards program. Manages customer points, VIP tiers, referral credits, and membership benefits.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Geometry competitors and assessment
Company assessmentDirect peers
- The Citizenry: The Citizenry is a DTC home brand offering artisan-made textiles, including throws, pillows, and towels, with global artisan partnerships. Comparable to Geometry on artist/designer collaboration model, premium DTC positioning, and direct-to-consumer home textile assortment.
- Snowe Home: Snowe Home is a DTC home brand selling bedding, bath, table, and kitchen linens with a focus on premium everyday essentials. Comparable to Geometry on premium DTC positioning, direct-to-consumer distribution, and multi-category textile assortment.
- Parachute Home: Parachute Home is a DTC premium home essentials brand offering bedding, bath towels, robes, and kitchen linens. Directly comparable to Geometry on premium positioning, multi-category home textile assortment, and DTC/wholesale distribution.
- Coyuchi: Coyuchi is a DTC and wholesale home textile brand specializing in organic, sustainably sourced sheets, towels, and blankets. Closely comparable to Geometry on sustainability messaging, recycled/organic materials, premium positioning, and multi-channel (DTC + wholesale) distribution.
- Brooklinen: Brooklinen is a leading DTC premium home textiles brand selling sheets, towels, robes, and loungewear. Direct competitor to Geometry in premium bath towels and kitchen/home textiles, with a comparable brand-led, design-forward positioning and similar DTC distribution model.
- Riley Home: Riley Home is a DTC home brand selling sheets, duvets, bath towels, and robes. Comparable to Geometry on premium DTC positioning, design-led brand identity, and direct-to-consumer bath and home textile assortment.
- Onsen: Onsen is a DTC bath towel brand focused on premium waffle-weave towels. Closely comparable to Geometry on Geoweave™-style waffle/quick-dry bath towel technology and premium DTC positioning in the bath towel category specifically.
- Bedsure: Bedsure is a DTC home textiles brand with broad assortment across blankets, sheets, and towels sold primarily through Amazon and own-site. Directly comparable to Geometry on product categories and DTC channel mix, though typically at a lower price point than Geometry's premium positioning.
Broad incumbents
- West Elm: West Elm is a national home furnishings retailer (Williams-Sonoma subsidiary) offering rugs, bedding, bath, and kitchen textiles with a design-forward, often artist-collaborative assortment. Comparable to Geometry on design-led positioning and home textile assortment, but operating as a large incumbent retailer rather than a DTC-only specialist.
- Williams-Sonoma (Pottery Barn): Williams-Sonoma operates Pottery Barn, a major multi-category home retailer selling kitchen, bath, and table linens at scale. Comparable to Geometry on product categories (kitchen towels, table linens, bath towels) and wholesale/hospitality distribution, but as a much larger incumbent rather than a DTC-only specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Geometry social profiles
Digital presenceGeometry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Geometry leadership team
Management profileNumber of profiles
Geometry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Geometry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Geometry
What does Geometry do?
Geometry designs, sources, and sells premium everyday home textile essentials — kitchen towels, dishcloths, Not Paper Towels, bath towels, table linens, blankets, beach towels, yoga/fitness towels, and pet towels — manufactured with its proprietary Geoweave™ weave and made from post-consumer recycled materials. The portfolio is sold primarily direct-to-consumer through geometry.house and through a wholesale portal for retail and hospitality partners.
Is Geometry a public or private company?
Geometry is a private company. It is classified as unknown and is currently operating.
When was Geometry founded?
Geometry was founded in 2019. It employs 11 to 50 people.
Where is Geometry based?
Geometry is headquartered in San Clemente, United States, in the North America region.
How does Geometry make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale Distribution and gift Cards.
Who are Geometry's main competitors?
Direct peers on record are The Citizenry, Snowe Home, Parachute Home, Coyuchi, Brooklinen, Riley Home, Onsen and Bedsure. Broad incumbents are West Elm and Williams-Sonoma (Pottery Barn).
Does Geometry have an API?
No public API is recorded for Geometry.
What industry is Geometry in?
Geometry's product category is Home Textiles. Its primary akta.pro industry code is IMAOAKAB, Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels), with a secondary code of IMAOAKAJ, Outdoor & Performance Home Textiles Manufacturing (Awning/Patio Cushions/UV-Resistant Home Fabrics). Its NAICS code is 31412 and its SIC code is 2300.