NEWTON Media
NEWTON Media is a privately held media agency that plans, buys, and optimizes integrated TV, radio, digital, and OTT/CTV campaigns for faith-based ministries, humanitarian organizations, and direct response programmers across the US and Canada.
- Company typePrivate
- Founded1995
- HeadquartersChesapeake, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What NEWTON Media does
NEWTON Media is a privately held media agency founded in 1995 by Steve Newton, the former Director of Media at the Christian Broadcasting Network. The firm provides integrated media planning, buying, market analysis, and response tracking services across television, radio, digital, OTT/CTV, print, and interactive channels, anchored by a Proprietary Predictability Model used for forecasting and ROI optimization. It serves faith-based ministries, humanitarian organizations, direct response programmers, and select corporate and charitable clients in the US, Canada, and select international markets.
The company operates with a small 1-10 person team from its Chesapeake, Virginia headquarters and a second office near Charlotte, North Carolina. Its technology stack centers on a real-time OTT/CTV analytics dashboard and viewership data accessed via its comScore Agency Partner relationship, supporting daily campaign optimization and custom reporting. NRB membership since 2000 anchors its positioning within the Christian broadcasting ecosystem.
NEWTON Media generates revenue through professional services fees and commissions on media placements, with quote-based, multi-year contract pricing customized to each client's media budget and goals. Since inception, the firm has reportedly helped clients generate over $700 million in cumulative sales and donations, and currently manages millions of dollars in media budgets monthly on behalf of its clients.
NEWTON Media firmographics
Firmographics- Name
- NEWTON Media
- Legal name
- Newton Media
- Website
- https://newtonmedia.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NEWTON Media is a privately held media agency that plans, buys, and optimizes integrated TV, radio, digital, and OTT/CTV campaigns for faith-based ministries, humanitarian organizations, and direct response programmers across the US and Canada.
- Ownership category
- akta.pro rank
NEWTON Media industry classification
Industry- Product category
- Media Agency Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830), Other Services Related to Advertising (54189), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Media Planning, Buying & Optimization (BPAFAAAC)
- akta.pro secondary industries
- Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM), Cinema Media Planning & Buying (MPAAABAJ)
Keywords
Where NEWTON Media is headquartered
LocationHeadquarters
- HQ city
- Chesapeake
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
NEWTON Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Media Planning and Buying Services: Newton Media provides media planning, buying, and management services to faith-based ministries, humanitarian organizations, and direct response programmers. They market products and services on TV, radio, and digital platforms in the US and globally. Revenue is generated through media agency fees and commissions from media placements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Media Services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
NEWTON Media product offering
Product offeringCore offering
Newton Media is a media agency providing integrated media planning, buying, and campaign management services across TV, radio, digital, OTT/CTV, and print channels. The agency develops customized media strategies, executes ad placements, and provides real-time response tracking to optimize ROI for faith-based ministries, humanitarian organizations, and direct response advertisers. Their proprietary Predictability Model and OTT/CTV analytics dashboard support campaign forecasting, audience targeting, and performance measurement.
Product overview
Newton Media is a media agency (not a software product company) offering a unified suite of media services centered on OTT/CTV advertising. Its core offerings include OTT Advertising and the Proprietary Predictability Model, complemented by four service pillars: Media Planning, Market Analysis, Media Buying, and Response Tracking. Together, these services form an integrated media planning, buying, and management offering focused on faith-based ministries, humanitarian organizations, and direct response marketers across TV, radio, and digital platforms in the U.S. and globally.
Differentiator
Problem solved
Functional benefit
Products and services
- OTT Advertising
Quantifiable outcome
- Over $700 million in total sales and donations generated for clients since 1995
Companies that use NEWTON Media
Customer profileSegments5 records
Ideal customer profiles3 records
NEWTON Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
NEWTON Media partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NRB (National Religious Broadcasters)coreNewton Media has been a member of NRB since 2000. NRB is a major association for Christian communicators. This partnership positions Newton Media within the faith-based media community and provides networking opportunities with religious broadcasters and organizations.
- comScorecoreNewton Media is a comScore Agency Partner. comScore provides industry-leading viewership data and analytics that Newton Media uses to guide media planning and daily results analysis for optimizing client campaigns.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
NEWTON Media competitors and assessment
Company assessmentDirect peers
- Eicoff: Eicoff is a Chicago-based media agency historically focused on direct response TV, radio, and digital buying — directly comparable to Newton Media in target customer (DR advertisers), buying model, and channel mix.
- Harmelin Media: Harmelin Media is an independent, full-service media buying agency known for direct response and brand campaigns across TV, radio, and digital — comparable to Newton in service scope and DR heritage.
- Wilcox Media Group: Wilcox Media Group is a media agency specializing in faith-based, family, and values-driven advertisers — the closest vertical peer to Newton Media's faith-based ministry and humanitarian client base.
- Tinuiti: Tinuiti is a large independent performance and OTT/CTV-focused media agency — directly comparable to Newton in OTT/CTV campaign execution and real-time optimization capabilities.
- Empower MediaGroup: Empower MediaGroup is an independent, women-owned media agency offering planning, buying, and analytics across traditional and digital channels — comparable to Newton as a similarly positioned independent agency with a full media services stack.
Broad incumbents
- Starcom: Starcom is a global media agency network within Publicis — overlapping with Newton's media planning and buying services but operating at vastly greater scale and with a broader client base beyond faith-based/DR.
- Hearts & Science: Hearts & Science is a data-driven media agency within Omnicom — comparable in offering media planning, buying, and analytics but serving Fortune-level advertisers across many verticals rather than specializing in faith-based/DR.
- GroupM: GroupM is WPP's media investment group housing agencies like Mindshare and Wavemaker — a broad incumbent that competes with Newton for OTT/CTV and traditional media buying budgets but at much larger scale.
Others
- Active International: Active International provides media buying and trade/corporate bartering services — thematically adjacent to Newton's media buying model, particularly for clients seeking to extend budgets through non-cash media trades.
Regional players
- CBN (Christian Broadcasting Network): CBN is the faith-based broadcaster where founder Steve Newton previously served as Director of Media — a client and ecosystem counterpart in the faith-based media space rather than a direct competitor, but highly relevant for context on Newton's domain credibility.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
NEWTON Media social profiles
Digital presenceNEWTON Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
NEWTON Media leadership team
Management profileNumber of profiles
Profiles5 records
NEWTON Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NEWTON Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NEWTON Media
What does NEWTON Media do?
Newton Media is a media agency providing integrated media planning, buying, and campaign management services across TV, radio, digital, OTT/CTV, and print channels. The agency develops customized media strategies, executes ad placements, and provides real-time response tracking to optimize ROI for faith-based ministries, humanitarian organizations, and direct response advertisers. Their proprietary Predictability Model and OTT/CTV analytics dashboard support campaign forecasting, audience targeting, and performance measurement.
Is NEWTON Media a public or private company?
NEWTON Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NEWTON Media founded?
NEWTON Media was founded in 1995. It employs 1 to 10 people.
Where is NEWTON Media based?
NEWTON Media is headquartered in Chesapeake, United States, in the North America region.
How does NEWTON Media make money?
One revenue line is on record: media Planning and Buying Services.
Who are NEWTON Media's main competitors?
Direct peers on record are Eicoff, Harmelin Media, Wilcox Media Group, Tinuiti and Empower MediaGroup. Broad incumbents are Starcom, Hearts & Science and GroupM. Active International is listed as an others. CBN (Christian Broadcasting Network) is listed as a regional player.
Does NEWTON Media have an API?
No public API is recorded for NEWTON Media.
What industry is NEWTON Media in?
NEWTON Media's product category is Media Agency Services. Its primary akta.pro industry code is BPAFAAAC, Media Planning, Buying & Optimization, with a secondary code of MPAAALAM, Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights). Its NAICS code is 54183 and its SIC code is 7311.