Melissa Wood Health

What Melissa Wood Health does

Melissa Wood Health (MWH), operated by M. Wood Inc., is a private digital wellness subscription platform founded in 2015 by Melissa Wood-Tepperberg and based in New York. The company distributes a library of more than 1,000 on-demand workouts, meditations, structured programs, nutrition content, and lifestyle editorial through its owned website and native iOS/Android applications. Core content categories include Pilates, Sculpt, Strength, Yoga, Pre & Postnatal, and Meditation, with new content released on a weekly cadence via a curated 'Weekly Schedule.' A multi-tiered member community (Messages from Melissa, All Members, Beginners, MWH Mamas, Brides) and the Move With Heart podcast supplement the core product, positioning the platform as an integrated wellness ecosystem rather than a single-category fitness app.

The business operates on a product-led growth motion, acquiring consumers through the founder's personal brand on Instagram and TikTok, earned media in Forbes, Vogue, Goop, and Poosh, the podcast, and brand collaborations (Cotton Incorporated, Crunch Care, CBDistillery, Fullscript). Monetization is built on two subscription tiers — $14.95/month and $134.99/year (approximately 25% discount), both fronted by a 7-day free trial — supplemented by gift cards (one-time purchase, new members only) and affiliate commerce via Amazon storefront, ShopMy, and Fullscript supplement recommendations. Payment processing is handled by Stripe and PayPal.

The team is reported at 1-10 employees, and the company has no disclosed external funding rounds, institutional investors, parent company, or M&A activity, indicating a bootstrapped, founder-led operating model. Geographic scope is described as global, though commercial emphasis remains U.S.-centric given the founder's audience and brand presence. Recognition includes the founder's feature as a Sports Illustrated Swimsuit Rookie (2023) and the subject of a Harvard Business School case study, plus a 2026 RetailTech Breakthrough Award.

Name

Melissa Wood Health

Legal name

M. Wood Inc.

Website

https://melissawoodhealth.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Melissa Wood Health (M. Wood Inc.) is a private, founder-led digital wellness subscription platform offering 1,000+ on-demand workouts, meditations, nutrition content, and a member community via iOS, Android, and web to primarily women seeking mindful, low-intensity movement and holistic wellness.

Ownership category

akta.pro rank

Product category

Digital Fitness & Wellness

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Prepackaged Software (7372)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Digital fitness platform
• Wellness subscription
• On-demand workouts
• Meditation content
• Pilates programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Subscription Membership (Monthly): Recurring monthly subscription at $14.95/month providing unlimited access to the full platform including workouts, meditations, programs, recipes, and community features. Auto-renews monthly until cancelled.
2. Subscription Membership (Annual): Recurring annual subscription at $134.99/year ($11.25/month effective rate), offering approximately 25% savings compared to monthly billing. Auto-renews annually until cancelled.
3. Gift Cards: Prepaid gift cards redeemable for new annual or monthly memberships. Gift cards available for both annual ($134.99) and monthly ($14.95) membership options. Gifted memberships do not auto-renew.
4. Affiliate/Referral Commerce: Revenue through affiliate links and shop partnerships (Amazon storefront, Fullscript supplement recommendations, ShopMy partnerships) where the platform earns commissions on referred sales of recommended products and goods.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Melissa Wood Health is a subscription-based digital wellness platform offering 1,000+ on-demand workouts, meditations, programs, and recipes covering Pilates, Sculpt, Strength, Yoga, Pre & Postnatal, and Meditation categories. Content is delivered through a website and native iOS/Android mobile apps to individual members on a monthly ($14.95) or annual ($134.99) subscription, with a 7-day free trial and gated community features.

Product overview

Melissa Wood Health (MWH) is a unified fitness and wellness subscription platform offering over 1,000 on-demand workouts, meditations, programs, recipes, and lifestyle content. The platform is built around the core MWH Platform complemented by the Move With Heart Podcast and the MWH Mobile App. The core offering includes Workouts & Meditations (Pilates, Sculpt, Strength, Yoga, Meditation), structured Programs (multi-day challenges like 7-day, 15-day, 30-day), Nutrition & Recipes, Lifestyle Content, Community groups, and Melissa's Shops for curated product recommendations. New content drops weekly through the curated Weekly Schedule. The platform also offers Gift Cards as a monetization add-on. Members access all content through monthly ($14.95) or annual ($134.99) subscription tiers with a 7-day free trial.

Differentiator

Problem solved

Functional benefit

Brands

• Move With Heart: The official podcast of Melissa Wood Health featuring episodes on mindfulness, wellness, and personal growth with guests including Dr. Daniel Amen, Lacy Phillips, and Peter Crone.

Products and services

• Melissa Wood Health (MWH) Membership Recurring subscription membership (monthly at $14.95 or annual at $134.99) providing unlimited access to the full MWH platform, including 1,000+ on-demand workouts, meditations, structured programs, recipes, lifestyle content, and member community features. Begins with a 7-day free trial and auto-renews until cancelled.
• MWH Mobile App Native iOS and Android mobile applications published under the MWH brand, providing members access to the platform's on-demand workout, meditation, and program content on mobile devices.
• Move With Heart Podcast Original podcast series hosted by Melissa Wood-Tepperberg covering mindfulness, spirituality, personal growth, and holistic health with guest experts; distributed on Apple Podcasts and YouTube.
• MWH Gift Cards Prepaid digital gift cards available for monthly ($14.95) or annual ($134.99) MWH memberships, redeemable only by new members and not auto-renewing upon redemption.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• Crunch CareminorGTM or Marketing Partner · 21 April 2026Melissa Wood Health collaborated with Crunch Care's 'The Power Edit' initiative, a founder-led philanthropic effort supporting mothers navigating cancer. Melissa Wood Health contributed curated wellness content and products as part of limited-edition boxes for selected recipients, aligning with the wellness brand's mindfulness and health positioning.
• Cotton IncorporatedminorGTM or Marketing Partner · 25 November 2024Partnership to promote mindfulness and intentional living during the holiday season. Included exclusive gathering in NYC, live guided meditation on Instagram, and ongoing social media content. The collaboration positioned cotton as a symbol of natural comfort while promoting Melissa Wood Health's wellness platform to Cotton Inc.'s audience.
• CBDistilleryminorGTM or Marketing PartnerContent partnership featuring CBD education and product recommendations on the Melissa Wood Health lifestyle blog. CBDistillery provides sponsored content about CBD science and sleep benefits, with Melissa sharing her personal experience using their products. Partnership includes affiliate code 'MWH25' for 25% discount to MWH audience.
• FullscriptminorGTM or Marketing PartnerAffiliate partnership through Melissa's Fullscript page featuring her supplement and wellness product recommendations. MWH earns commissions on referred sales of recommended supplements and health products.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Glo: Yoga, Pilates, and meditation digital subscription platform with on-demand and live classes. Closely comparable to MWH's yoga/Pilates/meditation mix and subscription pricing model.
• Alo Moves: Alo Yoga's digital subscription platform offering on-demand yoga, Pilates, meditation, and fitness classes with a strong celebrity/influencer-led brand. Highly comparable to MWH in content library, pricing model, and lifestyle-focused branding.
• Obé Fitness: Streaming fitness platform offering on-demand and live classes across multiple modalities with a subscription model. Comparable to MWH as a direct-to-consumer digital fitness subscription targeting women with varied class formats.
• P.volve: Streaming fitness platform combining workouts, proprietary equipment, and a celebrity-fitness-trainer brand. Comparable to MWH as a creator-led, women-focused digital fitness subscription with premium positioning.
• Down Dog: Yoga and fitness apps generating on-demand, randomized classes for yoga, HIIT, Barre, and Pilates. Comparable to MWH in on-demand digital fitness delivery and price-point subscription model.

Broad incumbents

• ClassPass: Subscription platform offering access to fitness studios and digital workouts. Comparable to MWH as a fitness subscription but with hybrid in-person and digital model and broader studio-class focus.
• Peloton: Large-scale connected fitness and digital subscription platform offering classes across multiple modalities. Overlaps with MWH on digital fitness content but Peloton operates at much larger scale and includes hardware.
• Apple Fitness+: Apple's subscription fitness service integrated with Apple Watch, offering workouts and meditations across modalities. Competes directly with MWH in on-demand fitness/meditation but at much larger scale with hardware ecosystem.
• Nike Training Club: Nike's free training app offering on-demand workouts, coaching, and wellness content. Competes with MWH in digital fitness content but is free, brand-funded, and bundled with a broader athletic apparel ecosystem.

Emerging players

• Calm: Leading meditation, sleep, and mindfulness app with subscription model. Overlaps with MWH's meditation content and wellness positioning but specializes primarily in mental wellness rather than fitness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCd-M8iMVPXC9qE-4s8B9law
• Instagraminstagram.com/melissawoodhealth
• TikToktiktok.com/@melissawoodhealth
• LinkedInlinkedin.com/company/melissa-wood-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melissa Wood Health