Liebscher & Bracht

What Liebscher & Bracht does

Liebscher & Bracht is a German digital health and pain therapy company founded in 2009 by Roland Liebscher-Bracht and Dr. Petra Bracht, headquartered in Bad Homburg and operating under two GmbH entities (Schmerzfrei GmbH for operations and Ausbildungen GmbH for training). The company's core offering is a proprietary 3-step stretching technique (Dehnen, Rollen, Drücken) combined with manual Osteopressure methodology, delivered through a daily exercise video app, a library of 1,500+ YouTube videos (Germany's largest health channel with 2M+ subscribers and 400M+ views), and a proprietary line of pain-specific stretching aids called Retter (Knieretter, Schulterretter, Rückenretter, Nackenretter, Kieferretter) sold through an e-commerce shop. A parallel professional services arm certifies doctors, physiotherapists, and movement teachers in the methodology, with 13,000+ certified practitioners worldwide acting as an offline distribution and credibility layer.

The business operates multiple revenue streams: tiered app subscriptions (€19.95-€29.95/month, €199.95/year, €1,495 lifetime with a 30-day free trial), direct-to-consumer e-commerce for equipment, books, and supplements, digital therapist and movement teacher certification programs, prevention courses partially reimbursable by German statutory health insurers (Krankenkassen), and an affiliate program. The go-to-market is community-led and content-led, anchored by the YouTube channel as a top-of-funnel awareness engine that converts viewers into paying app subscribers and equipment buyers, while the therapist network and celebrity endorsements (Katja Burkard, Johann Lafer, Per Mertesacker) provide offline credibility. The company is founder-owned with no external institutional investment identified and operates with a reported team of approximately 60 "Digital Heroes" alongside a broader 101-250 employee base, distributing globally through digital channels with a primary revenue concentration in the DACH region.

Name

Liebscher & Bracht

Legal name

Liebscher & Bracht Schmerzfrei GmbH

Website

https://liebscher-bracht.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Liebscher & Bracht is a German digital health company that sells a proprietary 3-step stretching and osteopressure pain therapy method via a subscription app, YouTube content, e-commerce equipment, and a 13,000+ therapist certification network, primarily serving chronic pain sufferers in the DACH region.

Ownership category

akta.pro rank

Product category

Pain Management Therapy

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Other Health Practitioners (6213)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Educational Services (8200)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industries

Corrective Exercise & Posture Training (HSADAAAE), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO), Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)

Keywords

• Pain therapy services
• Digital health subscriptions
• Stretching exercise equipment
• Therapist certification programs
• Musculoskeletal pain management

Headquarters

HQ city

Bad Homburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. App Subscriptions: Premium app with monthly, annual, and lifetime membership options. Generates recurring subscription revenue with tiered pricing structure. 30-day free trial drives conversion.
2. E-commerce Product Sales: Online shop selling proprietary stretching equipment (Retter series), fascia rollers, books, exercise accessories, and nutritional supplements. One-time purchase model.
3. Professional Training/Certification: Digital training programs for therapists (Liebscher & Bracht Therapist certification) and movement teachers (Bewegungslehrer). Trains healthcare professionals worldwide in the methodology.
4. Prevention Courses: Online prevention courses eligible for partial reimbursement by German health insurance companies (Krankenkassen).
5. Books and Guides: Bestselling books on pain management including 'Die Arthrose-Lüge' (The Arthrosis Lie) and various pain-specific guides available for free PDF download or purchase.
6. Affiliate Program: Third-party affiliate program where partners earn commissions for driving sales to the online shop.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Liebscher & Bracht provides a proprietary non-invasive pain therapy methodology (the Liebscher & Bracht Übungen® 3-step technique of stretching, rolling, and pressing) delivered to consumers through daily guided exercise videos on YouTube and a premium subscription mobile/web app, paired with branded stretching-aids sold via owned e-commerce and Osteopressur manual therapy delivered through a global network of certified therapists. It also offers paid digital certification programs training doctors, physiotherapists, naturopaths, and fitness instructors in its methodology.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Nearly 80% of users report the exercises helped them (survey of 4,579 participants)
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Gesundheitszentrum Bad HomburgminorOthersReferral partnership with health center in Bad Homburg. Listed as a related entity on the website, suggesting close operational relationship.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kaia Health: Digital musculoskeletal and chronic pain management platform offering app-based exercise programs, education, and coaching. Direct competitor to Liebscher & Bracht in the digital pain self-help category, with similar D2C-plus-B2B distribution ambition.
• Hinge Health: Largest US-based digital MSK platform combining app exercise programs with human coaching and wearable sensors. Competes with Liebscher & Bracht on the same core proposition (exercise-based pain relief) but with an enterprise/employer go-to-market.
• Sword Health: Digital MSK and pelvic-health therapy platform pairing AI-guided exercise with clinician oversight. Overlaps with Liebscher & Bracht on digital exercise therapy for pain, differentiated by its AI dosing engine and employer channel.
• Therabody: Manufacturer of percussive therapy and recovery devices (Theragun) with proprietary content and app. Closest analog to Liebscher & Bracht's combination of proprietary hardware (Pain Retter line) plus content/subscription ecosystem for pain and recovery.
• Hyperice: Recovery and wellness technology company making vibration, percussion, and thermal devices, paired with athlete-led content. Comparable to Liebscher & Bracht's hardware-plus-content model for musculoskeletal recovery.

Regional players

• Gymondo: Berlin-based digital fitness and wellness subscription app offering guided video workouts and nutrition. Comparable DACH-headquartered consumer subscription fitness model, but broader wellness rather than pain-specific.
• Freeletics: Munich-based AI-driven fitness coaching app with a strong global brand. Competes for the same German-speaking consumer subscription wallet as Liebscher & Bracht's app, though focused on strength and conditioning rather than pain therapy.
• 7Mind: Berlin-based meditation and mindfulness subscription app with German Krankenkassen reimbursement. Closest structural analog in DACH for a consumer wellness subscription reimbursed by statutory health insurers, though focused on mental rather than physical health.

Emerging players

• Down Dog: App-based yoga, stretching, and HIIT platform with algorithmically generated sessions. Competes with Liebscher & Bracht's app on guided at-home stretching routines, differentiated by configurable classes rather than a fixed pain-therapy protocol.

Broad incumbents

• Peloton: Global connected-fitness subscription platform pairing proprietary hardware with daily video classes. Comparable operating model to Liebscher & Bracht's hardware-plus-subscription ecosystem, though at materially larger scale and broader fitness positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJvvs6jPoaU1BLsrlyprY5Q
• Facebookfacebook.com/Schmerzspezialisten
• LinkedInlinkedin.com/company/liebscher-&-bracht
• Instagraminstagram.com/liebscher.bracht
• TikToktiktok.com/@liebscher.bracht?
• Pinterestpinterest.de/liebscherbracht
• Xx.com/liebscherbracht

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liebscher & Bracht