YOptima Media Solutions

What YOptima Media Solutions does

YOptima Media Solutions is a programmatic advertising platform founded in 2013 and headquartered in Bangalore, India, with additional offices in Mumbai and Charlotte, NC (operated through subsidiary DeepVu LLC). The company targets CMOs, growth leaders, agencies, and global brands with a programmatic-first, full-funnel growth marketing offering that unifies media buying across display, video, native, Connected TV, and Digital Out-of-Home inventory. Customer logos span enterprise names such as Microsoft, Cisco, Adobe, Coca-Cola, BMW, Vodafone, ICICI, Flipkart, McDonald's, OYO, and Apollo247, with documented case studies in India, Indonesia, and global markets.

The core technology is a proprietary five-product stack layered on top of third-party DSPs (notably Google DV360): DeepVu performs ML-driven campaign optimization across multiple DSPs by mining performance logs to surface hotspots and cold spots for custom bidding; SonaGraph is a pre-campaign audience discovery engine that builds cohort-level insights from first-party digital footprints; Nyo automates the campaign lifecycle across media platforms; YouMax (launched 2024) is a Gen-AI powered engine for YouTube ROAS optimization; and YO Natv provides programmatic access to native inventory exchanges (Outbrain, Taboola, TripleLift, RevContent, Sharethrough, Mopub, Yieldmo, Ligatus). The platform positions itself around solving statistical problems (Simpson's Paradox, incrementality vs. correlation) that generic DSPs do not address.

YOptima monetizes through a mix of managed services, self-serve platforms with tech support, offshoring/extended-team arrangements, and implicit technology licensing via its proprietary stack. Pricing is outcome-driven and transparent, spanning CPM, guaranteed-view CPM, cost-per-view, CPC, and CPA optimization, plus multi-year outcome-based managed contracts that include strategic consulting. The go-to-market is enterprise field sales aimed at CMOs and growth leaders, supplemented by an agency channel and an India-anchored offshoring model. The firm is a Google Premier Partner, Google Certified Ad Tech Provider, and Google International Growth Partner, a Deloitte Tech Fast 50 India recipient (2018 and 2022), and a Red Herring Global 100 winner (2018).

Name

YOptima Media Solutions

Legal name

YOptima Media Solutions Pvt. Ltd.

Website

https://yoptima.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

India-based programmatic advertising platform founded in 2013, providing AI-driven audience intelligence and full-funnel campaign optimization across display, video, native, CTV, and DOOH to global brands, agencies, and emerging businesses in India, Southeast Asia, and North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Whitefield

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Programmatic Advertising Services: Demand Partner focused company providing programmatic media services to advertisers, agencies and ad networks. The company operates as a real-time ad network platform enabling advertisers and marketers globally to communicate with their audiences and drive engagement, leads and transactions. Revenue generated through managed services, self-serve platforms, and consulting engagements.
2. Media/Programmatics for Agencies & Brands: Fully managed end-to-end delivery along with strategic consulting. Also offers self-serve with tech support, inhousing, training, handover, and support services. Offshoring model provides access to trained traders, campaign managers and operations army as extended team.
3. Technology Licensing: Proprietary tools including DeepVu, Nyo, SonaGraph, and YouMax power the service delivery. These may be licensed or used internally to drive campaign performance and optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

YOptima Media Solutions operates a programmatic-first, full-funnel growth marketing platform that combines proprietary AI/ML software (DeepVu, Nyo, SonaGraph, YouMax, YO Natv) with managed services and strategic consulting for advertisers, agencies, and brands globally. The platform unifies media buys across digital screens including Connected TV, YouTube, native, and digital OOH, using custom bidding, audience discovery, and 20+ targeting levers to optimize brand lift, search lift, and incrementality outcomes.

Product overview

YOptima is a programmatic-first, full-funnel, growth marketing platform for digital marketers and agencies globally. The platform unifies proprietary technology products including DeepVu (campaign optimization using ML), SonaGraph (audience discovery engine), Nyo (marketing automation/RPA), YouMax (Gen-AI YouTube optimization), and YO Natv (native advertising) with the world's leading DSPs. YOptima provides end-to-end programmatic solutions across all digital screens including CTV, delivering optimized media budgets, enhanced audience discovery and targeting, and elevated brand recall and conversion rates through 20+ targeting levers.

Differentiator

Problem solved

Functional benefit

Brands

• DeepVu: A powerful campaign optimization tool built using YOptima's domain expertise combined with advanced statistical and machine learning techniques for campaign performance mining across multiple DSPs.
• Nyo
• SonaGraph
• YouMax
• AudienceY

Products and services

• DeepVu A proprietary campaign optimization tool that uses advanced statistical and machine learning techniques to mine campaign performance logs across multiple DSPs, providing automated insights and recommendations around hot spots and cold spots for outcome optimization via custom bidding to improve ROI. For advertisers and agencies running programmatic campaigns.
• SonaGraph A pre-campaign audience discovery engine and integrated DMP that identifies the unique digital footprint of a marketer's first-party audiences, enabling data-driven media strategy based on audience and media consumption patterns exhibited across myriad digital touch points. For advertisers and agencies designing audience-driven campaigns.
• Nyo A marketing automation / robotic process automation platform that plans, sets up, and operates full-funnel campaigns in a scalable way, automating and unifying campaign lifecycle management across multiple media platforms and DSPs. For advertisers and agencies managing multi-platform programmatic campaigns.
• YouMax A Gen-AI powered contextual discovery and targeting engine that elevates YouTube ROAS by optimizing media communication across machine-crafted, most relevant YouTube channels aligned to a marketer's positioning, campaign objective, and communication, delivering audience match, contextual match, frequency optimization, and cost efficiency. For advertisers running YouTube campaigns.
• YO Natv A native advertising solution providing programmatic access to top native inventory exchanges (Outbrain, Taboola, TripleLift, RevContent, Sharethrough, Mopub, Yieldmo, Ligatus) with universal reach/frequency optimization and outcome-driven managed service. For advertisers and agencies running native ad campaigns.
• Managed Programmatic Media Services Fully managed end-to-end programmatic media buying and campaign delivery along with strategic consulting for advertisers, agencies, and brands globally, leveraging YOptima's proprietary tech stack and 20+ targeting levers across audience, context, geography, inventory, and media.
• Self-Serve Programmatic Platform Self-serve programmatic campaign management platform with tech support for clients preferring programmatic campaign management autonomy, supported by YOptima's technology team. For mid-market and enterprise clients with in-house programmatic capabilities.

Quantifiable outcome

• 15% reduction in CAC for OYO in key geographies
• +10 more outcomes

Named customers32 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• GooglecoreGTM or Marketing PartnerYOptima is a Google Premier Partner, a Google certified Ad Tech Provider, and Google International Growth Partner. This partnership enables YOptima to access Google's Demand Side Platform (DSP) ecosystem, deliver campaigns across Google's advertising network, and leverage Google's programmatic advertising infrastructure for client campaigns.
• Digital Agency NetworkminorGTM or Marketing PartnerYOptima is a member of the Digital Agency Network (DAN), a global ecosystem of digital agencies. This membership provides access to a network of agency partners for collaboration and expanded service delivery capabilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• InMobi: India-headquartered programmatic advertising and mobile marketing platform serving global advertisers with similar managed services and proprietary technology offerings. Most comparable peer given India origin, global brand portfolio, and ad-tech DNA.
• Affle: India-listed mobile ad-tech and programmatic platform providing audience targeting, optimization and analytics to global brands. Closely comparable in operating model and geographic footprint.
• Tyroo: India-based programmatic ad-tech company offering DSP, audience targeting and managed media services to advertisers across APAC. Direct competitor in India enterprise programmatic market.
• MiQ: Programmatic media partner operating globally with India delivery centers, offering managed services and programmatic technology to brands and agencies. Closely comparable in operating model and offshoring value proposition.

Broad incumbents

• The Trade Desk: Global leading independent DSP for programmatic advertising across CTV, audio, display and video. Comparable in serving enterprise CMOs with data-driven media buying, but at vastly larger scale.
• MediaMath: Enterprise programmatic media buying platform offering DSP and managed services globally. Overlaps with YOptima in serving brand advertisers with outcome-focused campaign management.
• Adobe Advertising Cloud: Adobe's enterprise DSP offering integrated with Adobe Experience Cloud, competing for large advertiser programmatic budgets. A scaled incumbent in the same category YOptima operates in.
• Amobee: Global digital advertising technology provider offering programmatic, CTV and social advertising solutions to brands and agencies. Overlaps with YOptima's CTV and cross-screen programmatic offering.

Emerging players

• Choozle: Self-serve and managed programmatic DSP platform focused on mid-market advertisers. Comparable in offering CTV, display and audience targeting capabilities with consultative services overlay.

Others

• Datorama (Salesforce): Marketing intelligence and analytics platform (now part of Salesforce) used by advertisers for cross-channel campaign measurement. Adjacent ecosystem player to YOptima's analytics-led optimization approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yoptima
• Xx.com/yoptima

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YOptima Media Solutions