What Maple does

Maple is a cloud-based, vertical workforce management SaaS platform purpose-built for operators of long-term care facilities in the United States, including nursing homes and assisted living providers. The platform unifies scheduling, time and attendance, payroll, analytics, Payroll-Based Journal (PBJ) compliance reporting, and staffing integrations with national platforms and local agencies into a single source of truth across internal staff, float pools, and external agency workers. Its technical architecture includes a modular suite with a unified kiosk combining face biometrics (for internal staff) and NFC-based mobile authentication (for agency workers), a REST API with webhook-based event notifications for partner integrations, and role-personalized analytics dashboards. Maple operates as a service of Swift Pocket LLC, a wholly-owned subsidiary of Valence Electron Inc., and is positioned as a Business Associate under HIPAA when handling protected health information on behalf of facility and agency customers.

The company's go-to-market is a consultative direct-sales motion targeting long-term care operators and corporate healthcare management, with pricing not publicly disclosed and prospects routed through demo requests. Revenue is generated via subscription-based B2B SaaS contracts with monthly billing cadence. Distribution is exclusively direct (no resellers, marketplaces, or self-serve), and the company emphasizes API-driven ecosystem partnerships with staffing platforms and agencies to extend reach into the fragmented healthcare labor market. Key differentiation rests on domain specialization (PBJ compliance, healthcare worker classifications, resident-census-based staffing budgets), integration interoperability, and a single-platform approach that replaces fragmented legacy HRIS products.

Founding context: Maple was first built in early 2023 in response to post-COVID staffing shortages, increased reliance on agency workers, and operator demand for modern long-term-care-specific software. The firmographic input contains a conflicting "year_founded: 2014" field and a 2014-2015 funding record totaling $29M from Primary Ventures, Thrive Capital, 14W, and AGO Partners; these signals appear to reference a separate, prior company sharing the Maple name (a NYC-based food delivery service) rather than the current long-term care HRIS business. The current Maple HRIS entity was founded in 2023 with 101-250 employees and no disclosed external funding rounds.

Name

Maple

Legal name

Valence Electron Inc.

Website

https://maple.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

101–250 employees

Short description

Maple is a US-based vertical SaaS platform that unifies scheduling, time and attendance, payroll, analytics, and PBJ compliance reporting for long-term care facilities, integrating internal staff, float pools, and external agency workers into a single workforce data source.

Ownership category

akta.pro rank

Product category

Long-Term Care Workforce Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Contractor Management Systems (CMS) & Workforce Management (BPACAGAE)

akta.pro secondary industries

Workforce Time, Attendance & Scheduling Administration (BPAAAIAI), Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

Keywords

• Workforce management software
• Long-term care HRIS
• Employee scheduling platform
• Payroll processing solutions
• Time and attendance tracking

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Workforce Management SaaS Subscription: Maple operates as a B2B SaaS platform providing workforce management software (scheduling, time & attendance, payroll, analytics) to long-term care facilities on a subscription basis. The platform is described as purpose-built for long-term care operators, suggesting a vertical SaaS model with recurring subscription revenue from healthcare facilities.

Pricing tiers

Distribution channels1 record

Marketing channels3 records

Core offering

Maple provides a cloud-based workforce management platform purpose-built for long-term care facilities, including skilled nursing facilities, nursing homes, and assisted living operators. The platform unifies employee scheduling, time and attendance tracking, payroll processing, Payroll-Based Journal (PBJ) compliance reporting, labor-cost analytics, and external staffing agency integrations into a single suite, supported by a public REST API and a mobile application for frontline staff.

Product overview

Maple is a unified workforce management platform built specifically for long-term care facilities, consisting of six integrated modules: Scheduling, Time & Attendance, Payroll, Payroll-Based Journal (PBJ) Reports, Analytics, and Staffing Integrations. The platform operates as a single source of truth, centralizing workforce data across internal staff, float pools, and external agencies. Data flows seamlessly from scheduling through timecards to payroll to audit reports. The product suite also includes an Employee Mobile App for frontline workers. Maple is a service of Swift Pocket LLC, a subsidiary of Valence Electron Inc.

Differentiator

Problem solved

Functional benefit

Products and services

• Scheduling Shift scheduling product for long-term care facilities, allowing administrators to build, publish, and manage employee schedules across staff, float pools, and external agencies.
• Time & Attendance Employee time tracking product for long-term care staff, supporting clock-in and clock-out with NFC tap and face biometric authentication across web and mobile devices.
• Payroll Payroll processing product that runs compensation based on scheduled and clocked hours for long-term care employees, integrated with scheduling and time tracking data.
• Payroll-Based Journal (PBJ) Reports Compliance reporting product that generates Payroll-Based Journal submissions for long-term care facilities from scheduling and time data, supporting CMS staffing data requirements.
• Analytics Workforce analytics product providing long-term care administrators with reporting on labor cost, overtime, and staffing efficiency tied to facility data.
• Staffing Integrations Integration product that connects Maple's scheduling and payroll workflows with external long-term care staffing agencies and float pools, leveraging a public REST API and webhook event system.
• Employee Mobile App Mobile application for long-term care employees to view schedules, clock in and out, request shifts, and access pay information on iOS and Android devices.

Quantifiable outcome

• Proactive labor cost management rather than reactive analysis after payroll runs
• +4 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Staffing Platforms (Generic)coreTechnology or IntegrationMaple integrates with national and regional staffing platforms through its open API, enabling bidirectional data sync for shift availability, assignments, and completions. Staffing platforms use Maple's API to create shifts, receive real-time webhook notifications for shift status changes, and synchronize worker assignments.
• Local Agencies (Generic)coreTechnology or IntegrationLocal healthcare staffing agencies connect through Maple's agency portal to view and book open shifts at partner facilities in real-time. Workers use Maple's mobile app to book and clock in to shifts. This eliminates manual email chains and prevents double bookings.
• Valence Electron Inc. (Parent Company)flagshipOthersMaple is a service of Swift Pocket LLC, a subsidiary of Valence Electron Inc. The parent company provides corporate structure and backing for the Maple platform serving the long-term care workforce management market.

Recent moves6 records

Expansion highlights5 records

Direct peers

• OnShift (UKG OnShift): Long-term care workforce management platform (now part of UKG) offering scheduling, time & attendance, and applicant tracking for senior living and skilled nursing operators — directly competing with Maple in the same LTC vertical with overlapping module functionality.
• SmartLinx: Workforce management software purpose-built for skilled nursing, assisted living, and home health providers, covering scheduling, time and attendance, payroll, and compliance — directly comparable to Maple's LTC-focused unified suite.
• Shiftboard: Employee scheduling and shift-filling platform with deep integrations into staffing agencies and workforce management workflows, comparable to Maple's scheduling and staffing-integrations capabilities for shift-based workforces.
• Deputy: Workforce management SaaS covering scheduling, time & attendance, payroll integrations, and shift filling — a comparable mid-market scheduling and time-tracking platform serving shift-based industries.

Broad incumbents

• PointClickCare: Dominant EHR and care-coordination platform for long-term and post-acute care operators. While not a direct workforce competitor, it operates in the same LTC vertical with deep operator relationships and could expand into workforce modules.
• UKG (Ultimate Kronos Group): Enterprise workforce management and HCM giant that acquired OnShift. Competes broadly in scheduling, time, and payroll while owning the leading direct LTC workforce competitor — the most credible incumbent threat to Maple.
• ADP Workforce Now: Major payroll and workforce management suite used widely across SMB and mid-market including healthcare-adjacent operators; competes with Maple on payroll and time & attendance for LTC customers seeking broader HR consolidation.
• MatrixCare (ResMed): Long-term care software suite covering EHR, billing, and operational workflows for skilled nursing and senior living — a broad incumbent in the same LTC buyer base that could expand into workforce modules.
• Workday: Enterprise HCM and workforce management platform used by larger multi-facility healthcare operators; competes on enterprise payroll, time, and scheduling where Maple is selling upmarket.

Others

• Clipboard Health: Healthcare staffing marketplace connecting facilities with nurses and aides. Notable as Maple's privacy contact is routed to Clipboard Health's domain, suggesting either a partnership, common ownership, or data-handling relationship — making it a relevant ecosystem/comparator rather than a direct WFM peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/TryMaple

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maple