SmartLinx
SmartLinx is a cloud-native workforce management and HR software platform purpose-built for the senior care ecosystem, serving 5,000+ skilled nursing, assisted living, and continuing care facilities across the United States with unified scheduling, payroll, compliance, and mobile tools.
- Company typePrivate
- Founded2000
- HeadquartersHackensack, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What SmartLinx does
SmartLinx is a privately held, cloud-native workforce management and HR software platform purpose-built for the senior care ecosystem. Founded in approximately 2000 and headquartered in Hackensack, New Jersey, the company serves 5,000+ senior care facilities and 500,000+ caregivers across skilled nursing, assisted living, senior living, continuing care, and adjacent healthcare staffing segments in the United States. The platform unifies scheduling, time and attendance, payroll, HR management, benefits administration, recruiting and onboarding, and compliance modules (including PBJ reporting, ACA compliance, and a CMS Five-Star Predictor) within a single integrated suite, complemented by the SmartLinx Go mobile app for self-scheduling and timekeeping.
The technology stack is modular, with healthcare-grade credentialing, vendor management, and contingent staff management modules supporting staffing agencies and managed service providers. Distribution is direct enterprise sales with a consultative motion targeting operations and HR decision-makers, supported by a content-driven marketing funnel (blog, eBooks, webinars, case studies). The company monetizes through quote-based SaaS subscriptions; pricing is not publicly disclosed. SmartLinx has complemented organic product development with strategic moves including the acquisition of StafferLink, a partnership with Rain for embedded Earned Wage Access, a technology unification with Bektek, and a strategic investment from Lone View Capital. No public revenue, ARR, or headcount figures are disclosed.
SmartLinx firmographics
Firmographics- Name
- SmartLinx
- Legal name
- SmartLinx
- Website
- https://smartlinxsolutions.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SmartLinx is a cloud-native workforce management and HR software platform purpose-built for the senior care ecosystem, serving 5,000+ skilled nursing, assisted living, and continuing care facilities across the United States with unified scheduling, payroll, compliance, and mobile tools.
- Ownership category
- akta.pro rank
SmartLinx industry classification
Industry- Product category
- Healthcare Workforce Management Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Childcare & Eldercare Caregiving Platforms (BPAMAHAJ)
Keywords
Where SmartLinx is headquartered
LocationHeadquarters
- HQ city
- Hackensack
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SmartLinx business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Cloud-based workforce management and HR software subscription model providing scheduling, time & attendance, payroll, compliance reporting, and vendor management capabilities to senior care organizations
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
SmartLinx product offering
Product offeringCore offering
SmartLinx provides a unified, cloud-based workforce management and HR software platform purpose-built for senior care organizations. The platform consolidates scheduling, time and attendance, payroll, compliance reporting (including CMS PBJ and ACA), human resources, vendor management, and mobile self-service into a single integrated suite. It is sold as a subscription SaaS to skilled nursing facilities, assisted living communities, continuing care retirement communities, healthcare staffing agencies, and managed service providers across 5,000+ facilities and 500,000+ caregivers.
Product overview
Smartlinx is a unified workforce management and HR software platform purpose-built for the senior care ecosystem. The platform integrates scheduling, time and attendance, payroll, human resources, compliance (including PBJ reporting, ACA compliance, and CMS Five-Star Predictor), and contingent staff management solutions into a single integrated suite. Key modules include Smartlinx Go mobile app, Workforce Analytics, Recruiting and Onboarding, Benefits Administration, Earned Wage Access, and Vendor Management System. The company serves skilled nursing, assisted living, continuing care providers, healthcare staffing agencies, and managed service providers across 5,000+ facilities and 500,000+ caregivers.
Differentiator
Problem solved
Functional benefit
Products and services
- Smartlinx Platform Complete unified workforce management and HR software platform purpose-built for senior care organizations, providing real-time visibility and control to optimize labor, ensure compliance, and empower staff across scheduling, time and attendance, payroll, HR, compliance, vendor management, and mobile self-service.
- Payroll Payroll processing solution integrated with time and attendance for accurate compensation management in senior care facilities.
- Human Resource Management Unified HR solution encompassing employee records, HR processes, and compliance management for senior care organizations.
- Recruiting and Onboarding Talent acquisition solution streamlining the hiring and onboarding process for senior care organizations.
- Benefits Administration Employee benefits management solution for administering health insurance, retirement plans, and other employee benefits.
- Contingent Staff Management Solution for managing non-employee workforce including agency staff and contingent labor in senior care organizations.
- Vendor Management System VMS solution centralizing vendor relationships and optimizing contingent labor spending with healthcare-grade vendor management for senior care.
- Agency Staff Management Solution for managing relationships with staffing agencies and agency personnel within senior care facilities.
Quantifiable outcome
- Parker Jewish consolidated 4 disparate systems into single integrated suite
- +2 more outcomes
Companies that use SmartLinx
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles2 records
SmartLinx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
SmartLinx partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- RainflagshipSmartLinx partnered with Rain to provide earned wage access functionality, allowing caregivers to access their earned wages before payday through the Smartlinx Go mobile app. The partnership provides zero-cost early wage access benefit to employees of SmartLinx customers.
- BektekcoreSmartLinx and Bektek united to advance workforce solutions for senior care organizations, combining their technologies to serve the senior care market.
- StafferLinkcoreSmartLinx acquired StafferLink, a software provider, to streamline workforce operations in healthcare. This acquisition expanded SmartLinx's capabilities in healthcare workforce management.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
SmartLinx competitors and assessment
Company assessmentBroad incumbents
- Workday: Workday is a leading enterprise HCM and financial management platform increasingly penetrating senior care operators. Strong on enterprise HR/finance but limited depth on facilities-level scheduling and PBJ-specific compliance.
- Paylocity: Paylocity is a mid-market HCM platform winning share among senior care operators with HR, payroll, and time management. Less vertical-specific but bundles broadly and competes on price.
- Paychex: Paychex is a leading payroll and HR solutions provider with deep penetration among small and mid-sized senior care operators. Competes on payroll and HR breadth rather than vertical-specific compliance.
- ADP: ADP is a global payroll and HCM incumbent that serves many senior care operators through Workforce Now and similar suites. Provides horizontal pricing and breadth; less specialized compliance tooling for senior care.
- Dayforce (Ceridian): Dayforce is a global HCM and WFM platform with strong payroll and scheduling capabilities, competing with SmartLinx for mid-to-large enterprise buyers in senior care and broader healthcare.
- isolved: isolved provides mid-market HCM, payroll, and workforce management and is increasingly targeting senior care customers. A broader suite alternative to SmartLinx's vertical specialization.
- UKG (Ultimate Kronos Group): UKG is one of the largest enterprise WFM/HCM vendors and counts many senior care operators among its customers. Competes with SmartLinx on broader suites, but lacks SmartLinx's senior-care-specific compliance and reporting depth.
Emerging players
- Empeon: Empeon is a healthcare-focused HCM and workforce management vendor with growing senior care presence. Direct overlap on workforce management, payroll, and HR for SNF/ALF operators.
Direct peers
- Viventium: Viventium provides HR, payroll, and talent management software specifically designed for senior care, skilled nursing, and home health operators. Head-to-head on payroll, HR, and workforce management for the same SNF/ALF buyer.
- OnShift: OnShift is a direct competitor offering workforce management, scheduling, and employee engagement software purpose-built for senior care and post-acute providers. Same vertical, same buyer personas, and overlapping module set (scheduling, time & attendance, retention).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SmartLinx social profiles
Digital presenceSmartLinx financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartLinx leadership team
Management profileNumber of profiles
Profiles1 record
SmartLinx subsidiaries and ownership
Company hierarchySubsidiaries1 record
SmartLinx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartLinx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartLinx
What does SmartLinx do?
SmartLinx provides a unified, cloud-based workforce management and HR software platform purpose-built for senior care organizations. The platform consolidates scheduling, time and attendance, payroll, compliance reporting (including CMS PBJ and ACA), human resources, vendor management, and mobile self-service into a single integrated suite. It is sold as a subscription SaaS to skilled nursing facilities, assisted living communities, continuing care retirement communities, healthcare staffing agencies, and managed service providers across 5,000+ facilities and 500,000+ caregivers.
Is SmartLinx a public or private company?
SmartLinx is a private company. It is classified as venture growth investor backed and is currently operating.
When was SmartLinx founded?
SmartLinx was founded in 2000. It employs 51 to 100 people.
Where is SmartLinx based?
SmartLinx is headquartered in Hackensack, United States, in the North America region.
How does SmartLinx make money?
One revenue line is on record: saaS Platform Subscription.
Who are SmartLinx's main competitors?
Broad incumbents on record are Workday, Paylocity, Paychex, ADP, Dayforce (Ceridian), isolved and UKG (Ultimate Kronos Group). Empeon is listed as an emerging player. Direct peers are Viventium and OnShift.
Does SmartLinx have an API?
No public API is recorded for SmartLinx.
What industry is SmartLinx in?
SmartLinx's product category is Healthcare Workforce Management Software. Its primary akta.pro industry code is BPAMAHAJ, Childcare & Eldercare Caregiving Platforms. Its NAICS code is 54151 and its SIC code is 7372.