Addvals
Addvals is a Brussels-based software firm that builds AppVision, a PSIM platform integrating 200+ security, building and IoT systems, sold primarily through channel partners to enterprise and public-sector operators across Europe.
- Company typePrivate
- Founded2005
- HeadquartersBrussels, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Addvals does
Addvals BV is a Brussels-based software vendor founded in 2005 that builds AppVision, a Physical Security Information Management (PSIM) platform used to consolidate and operationalize heterogeneous security, building and IoT systems inside a single control environment. The platform is composed of core modules (AppControl, AppVideo) and six additional add-on modules, including a digital twin layer, and connects to more than 200 third-party subsystems across video surveillance, access control, intrusion, intercom, fire detection, BMS and IoT. AppVision is offered with GDPR-compliant, ISO/IEC 27001-certified hosting and supports 12 languages, and the vendor cites more than one million devices monitored daily across 100+ active sites, positioning the product for multi-site enterprise and public-sector deployments rather than single-site SMB use cases.
The company's go-to-market is channel-led: Addvals does not appear to maintain a large direct sales force and instead scales through a structured three-tier partner program (Solution Partners for delivery and integration, Platform Partners for technology alliances, and Knowledge Partners for training and certification), supported by 50+ certified experts in the network. Revenue is generated from software licensing and subscriptions — pricing is not publicly disclosed and contracts are typically multi-year — augmented by professional services for integration, customization and training. Customer evidence points to enterprise and public-sector buyers, with named logos including G4S Belgium, Vanderbilt International, Vlaamse Overheid and a university managing 300+ buildings.
Strategically, Addvals has signalled a broadening beyond pure security PSIM into smart-building and PropTech workflows, evidenced by its 2022 entry into the Proptechlab community and a documented integration with Spacewell's IWMS. The company remains small (1–10 employees), has not disclosed any external funding rounds, and has not announced acquisitions or major leadership changes in the available data, suggesting a bootstrapped, partner-scaled operating model rather than a venture-backed growth posture.
Addvals firmographics
Firmographics- Name
- Addvals
- Legal name
- Addvals BV
- Website
- https://addvals.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Addvals is a Brussels-based software firm that builds AppVision, a PSIM platform integrating 200+ security, building and IoT systems, sold primarily through channel partners to enterprise and public-sector operators across Europe.
- Ownership category
- akta.pro rank
Addvals industry classification
Industry- Product category
- Physical Security Information Management (PSIM) Software
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Security Management Platforms Integration (PSIM/SOC, Command & Control) (BPAKAGAH)
- akta.pro secondary industries
- Video Analytics & AI Security Solutions Integration (LPR, Facial, Behavior) (BPAKAGAK), Access Control & Identity Systems Integration (Badge, Biometrics, Mobile) (BPAKAGAB)
Keywords
Where Addvals is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Addvals business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licensing & Subscriptions: AppVision PSIM software sold as license with recurring maintenance/support fees. Project timelines indicate ongoing relationships: small projects take 2-2.5 months, medium-big projects 6-12 months.
- Professional Services: Implementation, configuration, integration, training, and ongoing support services delivered through certified Solution Partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Addvals product offering
Product offeringCore offering
Addvals develops and sells AppVision™, a Physical Security Information Management (PSIM) software platform that integrates and controls equipment and applications from multiple manufacturers in a single interface. The platform federates fire detection, access control, intrusion, video surveillance, intercom, radar and building automation systems, and includes modular extensions (AppControl™, AppVideo™, Access Intelligence, Communication Services, Data & Reporting, Incidents & Events, Smart Assets, Workflow Engine, Location & Occupancy) for security, safety and operational management across enterprise facilities.
Product overview
Addvals offers AppVision™, a comprehensive PSIM (Physical Security Information Management) platform designed as a core product with modular extensions. The platform integrates and controls multiple building management systems (security, safety, and technical) in a single interface. The portfolio consists of the AppVision™ core PSIM platform complemented by specialized modules: AppControl™ for access control with rights management, AppVideo™ for video surveillance federation, and six functional modules (Access Intelligence, Communication Services, Data & Reporting, Incidents & Events, Smart Assets, Workflow Engine, Location & Occupancy) that extend capabilities for visitor management, communication automation, business intelligence, incident handling, asset monitoring, workflow automation, and spatial tracking. The platform supports over 200 third-party integrations across fire detection, access control, intrusion, video surveillance, automation protocols, and IoT systems.
Differentiator
Problem solved
Functional benefit
Products and services
- AppVision™ Core Physical Security Information Management (PSIM) platform that integrates and controls equipment and applications from multiple manufacturers in a single interface for enterprise customers.
- AppControl™ Standalone access control module that integrates multiple access control systems into a single interface with full rights management, cardholder management, anti-passback, visitor management with QR codes and timetables.
- AppVideo™ Video federation module that connects video systems from different manufacturers and technologies (VMS, NVR, fixed cameras, domes, PTZ) with live display, playback, timeline bookmarks, PTZ dome control and ONVIF support.
- Access Intelligence Module that streamlines visitor and personnel management, reduces human errors, optimizes operational processes and bundles the complete AppControl™ access control functionality.
- Communication Services Module that enables remote interaction via intercom or SIP devices, automated multi-language communication (SMS, email, ticket printer, LED screens) through a business rule engine, and social media integration for real-time situational awareness.
- Data & Reporting Analytics module that collects data from any device or system, builds dashboards and KPI reporting, and connects to BI tools for operational and building-behavior optimization.
- Incidents & Events Module that registers incidents and events, prioritizes actions based on correlated data, creates scenarios for complex situations, and enables multi-operator collaboration on custom interfaces.
- Smart Assets Module that connects assets to one platform for real-time monitoring and control (lock/unlock, arm/disarm, battery, power) and automates asset interactions through workflows and schedules.
- Workflow Engine Module that lets users build customized processes via drag-and-drop, automatically displays SOP-driven resolutions for each event type, and orchestrates correlated data flows across connected systems.
- Location & Occupancy Module that locates events and incidents, engages nearest cameras, tracks and geofences vehicles and assets via GIS, RFID, WiFi and Bluetooth, and delivers real-time occupancy insights.
Quantifiable outcome
- Immediate and long-term savings on operations through ROI generation
- +2 more outcomes
Companies that use Addvals
Customer profileNamed customers4 records
Segments9 records
Ideal customer profiles2 records
Addvals technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration79 records
Feature6 records
Addvals partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- ProptechlabminorAddvals is a member of Proptechlab since 2022, indicating involvement in the property technology ecosystem.
- SpacewellcoreAddvals developed an integration between AppVision and Spacewell platform, enabling data exchange for preventing incidents. The API ensures data is delivered correctly and quickly between systems.
- G4S BelgiumcoreLeading security services provider implementing Addvals solutions. Testimonial indicates Addvals acts as 'the perfect glue that fits through all the puzzle pieces'.
- AlertiscoreSolution Partner that implements and supports AppVision platform processes related to hardware and software.
- ChubbcoreSolution Partner implementing and supporting AppVision platform with fire and security expertise.
- CollignoncoreSolution Partner implementing and supporting AppVision platform.
- VMAcoreSolution Partner implementing and supporting AppVision platform.
- RelaitroncoreSolution Partner implementing and supporting AppVision platform.
- RJ Safety & SecuritycoreSolution Partner implementing and supporting AppVision platform for safety and security solutions.
- Vanderbilt InternationalcoreStrategic technology partner providing security technology. Testimonial states Addvals supports integrators to great extent.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Addvals competitors and assessment
Company assessmentBroad incumbents
- Siemens Smart Infrastructure: Siemens' Desigo CC and SiPass Integrated offer PSIM-style command-and-control and integrated access for large facilities. Comparable to Addvals in serving enterprise, government, and critical infrastructure customers, but as part of a much broader smart-infrastructure portfolio.
- Qognify: Qognify (formerly NiceVision) provides VMS and situational intelligence solutions, including Ocularis and Cayuga. Overlaps with AppVision in video-driven PSIM workflows and competes for similar enterprise and infrastructure customers.
- Honeywell Building Technologies: Honeywell offers Pro-Watch, WIN-PAK, and broader building management suites that integrate access, video, and intrusion with situational awareness. Competes with Addvals in the same verticals but from a much larger installed base and broader portfolio perspective.
Direct peers
- Milestone Systems: Milestone XProtect is an open-platform VMS that increasingly overlaps with PSIM via integrations and add-ons. Competes with AppVision in the same integrator-led, multi-vendor security stack environment, and is integrated into Addvals as a platform partner.
- Genetec: Genetec Security Center is one of the most widely deployed unified security platforms, combining video, access control, and ALPR with PSIM-like situational awareness. Direct competitor to Addvals in PSIM and integrated security management, particularly for enterprise and government customers.
- Advancis Software & Services: Advancis provides WinGuard, a PSIM platform widely used across Europe for command-and-control of security, fire, and building systems. Highly comparable to Addvals' AppVision in target customers (government, industry, healthcare), technology stack, and channel-led GTM.
- SureView Systems: SureView's Immix platform is a PSIM/SOC automation platform used by monitoring centers and enterprises. Direct competitor to Addvals with a similar integrator-led go-to-market and focus on alarm/workflow automation.
- Vidsys: Vidsys offers a PSIM platform focused on real-time situation management for safe cities, transportation, and enterprise command centers. Direct competitor to Addvals in situational-awareness and integrated security use cases.
- Prysm Software: Prysm (formerly PSIM/SaaS) provides AppVision-like command-and-control platforms for physical security and building automation. Comparable to Addvals in integrating multiple subsystems into a unified operator interface, and competes in similar European and emerging-market tenders.
- Verint Situational Awareness (now part of Verint/Cognyte ecosystem): Verint offers a dedicated situational awareness / PSIM solution (formerly VidSys) for command centers in government, utilities, and transportation. Highly comparable technology and target use cases to Addvals' AppVision, especially in mission-critical operations centers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Addvals social profiles
Digital presenceAddvals compliance and trust
Trust signalCompliance1 record
Addvals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Addvals leadership team
Management profileNumber of profiles
Profiles1 record
Addvals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Addvals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Addvals
What does Addvals do?
Addvals develops and sells AppVision™, a Physical Security Information Management (PSIM) software platform that integrates and controls equipment and applications from multiple manufacturers in a single interface. The platform federates fire detection, access control, intrusion, video surveillance, intercom, radar and building automation systems, and includes modular extensions (AppControl™, AppVideo™, Access Intelligence, Communication Services, Data & Reporting, Incidents & Events, Smart Assets, Workflow Engine, Location & Occupancy) for security, safety and operational management across enterprise facilities.
Is Addvals a public or private company?
Addvals is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Addvals founded?
Addvals was founded in 2005. It employs 1 to 10 people.
Where is Addvals based?
Addvals is headquartered in Brussels, Belgium, in the Europe region.
How does Addvals make money?
Two revenue lines are on record. Software Licensing & Subscriptions are the primary driver. The others are professional Services.
Who are Addvals's main competitors?
Broad incumbents on record are Siemens Smart Infrastructure, Qognify and Honeywell Building Technologies. Direct peers are Milestone Systems, Genetec, Advancis Software & Services, SureView Systems, Vidsys, Prysm Software and Verint Situational Awareness (now part of Verint/Cognyte ecosystem).
Does Addvals have an API?
Yes. AppVision™ provides a public API that enables bidirectional data exchange with external systems. The API ensures data is delivered correctly and fast to other systems. Addvals has developed an integration between AppVision™ and the Spacewell platform via this API. The API supports sending and receiving information in a fast and secure way. Developer documentation is at appvision.addvals.com.
What industry is Addvals in?
Addvals's product category is Physical Security Information Management (PSIM) Software. Its primary akta.pro industry code is BPAKAGAH, Security Management Platforms Integration (PSIM/SOC, Command & Control), with a secondary code of BPAKAGAK, Video Analytics & AI Security Solutions Integration (LPR, Facial, Behavior). Its NAICS code is 54151 and its SIC code is 7373.