What MACROKIOSK does

MACROKIOSK is a privately held Malaysian enterprise solutions platform company founded in 2000 and headquartered in Kuala Lumpur. The company operates the BOLD. platform — an AI-powered, API-first system that unifies omnichannel communication (SMS, WhatsApp Business, MMS, Chat, Viber Business, LINE Messaging, RCS Business Messaging, Zalo, Email, Push Notifications), multichannel payment processing (BOLD.Pay), customer authentication (OTP/2FA), AI-driven analytics (BOLD.Ai, BOLD.Intelligence), and fraud prevention (BOLD.Prevention) into a single integration layer (BOLD.API) for enterprise customers. It targets enterprise customers in at least eight verticals — Banking, E-Commerce, Logistics, Insurance, Education, Fashion, Food & Beverage, and Healthcare — and reports 5,000+ enterprise customers served.

The business is monetized through usage-based pricing for communication and authentication services (per-message and per-API-call), transaction fees on payment processing, and subscription/recurring revenue for intelligence and AI services. Pricing is custom and enquiry-based rather than publicly tiered. Distribution is executed through direct enterprise field sales supported by wholly-owned regional subsidiaries across 12 countries/regions: China (Guangzhou, Hong Kong, Macau), Indonesia, Malaysia, Myanmar, Philippines, Singapore, Taiwan, Thailand, Vietnam, and a European outpost in Serbia. Key channel partners include Meta (as a Certified Skill Partner for WhatsApp Business) and PLDT in the Philippines.

The company is founder-controlled, with three co-founders — Dato' Kenny Goh (Group CEO), Dato' Henry Goh (Group COO), and Mr. CS Goh (Group CCO) — all JA Malaysia alumni, with no disclosed institutional or private equity investment. Operations are supported by a workforce of 250+ people speaking 20+ languages, and the company holds multiple sector-specific licenses and certifications: ISO/IEC 27001, ISO/IEC 27701, PCI DSS, RMiT, ASP Messaging (MCMC Malaysia), SBO (IMDA Singapore), and Nationwide ICP (MIIT China). MACROKIOSK celebrated its 25th anniversary in 2025 and is positioned in its own marketing as an Asia market leader in enterprise customer communication and payment solutions.

Name

MACROKIOSK

Legal name

MACROKIOSK Group

Website

https://macrokiosk.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

MACROKIOSK is a Kuala Lumpur-based enterprise solutions company that provides the BOLD. AI-powered platform unifying omnichannel communication, multichannel payment processing, authentication, and intelligence to 5,000+ enterprise customers across 12 Asian and European countries.

Ownership category

akta.pro rank

Product category

Enterprise Communication Platform (CPaaS)

NAICS

Software Publishers (51321), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Telegraph & Other Message Communications (4822), Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Wallet Infrastructure (Tokenization, Wallet-as-a-Service) (FSAMAEAI)

akta.pro secondary industries

Single Sign-On (SSO) & Federation (SAML/OIDC, Identity Providers) (HDAEAJAB), Billing, Payments & Subscription Management (MPAHAJAC)

Keywords

• Enterprise communication platform
• CPaaS solutions
• Omnichannel messaging API
• Multichannel payment gateway
• Customer engagement platform

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices12 records

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. Communication Solutions: Omnichannel communication services including SMS, MMS, Chat, WhatsApp Business, Viber Business, LINE Messaging, RCS Business Messaging, Zalo Notification Service, Email Notifications, and Push Notifications. Revenue generated through usage-based API calls and message volumes
2. Payment Solutions: BOLD.Pay multichannel payment platform including Payment Gateway, Payment Request, Instalment Payment, Online Shop, Delivery Services, and Rewards. Revenue from transaction fees on payment processing
3. Authentication Services: Identity verification and fraud prevention services including OTP (One-Time Passcode) delivery and Two-Factor Authentication (2FA) for secure customer affiliations
4. Intelligence/AI Services: AI-powered BOLD.AI platform providing analytical insights, business intelligence, and actionable recommendations for customer engagement and marketing optimization

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

MACROKIOSK provides the BOLD. enterprise solutions platform that unifies omnichannel communication (SMS, MMS, WhatsApp Business, Viber, LINE, RCS, Zalo, Email, Push Notifications), multichannel payment processing (BOLD.Pay), AI-powered intelligence and analytics, identity authentication (OTP, 2FA), and fraud prevention into a single API connection for businesses to acquire, grow, and retain customers. The platform serves 5,000+ enterprise customers across 12 Asian and European countries.

Product overview

MACROKIOSK's BOLD. is a unified enterprise solutions platform that combines AI-powered capabilities with omnichannel communication and multichannel payment solutions. The platform consists of integrated modules: BOLD.Ai (AI-powered intelligence), BOLD.Communication (SMS, MMS, Chat, WhatsApp Business, Viber, LINE, RCS, Email, Push), BOLD.Authentication (OTP/2FA), BOLD.Payment (Payment Gateway, Credit Cards, Online Banking, E-Wallets, BNPL), BOLD.Intelligence (analytics and reporting), BOLD.Prevention (fraud/AIT protection), and BOLD.API (integration layer). The platform enables businesses to acquire, grow, and retain customers across Asia.

Differentiator

Problem solved

Functional benefit

Brands

• BOLD. Enterprise solutions platform by MACROKIOSK that provides omnichannel communication (SMS, WhatsApp Business), multichannel payment solutions (Online Payments), analytical engagement (CRM), and actionable marketing across social media touchpoints, powered by AI.
• BOLD.Ai
• BOLD.Pay
• BOLD.Console

Products and services

• BOLD. Enterprise Solutions Platform
• BOLD.Communication
• BOLD.Authentication
• BOLD.Payment (BOLD.Pay)
• BOLD.Intelligence (BOLD.Ai)
• BOLD.Prevention
• BOLD. for SMS
• BOLD. for MMS
• BOLD.Portability Solution focused on portability features for enterprise communication solutions, enabling number/code portability.

Quantifiable outcome

• 83% of SMS messages sent by businesses to their customers received responses
• +8 more outcomes

Named customers8 records

Segments5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• PLDT PhilippinescoreStrategic or Co-development Partner · 20 September 2022Strategic partnership strengthening MACROKIOSK's presence in the Philippines market. Collaboration focused on delivering enterprise solutions to Philippine businesses through PLDT's extensive network and customer base.
• Junior Achievement (JA) MalaysiacoreStrategic or Co-development PartnerJoint effort with JA Malaysia to empower the Young Enterprise (YE) Program for national secondary school students across Malaysia. MACROKIOSK has supported the YE program since 2019, benefiting hundreds of students with valuable entrepreneurial experience. Co-Founders Dato' Kenny Goh, Dato' Henry Goh, and Mr. CS Goh were all alumni of this program.
• National Press Club (NPC) MalaysiacoreGTM or Marketing PartnerJoint initiative to recognize individuals, companies or organisations in Malaysia that exemplify the true spirit of Muhibbah (goodwill and harmony). Recipients selected by independent rotating panel of judges comprising media editors and senior journalists. Annual awards program.
• Endeavor MalaysiacoreStrategic or Co-development PartnerCo-Founder Dato' Henry Goh serves as Endeavor Mentor, participating in local selection panels and entrepreneur mentorship programs. MACROKIOSK hosts Endeavor Malaysia events at The Space office. Active involvement in high-impact entrepreneur ecosystem development.
• MDEC (Malaysia Digital Economy Corporation)coreStrategic or Co-development PartnerMDEC designated MACROKIOSK as Malaysia Digital Company. Collaboration on digital economy initiatives, GAIN Connex programs, and startup ecosystem development. Participation in MDEC-led trade missions and business delegations.
• Meta (Facebook)coreTechnology or IntegrationCertified Skill Partner of Meta, enabling MACROKIOSK to provide Meta-integrated solutions including WhatsApp Business, Facebook Messenger, and other Meta communication channels through BOLD. platform.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Infobip: Croatia-based global CPaaS platform offering omnichannel messaging, payments, and authentication via a single API across 200+ countries. Closest direct comparable to MACROKIOSK given similar omnichannel API architecture, vertical-agnostic enterprise targeting, and strong emerging-market footprint.
• Twilio: US-listed global CPaaS leader providing programmable communication APIs (SMS, voice, email, WhatsApp, video) and authentication services. Direct competitor for enterprise messaging and 2FA workloads served by MACROKIOSK's BOLD. platform.
• MessageBird (Bird): Amsterdam-headquartered omnichannel CPaaS provider offering SMS, WhatsApp Business, email, voice, and payments through a unified API. Comparable to MACROKIOSK in omnichannel positioning, API-first delivery model, and enterprise customer base.
• Sinch: Sweden-based CPaaS provider with strong presence across messaging, voice, and authentication. Competes with MACROKIOSK in omnichannel enterprise messaging and OTP/2FA authentication services across global markets.
• Plivo: US-based CPaaS company providing SMS, voice, and WhatsApp Business APIs to enterprises and developers. Comparable API-first delivery model and enterprise customer focus with similar messaging and authentication use cases to BOLD.
• Bandwidth: US-based communications platform offering programmable messaging, voice, and 911 services via APIs. Comparable to MACROKIOSK in enterprise CPaaS positioning, with overlap in messaging and authentication services for business customers.
• Zenvia: Brazil-headquartered omnichannel customer communication platform offering SMS, WhatsApp, voice, and chatbots. Comparable to MACROKIOSK as a regional CPaaS leader serving enterprise customers with similar API-first omnichannel architecture.
• Kaleyra: Italy-based CPaaS provider (now part of Tata Communications) offering omnichannel messaging, voice, and mobile identity services globally. Comparable to MACROKIOSK in omnichannel enterprise messaging and authentication positioning.

Broad incumbents

• Vonage (Ericsson): US-based communications platform (acquired by Ericsson in 2022) offering CPaaS APIs alongside UCaaS, CCaaS, and communications services. Overlaps with MACROKIOSK's messaging and authentication offerings as part of a broader communications portfolio.
• 8x8: US-based provider of cloud communications including CPaaS APIs, UCaaS, and CCaaS. Overlaps with MACROKIOSK's messaging and authentication offerings as part of broader enterprise communications stack rather than pure CPaaS focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UClLPUL5laKvwcZ2jyfXL90g
• Facebookfacebook.com/MACROKIOSK
• LinkedInlinkedin.com/company/macrokiosk
• Instagraminstagram.com/macrokiosk_matters

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MACROKIOSK