Closets By Design

What Closets By Design does

Closets by Design is a US-based custom home organization company founded in 1982 and headquartered in Whittier, California. The company designs, manufactures, and installs made-to-measure storage solutions across a broad product portfolio that includes walk-in closets, reach-in closets, wardrobe closets, garage cabinets, home offices, commercial offices, pantry systems, wall beds, laundry rooms, mudrooms, entertainment centers, and hobby rooms. It operates through a franchise model with over 100 locations across the United States and Canada, where each franchise handles local design consultation, custom manufacturing using premium composite wood with proprietary finish collections (Everyday, Classic, Regency, Brio for closets; Everyday II, Classic II, Regency II, Silver II for garages), and professional in-house installation. The company holds registered trademarks across its entire product line, including DesignWall slatwall systems, DesignFloor interlocking flooring (Traxtile and Flextile variants), and the Infinity Home Office System, and offers a lifetime warranty on installed products.

The business model is a direct-to-consumer, quote-based, one-time purchase model. Pricing is determined during complimentary in-home design consultations and ranges from sub-$1,000 reach-in upgrades to high-four-figure and five-figure walk-in closet, garage, and home office projects. The company offers Wells Fargo co-branded financing with 18-month special terms to enable larger purchases, and runs promotional campaigns (40%+15% off with free installation on qualifying orders) to drive conversion. Customer acquisition is multi-channel, anchored on in-home consultations as the primary bottom-of-funnel mechanism, supported by website scheduling, paid search, email, and customer referrals. The customer base is exclusively residential homeowners across the SMB/individual segment, with limited commercial office exposure through the Infinity Office Systems line.

The franchise structure localizes both demand generation and supply chain: each territory manufactures and installs independently, which compresses lead times and eliminates subcontractor labor. Revenue at the corporate level is generated by franchise fees, royalties, and central supply, while system-wide revenue is the aggregation of individual franchise transactions. The company has no disclosed external funding, no parent company, no subsidiaries, and no M&A history in the input data, indicating independent private ownership since founding.

Name

Closets By Design

Legal name

Closets by Design, Inc.

Website

https://closetsbydesign.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

251–500 employees

Short description

Closets By Design designs, manufactures, and installs custom closets, garage cabinets, home offices, and related storage systems through a 100+ location franchise network across the United States and Canada, serving residential homeowners via in-home consultations since 1982.

Ownership category

akta.pro rank

Product category

Custom Home Storage and Organization

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215), Home Furnishings Retailers (44912)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Retail-Furniture Stores (5712)

akta.pro primary industry

Closet Systems & Custom Closet Retail (CRAIAJAA)

akta.pro secondary industries

Closet Systems & Storage Installation (closet organizers, wall racks) (HSAGAHAD), Closet & Wardrobe Furniture Retail (Freestanding Wardrobes, Closet Systems, Dressers/Chests) (CRAIAAAH)

Keywords

• Custom closet systems
• Garage storage cabinets
• Home office organization
• Custom pantry storage
• Wall bed systems

Headquarters

HQ city

Whittier

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Closet and Storage Product Sales: One-time purchase model for custom-designed and installed closet systems, garage cabinets, home office solutions, and other storage products. Professional installation is included with product purchase.
2. Financing Services: 18-month special financing available through Wells Fargo for approved credit customers, enabling higher-ticket purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Closets By Design designs, locally manufactures, and professionally installs fully custom storage and organization systems for residential and small commercial customers. Core products include walk-in closets, reach-in closets, wardrobes, garage cabinets, garage wall organizers, garage flooring, home offices, commercial offices, pantries, laundry rooms, mudrooms, wall beds, entertainment centers, and hobby rooms, organized into proprietary collections (Everyday, Classic, Regency, Brio for closets; Silver II, Everyday II, Classic II, Regency II for garages; Infinity for offices; DesignWall, DesignFloor, DesignBed accessories).

Product overview

Closets By Design is a custom home organization company offering a portfolio of storage solutions across multiple product categories. The core offerings include Walk-In Closets, Reach-In Closets, Wardrobe Closets, Garage Cabinets, Home Offices, Commercial Offices, Pantry Storage, Wall Beds, Laundry Rooms, Mudrooms, Entertainment Centers, and Hobby Rooms. Supporting these core products are branded sub-products including DesignWall for garage wall organization and DesignFloor for interlocking garage flooring. The company organizes its closet products into four collections: Everyday (value), Classic (traditional), Regency (premium), and Brio (modern textured). Garage-specific collections include Silver II, Everyday II, and Regency II. The Home Office line features the Infinity Collection. All products are fully custom-designed, manufactured locally, and professionally installed with a lifetime guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• Everyday Collection: The Everyday Collection - Practical simplicity with clean lines and everyday ease, cost-effective system with 3/4-inch straight-edge panels, adjustable shelves, and half-overlay flat face doors.
• Classic Collection
• Regency Collection
• Brio Collection
• DesignWall
• DesignFloor
• DesignBed
• Silver II Collection
• Everyday II Collection
• Classic II Collection
• Regency II Collection
• Traxtile
• Flextile
• Infinity Office Systems

Products and services

• Walk-In Closets Fully custom walk-in closet systems with personalized layouts, adjustable shelving, hanging bars, islands, specialty drawers, and premium finishes, designed in-home, manufactured locally, and professionally installed with a lifetime warranty for residential homeowners.
• Reach-In Closets Custom reach-in closet organizers designed to roughly double storage capacity with adjustable shelving and finishes tailored to the homeowner's space and aesthetic.
• Wardrobe Closets Freestanding or built-in wardrobe systems for rooms without dedicated closets, featuring drawers, shelves, and full-length hanging options, designed and installed to match the home's aesthetic.
• Garage Cabinets Custom, durable garage storage cabinets designed for organizing tools, gear, and equipment with performance-level functionality, available in Silver II, Everyday II, Classic II, and Regency II collections and professionally installed.
• DesignWall Garage Wall Organizing Custom slatwall-based garage wall organizing system with smart accessories that enable flexible storage of tools, sports equipment, and other gear in garages and related spaces.
• DesignFloor Garage Flooring High-performance interlocking garage flooring tiles available in multiple patterns (Traxtile plus Flextile Diamond Plate, Coin, and Slate), designed for garages, workout spaces, and playrooms, with professional installation.
• Home Office Custom home office designs combining desks, wall shelving, cabinets, mail sorting stations, and storage components — anchored by the Infinity Home Office System — to support focus, comfort, and productivity for remote workers and home-based professionals.
• Commercial Office Workspace organization solutions designed to enhance workflow, style, and performance in business environments, including the Infinity Office Systems for professional settings.
• Pantry Storage Custom pantry organization systems with shelving, drawers, wine racks, and pull-out shelves designed to keep staples, cookware, and food items visible, sorted, and easily accessible for residential kitchens.
• Wall Beds (DesignBed) Custom Murphy-style wall beds that fold into the wall to transform rooms into multi-functional spaces for sleeping, work, or hobbies, manufactured and installed to match the home's design.
• Laundry Rooms Custom laundry room storage solutions that keep supplies sorted, hide hampers, and create clear folding space, designed and installed for residential homeowners.
• Mudrooms Custom entryway storage systems with cubbies, hooks, and designated spaces for shoes, coats, backpacks, and daily essentials, designed and installed to prevent household clutter.
• Entertainment Centers Custom media and entertainment centers that conceal wires, organize electronics, and create a streamlined appearance for residential living rooms.
• Hobby Rooms Custom hobby room storage solutions for crafting, sewing, and other creative activities, with organized supply storage and dedicated workspace, designed and installed for residential homeowners.

Quantifiable outcome

• Closet installations typically complete in a few hours to one day, allowing immediate use of the transformed space
• +2 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Container Store: National specialty retailer of storage and organization products including custom closets (Elfa, ClosetWorks, Preston systems). Targets the same homeowner customer with a mix of custom services and DIY modular products, representing both a direct service competitor and an alternative channel.
• California Closets: The largest direct franchise competitor in custom closets and home organization, offering a near-identical value proposition: in-home design consultation, custom manufacturing, professional installation, and lifetime warranty. Closely matches Closets By Design on product, customer, and franchise-based business model.
• Inspired Closets: Franchise-based custom closet and home organization company with in-home consultation and local manufacturing, very similar go-to-market to Closets By Design. Competes in many of the same US metro markets.
• Tailored Living: Franchise custom home organization brand offering closets, garages, home offices, and pantry solutions through in-home consultation. Closely overlapping product portfolio and target customer as Closets By Design.
• Closets To Go: Online custom closet designer and manufacturer offering designed-to-fit systems shipped directly to homeowners. Competes with Closets By Design on the custom-closet category with a digital-first, no-franchise model.
• EasyClosets: Online-direct custom closet retailer offering designed-to-fit closet systems shipped for self-installation. Competes on the lower-price, DIY-adjacent end of the same custom closet category that Closets By Design's Everyday and Classic collections address.

Emerging players

• Organized Living: Storage and organization brand offering closet systems, garage storage, and wall organizers through dealers and online. Overlaps Closets By Design in product category but operates without the franchise-driven in-home consultation model.

Broad incumbents

• IKEA: Global home furnishings retailer whose PAX wardrobe system is the dominant modular alternative to custom closets. Represents the most significant DIY and budget-tier competitive threat to Closets By Design's lower-priced collections.
• ClosetMaid: Established mass-market closet and storage shelving brand sold through big-box retailers and home centers. Offers a much broader, lower-cost product portfolio aimed at DIY consumers rather than full-service custom installation, positioning it as a budget-tier alternative.

Others

• The Home Depot: National home improvement retailer that distributes competing closet brands (ClosetMaid, Rubbermaid, Glacier Bay) and offers in-store closet design services. Functions primarily as a competing retail channel for storage solutions rather than a direct custom service competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ClosetsByDesign
• Facebookfacebook.com/closetsbydesign
• LinkedInlinkedin.com/company/3645985

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Closets By Design