Flowscape AB
Flowscape AB is a Stockholm-based proptech company that sells hybrid workplace management SaaS combined with proprietary IoT hardware (desk and room sensors, busy lights, kiosks) to enterprises, enabling desk and meeting room booking, 3D office visualization, and utilization analytics across 200+ customers in 54 countries.
- Company typePublic
- Founded2011
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Flowscape AB does
Flowscape AB is a Stockholm-headquartered proptech company that provides hybrid workplace management software combined with proprietary IoT hardware to enterprises managing office space in flexible and activity-based working environments. The platform centers on FlowMap, an interactive 3D visualization of office resources, alongside desk booking, meeting room booking, parking management, visitor management, FlowPlanner attendance coordination, and FlowAnalytics utilization reporting. Hardware products include USB desk sensors (for automatic check-in), wireless battery-operated presence and climate sensors, busy lights, kiosk screens, indoor positioning beacons, and support for enterprise room panels from Qbic, Philips, Yealink, Neat, and IAdea. The system integrates with Microsoft Exchange, Office 365, Teams, Google Workspace, Slack, Okta, and OpenID Connect.
The company monetizes through tiered annual SaaS subscriptions (Desk Management, Room Booking Basic/Pro/Enterprise, Workplace Analytics, Digital Workplace for 500+ employees), one-time hardware sales, and ongoing professional services and support contracts. Pricing for hardware items is disclosed (Busy Light €50, Kiosk Screen €500, Indoor Positioning beacon €200), while enterprise software is sold via quotation. Distribution is primarily direct enterprise field sales with regional directors covering IMEA from Dubai, supported by website-driven inbound demo requests and a partner/reseller channel. The company serves 200+ customers across 54 countries, managing 20,000+ rooms and 50,000+ desks, with named enterprise customers including Ericsson, Telenor, Tobii, Vasakronan, Fortum, Stora Enso, Gjensidige, Husqvarna, Ricoh, Bolloré, and WSP. Flowscape has been publicly traded on Nasdaq First North Growth Market under ticker FLOWS since 2018 and is ISO 9001, 14001, and 27001 certified.
Flowscape AB firmographics
Firmographics- Name
- Flowscape AB
- Legal name
- Flowscape Technology AB
- Website
- https://flowscapesolutions.com
- Company type
- Public
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flowscape AB is a Stockholm-based proptech company that sells hybrid workplace management SaaS combined with proprietary IoT hardware (desk and room sensors, busy lights, kiosks) to enterprises, enabling desk and meeting room booking, 3D office visualization, and utilization analytics across 200+ customers in 54 countries.
- Ownership category
- akta.pro rank
Flowscape AB industry classification
Industry- Product category
- Hybrid Workplace Management Software
- NAICS
- Software Publishers (513210), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)
- akta.pro secondary industries
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI), Collaboration & Productivity Platforms (M365/Google Workspace, Email, Chat/Meetings) (BPAEAIAD), Workplace Migration & Refresh Programs (Win11/M365 migrations, device refresh/IMAC) (BPAEAIAL)
Keywords
Where Flowscape AB is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Flowscape AB business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- SaaS Subscription (Software): Recurring SaaS subscription fees for software platform access including desk booking, room booking, workplace analytics, and planning tools. Tiered offerings (Basic, Pro, Enterprise) with different feature sets.
- Hardware Sales: One-time hardware sales including USB Desk Sensors, Room Presence Sensors, Desk Presence Sensors, Climate Sensors, People Counters, Room Display Panels (Qbic, Philips, Yealink, Neat), Busy Lights, Kiosk Screens, and Indoor Positioning beacons.
- Professional Services: Implementation, customization, and support services for enterprise deployments including multi-office global installations.
- Annual Support and Maintenance: Ongoing support and software maintenance fees, typically annual recurring contracts for enterprise customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Desk Management - Basic SaaS tier for 100+ employee offices |
| Subscription | Annual | Room Booking Basic - Entry tier for 50+ employee offices |
| Subscription | Annual | Room Booking Pro - Mid-tier with room panels |
| Subscription | Annual | Room Booking Enterprise - Full-featured for 200+ employees |
| Unit Pricing | One time/ perpetual license | Room Panel Solution - Hardware-focused for 5+ employees |
| Subscription | Annual | Workplace Analytics - Data and insights platform |
| Subscription | Annual | Digital Workplace Solution - Enterprise tier for 500+ employees |
| Unit Pricing | One time/ perpetual license | Busy Light - Visual availability indicator |
| Unit Pricing | One time/ perpetual license | Kiosk Screen - Interactive navigation display |
| Unit Pricing | One time/ perpetual license | Indoor Positioning - Beacon-based wayfinding |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Flowscape AB product offering
Product offeringCore offering
Flowscape AB develops and sells a cloud-based hybrid workplace management platform (SaaS) that combines software — including FlowAnalytics, 3D FlowMap visualization, Desk Booking, Room Booking, Parking Management, Visitor Management, and FlowPlanner — with proprietary IoT hardware such as USB Desk Sensors, Room/Desk Presence Sensors, Room Display Panels, Busy Lights, Kiosk Screens, and Indoor Positioning beacons. The platform is delivered to enterprise customers as a tiered subscription with separately sold hardware, targeting organizations that need to manage hybrid office attendance, meeting room scheduling, and space utilization analytics.
Product overview
Flowscape AB offers a comprehensive hybrid workplace management platform consisting of both software solutions and complementary hardware products. The software portfolio centers on FlowAnalytics (workplace analytics), FlowMap (3D office visualization), Desk Booking Solution, Room Booking System, Parking Management, Visitor Management, and FlowPlanner. Hardware products include Room Displays (Philips, Qbic, Yealink, Neat, IAdea), USB Desk Sensor, Busy Light, presence/occupancy sensors (room, desk, zone), Climate Sensor, Kiosk Screens, and Indoor Positioning beacons. The platform is delivered as SaaS with enterprise integration capabilities (Microsoft Exchange/365, Google Workspace, Teams, Okta) and is designed for organizations of all sizes, from SMEs to enterprises with 500+ employees.
Differentiator
Problem solved
Functional benefit
Brands
- FlowMap: 3D interactive office map providing visualization of office resources, desks, and meeting rooms with color-coded availability status.
- FlowPlanner
- FlowAnalytics
- Flowscape Portal
Products and services
- FlowAnalytics (Workplace Analytics) Workplace analytics platform that collects real-time data on office resource utilization through sensors, providing insights into desk, room, and zone occupancy patterns for facility managers and real estate teams.
- FlowMap (3D Office Visualization) 3D interactive office map providing a visual overview of all office resources, desk availability, room status, and colleague locations with color-coded availability indicators.
- Desk Booking Solution Hybrid workplace desk booking system that enables employees to reserve desks via mobile app, web app, or kiosk, with options for hot desking and assigned seating in flexible and fixed seating offices.
- Room Booking System Meeting room scheduling and booking solution with calendar integration, room displays, check-in functionality, and wayfinding to help employees locate reserved meeting spaces.
- Parking Management Parking space reservation and management solution allowing employees to book parking spots in advance or on arrival, with support for electric charging indicators and parking analytics.
- Visitor Management Solution Complete visitor management system handling invitation emails, QR code check-in, badge printing, host notifications via Teams or Slack, and automatic addition to evacuation lists.
- Digital Workplace Solution Comprehensive platform combining Flowscape's space management systems — desk booking, room booking, analytics, and wayfinding — into a customized solution for enterprise organizations with 500+ employees.
- Room Displays Enterprise-grade room scheduling panels from Philips, Qbic, Yealink, Neat, and IAdea displaying real-time room availability with LED status indicators for meeting room management.
- USB Desk Sensor (Automatic Desk Check-in) Small USB device (12x16.65x4.5mm) that automatically checks in users when connected to docking stations, enabling touchless desk booking confirmation and occupancy tracking, and distinguishing perceived vs real occupancy.
- Busy Light LED status light (multicolor) mounted on rooms, desks, or parking spaces showing availability: green for available, red for occupied, yellow before meetings. Connects via LoRa wireless.
- Room Presence Sensor Wireless battery-operated sensor installed inside meeting rooms to detect actual room occupancy and provide data for utilization analytics.
- Desk Presence Sensor Wireless battery-operated sensor for desks that detects when someone is occupying a workspace and provides accurate desk usage data for analytics.
- Climate Sensor Environmental sensor collecting data on temperature, ambient noise, humidity, CO2, and VOC levels to monitor and optimize office climate conditions.
- People Counter & Zone Sensor Sensor for counting people in common areas like canteens and providing detailed occupancy data for zones to help determine appropriate room sizes and quantities.
- Kiosk Screen Large multi-touch interactive screens (42-60 inches) displaying FlowMap for finding and booking rooms, desks, and colleagues with wayfinding capabilities.
- Indoor Positioning Bluetooth-based indoor positioning solution using beacons for real-time wayfinding from mobile devices throughout the office.
Quantifiable outcome
- Organizations can simulate future office space needs based on actual utilization data
- +4 more outcomes
Companies that use Flowscape AB
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles3 records
Flowscape AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability4 records
Feature7 records
Flowscape AB partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, important and foundational.
- Google WorkspacecoreIntegration partnership allowing Flowscape room booking and desk booking solutions to work seamlessly with Google Workspace calendar systems. Users can book rooms and desks directly from Google Calendar.
- Google CalendarcoreDeep integration with Google Calendar for meeting room and resource booking. Enables calendar-based room scheduling within Flowscape platform.
- Microsoft ExchangecoreIntegration with Microsoft Exchange server for room booking and calendar synchronization. Supports Exchange 2012+ for enterprise deployments.
- Microsoft TeamscoreIntegration partnership enabling Flowscape notifications and booking information to be delivered via Teams. Visitor notifications can be sent through Teams.
- Office 365coreIntegration with Microsoft Office 365 for seamless room scheduling and booking. Supports Microsoft-first enterprise environments.
- OktaimportantSingle sign-on integration partner for enterprise identity management and authentication.
- OpenID ConnectimportantOpen identity protocol support for authentication and authorization across enterprise systems.
- SlackimportantVisitor and employee notifications can be sent via Slack messaging platform for seamless workplace communication.
- VasakronanfoundationalSwedish real estate company that collaborated with Flowscape in 2013 to develop the original business concept. This collaboration led to the foundational product development for activity-based workplaces.
- QbicimportantHardware partner providing Room Display panels (Qbic TD-1060 Slim) as part of Flowscape's room panel solution offerings.
- PhilipsimportantHardware partner providing enterprise-grade Room Display panels integrated with Flowscape's room booking software.
- YealinkimportantHardware partner providing Room Display panels integrated with Flowscape's room booking system.
- UbiqisenseimportantPartner providing Zone Sensors (People Counter) for common area analytics and room capacity monitoring.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Flowscape AB competitors and assessment
Company assessmentBroad incumbents
- Eptura: Eptura is a large workplace technology platform formed from the merger of iOffice, Teem, and Condeco, offering a broader suite that competes with Flowscape across room, desk, and visitor management.
- Cisco (Webex / Devices): Cisco offers Webex workspace and RoomOS-powered devices for room booking and workplace collaboration, bundling workplace features into its broader collaboration stack that overlaps with Flowscape.
- Microsoft (Microsoft Places / Teams Rooms): Microsoft is embedding desk and room booking into Microsoft Places and Teams Rooms, leveraging its dominant Microsoft 365 footprint to compete with Flowscape in enterprise workplaces.
Others
- Mapbox: Mapbox provides indoor mapping and wayfinding technology that could power or compete with the 3D FlowMap visualization underlying Flowscape's office mapping experience.
Direct peers
- Robin: Robin provides a workplace experience platform offering desk booking, room scheduling, and wayfinding for hybrid offices, directly competing with Flowscape's desk and room booking solutions.
- Appspace: Appspace delivers workplace scheduling software (formerly Teem/EventBoard) for room booking, desk reservations, and space analytics, directly competing with Flowscape's room and desk offerings.
- OfficeSpace Software: OfficeSpace provides desk booking, room scheduling, and workplace analytics for hybrid offices, closely overlapping with Flowscape's core product portfolio.
- Density: Density builds people-counting sensors and occupancy analytics for offices, competing directly with Flowscape's sensor-based analytics and people-counter offerings.
- Condeco: Condeco offers desk booking, meeting room scheduling, and workspace management software for enterprises, competing head-to-head with Flowscape in the hybrid workplace SaaS market.
Emerging players
- Zoom (Zoom Workspace): Zoom has expanded into workspace management with desk booking and room scheduling features integrated with Zoom Rooms, creating a new direct competitor to Flowscape in hybrid offices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Flowscape AB social profiles
Digital presenceFlowscape AB compliance and trust
Trust signalCompliance3 records
Flowscape AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flowscape AB leadership team
Management profileNumber of profiles
Profiles10 records
Flowscape AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flowscape AB M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flowscape AB
What does Flowscape AB do?
Flowscape AB develops and sells a cloud-based hybrid workplace management platform (SaaS) that combines software — including FlowAnalytics, 3D FlowMap visualization, Desk Booking, Room Booking, Parking Management, Visitor Management, and FlowPlanner — with proprietary IoT hardware such as USB Desk Sensors, Room/Desk Presence Sensors, Room Display Panels, Busy Lights, Kiosk Screens, and Indoor Positioning beacons. The platform is delivered to enterprise customers as a tiered subscription with separately sold hardware, targeting organizations that need to manage hybrid office attendance, meeting room scheduling, and space utilization analytics.
Is Flowscape AB a public or private company?
Flowscape AB is a public company. It is classified as public and is currently operating.
When was Flowscape AB founded?
Flowscape AB was founded in 2011. It employs 11 to 50 people.
Where is Flowscape AB based?
Flowscape AB is headquartered in Stockholm, Sweden, in the Europe region.
How does Flowscape AB make money?
Four revenue lines are on record. SaaS Subscription (Software) is the primary driver. The others are hardware Sales, professional Services and annual Support and Maintenance.
Who are Flowscape AB's main competitors?
Broad incumbents on record are Eptura, Cisco (Webex / Devices) and Microsoft (Microsoft Places / Teams Rooms). Mapbox is listed as an others. Direct peers are Robin, Appspace, OfficeSpace Software, Density and Condeco. Zoom (Zoom Workspace) is listed as an emerging player.
Does Flowscape AB have an API?
No public API is recorded for Flowscape AB.
What industry is Flowscape AB in?
Flowscape AB's product category is Hybrid Workplace Management Software. Its primary akta.pro industry code is IMAIALAK, Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison), with a secondary code of HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms. Its NAICS code is 513210 and its SIC code is 7372.