UbiqiSense
UbiqiSense is a Danish occupancy analytics company that builds computer vision sensors and a cloud dashboard to help enterprises, universities, co-working operators, retailers and public institutions measure and optimize how their indoor spaces are used.
- Company typePrivate
- Founded2016
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What UbiqiSense does
UbiqiSense ApS is a Danish occupancy analytics company founded in 2016 and headquartered in Copenhagen. It designs and sells computer vision-based occupancy sensors (branded UC2) that detect and count people in indoor spaces with claimed accuracy above 95% for occupancy and above 85% for footfall. All image processing occurs on-device; only anonymized metadata (counts, location, time) is transmitted, yielding a fully GDPR-compliant and ISO 27001-certified architecture. The hardware is paired with a cloud analytics platform (Analytics Dashboard, Building Intelligence Hub) that delivers real-time and historical data at 5–10 second latency, plus a consultative "Smart Space Audit" service that benchmarks utilization against peer organizations.
The company's go-to-market is hybrid: a direct enterprise field-sales motion targeting facility management, real estate and HR buyers (with Proof-of-Concept trials preceding larger rollouts), combined with a certified global reseller and integrator channel that gives it presence across the Nordics, UK, Germany/Belgium, Spain, UAE/MENA, Brazil and Australia/New Zealand. Revenue is generated through three streams: SaaS platform subscriptions, proprietary sensor hardware, and implementation/professional services delivered largely via partners. The offering is sold primarily into knowledge-driven enterprises, co-working operators, higher education institutions, retail, healthcare (including the NHS), and commercial real estate, with integration partners such as Spaceti, iotspot, ProptechOS, Lotti, HP|Poly, AWS and Aranet extending the product into IWMS, BMS, AV, ESG reporting and indoor air quality use cases.
UbiqiSense operates with 1–10 employees, has not disclosed external funding, and is led by CEO Steen Sørensen together with co-founder/COO Palle G. Dinesen, with Per Eld Ibsen serving as Chairman. The company's growth strategy is channel- and ecosystem-led rather than headcount-led: it scales internationally through trained resellers and deepens product value through integration partnerships and consortium projects such as FacilityCobot, a Denmark Innovation Fund-backed effort to integrate sensor data with autonomous cleaning robots.
UbiqiSense firmographics
Firmographics- Name
- UbiqiSense
- Legal name
- UbiqiSense ApS
- Website
- https://ubiqisense.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- UbiqiSense is a Danish occupancy analytics company that builds computer vision sensors and a cloud dashboard to help enterprises, universities, co-working operators, retailers and public institutions measure and optimize how their indoor spaces are used.
- Ownership category
- akta.pro rank
UbiqiSense industry classification
Industry- Product category
- Smart Building Occupancy Analytics
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Occupancy, Space Utilization & Workplace Experience (HSAPAPAG)
- akta.pro secondary industries
- Parking Guidance, Wayfinding & Occupancy Management (Sensors, Signage) (BPABAKAH), Indoor Air Quality (IAQ) Environmental Monitoring (VOC/CO2/PM2.5) (HSAHAGAG)
Keywords
Where UbiqiSense is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
UbiqiSense business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Cloud-based analytics dashboard with real-time and historical occupancy data. Subscription-based pricing model with the platform providing granular insights, dashboards, and reporting capabilities.
- Hardware (Sensors): Sale of proprietary occupancy sensors (UC2) as part of the end-to-end solution. Sensors are powered (not battery) and integrate with existing Wi-Fi infrastructure.
- Implementation & Professional Services: Partner-led installation and deployment services. The company mentions 'we can do a Proof Of Concept before a larger roll out' indicating professional services component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
| Hybrid | Annual | API access included with sensor data |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
UbiqiSense product offering
Product offeringCore offering
UbiqiSense sells proprietary computer-vision occupancy sensors (UC2) and a cloud-based analytics platform that together measure how people use and interact with physical spaces. Sensors count occupancy and footfall with >95% and >85% accuracy respectively, while the dashboard delivers real-time and historical utilisation insights, heatmaps, and integration with booking, BMS, and IWMS systems. The solution is sold to enterprises, co-working operators, universities, retailers, healthcare providers, and commercial real estate firms primarily through a global reseller network.
Product overview
UbiqiSense offers a unified occupancy analytics solution comprising hardware sensors (Occupancy Sensors, UC2) and a cloud-based analytics platform (Analytics Dashboard, Building Intelligence Hub). The sensors use computer vision AI to detect and count people with >95% accuracy, processing images locally for privacy compliance. The analytics platform transforms sensor data into actionable insights including real-time occupancy monitoring, historical trend analysis, and space utilisation reports. A Smart Space Audit consulting service helps customers quantify savings opportunities using benchmark data. The solution integrates with various booking systems, building management systems, and IWMS platforms via APIs, BACnet, or MQTT broker.
Differentiator
Problem solved
Functional benefit
Products and services
- UbiqiSense Occupancy Sensors (UC2) Proprietary computer-vision powered sensors that detect and count people in spaces with >95% occupancy accuracy and >85% footfall accuracy. One sensor covers ~35 sqm with coordinates or up to 150 sqm for occupancy counting without coordinates; images are processed locally and only anonymized metadata is transmitted. Sold to enterprises, universities, hospitals, co-working operators, and retailers.
- UbiqiSense Analytics Dashboard Cloud-based SaaS analytics platform providing real-time and historical occupancy and space utilisation data with heat maps, room/floor/building-level granularity, and comparison views for identifying underutilised areas. Targets the same enterprise, education, healthcare, retail, and co-working customers as the sensors.
- Building Intelligence Hub SaaS platform providing granular, AI-driven, real-time occupancy insights tailored for enterprises, universities, and public institutions. Includes the Occupancy Business Case Framework covering space, sustainability, and people dimensions to support long-term financial and operational decisions.
- Smart Space Audit Consulting service that quantifies potential savings across a real estate portfolio using UbiqiSense occupancy data and benchmark comparisons with similar organisations, producing a structured analysis and actionable recommendations for space optimisation. Targets enterprise facility, real estate, and finance decision-makers ahead of larger deployments.
Quantifiable outcome
- Up to 40% of workspaces are underutilized - significant cost savings available through optimization
- +3 more outcomes
Companies that use UbiqiSense
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles6 records
UbiqiSense technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability6 records
Feature5 records
UbiqiSense partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, strategic and minor.
- AranetcoreFormal agreement between UbiqiSense and Aranet (stock-listed Latvian company) to combine space occupancy data with indoor air quality measurements. Integrates UbiqiSense occupancy sensors with Aranet environmental monitoring solutions.
- IDNScoreUK-based IT and AV solutions integrator partnership to bring occupancy analytics to smart buildings and hybrid work environments in the UK public sector (schools, academic institutions, healthcare). IDNS handles design, integration, and implementation while UbiqiSense provides analytics platform.
- HP | PolycoreCollaboration bringing together UbiqiSense's occupancy analytics application with Poly Lens software for device management and insights in hybrid work environments. Targets enterprise customers seeking comprehensive workplace analytics.
- OnemediacoreUK & Ireland authorized distributor for UbiqiSense occupancy and workspace sensors. Onemedia is a specialist AV and workplace solutions distributor serving AV consultants and integrators.
- FacilityCobot ConsortiumstrategicInnovation consortium (DKK 17.6M budget, DKK 12M from Innovation Fund) developing mobile robot for facility management cleaning tasks. Partners: Enabled Robotics, UbiqiSense, SDU, K-Jacobsen, Signal Architects, and ISS. UbiqiSense provides smart building sensor data to robot for efficient navigation.
- iotspotcoreIntegration partnership with iotspot, an Integrated Workplace Management System (IWMS) that combines UbiqiSense sensors with their platform for desk booking, room scheduling, and space management presented on intuitive dashboard and app.
- LotticorePlug-and-play IoT solution partner helping customers reduce carbon footprint by combining occupancy data with sustainability metrics (electricity, gas, water, heat, CO2, VOC, temperature, humidity) for ESG reporting.
- SpaceticoreIWMS partnership with Spaceti offering holistic space management with workplace analytics from third-party sensors like UbiqiSense, indoor air quality management, and workplace booking app.
- ProptechOScoreIntegration with ProptechOS platform that integrates all building data from any system including IoT data, turning property portfolios into application platforms.
- AWScoreCloud infrastructure partnership using Amazon Web Services for data processing and storage. AWS edge computing capabilities used for low-latency processing in bandwidth-constrained environments.
- AteacoreNordic IT infrastructure provider reselling and implementing UbiqiSense solutions in Denmark and Finland. Joint case study on AI Innovation House project.
- TenfourminorAustralia and New Zealand reseller partner for UbiqiSense occupancy solutions in the ANZ region.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
UbiqiSense competitors and assessment
Company assessmentDirect peers
- VergeSense: Occupancy intelligence platform offering AI-powered sensors and analytics for workplace, real estate, and facility optimization — directly competing with UbiqiSense across enterprise, hybrid work, and ESG reporting use cases.
- Density: People-counting and occupancy analytics company using proprietary sensors and a SaaS dashboard to measure space utilization; competes head-to-head with UbiqiSense in enterprise and higher-education deployments.
- Infogrid: UK-based smart-building AI sensor platform combining occupancy, IAQ, and asset monitoring with a facilities management dashboard — overlapping with UbiqiSense on occupancy and a natural competitor in UK/European enterprise accounts.
- FootfallCam: Specialist in people-counting sensors and analytics for retail, offices, and smart buildings; competes directly with UbiqiSense on footfall accuracy and is a comparable reference point on sensor-plus-analytics economics.
- Xovis: Swiss manufacturer of 3D people-counting and occupancy sensors used in airports, retail, and offices; comparable hardware-led approach to occupancy analytics and competes for similar large-enterprise and public-sector RFPs.
- Irisys: People-counting and occupancy sensor specialist (now part of Halma) serving retail, transportation, and smart buildings; comparable technology and customer base to UbiqiSense.
- Spaceti: Workplace experience and IWMS platform that integrates third-party occupancy sensors (including UbiqiSense) and offers its own analytics; an integration partner and adjacent competitor in the same workplace stack.
- Spacewell: IWMS and smart-building analytics vendor serving large enterprises and public sector — comparable buyer profile and overlap with UbiqiSense in space utilization and ESG reporting use cases.
Broad incumbents
- Cisco Spaces: Cisco's smart-building/occupancy platform leveraging existing network infrastructure; a broad incumbent offering overlapping capabilities as part of a much wider IT/IoT portfolio rather than a niche specialization.
- Honeywell Forge: Honeywell's enterprise building management and analytics suite; an incumbent with overlapping occupancy/space utilization functionality sold as part of a much broader BMS portfolio to large enterprise and real estate customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
UbiqiSense social profiles
Digital presenceUbiqiSense compliance and trust
Trust signalCompliance2 records
UbiqiSense financial estimates
Financial estimateRevenue estimate
Valuation estimate
UbiqiSense leadership team
Management profileNumber of profiles
Profiles5 records
UbiqiSense funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UbiqiSense M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UbiqiSense
What does UbiqiSense do?
UbiqiSense sells proprietary computer-vision occupancy sensors (UC2) and a cloud-based analytics platform that together measure how people use and interact with physical spaces. Sensors count occupancy and footfall with >95% and >85% accuracy respectively, while the dashboard delivers real-time and historical utilisation insights, heatmaps, and integration with booking, BMS, and IWMS systems. The solution is sold to enterprises, co-working operators, universities, retailers, healthcare providers, and commercial real estate firms primarily through a global reseller network.
Is UbiqiSense a public or private company?
UbiqiSense is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UbiqiSense founded?
UbiqiSense was founded in 2016. It employs 1 to 10 people.
Where is UbiqiSense based?
UbiqiSense is headquartered in Copenhagen, Denmark, in the Europe region.
How does UbiqiSense make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are hardware (Sensors) and implementation & Professional Services.
Who are UbiqiSense's main competitors?
Direct peers on record are VergeSense, Density, Infogrid, FootfallCam, Xovis, Irisys, Spaceti and Spacewell. Broad incumbents are Cisco Spaces and Honeywell Forge.
Does UbiqiSense have an API?
Yes. UbiqiSense offers API integration capabilities allowing customers to integrate live occupancy data into booking systems or fetch data from their APIs. The solution integrates via APIs, BACnet, or MQTT broker. The FAQ states: 'Yes, we can integrate live data into your booking system through our API's of the booking system or by fetching from our APIs.' The homepage mentions: 'Our API can easily integrate with fellow technology and our sensors used together with other solutions can provide you with insights + action + people nudging, all automated.' AWS cloud infrastructure is used with regional instances deployed globally. Developer documentation is at www.ubiqisense.com/integration-partners.
What industry is UbiqiSense in?
UbiqiSense's product category is Smart Building Occupancy Analytics. Its primary akta.pro industry code is HSAPAPAG, Occupancy, Space Utilization & Workplace Experience, with a secondary code of BPABAKAH, Parking Guidance, Wayfinding & Occupancy Management (Sensors, Signage). Its NAICS code is 3345 and its SIC code is 7373.