What Km77.com does

Km77.com is a Spanish-language online automotive magazine operated by DRIVEK SOLUTION S.L., founded in 1999 and headquartered in Coslada (Madrid), Spain. The platform provides editorial car reviews, industry news, technical articles, vehicle specifications, pricing data, fuel consumption figures, and thematic listings, alongside a vehicle comparison tool ("Comparador de Coches") and a section tracking upcoming launches. The core service is free to end users; revenue is generated primarily through advertising sold to automotive manufacturers, dealers, and related brands, with additional monetization routed through partner sites in the parent network.

The product surface extends beyond editorial into a broader DRIVEK network that includes Coches77 (a used-car listings marketplace), DriveK (a car configuration platform), DriveMatch (an AI-powered car matching tool at drivematch.ai), and an integration with Compramostucoche.es for vehicle valuation. The company distributes content across a multi-channel digital footprint spanning its website, a YouTube channel (km77video), LinkedIn, Facebook, Twitter/X, Instagram, TikTok, an email newsletter, and organic SEO for make/model and comparison queries.

Operationally, Km77.com is a privately held, 11–50 employee business with no disclosed institutional investors beyond a 2013 round from Grupo Intercom, no public revenue figures, and no evidence of M&A or leadership turnover in the available data. The site is actively publishing daily content covering EV launches (e.g., Xiaomi YU7 GT, Leapmotor B05), Chinese imports, and European marques, indicating ongoing editorial operations serving Spanish-speaking car buyers and enthusiasts.

Name

Km77.com

Legal name

DRIVEK SOLUTION S.L.

Website

https://km77.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Km77.com is a Spanish-language online automotive magazine founded in 1999 that publishes car reviews, technical specifications, pricing data, and comparison tools for Spanish-speaking car buyers and automotive enthusiasts, monetized through advertising and a partner network of used-car and configurator sites.

Ownership category

akta.pro rank

Product category

Online Automotive Media

akta.pro primary industry

Automotive & Transportation Magazines (MPAJAEAI)

Keywords

• Automotive editorial content
• Car comparison tools
• Vehicle specifications database
• Car reviews news
• Automotive media

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising: The website generates revenue through advertising space sold to automotive manufacturers, dealers, and related brands. The site displays promotional content and partner advertisements alongside editorial content.

Distribution channels1 record

Marketing channels8 records

Core offering

Km77.com is a Spanish online car magazine that publishes automotive news, technical articles, vehicle reviews, detailed specifications, pricing data, and comparison tools for car buyers and enthusiasts. The platform operates as an editorial content hub complemented by a vehicle comparator, thematic car listings, upcoming-launch coverage, and related services such as used car listings (Coches77) and an AI-based car matching tool (DriveMatch).

Product overview

Km77.com is a Spanish online automotive magazine operated by DriveK Solution S.L. The platform operates as a unified car research portal offering editorial reviews, technical specifications, pricing data, and comparison tools. Core offerings include the main magazine platform with news and articles, a car comparison tool (Comparador), thematic vehicle listings, and information on upcoming car launches. The network also encompasses used car marketplace Coches77 and AI-powered car matching service DriveMatch.

Differentiator

Problem solved

Functional benefit

Brands

• Coches77: Used car listings platform operated by the Km77 network
• DriveK
• DriveMatch

Products and services

• Km77.com Core Platform Main Spanish online car magazine providing automotive news, technical articles, vehicle reviews, detailed specifications, pricing data, and editorial coverage for Spanish-speaking car buyers and enthusiasts.
• Comparador de Coches Car comparison tool that allows users to compare prices, specifications, and equipment across different vehicle models in the Spanish market.
• Revista/Blog Editorial magazine section of Km77.com containing news articles, car reviews, technical features, and comparative analyses of vehicles.
• Listados Temáticos Thematic car listings that organize vehicles by categories such as body type, fuel type, and environmental classification to help users browse cars by attribute.
• Próximos Lanzamientos Upcoming car launches section providing information about vehicles scheduled for future release in the Spanish market.
• Coches77 Used car marketplace sub-brand of the Km77 network for second-hand vehicle listings and valuations, operated by the same parent company DRIVEK SOLUTION S.L.
• DriveMatch AI-powered car matching tool that helps users find suitable vehicles based on their preferences, part of the DriveK network ecosystem.
• DriveK Related automotive platform in the Km77 network offering car configuration and purchasing assistance, sharing the same corporate parent DRIVEK SOLUTION S.L.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• DriveKminorOthersPart of the DriveK network of automotive websites. DriveK is a car configuration and research platform that shares the same corporate parent (DRIVEK SOLUTION S.L.) and complements km77.com's offering with vehicle configuration tools.
• Coches77minorOthersUsed car listings platform operated by the same parent company DRIVEK SOLUTION S.L. Cross-links to used car inventory, providing car valuation services via Compramostucoche.es integration.
• DriveMatchminorOthersAI-powered car matching service that is part of the DriveK network ecosystem. Provides additional utility to site visitors seeking to find vehicles matching their criteria.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Motor.es: Leading Spanish-language automotive editorial site providing car news, reviews, specifications, and comparison tools. Directly competes with Km77 in the same audience and Spanish market, with overlapping content categories and an advertising-based model.
• Coches.com: Spanish automotive marketplace and content platform offering new/used car listings, reviews, and configurator tools. Comparable to Km77's combined editorial + Coches77 marketplace offering, serving the same Spanish car-buyer intent.
• Autofacil.es: Spanish automotive magazine site covering car tests, news, and buying guides. Closely parallels Km77's editorial positioning, serving Spanish-speaking car shoppers with reviews and specifications content.
• Diariomotor: Spanish automotive news and reviews site with strong YouTube presence and a multi-channel digital strategy similar to Km77. Direct competitor for Spanish car-enthusiast audience and advertising revenue.
• Autoblog.es: Spanish automotive content site delivering news, reviews, and comparisons. Competes directly with Km77 for Spanish-speaking car shoppers and OEM/dealer advertising budgets.

Broad incumbents

• AutoScout24 España: European automotive marketplace leader with Spanish operations, combining listings, configurator, and editorial content. A broader incumbent that overlaps with Km77's research and Coches77 listing products but operates at much larger pan-European scale.
• carwow España: Dealer-comparison platform already linked from Km77, allowing users to obtain dealer offers for new cars. Comparable as a downstream conversion layer in the same Spanish car-buying funnel Km77 targets.
• Top Gear España: Spanish edition of the global Top Gear brand, providing automotive editorial content, reviews, and videos. A broader incumbent that competes for the same enthusiast and consideration-stage Spanish audience as Km77.
• Car and Driver España: Spanish edition of Car and Driver offering editorial reviews, news, and buying advice. A global brand incumbent that competes for premium advertising and enthusiast readership in Spain overlapping with Km77's audience.

Emerging players

• Híbridos y Eléctricos: Spanish-language automotive site focused on hybrid and electric vehicles with reviews and news. An emerging player with narrower thematic overlap to Km77, capturing share within the EV segment of the Spanish market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/km77com
• YouTubeyoutube.com/user/km77video
• Facebookfacebook.com/km77com
• LinkedInlinkedin.com/company/km77-com
• Instagraminstagram.com/km77_oficial
• TikToktiktok.com/@km77_oficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Km77.com