Eventsforce
Eventsforce is a UK-based SaaS company founded in 2004 that provides a cloud-based event management platform covering registration, ticketing, mobile apps, virtual and hybrid events, abstracts, awards, and onsite check-in for enterprise and mid-market organizations across associations, government, education, financial services, and media.
- Company typePrivate
- Founded2004
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Eventsforce does
Eventsforce Solutions Ltd is a UK-headquartered (London) SaaS company founded in 2004 that provides a cloud-based event management platform covering the full event lifecycle, from registration, ticketing, abstracts, and awards management through mobile apps, virtual and hybrid event delivery, onsite kiosk check-in, badge printing, and post-event reporting. The company serves enterprise and mid-market organizations across verticals including associations and professional societies, government and healthcare, education, financial services, and media, with named customers such as the UK Health Security Agency, Santander, Allianz, Bauer Media, British Council, Royal Society of Chemistry, UCAS, the Institute of Physics, and Coventry University.
The product architecture is modular and built around a core "Eventsforce Platform" with add-on modules (Mobile, Awards, Abstracts, Kiosk, Hybrid, Virtual, Attendance, Programme Management) plus services for web design, data integration, and SSO. The platform exposes an open API for integrations with CRM, finance, membership systems, and multiple payment gateways (Stripe, PayPal, Worldpay, Sage Pay). Eventsforce is privately held; it was acquired by Simpleview in 2019 and subsequently by Granicus in 2024, a move that repositions the asset within the government-experience-technology stack and broadens distribution into public-sector buyers.
Commercially, Eventsforce operates a tiered SaaS subscription model (Essential self-serve, Professional inside-sales, Enterprise multi-year contract) with professional services for onboarding, training, and configuration. Go-to-market combines direct enterprise sales, inside sales for mid-market, self-serve for SMB, content marketing (eBooks, case studies, the EventTech Talk community), and event-industry presence. The company maintains a US office in Oro Valley, Arizona, alongside its London headquarters, and publicly claims a global footprint.
Eventsforce firmographics
Firmographics- Name
- Eventsforce
- Legal name
- Eventsforce Solutions Ltd
- Website
- https://eventsforce.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eventsforce is a UK-based SaaS company founded in 2004 that provides a cloud-based event management platform covering registration, ticketing, mobile apps, virtual and hybrid events, abstracts, awards, and onsite check-in for enterprise and mid-market organizations across associations, government, education, financial services, and media.
- Ownership category
- akta.pro rank
Where Eventsforce is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Eventsforce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription (SaaS): Eventsforce operates on a tiered SaaS subscription model with Essential, Professional, and Enterprise tiers. The platform is priced based on event complexity, attendee volume, and feature requirements. Higher tiers include advanced features like group ticketing, group invitations, group sessions, group packages and pricing, group admin tools, and live phone support.
- Professional Services: Additional revenue from professional services including dedicated onboarding, custom training programs, and consultation for setup and configuration. Account management and technical support services complement the core software subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Essential - Core event management features for organizations with basic event needs |
| Subscription | Annual | Professional - Enhanced features for organizations with group-based event requirements |
| Subscription | Multi-year contract | Enterprise - Customised solution for larger events and group-based activities |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Eventsforce product offering
Product offeringCore offering
Eventsforce provides a cloud-based event management platform that supports the full event lifecycle, including event websites, registration and ticketing, marketing automation, agenda and programme management, mobile event apps, abstract submissions, awards management, on-site badging and check-in, and virtual and hybrid event delivery. The platform is sold to associations, government bodies, universities, and corporate enterprises as a tiered SaaS subscription (Essential, Professional, Enterprise) with optional professional services for onboarding, training, and integration.
Product overview
Eventsforce is an event management software company offering a comprehensive platform with a core Eventsforce Platform product supplemented by multiple add-on modules. The product portfolio includes Eventsforce Mobile for attendee engagement, Awards Management Software for awards programmes, Eventsforce Abstracts for submissions management, Eventsforce Kiosk for check-in and badging, Hybrid Events and Virtual Events solutions for different event formats, Attendance Solutions for tracking, and Programme Management for scheduling. The company also provides complementary services including Web Design, API/Data Integration, Event Data Management, and Single Sign-On (SSO) authentication. All products are available as integrated modules within the platform architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Eventsforce Platform
- Eventsforce Mobile
- Awards Management Software
- Eventsforce Abstracts
- Eventsforce Kiosk
- Hybrid Events
- Virtual Events
- Attendance Solutions
- Programme Management
- Web Design
- API/Data Integration
- Event Data Management
- Single Sign On (SSO)
Quantifiable outcome
- Considerable time savings allowing teams to focus on other aspects of event planning
- +4 more outcomes
Companies that use Eventsforce
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Eventsforce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature9 records
Eventsforce partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- GranicuscoreIn 2024, Eventsforce became part of Granicus, a global leader in government experience technologies and services. The partnership enables continued powerful event management tools while opening doors to new capabilities and enhanced services.
- SimpleviewcoreIn 2019, Eventsforce was acquired by Simpleview, a software, creative and data insights company that partners with destinations and their agencies to engage stakeholders, attract visitors, and win bids for conventions and events.
- StripecoreStripe is integrated as the payment gateway across all Eventsforce tiers, enabling secure online payment processing for event registration and ticketing.
- Coventry UniversityminorEventsforce has an active skills development initiative with Coventry University – the UK's number one university in event management (Guardian 2016 Subject League Tables). It was the first organisation in the country to offer university students a certification programme in event management software.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Eventsforce competitors and assessment
Company assessmentDirect peers
- Rainfocus: Rainfocus offers enterprise event marketing platforms with deep CRM integration and personalization, competing for the same large-association and enterprise tech customer profiles as Eventsforce.
- Swoogo: Swoogo is an event management platform focused on registration, website, and attendee management for mid-market and enterprise events, directly comparable to Eventsforce's core platform.
- Bizzabo: Bizzabo provides an event experience platform with registration, onsite, and virtual modules targeted at enterprise B2B event teams, overlapping directly with Eventsforce's hybrid and in-person capabilities.
- Aventri: Aventri (now part of Eventbrite) is an event management platform serving associations and enterprises with registration, mobile apps, and onsite solutions — a close comparable to Eventsforce's offering.
- Cvent: Cvent is the largest enterprise event management platform offering registration, venue sourcing, and attendee engagement — directly competing with Eventsforce for the same mid-market and enterprise association/corporate buyers.
Emerging players
- vFairs: vFairs is a virtual and hybrid events platform with registration and mobile capabilities, competing most directly with Eventsforce's virtual/hybrid modules for association and enterprise buyers.
- Whova: Whova provides event apps, registration, and attendee engagement tools popular with associations and academic conferences — a direct competitor in the same customer segments Eventsforce targets.
- Hopin: Hopin (rebranded as RingCentral Events) was a leading virtual and hybrid events platform — overlapping with Eventsforce's hybrid/virtual modules while serving broader enterprise audiences.
Broad incumbents
- Eventbrite: Eventbrite is a large consumer-leaning ticketing and event platform with a growing enterprise/association segment, overlapping with Eventsforce in registration, ticketing, and check-in workflows but at much larger scale.
Others
- Simpleview: Simpleview is the former Eventsforce parent and a destination-marketing CMS provider for DMOs and convention bureaus — a strategically adjacent partner/owner with overlapping client bases in the meetings and conventions ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Eventsforce social profiles
Digital presenceEventsforce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eventsforce leadership team
Management profileNumber of profiles
Profiles4 records
Eventsforce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eventsforce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eventsforce
What does Eventsforce do?
Eventsforce provides a cloud-based event management platform that supports the full event lifecycle, including event websites, registration and ticketing, marketing automation, agenda and programme management, mobile event apps, abstract submissions, awards management, on-site badging and check-in, and virtual and hybrid event delivery. The platform is sold to associations, government bodies, universities, and corporate enterprises as a tiered SaaS subscription (Essential, Professional, Enterprise) with optional professional services for onboarding, training, and integration.
Is Eventsforce a public or private company?
Eventsforce is a private company. It is classified as corporate owned and is currently operating.
When was Eventsforce founded?
Eventsforce was founded in 2004. It employs 11 to 50 people.
Where is Eventsforce based?
Eventsforce is headquartered in London, United Kingdom, in the Europe region.
How does Eventsforce make money?
Two revenue lines are on record. Software Subscription (SaaS) is the primary driver. The others are professional Services.
Who are Eventsforce's main competitors?
Direct peers on record are Rainfocus, Swoogo, Bizzabo, Aventri and Cvent. Emerging players are vFairs, Whova and Hopin. Eventbrite is listed as a broad incumbent. Simpleview is listed as an others.
Does Eventsforce have an API?
Yes. Eventsforce offers an open API that enables integration with mobile apps and business solutions including CRM, finance, and membership systems. The API has helped hundreds of customers integrate Eventsforce with their existing business systems.