Forza Refurbished

What Forza Refurbished does

Forza Refurbished is a Netherlands-based e-commerce retailer specializing in refurbished Apple and Samsung consumer electronics, founded in 2015 and headquartered in Breda. The company sources, inspects, and resells used smartphones, tablets, laptops, and smartwatches across four European country markets — the Netherlands, Belgium, France, and the United Kingdom — via country-localized storefronts (forza-refurbished.nl, .be, .be/fr, .com). Its core refurbishment process is a 50+ point technical inspection with battery testing at a minimum 85% capacity threshold, paired with professional cleaning and component replacement where needed. Devices are sold in three cosmetic condition tiers (Like New, Lightly Used, Visibly Used) at price points typically 40–60% below new-device retail, and the catalog spans iPhone generations from iPhone X through iPhone 17, iPad lines from 2017 to 2025, MacBook Air/Pro, Apple Watch, and Samsung Galaxy S21–S25.

The company operates a direct-to-consumer model augmented by a dedicated B2B/reseller portal offering VAT (BTW) invoicing for business customers. Revenue is generated almost entirely through one-time hardware sales — refurbished devices plus accessories (cases, chargers, screen protectors, Apple Pencils) — with the addition of a trade-in (Inruilen) service creating a circular supply pipeline. The value proposition rests on trust signals: a 3-year warranty (significantly above industry norm), Keurmerk Refurbished and Thuiswinkel Waarborg certifications, PhoneCheck device verification, EUREFAS membership, next-day delivery on weekday orders placed before 22:30, and a 30-day return policy. Customer feedback shows 11,465 verified reviews averaging 9.0/10 with a 98% recommendation rate.

Commercially, Forza runs a hybrid segmentation approach: primary consumer buyers focused on price-versus-new-device economics and sustainability, and a secondary business/reseller segment served through dedicated portals. Marketing is anchored on SEO-driven content (buying guides, comparison tools, technology explainers), email newsletters with €10-discord incentives, and promotional discount codes. A Budgetdeals (Op = Op) sub-brand extends into deeply discounted no-Face ID/no-Touch ID devices, capturing the most price-sensitive cohort. Leadership is anchored by founder and CEO Jan-Willem van Dijk and managing partner Ernstjan Nijsink, with a dedicated Head of Purchase & Marketing function.

Name

Forza Refurbished

Legal name

Forza Refurbished

Website

https://forza-refurbished.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Forza Refurbished is a Netherlands-based e-commerce retailer that sells refurbished Apple and Samsung devices across the Netherlands, Belgium, France, and the United Kingdom. The company operates country-localized storefronts, an in-house 50+ point inspection process, a 3-year warranty, and serves both individual consumers and business/reseller customers.

Ownership category

akta.pro rank

Product category

Refurbished Consumer Electronics

NAICS

Personal and Household Goods Repair and Maintenance (8114), Used Merchandise Retailers (459510), Consumer Electronics and Appliances Rental (532210)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Certified Refurbished Electronics Retail (CRACAJAD)

akta.pro secondary industries

Big-Box Refurbished/Pre-Owned Electronics Retail (CRACAAAM), Refurbished, Used & Recommerce Smartphones (CRACALAG)

Keywords

• Refurbished smartphones
• Refurbished electronics
• Used Apple devices
• Pre-owned tablets
• Certified refurbished laptops

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Refurbished Device Sales: One-time hardware sales of refurbished Apple and Samsung smartphones, tablets, laptops, and watches. Products sold in three condition tiers: Like New (Zo goed als nieuw), Lightly Used (Licht gebruikt), and Visibly Used (Zichtbaar gebruikt). Prices vary by storage capacity, connectivity options (WiFi/WiFi+5G), and VAT treatment (with or without BTW for business customers).
2. Accessories Sales: Sale of device accessories including cases, screen protectors, chargers, powerbanks, Apple Pencils, and audio products. Accessories come with 1-year warranty.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Forza Refurbished sells refurbished Apple and Samsung consumer electronics — including iPhones, iPads, MacBooks, Apple Watches, and Samsung Galaxy smartphones and tablets — directly to consumers and businesses through country-specific e-commerce storefronts across the Netherlands, Belgium, France, and the UK. Each device undergoes a 50+ point technical inspection, battery health verification (minimum 85% capacity), and is offered in three cosmetic condition tiers (Like New, Lightly Used, Visibly Used) with a 3-year warranty.

Product overview

Forza Refurbished is a specialized refurbished electronics retailer operating as a single-platform marketplace. The company offers a curated portfolio of refurbished Apple devices (iPhones, iPads, MacBooks, Apple Watches) and Samsung devices (Galaxy smartphones and tablets), complemented by accessories. Key product lines include the core iPhone and iPad categories spanning multiple generations from budget to premium tiers, Samsung Galaxy devices, MacBook laptops, and Apple Watch wearables. The portfolio also includes a Budgetdeals (Op=Op) sub-brand featuring discounted devices without biometric security, an in-house trade-in service for device exchange, and a selection assistant tool. All products come with 3-year warranty, Keurmerk Refurbished certification, and free charging accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• Refurbished iPad

Quantifiable outcome

• 3 year warranty on all devices including battery
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• EUREFAS (European Refurbishment Association)minorOthersForza Refurbished is a member of EUREFAS, the European Refurbishment Association. This membership indicates adherence to European standards and best practices in the refurbished electronics industry.
• Thuiswinkel (Dutch E-commerce Association)coreOthersCertified member of Thuiswinkel, the Dutch e-commerce association. Provides official consumer protection and dispute resolution through the Geschillencommissie Thuiswinkel.
• Geschillencommissie ThuiswinkelminorOthersExternal dispute resolution body for unresolved customer complaints. Customers can escalate complaints if not satisfied with Forza's service.
• AppleminorOthersForza sells refurbished Apple products (iPhone, iPad, Mac, Apple Watch) and references Apple in marketing. Not an authorized Apple reseller but operates in the secondary Apple device market.
• SamsungminorOthersForza sells refurbished Samsung products (Galaxy smartphones and tablets) and references Samsung in marketing. Not an authorized Samsung reseller but operates in the secondary Samsung device market.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Back Market: French-headquartered marketplace for refurbished consumer electronics including smartphones, tablets, laptops, and wearables across Europe. Most direct global competitor to Forza with similar Apple/Samsung product focus, multi-country presence, and warranty-backed value proposition.
• Refurbed: Austrian/German marketplace for refurbished electronics operating across DACH and broader Europe. Directly competes with Forza in refurbished Apple/Samsung devices with similar quality assurance, warranty, and circular-economy positioning.
• Swappie: Finnish refurbished iPhone specialist with proprietary refurbishment operations across Europe. Closely comparable vertically-integrated model to Forza focused specifically on Apple smartphones with warranty-backed quality grading.
• reBuy: German recommerce platform for used and refurbished consumer electronics, media, and accessories. Comparable business model combining trade-in and refurbishment/resale of devices including smartphones and laptops, with European multi-market reach.
• Asgoodasnew: German refurbisher and retailer of used smartphones, tablets, laptops, and cameras with multi-country European presence. Vertically integrated refurbishment model comparable to Forza with trade-in and certified pre-owned positioning.
• Recommerce Group: French refurbisher specializing in smartphones and connected devices with B2B and B2C channels across Europe. Comparable vertically-integrated refurbishment model with trade-in supply and certified pre-owned retail.

Broad incumbents

• Apple Refurbished Store: Apple's official certified refurbished store offering iPhones, iPads, Macs, and Apple Watch with 1-year warranty. Represents the OEM-direct competition to Forza's Apple-device refurbishment business and sets a quality/warranty benchmark.
• Amazon Renewed: Amazon's certified refurbished program spanning smartphones, tablets, laptops, and consumer electronics with marketplace fulfillment. Large incumbent offering competing refurbished Apple/Samsung devices with Prime-backed logistics.

Emerging players

• Grover: German consumer electronics subscription rental company offering smartphones, laptops, and wearables on monthly plans. Adjacent circular-economy model with recurring revenue angle that could eventually intersect with refurbished resale.

Regional players

• Leapp: Dutch refurbished Apple and Samsung device retailer with physical stores and online presence. Direct home-market competitor to Forza in the Netherlands, sharing similar product portfolio and warranty-led positioning in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forza Refurbished