What EarPeace does

EarPeace is a privately held, bootstrapped hearing protection company founded in 2010 by Jay Clark in Venice, California (with fulfillment out of Pasadena, Maryland), after Clark experienced noise-induced hearing loss at Carnival in Trinidad. The company designs and sells reusable high-fidelity earplugs targeting lifestyle use cases — concerts and festivals, motorcycle riding, sleep, sport, and everyday noise sensitivity (including ADHD/autism/misophonia users) — rather than the industrial hearing protection market dominated by 3M and Honeywell. The portfolio spans two product platforms: Original earplugs with universal double-cone fit and precision-drilled single-layer filters (17/20/26dB), and PRO earplugs built on a patented Contour Earplug shape (two design patents, 2021) with multi-layered acoustic membrane filters (16–28dB) covered by a utility patent (2022). All earplugs use medical-grade hypoallergenic silicone in three sizes for near-custom fit without canal pressure, and the premium tier includes $225 custom-molded earplugs with swappable filter sets.

The business model is direct-to-consumer e-commerce through the owned earpeace.com storefront, supplemented by a wholesale program (marching bands, custom-branded corporate orders), an exclusive retail partnership with the Rock & Roll Hall of Fame Museum Store, and international shipping via DHL. Products are sold as one-time purchases at $22.95–$44.95 for standard SKUs and $225 for custom-molded, with recurring revenue from $21.95–$29.95 replacement filter sets, $75 custom-molded replacement filters, $112.50 custom replacement bodies, and accessories (carrying cases, connector cords). Bundles (Everyday + Sleep, Deluxe, Moto) drive 20% higher AOV, and limited apparel/merchandise contributes marginal revenue. Go-to-market is product-led with no sales team, anchored on SEO, content marketing, social (Instagram, Facebook, YouTube, LinkedIn), affiliate/referral programs, and event-driven sampling at music festivals and motorcycle events since the SXSW 2010 launch.

Customer segments are horizontally diversified across five primary use cases — music lovers/concert-goers, motorcyclists, sleep/rest seekers, everyday noise sensitivity users, and sports fans — with limited enterprise concentration and named individual endorsers (Bob Boilen of NPR Music, Evans Brasfield of Motorcycle.com) functioning as advocates rather than commercial anchors. Marketing emphasizes earned media (Forbes, Rolling Stone, Wired, Wirecutter, Men's Health) and flagship co-branded partnerships with NPR Music and the Rock & Roll Hall of Fame. The company is founder-owned, has not raised institutional capital, operates with 1–10 employees, and reports no public revenue, positioning it as a small, organic, lifestyle-brand DTC operator rather than a venture-backed scale business.

Name

EarPeace

Legal name

EarPeace

Website

https://earpeace.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

EarPeace is a privately held, bootstrapped direct-to-consumer brand selling high-fidelity reusable earplugs for music, motorcycle, sleep, sport, and everyday noise-sensitivity use cases via patented Contour and PRO acoustic filter technology.

Ownership category

akta.pro rank

Product category

Consumer Hearing Protection

akta.pro primary industry

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

akta.pro secondary industry

Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM)

Keywords

• High-fidelity earplugs
• Hearing protection products
• Concert earplugs
• Motorcycle earplugs
• Sleep earplugs

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Earplug Product Sales: Primary revenue from selling high-fidelity earplugs across multiple product lines (Original, PRO, Music, Moto, Sleep, Sport). Products sold as one-time purchases with reusable, durable earplugs designed for years of use.
2. Custom Molded Earplugs: Premium custom-fitted earplugs at $225 for customers wanting personalized fit. Includes custom-molded filters and replacement earplugs at additional price points.
3. Accessories and Consumables: Replacement filter sets, carrying cases, connector cords, and connector cases as ongoing accessory purchases. Filter sets require periodic replacement.
4. Bundle Packages: Curated bundles offering 20% savings combining earplugs with accessories (e.g., Everyday + Sleep Bundle, Deluxe Bundles, Moto Bundles). Drives higher AOV.
5. Apparel and Merchandise: Branded merchandise including t-shirts, hoodies, crews, and beanies. Limited edition collaborations like the Russell White III artist t-shirt.
6. Wholesale and Custom Branded: Wholesale program for bulk orders and custom branded earplugs for organizations, marching bands, and corporate partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

EarPeace designs, manufactures, and sells high-fidelity reusable earplugs that reduce harmful noise levels while preserving sound clarity across all frequencies. Its product portfolio spans use-case-specific lines — EVERYDAY, MUSIC/MUSIC PRO, MOTO/MOTO PRO, SPORT PRO, and SLEEP — using patented Contour Earplug designs and multi-layered acoustic membrane filters at 16dB-30dB attenuation. The company sells direct-to-consumer through its own e-commerce storefront at earpeace.com, supplemented by a wholesale/custom-branded program for organizations such as marching bands and corporate partners, plus exclusive retail placement at the Rock & Roll Hall of Fame Museum Store.

Product overview

EarPeace is a hearing protection company offering a portfolio of high-fidelity earplugs designed to reduce noise while preserving sound clarity. The product line spans two main categories: Original earplugs featuring universal double-cone fit with precision drilled filters (17dB, 20dB, 26dB), and PRO earplugs with patented Contour Earplug design and multi-layered acoustic membrane filters (16dB to 28dB options). Core products include EVERYDAY earplugs for daily noise reduction, MUSIC/MUSIC PRO for concerts and live music, MOTO/MOTO PRO for motorcycle riding, SLEEP earplugs for nighttime use, and SPORT PRO for sporting events. Special and limited editions include NPR Music Special Edition, FESTIVAL PRO, and ADVENTURE PRO. Premium offerings include Custom Molded earplugs at $225. The accessory portfolio includes replacement filter sets, carrying cases, and connector cords. Multiple bundles provide savings up to 20% by pairing products for different use cases. Founded in 2010 and trusted by industry professionals for over 15 years.

Differentiator

Problem solved

Functional benefit

Products and services

• EVERYDAY Earplugs Noise reduction earplugs with 22dB PRO filters designed for everyday use including commuting, open office work, gym sessions, and social environments. Triple-patented Contour Earplugs provide near-custom fit with small, standard, and large size options.
• MUSIC Earplugs Original line earplugs for live music with universal double-cone fit and three filter sets (17dB, 20dB, 26dB) for variable attenuation. Designed for concerts, festivals, clubs, and general music venues.
• MUSIC PRO Earplugs Premium earplugs for musicians and music enthusiasts featuring patented Contour Earplug design and multi-layered PRO acoustic filters. Near-custom fit with choice of 16dB, 20dB, or 24dB noise reduction.
• MOTO Earplugs Motorcycle earplugs with universal double-cone fit reducing wind and road noise without interfering with helmet comms. Includes three filter sets (17dB, 20dB, 26dB) and two earplug sizes.
• MOTO PRO Earplugs Premium motorcycle earplugs with patented Contour Earplug design and multi-layered PRO filters. Near-custom fit with choice of 20dB or 24dB noise reduction for wind noise and long-ride comfort.
• MOTO PRO Pack Ultimate motorcycle hearing protection bundle with four interchangeable high-fidelity PRO filter sets (20dB, 22dB, 24dB, 28dB), three sizes of Contour Earplugs, and aluminum carrying case for adaptable wind noise reduction on rides.

Quantifiable outcome

• Noise reduction up to 30dB for sleep earplugs, reducing snoring, traffic, and disruptive household sounds
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered flagship, minor and core.

• NPR Music & Tiny Desk ConcertsflagshipGTM or Marketing PartnerSpecial edition NPR Music PRO earplugs with custom branding supporting NPR Music & Tiny Desk Concerts. Part of each purchase supports NPR Music programming. Featured endorsement from Bob Boilen (NPR Music creator).
• Rock & Roll Hall of FameflagshipGTM or Marketing PartnerExclusive Rock & Roll Hall of Fame x EarPeace special edition (Music PRO MAX 24dB). Available exclusively at Rock & Roll Hall of Fame Museum store. High-fidelity protection for true music lovers.
• GEISHAZminorGTM or Marketing PartnerWomen's culture and music collective. Partnership highlights women moving culture forward in the music industry.
• HearO Saves the DayminorStrategic or Co-development PartnerCommunity partnership supporting hearing conservation and awareness initiatives.
• AkoiominorStrategic or Co-development PartnerStrategic partner in hearing protection ecosystem.
• Russell White IIIminorGTM or Marketing PartnerArtist collaboration on 'No Static' special edition t-shirt featuring skull design.
• Ear Peace FoundationcoreStrategic or Co-development PartnerNon-profit foundation supported by EarPeace, focused on hearing health awareness and conservation. Separate entity from commercial EarPeace brand.
• Motorcycle Safety FoundationminorStrategic or Co-development PartnerEducational partnership promoting motorcycle safety awareness, including hearing protection information from MSF rider education materials.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• EarFun: EarFun offers concert and musician-focused earplugs in the same high-fidelity consumer segment as EarPeace, with comparable pricing and use case targeting.
• Eargasm: Eargasm makes high-fidelity earplugs for concerts, musicians, and noise sensitivity, and is explicitly named alongside EarPeace in Forbes coverage of the hearing protection wellness trend — making it a closely overlapping peer.
• Etymotic Research: Etymotic makes high-fidelity musicians' earplugs (ER series) and in-ear monitors, representing a more established, audio-engineering-focused peer to EarPeace in the music hearing protection category.
• Decibullz: Decibullz makes custom-moldable earplugs and headphones at a comparable premium price point ($50–$150), directly competing with EarPeace's Custom Molded Earplugs tier.
• Vibes Hi-Fidelity Earplugs: Vibes sells reusable high-fidelity earplugs aimed at concert-goers and live music enthusiasts, directly overlapping EarPeace's MUSIC and MUSIC PRO product positioning.
• Loop Earplugs: Loop Earplugs is the most direct competitor to EarPeace, offering high-fidelity earplugs across music, sleep, and lifestyle use cases with similar patented filter technology and a comparable DTC-focused go-to-market model.

Broad incumbents

• Mack's Earplugs: Mack's is a long-established mass-market hearing protection brand offering lower-priced disposable and reusable earplugs across sleep, swimming, and music categories — representing the incumbent value-tier counterpart to EarPeace's premium positioning.
• Howard Leight by Honeywell: Howard Leight (Honeywell) is the dominant industrial hearing protection brand with broader occupational/industrial positioning; overlaps with EarPeace at the sport and occupational edges but does not target the lifestyle/music premium niche.
• Bose Sleep: Bose Sleepbuds and related products compete most directly with EarPeace's Sleep line, though Bose is a much broader audio incumbent leveraging its consumer electronics scale.

Emerging players

• QuietOn: QuietOn makes active noise-cancelling sleep earbuds, overlapping with EarPeace's Sleep segment but using electronic ANC rather than passive acoustic filtering — a niche but adjacent competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@earpeaceearplugs
• Facebookfacebook.com/EarPeace
• LinkedInlinkedin.com/company/earpeace
• Instagraminstagram.com/earpeaceearplugs
• Xx.com/earpeace

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EarPeace