Eleven Yellow
Eleven Yellow is a bootstrapped software lab founded in 2013, operating from Lisbon with a 30+ person team and no external capital. It builds and runs a portfolio of products across AI talent matching, smart contract auditing, generative art, social media, cultural discovery, and crypto infrastructure.
- Company typePrivate
- Founded2013
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Eleven Yellow does
Eleven Yellow is a bootstrapped software lab founded in 2013, operating from Lisbon with a hideout at the Unicorn Factory and planning a Madrid office by late 2026. It runs as a 30+ person full-time collective that has never used external capital, with most early members never having left. Its stated philosophy is to operate as capitalists about how money is made and collectivists about how it is used, with a 50-year operating horizon.
The lab's product portfolio spans multiple unrelated verticals: Archie (a social media growth machine that grew large enough to attract Facebook's attention); Audacity, an AI-native talent matchmaking engine for high-performing operators; Audita, a smart contract auditing service for web3 security; Botto, a decentralized autonomous artist governed by community feedback; PromptHero, one of the world's largest platforms for AI-generated art and prompts supporting Stable Diffusion and Midjourney; MA.TO, a cultural discovery platform surfacing under-the-radar events; an internal crypto hedge fund called Metralha; and a VR fitness game studio. Since 2016, the team has co-developed infrastructure used in major French crypto wallets and exchanges. The lab also holds investments in sister company Carbono (crypto funds advising BBVA Bank and family offices), Heepsy (influencer marketing platform), Margined Protocol (decentralized perpetuals), and Xeito (family office).
Revenue mechanics are deliberately opaque but combine software product monetization (subscription and one-off fees across Audita, Audacity, MA.TO, PromptHero, and Archie historically), returns from the internal Metralha hedge fund, and proceeds from its portfolio of investments and sister-company relationships. Go-to-market is largely product-led via per-project websites and public community channels, supplemented by direct enterprise distribution through Carbono for crypto advisory services. The lab runs semi-annual hackathons (Winter and Summer games) and publicly documents 87 failed projects as part of its experimental culture.
Eleven Yellow firmographics
Firmographics- Name
- Eleven Yellow
- Legal name
- Eleven Yellow
- Website
- https://elevenyellow.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eleven Yellow is a bootstrapped software lab founded in 2013, operating from Lisbon with a 30+ person team and no external capital. It builds and runs a portfolio of products across AI talent matching, smart contract auditing, generative art, social media, cultural discovery, and crypto infrastructure.
- Ownership category
- akta.pro rank
Eleven Yellow industry classification
Industry- Product category
- Software Development
- NAICS
- Scientific Research and Development Services (5417)
- akta.pro primary industry
- Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB)
- akta.pro secondary industry
- Personality & Behavioral Assessments (BPACAMAC)
Keywords
Where Eleven Yellow is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices3 records
Markets served
Eleven Yellow business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Software Products: Bootstrapped software products including social media tools, AI platforms, web3 services, VR games, and cultural discovery platforms. No external capital used.
- Metralha Internal Hedge Fund: Internal hedge fund operating with proprietary capital from the lab and its members
- Investment Portfolio: Returns from investments in sister company Carbono (crypto funds), Heepsy, Margined Protocol, and Xeito family office
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Eleven Yellow product offering
Product offeringCore offering
Eleven Yellow is a bootstrapped software lab that builds and operates a portfolio of self-developed software products, including AI talent matchmaking (Audacity), smart contract auditing (Audita), an AI art prompt platform (PromptHero), a decentralized generative-art project (Botto), a cultural events discovery app (MA.TO), and crypto wallet/exchange infrastructure work, alongside an internal proprietary-capital hedge fund. The lab generates revenue from direct sales/subscriptions across these product websites and from investment returns on its holdings in sister entities such as Carbono, Heepsy, Margined Protocol, and Xeito.
Product overview
Eleven Yellow is a software lab focused on high-impact, high-reward ideas, operating as a bootstrapped company without external capital since 2013. The lab's portfolio consists of multiple internal projects including Archie (social media growth tool), Audacity (AI-powered talent matching), Audita (smart contract auditing), Botto Project (decentralized generative art), PromptHero (AI art prompt platform), MA.TO (cultural events discovery), Metralha (internal crypto hedge fund), VR Game Studio (fitness gaming), and Crypto Infrastructure team. Additionally, the lab maintains investments in Carbono (crypto funds), Heepsy (influencer marketing), Margined (decentralized protocols), and Xeito (family office). The lab also operates coliving spaces in Lisbon and Galicia and is developing a Madrid office.
Differentiator
Problem solved
Functional benefit
Brands
- Archie: Social Media Growth Machine for businesses that wanted to get more followers and sales on Instagram and Twitter.
- Audacity
- Audita
- Botto Project
- Crypto Infrastructure
- MA.TO
- Metralha
- PromptHero
- Rural Hackers
- VR Game Studio
Products and services
- Archie Social media growth tool for businesses wanting to increase followers and sales on Instagram and Twitter, sized to the point that Facebook sought to shut it down.
- Audacity AI-powered matchmaking platform for top operators and ambitious teams that delivers curated, vetted candidates in days rather than weeks, for companies looking to hire high-performing operators who are not actively looking.
- Audita Smart contract auditing service providing security reviews for blockchain and web3 projects.
- Botto Project Decentralized autonomous artist whose algorithm generates artworks based on collective community feedback, with community participation completing the artist.
- Crypto Infrastructure Infrastructure development work since 2016 that has helped create and shape cryptocurrency wallets and exchanges used widely across the French crypto ecosystem.
- MA.TO Cultural discovery platform that surfaces under-the-radar events happening in a city, from underground parties to creative gatherings, in real time.
- PromptHero One of the world's largest platforms for AI-generated art and prompts, supporting image generation models such as Stable Diffusion and Midjourney.
- VR Game Studio Fitness VR game with an anime theme designed to deliver high BPMs and burn the most calories.
Companies that use Eleven Yellow
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Eleven Yellow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Eleven Yellow partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- French Crypto Infrastructure ProjectscoreSince 2016, the team helped create and shape infrastructure used in some of the most known and used cryptocurrency wallets and exchanges.
- CarbonocoreSister company that operates different cryptocurrency funds and has worked with corporate clients such as BBVA Bank and family offices as their crypto advisor. Carbono helped build Botto and runs Pepe.wtf.
- HeepsyminorInfluencer marketing platform and one of the world's biggest databases of digital creators - investment holding
- Margined ProtocolminorDeveloping decentralized perpetual protocols and multichain margin engines for CosmWasm networks - investment holding
- XeitominorFamily office investing in and scaling industrial businesses with long-term vision - investment holding
- Espacio SolominorArt collection collaboration exploring intersection of art and technology - part of Espacio Solo community
- Unicorn Factory LisbonminorLisbon-based startup hub where Eleven Yellow has office space for members to work and collaborate
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Eleven Yellow competitors and assessment
Company assessmentDirect peers
- CertiK: CertiK is a leading blockchain security firm specializing in smart contract auditing and formal verification, making it a direct competitor to Eleven Yellow's Audita product in web3 security.
- Lexica: Lexica is an AI art search engine and prompt platform for Stable Diffusion, directly comparable to Eleven Yellow's PromptHero as a destination for AI art creators.
- Art Blocks: Art Blocks is a leading platform for curated generative art on the blockchain, closely comparable to Eleven Yellow's Botto Project in the AI + crypto art category.
- Civitai: Civitai is a community-driven platform for sharing AI-generated art, models, and prompts, directly comparable to Eleven Yellow's PromptHero product in the AI art community space.
- OpenZeppelin: OpenZeppelin is a crypto security and smart contract development company, comparable to Eleven Yellow's Audita as a web3 security partner with similar service offerings.
- Quantstamp: Quantstamp is a smart contract auditing and blockchain security company, making it a direct peer for Eleven Yellow's Audita service in web3 security reviews.
Broad incumbents
- Toptal: Toptal is a global freelance talent marketplace connecting companies with top developers and operators, representing a broader incumbent that Eleven Yellow's Audacity aims to disrupt via AI-native matching.
Emerging players
- Krea.ai: Krea.ai is an emerging AI image generation and creative platform that intersects with Eleven Yellow's PromptHero in the AI art tooling category, though focused more on generation than prompt discovery.
- Pallet: Pallet is an AI-powered talent matching platform that helps companies find operators, comparable to Eleven Yellow's Audacity as a modern alternative to traditional recruiting.
Others
- MakerDAO: MakerDAO is a leading decentralized autonomous organization governing the Dai stablecoin, comparable to Eleven Yellow's Botto as an example of community-governed crypto projects with shared treasury and decision-making models.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Eleven Yellow social profiles
Digital presenceEleven Yellow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eleven Yellow leadership team
Management profileNumber of profiles
Profiles2 records
Eleven Yellow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eleven Yellow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eleven Yellow
What does Eleven Yellow do?
Eleven Yellow is a bootstrapped software lab that builds and operates a portfolio of self-developed software products, including AI talent matchmaking (Audacity), smart contract auditing (Audita), an AI art prompt platform (PromptHero), a decentralized generative-art project (Botto), a cultural events discovery app (MA.TO), and crypto wallet/exchange infrastructure work, alongside an internal proprietary-capital hedge fund. The lab generates revenue from direct sales/subscriptions across these product websites and from investment returns on its holdings in sister entities such as Carbono, Heepsy, Margined Protocol, and Xeito.
Is Eleven Yellow a public or private company?
Eleven Yellow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eleven Yellow founded?
Eleven Yellow was founded in 2013. It employs 11 to 50 people.
Where is Eleven Yellow based?
Eleven Yellow is headquartered in Singapore, Singapore, in the Asia region.
How does Eleven Yellow make money?
Three revenue lines are on record. Software Products are the primary driver. The others are metralha Internal Hedge Fund and investment Portfolio.
Who are Eleven Yellow's main competitors?
Direct peers on record are CertiK, Lexica, Art Blocks, Civitai, OpenZeppelin and Quantstamp. Toptal is listed as a broad incumbent. Emerging players are Krea.ai and Pallet. MakerDAO is listed as an others.
Does Eleven Yellow have an API?
No public API is recorded for Eleven Yellow.
What industry is Eleven Yellow in?
Eleven Yellow's product category is Software Development. Its primary akta.pro industry code is HDAEANAB, Model Development & Training Platforms (AutoML, Notebooks, Feature Stores), with a secondary code of BPACAMAC, Personality & Behavioral Assessments. Its NAICS code is 5417.