What Heepsy does

Heepsy is a cloud-based SaaS influencer marketing platform founded in 2016 and headquartered in Bilbao, Spain. The company provides agencies, e-commerce brands, and established enterprises with an end-to-end workflow for discovering, validating, contacting, paying, and measuring influencers across Instagram, TikTok, and YouTube. The product portfolio spans Influencer Search, Analytics with authenticity and audience demographics, Outreach, Marketplace, CRM/Projects, Application Pages, Reporting, Media Monitoring, Media Library, Influencer Payments, and a Creator Detector for identifying brand ambassadors. Underlying the platform is a proprietary multi-platform creator database of approximately 17 million records (9M+ Instagram, 4M+ TikTok, 4M+ YouTube), updated continuously, combined with AI-driven search (prompt, keyword, lookalike, and handle modes) and machine learning algorithms for fake-follower and engagement-anomaly detection.

Heepsy monetizes through a tiered SaaS subscription model with a free entry tier, usage-based outreach credits for email campaigns, and a small commission on influencer payments processed through the platform. Pricing is not publicly disclosed beyond the existence of monthly and annual billing options and a stated positioning below industry average. Distribution is hybrid: a self-serve product-led growth motion for SMBs and startups paired with a sales-assisted enterprise motion offering demos, account managers, and dedicated support for agencies and large brands. The platform also distributes through a native Shopify app integration and a suite of free public tools (engagement rate calculators, follower checkers, fake-follower detection, audit tools, pricing calculators) that drive top-of-funnel organic acquisition.

Named customers span multiple verticals and include Uber Eats, Burga, Cheerz, Birchbox, Instax, Reduit, Carl's Jr., Flamingueo, Gema, and Hotel Barcelona. The company's AI capabilities are applied rather than foundational, focused on text-based influencer matching and authenticity scoring. Heepsy has not disclosed institutional equity funding; disclosed engagements are participation in the MassChallenge (2018) and Google for Startups (2020) accelerator programs, with a leadership team comprising Xabier Vicuña (CEO), founder Borja Garcia de Vinuesa Ordovas, and Imanol Yáñez (CXO/CTO). Revenue, headcount growth rates, and ownership structure are not disclosed in available sources.

Name

Heepsy

Website

https://heepsy.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Heepsy is a cloud-based SaaS influencer marketing platform that helps agencies and e-commerce brands discover, validate, contact, pay, and measure influencers across Instagram, TikTok, and YouTube via a 17M+ creator database and AI-powered search.

Ownership category

akta.pro rank

Product category

Influencer Marketing Software

NAICS

Marketing Research and Public Opinion Polling (541910), Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising (7310)

akta.pro primary industry

Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN)

akta.pro secondary industry

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)

Keywords

• Influencer marketing platform
• Creator discovery software
• Influencer analytics tools
• Campaign management platform
• Influencer outreach software

Headquarters

HQ city

Bilbao

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription Plans: Tiered subscription model with free entry point and paid plans offering increasing access to influencer database searches, advanced profiles, outreach credits, and campaign management features
2. Outreach Credits: Monthly caps on email contacts with the ability to purchase additional credits for expanded outreach campaigns
3. Payment Processing Commission: Small commission charged on influencer payments processed through the platform, serving as an insurance mechanism for dispute resolution within 3 working days

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Heepsy is an all-in-one cloud-based influencer marketing SaaS platform that enables brands and agencies to discover, analyze, contact, manage, and pay influencers across Instagram, TikTok, and YouTube. The platform combines AI-powered search, audience analytics, authenticity scoring, bulk outreach, campaign management, and payment processing in a single subscription-based product, supported by free discovery and audit tools.

Product overview

Heepsy is an all-in-one influencer marketing platform offering a modular portfolio of integrated tools for the complete influencer marketing lifecycle. The core platform comprises: Influencer Search (AI-powered discovery across Instagram, TikTok, and YouTube), Influencer Analytics (detailed creator profiles with authenticity scoring and audience demographics), Influencer Outreach (bulk email and campaign communication management), Influencer Marketplace (brand-posted campaigns attracting creator proposals), Influencer Lists/Projects (CRM-style organization and contact database), Application Page Builder (branded landing pages for recruitment), Influencer Reporting (ROI and KPI tracking), Media Monitoring (content and brand mention tracking), Media Library (content management and performance insights), Influencer Payments (global payout and invoicing), and Brand Ambassador Search (Creator Detector for identifying advocates among followers/customers). The platform also provides a suite of free tools including engagement rate calculators, follower count checkers, fake follower detection, audit tools, and pricing calculators for Instagram, TikTok, and YouTube. Top Influencer rankings are available for Instagram, TikTok, and YouTube. Shopify integration connects the platform to e-commerce stores for sales tracking and commission calculations.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Search Tool
• Influencer Outreach Platform
• Influencer Analytics Tool
• Influencer Marketplace
• Influencer Lists and Contact Database Tool
• Creator-Influencer Management (CRM)
• Application Page Builder
• Influencer Reporting Tool
• Media Monitoring Tool
• Media Library
• Influencer Payment Platform
• Shopify Integration
• Brand Ambassador Search Tool (Creator Detector)
• Top Instagram Influencers Rankings
• Top TikTok Influencers Rankings
• Top YouTube Influencers Rankings

Quantifiable outcome

• 40% increase in sales reported by a fashion brand after collaborating with TikTok influencers found on Heepsy
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationNative integration allowing e-commerce brands to connect their Shopify stores to Heepsy for automated tracking of influencer-driven traffic and sales, creation of product-based campaign offers, and commission-based payment calculations for creators.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Upfluence: Upfluence is an all-in-one influencer marketing platform offering creator discovery, outreach, analytics, and affiliate/payment tools to agencies and brands. It is the most direct competitor to Heepsy in terms of bundled SaaS workflow and target SMB/agency customer base.
• Modash: Modash is a creator discovery and analytics platform covering Instagram, TikTok, and YouTube with fake follower detection and audience analysis. It directly competes with Heepsy on multi-platform database search and authenticity scoring at a similar SMB/agency price point.
• Aspire: Aspire (formerly AspireIQ) is a creator marketing platform with discovery, CRM, workflow, and content rights management features used by mid-market and enterprise brands. It overlaps directly with Heepsy's search, CRM, marketplace, and reporting modules.
• Klear: Klear (part of Meltwater) offers influencer discovery, audience analytics, campaign management, and reporting across social platforms. Its platform positioning and analytics depth make it a direct comparable to Heepsy's discovery and analytics tools.
• Traackr: Traackr is an influencer marketing platform focused on discovery, performance measurement, and brand safety for global brands. It overlaps with Heepsy on the analytics, audience quality, and reporting modules.
• GRIN: GRIN is a creator management platform built for ecommerce brands, offering discovery, outreach, gifting, affiliate links, and ROI tracking. Its creator-centric CRM and Shopify-style e-commerce focus make it a direct peer to Heepsy's marketplace, CRM, and Shopify integration.
• CreatorIQ: CreatorIQ is an enterprise influencer marketing platform with creator discovery, analytics, campaign management, and e-commerce integrations, serving large brand holding companies and global advertisers. It is the closest enterprise-grade analogue to Heepsy's broader product portfolio.
• HypeAuditor: HypeAuditor provides influencer discovery, fraud detection, audience analytics, and market reports across major social platforms. It is highly comparable to Heepsy on the authenticity-scoring and analytics axis.

Others

• Influencer Marketing Hub: Influencer Marketing Hub is a leading industry publication, agency, and tool directory covering influencer marketing software, trends, and agency services. It is adjacent rather than directly competitive, but shapes buyer awareness in the same category where Heepsy sells.

Emerging players

• Phyllo: Phyllo is a creator data API that provides standardized access to social platform data for influencer marketing, fintech, and analytics products. It is an emerging adjacent player that could either compete with or enable Heepsy's data layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/heepsy_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heepsy