Thoughtfully

What Thoughtfully does

Thoughtfully (legally thoughtfully.mgf, founded 2016, headquartered in Costa Mesa, California) is a privately held, multi-brand curated gifting retailer operating across 18+ countries. It runs a Shopify-based direct-to-consumer e-commerce storefront at thoughtfully.com selling curated gift boxes, gourmet foods and beverages, and themed collections priced from $8.99 to $119.99, alongside a corporate gifting division offering self-service (1–25 recipients) and white-glove service (25–2,500+ recipients) with custom-branded packaging from 50 units. The portfolio consists of the flagship Thoughtfully brand plus wholly-owned sub-brands Man Crates (masculine wooden-crate gifts), BomBombs (hot chocolate bombs), Smokehouse (BBQ and grilling), and Good Hurt Fuego (hot sauces).

Name

Thoughtfully

Legal name

thoughtfully.mgf

Website

https://thoughtfully.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Thoughtfully is a privately held, multi-brand curated gifting retailer selling gift boxes, gourmet foods, and themed collections through Shopify e-commerce, Amazon, wholesale, and a corporate gifting division, serving millions of consumers and B2B clients across 18+ countries.

Ownership category

akta.pro rank

Product category

Online Gift Retail

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Gift, Novelty, and Souvenir Retailers (459420), Confectionery and Nut Retailers (445292)

akta.pro primary industry

Gift Baskets, Gourmet Gifts & Corporate Gifting Retail (CRALAJAF)

akta.pro secondary industries

Gift Sourcing & Procurement (Local & Online) (HSACANAB), Seasonal & Holiday Gifts & Decor Retail (CRALAJAD), Party Favors, Gifts & Custom Merchandise (HSACACAM), Specialty Food Gift Shops & Hampers (CRAHAGAN)

Keywords

• Curated gift boxes
• Corporate gifting
• Gourmet food gifts
• Online gift retailer
• Gift baskets

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct-to-Consumer Retail: Individual consumers purchase curated gift boxes and gourmet food products through the thoughtfully.com e-commerce website. One-time purchase model with products ranging from $8.99 to $119.99.
2. Corporate Gifting: B2B corporate gifting program offering bulk orders with custom branding, personalized cards, and dedicated concierge service. Minimum orders of 25 units for corporate tier with custom sleeve packaging available for 50+ units.
3. Licensing & Franchise Brands: Portfolio includes branded franchises such as BomBombs, Smokehouse, and Good Hurt Fuego sold through various retail and wholesale channels including Amazon and major retail partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Thoughtfully operates an e-commerce platform selling curated gift boxes, gourmet food items, and themed gift collections across multiple sub-brands including Man Crates (masculine gifts in wooden crates), BomBombs (hot chocolate bombs), Smokehouse (BBQ/grilling), and Good Hurt Fuego (hot sauces). The company serves both individual consumers purchasing personal gifts and corporate clients through bulk gifting programs with custom-branded packaging, distributed via its own website, Amazon, and major retail partners across 18+ countries.

Product overview

Thoughtfully operates as a multi-brand e-commerce platform offering curated gift boxes and personalized gifts for every occasion. The portfolio comprises the core Thoughtfully brand platform, sub-brands including Man Crates (masculine wooden crate gifts), BomBombs (hot chocolate bombs), Smokehouse (BBQ and grilling products), and Good Hurt Fuego (hot sauces), plus the licensed product lines featuring Disney (Winnie the Pooh), Netflix (Bridgerton), and Warner Bros. (Harry Potter) intellectual property. The platform serves both direct-to-consumer and B2B corporate gifting segments, with products organized by occasion (birthdays, weddings, holidays), recipient type (for him, for her, pets), and product category (gourmet foods, beverages, BBQ). The company operates in over 18 countries across Amazon, major retail partners, and direct-to-consumer channels.

Differentiator

Problem solved

Functional benefit

Brands

• BomBombs: Gourmet hot chocolate bombs - the original hot chocolate bomb craze starter
• Smokehouse
• Good Hurt Fuego
• Man Crates
• Man Crates Meat Heart

Products and services

• Thoughtfully (Main Brand Platform) Primary e-commerce platform offering curated gift boxes and personalized gifts for various occasions, operating as a global gifting company serving birthdays, anniversaries, holidays, thank-you, get well, and milestone occasions.
• Man Crates Masculine gift crates and boxes featuring products shipped in wooden crates requiring a crowbar to open, focused on men's interests including BBQ, jerky, whiskey, and DIY projects.
• BomBombs Brand specializing in hot chocolate bombs and gourmet cocoa products.
• Smokehouse (BBQ & Grilling) Gourmet BBQ sauces, rubs, and grilling products for outdoor cooking enthusiasts.
• Good Hurt Fuego (Hot Sauces) Hot sauce brand offering exotic and fiery hot sauce samplers and DIY hot sauce kits.
• Thoughtfully Gourmet Foods Gourmet food sub-brand featuring premium specialty foods including truffle olive oils, vinegars, salts, and artisanal food items.
• Corporate Gifts Service B2B gifting solutions offering self-service gifting for 1-25 recipients and white-glove corporate gifting services for 25-2,500+ recipients, with personalized cards and custom-branded packaging options.
• Pet Birthday Cakes & Treats Pet-focused product line featuring dog birthday cakes, treats, and gourmet cookies for pets.
• Licensed Themed Gift Collections Themed gift collections under license from Warner Bros. (Harry Potter hot chocolate and tea sets), Netflix (Bridgerton Book of Tea), and Disney (Winnie the Pooh Honey & Tea).
• Cocktail & Spirits Collection Cocktail making sets, cocktail mixers (margarita, bubbly), and spirits-themed gift sets.
• Tea & Coffee Gifts Curated tea gift sets with affirmations and themed packaging (Get Well, Cat Lover's, Alice in Wonderland) plus coffee syrup gift sets (Coffee House Mini Coffee Syrups 10-pack).

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and flagship.

• AmazoncoreChannel Partner/ Reseller/ DistributorStrong marketplace presence on Amazon where products are sold alongside the company's direct e-commerce channel. Amazon serves as a primary distribution channel for the company's curated gift and gourmet food products.
• Major Retail PartnerscoreChannel Partner/ Reseller/ DistributorWholesale relationships with major retail partners extending the company's global reach beyond direct e-commerce. These partnerships enable physical retail presence alongside online sales.
• Man CratesflagshipOthersFormerly independent company now operating as a flagship sub-brand under Thoughtfully's portfolio. Specializes in masculine gifting with products shipped in wooden crates requiring crowbar to open, featuring jerky, BBQ, DIY kits, and hobby-related gifts.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Harry & David: Iconic gourmet food and gift basket retailer (owned by 1-800-Flowers) selling fruit, baked goods, and curated gift towers; competes head-to-head with Thoughtfully's gourmet/holiday gift box assortment and corporate gifting.
• The Popcorn Factory: Gourmet popcorn and specialty snack gift retailer selling themed tins and gift sets for holidays, personal occasions, and corporate gifting; directly comparable as a single-category specialty gifting brand.
• GiftTree: DTC gift basket retailer offering premium curated gift baskets with gourmet, wine, and themed assortments for personal and corporate gifting; closely competes in Thoughtfully's core category and price range.
• Wine Country Gift Baskets: Specialty online gift basket retailer focused on gourmet food, wine, and themed gift collections across personal and corporate occasions; same curated-basket model and target customer as Thoughtfully.
• 1-800-Flowers.com: Large public DTC gift retailer selling curated gift baskets, flowers, and gourmet food gifts across occasions; directly overlaps with Thoughtfully's consumer gift basket offering and corporate gifting via its Gift Services business.
• Edible Arrangements: National DTC brand selling fruit-based arrangements and edible gifts, with adjacent corporate gifting and licensed character collections; overlapping occasion-gifting customer and franchise partner model.
• FTD Companies (now part of 1-800-Flowers): Online floral and gift retailer with adjacent gourmet and plants categories; competes for the same occasion-driven consumer gift demand as Thoughtfully, including corporate sympathy and milestone orders.

Emerging players

• Cratejoy: Subscription-box marketplace aggregating curated niche subscription gift brands (snacks, coffee, books); overlaps with Thoughtfully's sampler/gift-box assortment model and discovery motion for new customers.
• Goldbelly: DTC marketplace curating iconic American regional foods as gifts; strong overlap with Thoughtfully's gourmet/specialty food assortment and direct-to-consumer gifting motion for foodies.
• Universal Yums: International snack and gourmet food subscription-gift brand sold via DTC; competes at the curated discovery-snack layer of the same occasion-gifting and corporate gifting market Thoughtfully serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/thoughtfullygifts
• Instagraminstagram.com/thoughtfullygifts
• TikToktiktok.com/@thoughtfullygifts
• Xx.com/thoughtfullyco
• LinkedInlinkedin.com/company/thoughtfully

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thoughtfully