What Surevoip does

SureVoIP is a UK-based business Voice over Internet Protocol (VoIP) service provider, trading under Suretec Systems Ltd. and headquartered in Aberdeen, Scotland. Founded in 2009 and self-described as Scotland's only dedicated VoIP service provider, the company sells cloud-hosted IP telephony, SIP trunking, inbound and outbound calling numbers, conferencing, fax-to-email, and instant messaging primarily to UK small and medium-sized businesses, sole traders, home workers, call centres, and mid-market enterprises. International numbers are offered across 60+ countries.

The platform is built on open-source telephony software (Asterisk, FreeSWITCH, FreePBX, OpenSIPS) and delivered over SureVoIP's own MPLS-enabled network. It operates as an independent IP Network Operator (Autonomous System 199659) with BT SS7 interconnects in London and Edinburgh, Ofcom number allocations, and membership in LINX, LONAP, IXScotland, and IXManchester. Ofcom-regulated status, ITSPA Quality Mark V2 certification, automatic provisioning across major IP handset vendors (Cisco, Yealink, Polycom, Snom, Gigaset), and a RESTful API for programmatic service access underpin the technical offering.

SureVoIP generates revenue primarily through recurring monthly subscriptions (£5/month Single User, £15/month Fully Managed) and usage-based charges (per-second SIP trunk billing, per-message SMS API at 4.5p), supplemented by annual telephone number fees, hardware sales, call bundles, and professional VoIP consultancy services. Distribution combines direct online and telephone sales with a two-tier Reseller/Partner program and API-driven partner integration. The company is privately held, self-funded, and reported a 65% increase in turnover in 2015 versus 2014 following its LINX membership and network expansion to IXScotland and IXManchester.

Name

Surevoip

Legal name

Suretec Systems Ltd.

Website

https://surevoip.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

SureVoIP is a UK-based business VoIP service provider offering cloud-hosted IP telephony, SIP trunking, telephone numbers, and unified communications for SMBs and mid-market enterprises, delivered over its own Ofcom-regulated MPLS network.

Ownership category

akta.pro rank

Product category

Hosted VoIP and Business Telephony Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (54151)

SIC

Telephone Communications (No Radiotelephone) (4813), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

VoIP Access & ITSP Services (HDAIAHAD)

akta.pro secondary industries

Collaboration & Unified Communications Management (UCaaS/VoIP) (BPAEABAK), Unified Communications & Collaboration Network Services (VoIP/QoS) (BPAEAEAI), Voice Quality, Monitoring & Analytics (QoS/QoE, call recording, compliance) (HDAIAHAM), Voice Services (POTS/VoIP) over Fixed Access (HDAIABAH), Voice Calling (VoIP) Apps (BPAMACAC)

Keywords

• Hosted VoIP services
• Business telephony
• SIP trunking
• Cloud PBX
• VoIP consultancy

Headquarters

HQ city

Aberdeen

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Hosted VoIP Services: Monthly subscription for fully managed or basic hosted IP telephony phone systems with various feature tiers. Fully Managed at £15/month, Basic hosted service, and Single User at £5/month.
2. Telephone Numbers: UK numbers at £48/year, international numbers with varying monthly charges and setup fees. Includes number porting services with associated fees.
3. Fax to Email: Fax to email service at £4/month plus £5 setup fee.
4. SMS API: Outbound SMS text messages via API at 4.5p per text ex VAT.
5. Call Bundles: Discounted minute bundles for mobile and landline calls committed to monthly. Mobile bundles from £6.65 (100 mins) to £350 (10,000 mins); Landline bundles from £1.19 to £62.50.
6. VoIP Outbound SIP Trunk: Per-second billing for outbound calls at 1.25p/min to landlines and 7p/min to mobiles. No per-channel or per-line costs.
7. Hardware Sales: IP phones and equipment sold through the SureVoIP store, including automatic provisioning for Cisco, Gigaset, Polycom, Snom, and Yealink handsets.
8. VoIP Consultancy Services: Professional services for VoIP network design, implementation, optimization, and software engineering. Includes assessment, design, project implementation, and support for Asterisk, FreeSWITCH, FreePBX, and OpenSIPS.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

SureVoIP is a UK-based business communications provider selling cloud-hosted VoIP phone systems (Fully Managed at £15/month, Basic, and Single User at £5/month), inbound UK and international telephone numbers, outbound SIP trunking, and a suite of add-ons (fax to email, conferencing, call forwarding, number porting, SMS to email, HD Voice, mobile and browser apps, instant messaging, and VoIP consultancy). A RESTful API exposes the platform programmatically for partners and developers. All services are delivered over SureVoIP's own MPLS-enabled network with BT SS7 interconnects and Ofcom-allocated numbers.

Product overview

SureVoIP is a UK-based business VoIP service provider offering a comprehensive cloud communications platform. The core offering consists of three tiers of Hosted VoIP services: Fully Managed Hosted VoIP (full-featured at £15/month), Basic Hosted VoIP (limited functionality), and Single User VoIP (£5/month for sole traders). Supporting these are VoIP Inbound (telephone numbers from £4/month) and VoIP Outbound/SIP Trunk services. Additional add-on modules include Fax to Email, Call Forwarding, Conferencing, UK and International Numbers, Number Porting, SMS to Email, Call Bundles, HD Voice, mobile apps (SureVoIP App, Notify App), Browser Extensions, Business Internet/Broadband, and Instant Messaging. The SureVoIP API enables programmatic access to all telecom services for developers and partners. All services are delivered over SureVoIP's own MPLS-enabled network with presence at LINX and LONAP internet exchanges.

Differentiator

Problem solved

Functional benefit

Products and services

• Fully Managed Hosted VoIP Cloud-hosted IP telephony phone system providing the full suite of VoIP functions as a fully managed service, targeted at UK businesses requiring a complete business phone system.
• Basic Hosted VoIP Self-service, limited-functionality hosted VoIP service for businesses needing basic business-grade telephony.
• Single User VoIP Hosted VoIP service for sole traders and individuals working alone, allowing use of desk phone or softphone on laptop/mobile.
• VoIP Inbound UK and International inbound VoIP telephone numbers (geographic, 03, 08, Gold, Vanity) starting from £4 per month, for businesses and individuals needing professional numbers.
• VoIP Outbound (SIP Trunk) SIP trunk outbound calling service with dynamic capacity and per-second billing, replacing traditional landlines.
• Fax to Email Receive faxes in the email inbox as attachments instead of using a traditional fax machine; priced at £4/month plus £5 setup.
• Call Forwarding Forward calls from a UK or international number to an existing landline or mobile for a per-year subscription.
• Conferencing Conference calling service using a dedicated conference number or a number on the hosted system, with HD Voice and dial-in via eight-digit PIN.
• UK Telephone Numbers UK telephone numbers for all area codes (including Northern Ireland) sold at £48 ex VAT per year.
• International Numbers International telephone numbers for over 60 countries with country-specific monthly charges and one-off setup fees.
• Number Porting Service to move existing telephone numbers from BT or other providers onto the SureVoIP network.
• Text Message (SMS) to Email Receives SMS messages on a SureVoIP number (60+ countries) and forwards the contents to a designated email address.
• Call Bundles Discounted minutes bundles for monthly committed volume on UK mobile and landline calls; bolt-on options.
• HD Voice High-definition voice service using wideband audio codecs for clearer calls on the Hosted VoIP PBX and Conferencing platform.
• SureVoIP App Mobile app (iOS and Android) for encrypted business-grade calls, secure instant messaging, and account management.
• SureVoIP Notify App Mobile app that notifies users when calls to selected SureVoIP numbers are received, with custom message text.
• Browser Extensions (Firefox and Chrome) Browser extensions for Firefox and Chrome enabling click-to-call and SMS-sending from web pages.
• VoIP Consultancy Services Professional VoIP consultancy covering assessment, design, implementation, software engineering and support for open-source VoIP platforms.
• Business Internet / Broadband VoIP-optimised business internet connectivity (ADSL, FTTC fibre, Leased Lines/Ethernet, EFM, EoFTTC) routed through SureVoIP's core network.
• Instant Messaging and Presence Encrypted real-time instant messaging with presence, XMPP/Jabber federation, optional archiving and file transfer; free with hosted products.
• Outbound SMS API API for sending outbound SMS text messages at 4.5p per text message on a pay-as-you-go basis.
• SureVoIP API RESTful hypermedia API providing programmatic access to the SureVoIP platform for customer management, number provisioning, SMS, fax, call tracking, and billing.

Quantifiable outcome

• 65% increase in turnover in 2015 vs 2014 following LINX membership and network expansion
• +2 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability2 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core.

• LINX (London Internet Exchange)coreTechnology or IntegrationSureVoIP is a member of LINX, utilizing the London Internet Exchange for peering with other networks, enabling low latency and high capacity network operations.
• LONAPcoreTechnology or IntegrationMember of LONAP (London Network Access Point) for network peering and connectivity.
• IXScotlandcoreTechnology or IntegrationMember of IXScotland internet exchange for regional peering.
• IXManchestercoreTechnology or IntegrationMember of IXManchester internet exchange for regional peering.
• Telehouse EastcoreTechnology or IntegrationData center PoP location in London Docklands for network infrastructure.
• Pulsant South GylecoreTechnology or IntegrationData center PoP location in Edinburgh for network redundancy.
• Juniper NetworkscoreTechnology or IntegrationCarrier grade Juniper MX series routers used at core of SureVoIP network.
• CiscocoreTechnology or IntegrationCisco equipment used for VoIP optimised broadband services.
• ITSPAcoreStrategic or Co-development PartnerSureVoIP is a member of the Internet Telephony Services Providers' Association, adopting the ITSPA Code of Practice and participating in industry standards development.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• 8x8: Global UCaaS and contact-center-as-a-service vendor offering cloud voice internationally including the UK. Represents a larger-scale alternative to SureVoIP for business VoIP buyers.
• Gamma Communications: One of the largest UK ITSPs, providing hosted voice, SIP trunking, mobile and UC services to channel partners and direct customers. Direct competitive overlap with SureVoIP on hosted VoIP and SIP trunking, but at materially greater scale.
• RingCentral: Global cloud UCaaS/CCaaS platform with hosted voice, video and contact center. Competes for UK mid-market and enterprise voice customers that SureVoIP targets.
• Vonage: Global UCaaS provider with a UK presence, offering cloud communications, SIP trunking and APIs. Competes with SureVoIP for UK mid-market and developer/embedded voice use cases.
• BT Business: UK incumbent carrier offering hosted voice, SIP trunking and unified communications alongside fixed lines and mobile. Provides wholesale services SureVoIP itself relies on, and competes for the same end-customer IT/telecom budget.

Direct peers

• sipgate: European (German-origin) VoIP provider offering hosted telephony and SIP trunking in the UK. Comparable product scope to SureVoIP, particularly around developer/API-driven provisioning.
• Gradwell Communications: UK hosted VoIP, broadband and connectivity provider serving small businesses and resellers. Competes directly with SureVoIP on hosted VoIP, SIP trunking and channel partner programs.
• Yay.com: UK-based hosted VoIP and SIP trunking provider serving SMBs with a similar product set (hosted PBX, SIP trunks, numbers, API). SureVoIP's website redirects partner-related links to Yay.com, indicating an ownership or close relationship.
• Telappliant: UK-based VoIP and hosted telephony provider with a strong reseller channel program. Overlaps directly with SureVoIP on hosted PBX, SIP trunking and ITSP partner offerings.
• Voipfone: UK SMB-focused hosted VoIP and SIP trunking provider with a comparable product range (hosted PBX, numbers, mobile app). Closely overlaps SureVoIP's target customer and pricing band.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SureVoIP
• GitHubgithub.com/suretec
• Facebookfacebook.com/SureVoIP
• LinkedInlinkedin.com/company/surevoip

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surevoip